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Your Key to Selling Success
Home Staging
IF …
… you had just 1 TOOL that could
help your listings SELL faster and at
the best possible price, would you
use it?
IF …
… you had just 1 TOOL that could
help your clients keep MORE of
their equity, would you want to
share it with them?
IF …
… you had just 1 TOOL that could
help you make MORE money on a
sale of a home, would you want to
learn more about it?
Then Home Staging …
… is your key tool for selling
success!
It’s All About…
The Presentation
Would you go
to a listing
presentation
dressed like
this?
It’s All About…
The Presentation
Would you go
out on a date
looking like this?
It’s All About…
The Presentation
Would you go
out on a date
with this person?
It’s All About…
The Presentation
Think About THIS:
 When a Buyer views a listing online,
they are actually ‘interviewing’ that
property.
 When they see it in person, it’s a date!
It’s All About…
The Presentation
 When you list a house, its
condition and appearance is a
reflection on you!
 What do you want your listings to
say about you as a real estate
agent?
It’s All About…
The Presentation
 Every listing should be Staged
 A Staged listing says that you:
“Are QUALITY!” “Are ATTENTIVE!”
“CARE!”
“Are SUCCESSFUL!” “Are PREPARED!”
Staging Works!
We Know That …
Home Staging is a powerful
marketing tool!
… Home Staging helps sell houses
faster!
… Home Staging helps sell houses
for more money!
… Home Staging works!
Why Listings Aren’t Staged
• Agent is afraid of not getting the
listing
• Agent pre-judges the Seller’s
$$$ situation
• Agent is afraid of hurting the
home owner’s feelings
Why Listings Aren’t Staged
• Agent doesn’t know how to get
the Sellers on board
• Agent thinks the property looks
‘OK’ now, so why bother?
We Know That …
 A home for sale is nothing more
than a product or commodity.
 For a product to sell, it has to be
properly prepared, packaged,
presented and promoted.
Time is Valuable
We need to be MORE
concerned about wasting
time, money, and energy
on marketing a poor product.
Theory: If Time = Money
Then in Real Estate,
Less Time on Market
= More Money
For both you and your client
Formula for Loss
T – P – E = UC
Time on Market
Price Drop
Loss in Equity
Unhappy Client
Unhappy Client = No Referrals or
possibly a lost listing
Formula for Success
H – T + E = S
Home Staging
Time on Market
More Equity
Success!
Time = Money. Therefore,
Home Staging = Success!
To Learn More …
About how professional Home Staging and photography
can make you a more successful real estate agent, contact:
Lew Corcoran
ASP®, IAHSP®, IAHSP-LHS®, IAHSP-CB®, RESA
Luxury Home Staging
Color Basics Consultant
Accredited Staging Professional
Professional Real Estate Photographer
Scena Home Staging
Phone: (508) 443-1332
Website: www.ScenaHomeStaging.com
Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island

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Home Staging - Your Key to Selling Success

  • 1. Your Key to Selling Success Home Staging
  • 2. IF … … you had just 1 TOOL that could help your listings SELL faster and at the best possible price, would you use it?
  • 3. IF … … you had just 1 TOOL that could help your clients keep MORE of their equity, would you want to share it with them?
  • 4. IF … … you had just 1 TOOL that could help you make MORE money on a sale of a home, would you want to learn more about it?
  • 5. Then Home Staging … … is your key tool for selling success!
  • 6. It’s All About… The Presentation Would you go to a listing presentation dressed like this?
  • 7. It’s All About… The Presentation Would you go out on a date looking like this?
  • 8. It’s All About… The Presentation Would you go out on a date with this person?
  • 9. It’s All About… The Presentation Think About THIS:  When a Buyer views a listing online, they are actually ‘interviewing’ that property.  When they see it in person, it’s a date!
  • 10. It’s All About… The Presentation  When you list a house, its condition and appearance is a reflection on you!  What do you want your listings to say about you as a real estate agent?
  • 11. It’s All About… The Presentation  Every listing should be Staged  A Staged listing says that you: “Are QUALITY!” “Are ATTENTIVE!” “CARE!” “Are SUCCESSFUL!” “Are PREPARED!”
  • 13. We Know That … Home Staging is a powerful marketing tool! … Home Staging helps sell houses faster! … Home Staging helps sell houses for more money! … Home Staging works!
  • 14. Why Listings Aren’t Staged • Agent is afraid of not getting the listing • Agent pre-judges the Seller’s $$$ situation • Agent is afraid of hurting the home owner’s feelings
  • 15. Why Listings Aren’t Staged • Agent doesn’t know how to get the Sellers on board • Agent thinks the property looks ‘OK’ now, so why bother?
  • 16. We Know That …  A home for sale is nothing more than a product or commodity.  For a product to sell, it has to be properly prepared, packaged, presented and promoted.
  • 17. Time is Valuable We need to be MORE concerned about wasting time, money, and energy on marketing a poor product.
  • 18. Theory: If Time = Money Then in Real Estate, Less Time on Market = More Money For both you and your client
  • 19. Formula for Loss T – P – E = UC Time on Market Price Drop Loss in Equity Unhappy Client Unhappy Client = No Referrals or possibly a lost listing
  • 20. Formula for Success H – T + E = S Home Staging Time on Market More Equity Success! Time = Money. Therefore, Home Staging = Success!
  • 21. To Learn More … About how professional Home Staging and photography can make you a more successful real estate agent, contact: Lew Corcoran ASP®, IAHSP®, IAHSP-LHS®, IAHSP-CB®, RESA Luxury Home Staging Color Basics Consultant Accredited Staging Professional Professional Real Estate Photographer Scena Home Staging Phone: (508) 443-1332 Website: www.ScenaHomeStaging.com Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island