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1. UI/UX design for homepage
✔ Focus on the Experience
✔ Make it Easy
✔ Make it Scannable
✔ Use a Clear Call to Action
✔ Assure SEO Fundamentals Are in Place

2. Focus on the Experience
Give users what they want — and a little more
A great homepage is much more than a collection of words
and images. UX designers focus on making the page not
just useful, but enjoyable to use. The focus is on delighting
the user

3. Make it Easy
It's all about Simplicity
People should immediately understand what your website
is about, and what you want them to do. A homepage can
be a summary of other sections of your site or simply
guide people to the most important call to action.

4. Make it scannable
People absorb more content if the page is easy to
understand
✔ Sentences – short and to the point
✔ Bullet points – visualize lists
✔ Headlines and Subheadlines – give a quick view of content
✔ Inverted Pyramid – lead with most important points (within
pages, paragraphs, and sentences)
✔ Images – worth a thousand words

5. Call to Action
Use a clear 'Call to Action'
✔ Make it stand out.
✔ Use a clear label.
✔ Make it look clickable.
✔ Limit the number of choices.

6. SEO fundamentals
Assure SEO fundamentals are in place.
The best way to improve your ranking is to produce great
content that people link to. Why? Because search engines
are getting smarter and smarter.

7. SEO fundamentals
Assure SEO fundamentals are in place.
The best way to improve your ranking is to produce great
content that people link to. Why? Because search engines
are getting smarter and smarter.