The document provides advice from Carol Doane on selling online advertising. It acknowledges that online advertising can be confusing and unknown compared to print but encourages sellers to learn about it. Key points made include that online ads on average boost retail sales by 9%, 10-15% of budgets should be allocated online, video and mobile are growing areas, and impressions and views are more important metrics than just clicks. It emphasizes practicing skills in online advertising in order to effectively sell to customers.
A selection of case studies from my time at Designation.com Ltd, a Reading based brand and marketing consultancy. The six examples show many aspects of the work we chose to focus on in 2008.
Doozie is the future of referral and word-of-mouth advertising by creating an app that make it easy, simple and allows users to follow up with leads generated by those referrals.
A selection of case studies from my time at Designation.com Ltd, a Reading based brand and marketing consultancy. The six examples show many aspects of the work we chose to focus on in 2008.
Doozie is the future of referral and word-of-mouth advertising by creating an app that make it easy, simple and allows users to follow up with leads generated by those referrals.
This is Gordon Borrell's keynote presentation to Media Post's Mobile Insider Summit in Key Largo on Jan. 27, 2012. It includes research showing marketplace pressure to buy digital advertising, combined with high interest among SMBs in mobile, causing high likelihood that mobile ad sales will flourish in 2012 and beyond.
Six things to start doing now to increase salesCarol Doane
Simplify your communication, keep it short, confirm receipt of requests, ask for help, template and test, end with a call to action - any question. Do you have one to share?
Tips for your end of the year donationsCarol Doane
The final minutes of the year are ticking by, but there is still time for an end of the year donation. Here's some useful considerations to make your gifts worthwhile.
Surprise ending! I started with the concept of the visual resume and began the quest of detailing my career path. During the course of constructing the Powerpoint a tornado of events occurred creating an unusual ending.
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
Cheap is a chance. Don't drown in the advertising pool.Carol Doane
Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience of all local media. In addition, clockwork delivery, stable rates, printed rate cards, customer loyalty programs, volume discounts, anchored positions are all reasons to assess the options of the paper.
The audience continues to respond to advertising.
This is Gordon Borrell's keynote presentation to Media Post's Mobile Insider Summit in Key Largo on Jan. 27, 2012. It includes research showing marketplace pressure to buy digital advertising, combined with high interest among SMBs in mobile, causing high likelihood that mobile ad sales will flourish in 2012 and beyond.
Six things to start doing now to increase salesCarol Doane
Simplify your communication, keep it short, confirm receipt of requests, ask for help, template and test, end with a call to action - any question. Do you have one to share?
Tips for your end of the year donationsCarol Doane
The final minutes of the year are ticking by, but there is still time for an end of the year donation. Here's some useful considerations to make your gifts worthwhile.
Surprise ending! I started with the concept of the visual resume and began the quest of detailing my career path. During the course of constructing the Powerpoint a tornado of events occurred creating an unusual ending.
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
Cheap is a chance. Don't drown in the advertising pool.Carol Doane
Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience of all local media. In addition, clockwork delivery, stable rates, printed rate cards, customer loyalty programs, volume discounts, anchored positions are all reasons to assess the options of the paper.
The audience continues to respond to advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
12. Yes.
Online advertising
boosts retail sales an
average of 9%
Research: comSCORE
and dunnhumbyUSA
via Media Week
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111796
14. When given
a choice, 42%
of consumers
chose the
Internet as
"most essential"
Survey: Arbitron, Edison Media
http://arbitron.mediaroom.com/index.php?s=43&item=682
16. 10-15% of an
advertising
budget should
be allocated
for online
Study: Cross Media Optimization
http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=8067
20. 80% of display
clicks come from
only 16% of
internet users
Web users who are
younger and lower
paid
comSCORE and Publishers Association
http://www.online-publishers.org/media/1059_W_TheSilentClick_OPA.pdf
21. Those who viewed
but did not click
drove the majority
of sales
Clicks don’t
measure the
cumulative impact
comSCORE via Greg Stuart, CEO of IAB
http://www.slideshare.net/gregstuart/intro-to-online-advertising-greg-stuart
23. Yes. We’re going to have to go video
“The one big shift
in the next three
to five years is
going to be video
advertising”
Nikesh Arora, Google Global Sales via Reuters
http://www.reuters.com/article/idUSTRE5B13VF20091203