Miller Edge provides the building industry with door and gate sensors, but does their homepage clearly state what they do? Imagine you're looking to install new sensors onto building doors and you land on the following homepage... Homepage Peels apply user feedback to reveal the strengths and weaknesses of B2B homepages. Find out what users are saying about your homepage and use their comments to improve your B2B website. User comments come from the 5 Second Test: a qualitative assessment used to evaluate homepages based on user first impressions. Users spend 5 seconds on a homepage then answer questions to assess (1) it’s relevance to their search, (2) the user’s first impression and (3) whether or not people want to keep reading. Gain insights about your homepage from real people’s snap judgements!

1. #34
“I don’t see
anything about
door sensors.”
#45
“Not sure what is
meant by Sensing
Solutions.”
#60
“Looks like they
do architecture or
something with
drafting.”

2. Warning!
Homepage Peels feature hard-hitting comments from real
people and are intended for user focussed marketers only.
Bright Orange Thread does not condone the things said,
we merely try to make sense of it all.
Enjoy!

3. 62 users viewed this
homepage for the first
time. They told us
what they honestly
thought…

4. 58% of users got a
good first
impression from
this homepage.

5. 58% of users got a
good first
impression from
this homepage.
#4
“Pleasant colors,
but it doesn’t tell
me much about
them.”

6. 58% of users got a
good first
impression from
this homepage.
#27
“Good design, but
nothing that says
right away that
you put sensors
on my doors.”
#4
“Pleasant colors,
but it doesn’t tell
me much about
them.”

7. #27
“Good design, but
nothing that says
right away that
you put sensors
on my doors.”
58% of users got a
good first
impression from
this homepage.
#4
“Pleasant colors,
but it doesn’t tell
me much about
them.”
#11
“Site looks clean,
but I saw nothing
about sensors or
doors.”

8. #11
“Site looks clean,
but I saw nothing
about sensors or
doors.”
Users liked the design, but couldn’t confirm what the company does.
58% of users got a
good first
impression from
this homepage.
#4
“Pleasant colors,
but it doesn’t tell
me much about
them.”
#27
“Good design, but
nothing that says
right away that
you put sensors
on my doors.”

9. Bright Orange Thread
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10. 37% of users
found this
homepage
relevant.

11. 37% of users
found this
homepage
relevant.
#34
“Not sure what is
meant by Sensing
Solutions.”

12. 37% of users
found this
homepage
relevant.
#34
“Not sure what is
meant by Sensing
Solutions.”
#18
“Pros?? What are
these?”

13. 37% of users
found this
homepage
relevant.
#60
“Looks like they
do architecture or
something with
drafting.”
#18
“Pros?? What are
these?”
#34
“Not sure what is
meant by Sensing
Solutions.”

14. Terms are unclear and the image clouds what the
company does. Miller Edge manufactures sensors for
doors and gates. They don’t do architecture.
37% of users
found this
homepage
relevant.
#34
“Not sure what is
meant by Sensing
Solutions.”
#18
“Pros?? What are
these?”
#60
“Looks like they
do architecture or
something with
drafting.”

15. Only 55% of users
said they would
keep reading.

16. #30
“Check out the
boxes down below
to see if this site
has what I need.”
Only 55% of users
said they would
keep reading.

17. #30
“Check out the
boxes down below
to see if this site
has what I need.”
#2
“I’d go to the
about page, then
decide if I want to
keep reading.”
Only 55% of users
said they would
keep reading.

18. #45
“Close the
window. It looks
like a civil
engineering site.”
#2
“I’d go to the
about page, then
decide if I want to
keep reading.”
#30
“Check out the
boxes down below
to see if this site
has what I need.”
Only 55% of users
said they would
keep reading.

19. A few users are telling us where they
would look to determine what you do.
Only 55% of users
said they would
keep reading.
#30
“Check out the
boxes down below
to see if this site
has what I need.”
#2
“I’d go to the
about page, then
decide if I want to
keep reading.”
#45
“Close the
window. It looks
like a civil
engineering site.”

20. Add a phrase that
clearly states what
Miller Edge does.

21. Add a phrase that
clearly states what
Miller Edge does.
Find an image or illustration that highlights the benefits of sensors.

22. Confirm ‘sensing
solutions’ is a
phrase that your
prospects know.
Find an image or illustration that highlights the benefits of sensors.
Add a phrase that
clearly states what
Miller Edge does.

23. Peel Your Homepage!
Sign up your page!
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60 comments from 20 users
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