Young Marketers Elite 3 - Assignment 2.1 - Nhóm 2 - Giang, Minh, Thy
1. Thế nào là need states? Cái gì gọi là Maslow needs? Cho ví dụ về brand đáp ứng nhu cầu của consumer trên từng level của Maslow needs. Về thương hiệu, có thương hiệu nào theo thời gian đáp ứng consumer những nhu cầu ở các level khác nhau của Maslow hay không - nếu có, cho ví dụ & thông tin để chứng minh. (40%)
2. Thế nào là need, thế nào là want? Cho ví dụ. Theo bạn, 1 thương hiệu sẽ đáp ứng consumer need hay want, tại sao?
3. Chỉ dành cho Eliters: Thế nào là secret needs, habitual needs, intuitive needs, un-anticipated needs, unconscious needs? Cho ví dụ (20%)
4. Thế nào là functional benefits, emotional benefits của 1 thương hiệu với consumer? Emotional benefits và functional benefits có liên quan đến nhau hay không? Cho ví dụ (20%)
EFFECTIVE WAYS TO PROMOTE A NEW LAUNCH CONSUMER PRODUCTBhavana Shah
It is a Business Research Project. Our team had to find out the best possible way to promote a newly launched consumer product.We selected the product on our own,made the questionnaire did some survey and found out the best way to promote the product..(software like SPSS were used for analysis)
Young Marketers Elite 3 - Assignment 2.1 - Nhóm 2 - Giang, Minh, Thy
1. Thế nào là need states? Cái gì gọi là Maslow needs? Cho ví dụ về brand đáp ứng nhu cầu của consumer trên từng level của Maslow needs. Về thương hiệu, có thương hiệu nào theo thời gian đáp ứng consumer những nhu cầu ở các level khác nhau của Maslow hay không - nếu có, cho ví dụ & thông tin để chứng minh. (40%)
2. Thế nào là need, thế nào là want? Cho ví dụ. Theo bạn, 1 thương hiệu sẽ đáp ứng consumer need hay want, tại sao?
3. Chỉ dành cho Eliters: Thế nào là secret needs, habitual needs, intuitive needs, un-anticipated needs, unconscious needs? Cho ví dụ (20%)
4. Thế nào là functional benefits, emotional benefits của 1 thương hiệu với consumer? Emotional benefits và functional benefits có liên quan đến nhau hay không? Cho ví dụ (20%)
EFFECTIVE WAYS TO PROMOTE A NEW LAUNCH CONSUMER PRODUCTBhavana Shah
It is a Business Research Project. Our team had to find out the best possible way to promote a newly launched consumer product.We selected the product on our own,made the questionnaire did some survey and found out the best way to promote the product..(software like SPSS were used for analysis)
This presntation is all about lipton tea marketing. and also helpful for students in marketing Communication. In this presntaion we discussed all main topics about marketing subject.
Comprehensive advertising and promotion plan to position the first-ever Lipton Sparkling Green Tea, a new ready-to-drink blend of green tea, in the United Dairy Farmers stores of central Ohio.
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
This presntation is all about lipton tea marketing. and also helpful for students in marketing Communication. In this presntaion we discussed all main topics about marketing subject.
Comprehensive advertising and promotion plan to position the first-ever Lipton Sparkling Green Tea, a new ready-to-drink blend of green tea, in the United Dairy Farmers stores of central Ohio.
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success
How to Find the ONE Consumer Insight to Transform Your BrandAustin_AMA
For Austin AMA's December 2015 luncheon, marketing and advertising veteran, Rob Malcolm talked about how to find the consumer insights that will transform your brand and your business. Published with the permission of the speaker. Copyright: Rob Malcolm 2015
Slides from the AMA Iowa July 13, 2016 luncheon on Insights that Transform Businesses. Presented by Rob Malcolm, Executive in Residence, Center for Consumer Insight and Marketing Strategy, McCombs School of Business
Week 12 Final AssessmentPreparing for Your Report Languag.docxcelenarouzie
Week 12
Final Assessment:
Preparing for Your Report
Language of Marketing and Finance
Assessment 2 (70%):
Written Report
What is it?
A written report of 2500 words
An individual Business plan, based on your group presentation
An individual mark will be awarded for this artefact
When to submit it?
Friday 5 May 2017, before 12.00, submit online to Moodle; no hard copies need to be submitted
Structure of the Business Report
Executive summary
Introduction (company name, logo, mission, management team…)
Product description and rationales
Pricing strategies and rationales
Promotion strategies and rationales
Distribution strategies and rationales
Marketing environment analysis (a bibliography is expected here)
Current financial requirements and financial forecast
Executive Summary and Introduction
Executive Summary - an overview of a business that you are planning to start, why it will succeed, the potential rewards, risks and the purpose of the report (what you want from the reader).
Introduction – a more detailed explanation of:
The reason why you wrote this business plan and what you want from the investor
The explanation of your company’s aims, mission and vision
The explanation of who you are, what your legal status is and whether you have any patents and licenses to run your business
Brief introduction of who the members of the team are and whether they have relevant experience/qualification
Marketing Strategy and Marketing Plan
Product description
Product
Target market (market segmentation)
Stage in the life cycle
Pricing strategies and rationale
Promotion strategies and rationale
Distribution strategies and rationale
Financial Requirements and Financial Forecast
How much money would you like to borrow? What is the purpose?
Budget
realistic assessment of the costs associated with your project
how you are planning to spend the investors money
Cash flow forecast for the relevant period of time
Hello everyone my name is Robert, they are my partner Tim and Derrick
Today we well analysis the Yong He Soybean Milk restaurant, and this presentation have 7 aspects: brand, marketing environment analysis, products, price, target customers strategy and a conclusion. OK before all my words I have a small research, Who knows the Yong He restaurant? Please put up your hands. Ok thank you somebody knows this brad. (you well know it for my introduce) This restaurant comes from Tai Wan province of China. It made by double old soldiers in about 1950 years. The slogan of it is quality, faithful, innovate and development. And it is also a popular brand in all over the world such like UK,America, Canada and so on with about 500 branches. So it is a big company.
Marketing environment is a vital aspect of a product. There are about 90% branches of Yong He Soybean Milk Restaurant in China market. So there is a strong connection with the restaurant development and China econ.
Business students often learn about business management or product marketing in a traditional classroom setting. Unfortunately, this pedagogical method suffers from a major drawback i.e. it does not provide students with the practical experiences that are equally important as their theoretical counterpart. As a consequence, the students’ mastery in these topics is superficial and unstimulating.
To address this shortcoming, this project will provide students with an opportunity to run a mock business venture and thereby gain the relevant practical experiences. In addition, it will also fulfil another learning objective i.e. to comprehend the social responsibilities of a business and how to discharge them effectively. For this last purpose, students will donate 100% of their profits from the project to the charitable organization of their choice.
This event has enabled us to describe and analyse the theories of human resources management, marketing, production and finance and their applications. Other than that, we can also apply ethical and social responsibilities as well as undertake leadership roles and make quality decisions/judgments in the context of simulated business environments.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
4. CUSTOMER’S
UNDERSTANDING
? 1 A PRODUCT FOR
HEART BREAKERS ON NEW YEAR’S
EVE
2 Stages from grieving to
healing after a breakup:
Desperate for Answers Denial
Bargaining Accept and
move on
3 Psychology of New
year’s eve reflections
and resolutions
• People psychologically
programmed to reflect back on
the past year.
• At this special time of the year,
they will generally become
more motived to start their
plans and often stick to “new
beginning/fresh start”.
4
Homework 2
TEAM 3
5. CUSTOMER’S INSIGHT
CUSTOMER’S PAIN
Inspirationa
l insights
Reflect consumer’s feeling
if using
Emotional
insights
I want to be healthy
and energetic even
when being alone,
which is expressed by
the product I choose to
carry everywhere I go
( to work, to gym, to
hang out…)
Few Competitors
Functional
insights
I want to renew
myself by changing
my drinking routine
which is detoxed,
healthy and
refreshing.
5
The desire to renew
myself after a breakup
to become more
attractive and
energetic
Homework
2
TEAM 3
7. KEY MESSAGE: “DETOX YOUR MIND – DETOX
YOUR LIFE”
After a broken love, you will return to your initial life
when you are independent, attractive and shine.
Thus, there is no need to regret the foregone, keep
your head up, renew your-self and listen to your
body to become more beautiful, energetic and
health-conscious starting by simply changing to a
better drinking habit and detox the negative in your
life.
True beauty comes from the inside and when you
are beautiful and confident, there is no reason to be
afraid of loneliness.
Homework 2
TEAM 3
12. 12
PRODUCTBRIEF
Homework 2
TEAM 3
Detox Bottle Accesories
User guide
Lanyard
1. Pour in fresh.
2. Add slices of fruit
(if preferable).
3. Open the lib and
enjoy.
4. Match your
missing halve.
13. Product ideation
The Use of
this product
Designs
Insert
• Unique design, compact,
convenient to use, easy to
carry.
• The body is designed based
on the idea of two half pieces
matching. But there is no
problem if your are alone.
Find yourself a new
relationship to complete and it
can be a friend or some other
love ones.
• These are the two typical
colors of Yeu La Du Shop
• Stand for the Cutiness, youth
and dynamic spirit.
• Create pleasant feeling.
Color
Blue, Pink
13
Homework 2
TEAM 3
• Adding fresh fruits to water
make it become more eye-
catching and taste yummier.
• -Toxins excreted which is
better for health
• Create a healthy lifestyle
(drinking water at certain
hours)
• Search for other half
14. Homework 2
TEAM 3
1. Market review
Market trends and opportunities:
. With the large number of couples, the F.A always
wanted to be interested.
. Having had too many items for the couple to be
released before, the items for F.A would certainly be a
huge demand for the members being alone.
. New Year's Eve is the time for people to rest, travel ...
but those who are lovelorn alone, learning just had to
overcome a great pain should need more attention,
sharing -> they need a focus, innovation in life
Competitive landscape:
There are not too many brands to pay attention to the
F.a by the market of the pair of relatively large.. New
Year will always aim for innovation, travel, couple so
there will not be many competitors
15. Homework 2
TEAM 3
1. Market review
Customer needs
• There is a product
dedicated to the
audience just had a
broken love.
• Understand, share,
empathize.
• Motivation to overcome
pain, change life better.
Make yourself beautiful,
newer.
• Prove that F.A is not
forgotten. Find better
relationships.
• Confirm the value
yourself
.
16. 2. Financial review
16
1. Company Performance
• Yeu La Du Shop brand has a position
and certain influence .
• The market of Yeu La Du Shop is quite
high . The ability to attract large
customers
2. Sales Channel Performance
• The members of the group are quite
high (Chao Co Chao 16+, Khoe Cua
Quy). The number of customers to
weight through the pages (Yeu La Du
Shop, Tizi n Dich Lep, Tizi Dat Lep). .
• Combined with the regular MIB
distribution channel
.
Vision
3. Corporate strategy
• Focus on the new, fare-break customer
segment, F.A. .
• Will focus on F.A in the group by posting
topics on F.A, E, ... .
• Make customers see the interest and
prominence of the product .
• Create a healthier, more active lifestyle .
Beauty comes from within .
• Convinced member "Why buy products of
Yeu La Shop"
Homework 2
TEAM 3
,
17. Financial Ojectives
Realease 300 bình (50/50)
Cost Price Amount Total price Price
Cost of
producing
vases
30.000 vnd 150 lồi 9.000.000 vnd
149.000
vnd/sp
150 lõm
Cost of
production
lanyards
15.000 vnd 300 4.500.000 vnd
Total cost
of
production
45.000 vnd 300 13.500.000 vnd
Advertising
costs
330.000 vnd 3 bài post 1.000.000 vnd
Total
capital
14.500.000 vnd
17
Homework 2
TEAM 3
18. Produce Stratery
Products and pricing
• Detox version couple only for
lover / F.A
• The 149k retail price is only
available for F.A
18
Target markets and
customers
• Targeting customers who
are lovelorn / F.A 2.
• Customer Resources from
MIB, Yeu La Du Shop, Khoe
Cua Quy 14+, Chao Co
Chao 16+
Homework 2
TEAM 3
1
19. Timeline
01
Design
02 03 04 05
Manufacturin
g
06 07 08 ... 15 ... 23 24 ... 28 29 30
Out product
31 01 02 03 ... 14 15
summary
19
December January
Homework 2
TEAM 3
Post the product preparation notice
20. 20
Total capital 14.500.000 vnd
Expenses collected 44.700.000 vnd
Interest 30.200.000 vnd
Financial Ojectives
Realease 300 bình (50/50)
Homework
2
TEAM 3