Homepage Peels apply user feedback to reveal the strengths and weaknesses of B2B homepages. Find out what users are saying about your homepage and use their comments to improve your B2B website. User comments come from the 5 Second Test: a qualitative assessment used to evaluate homepages based on user first impressions. Users spend 5 seconds on a homepage then answer questions to assess (1) it’s relevance to their search, (2) the user’s first impression and (3) whether or not people want to keep reading. Gain insights about your homepage from real people’s snap judgements!