Home Ownership Matters
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This document outlines a campaign to promote and advocate for home ownership. It discusses legislative advocacy on issues like the mortgage interest deduction. It details plans for a "Home Ownership Matters" bus tour to create awareness. Research is cited showing most people believe owning a home is a better financial decision than renting and it is seen as the best long-term investment. Resources are provided to help local realtor associations support the campaign.
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(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
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Home Ownership Matters
- 2. Why Home Ownership Matters Home ownership is under attack Media, public policy officials and consumers have questioned the value of home ownership We need to keep home ownership first on the nation’s public policy agenda Our future depends on it
- 3. The Campaign Legislative & political advocacy Media & consumer outreach Research Coalition building Third-party support Resources for members, AEs
- 5. Reform of government-sponsored enterprises (Fannie, Freddie)
- 7. Member visits to Capitol Hill
- 12. Create positive impacts & impressions with:
- 13. NAR members
- 15. Consumers
- 16. Local media
- 18. St. Louis, MO
- 19. Topeka, KS
- 20. Omaha, NE
- 22. Ogden, UT
- 23. Boise, ID
- 25. Spokane, WA
- 33. On-air in 45 states across the country
- 34. Listener base: 3.2 million consumers per month
- 36. Resources for Associations www.realtor.org/homeownership Latest issue updates from NAR Media outreach tools and resources HOM weekly activity report Recent news articles Blog posts Videos and webinars Research and data points Widget for your website
- 42. For more information: www.realtor.org/homeownership
Editor's Notes
- Home Ownership Matters Coalition Partners: Habitat for HumanityNational Association of Hispanic Real Estate ProfessionalsCenter for Responsible Lending, National Association of Real Estate BrokersCredit Union National AssociationNational Community Reinvestment CoalitionNational Council of State Housing AgenciesAsian Real Estate Association of America
- The ads direct consumers to HouseLogic, where they can find even more information related to the Home Ownership Matters campaign.