Scratch & Win is a marketing tool that allows businesses to run scratch card games on Facebook to promote products and offer coupons. Fans can win coupons by playing and are exposed to product images. The games are shared in users' Facebook newsfeeds and can go viral. Businesses choose the promoted product and coupon, and the tool handles setting up the game and sharing it on Facebook pages and timelines.

2. Scratch & Win is an innovative marketing tool enabling you to get straight to your
fans' newsfeed where they 'hang out' in a fun and incentivized way. This tool allows
your fans to win coupons by playing a game of scratch cards. While playing this
game, your fans are exposed to images of different products offered at your
Facebook store. This type of promotion is highly viral as it takes the coupons we all
love, and turns them into a game.
You can choose the product you wish to promote and the kind of coupon you wish to
grant your winners. On average every third card is set to win, and you can provide
different coupons for different products to increase the volume of the game.
Each promotion you set can be shared by you to either your Facebook fan page or
your Facebook timeline which means that your fans & friends would be getting it
straight to their newsfeed without having to come to your fan page to see it.
 Choose product - start typing the product's name and we will autocomplete your
choice.
 Discount code - type the coupon code.
 Promotion text - state what one could win.
 Promotion terms and conditions - anything you put inside this box will be shown
to a user clicking on the T&C link inside the deal.