This document presents several mobile advertising concepts for companies to engage customers during the holiday season. These concepts include targeting customers near competitors' stores and offering directions to nearby locations; asking users to share holiday moments on social media for a chance to win a prize; allowing users to virtually browse an interactive product catalog; seamlessly integrating branded content into articles; using a countdown to advertise an upcoming sales event; offering daily deals that are revealed by wiping away simulated packaging; and gamifying coupon reveals by allowing users to wipe multiple times for better discounts. The goal of these concepts is to maximize audience relevance, engagement, and sales through personalized location-based, social, and gamified mobile experiences.

1. AN INTRODUCTION
Prepared for: AT&T

2. LOCATION BASED OFFER
InMobi’s geo location services can help
you target customers in close proximity
to a your retail location or that of your
competitors and serve up a holiday
offer and directions to the closest point
of purchase.
This concept for Samsung is targeting users who
are in close proximity to an Apple store and
displays an ad for the Galaxy S5 along with
directions to the closest location.

3. SOCIAL INTEGRATION
This concept for AT&T engages users
and asks them to share their holiday
moments on Instagram for a chance to
win a Samsung tablet. The latest entries
are displayed in the ad through a real-time
feed.

4. VIRTUAL CATALOG
The Virtual Catalog combines an
immersive visual experience with highly
personalized content to maximize
audience relevance and engagement
This concept brings to life the beautiful imagery for
Macy’s Holiday Catalog.
Users can swipe through the virtual catalogue and
view product imagery, descriptions and pricing
specific to the users profile.

5. NATIVE ADVERTISING
With InMobi Native ads,H Braondlsid caany re
ach
new audiences on premium content. InMobi
Native Ads provide a better user experience
and 2-3X higher engagement rates.
In the example shown here, a Native Ad for IKEA is
seamlessly worked into an app’s News Feed.

6. COUNTDOWN
In this concept, an interstitial is displayed
with a countdown to the biggest holiday
event of the year - BLACK FRIDAY.
Users can see how much time is left for
November 28th and can add it to their
device’s calendar to remind them.

7. Holiday DEALS
EMAIL INTEGRATION
The concept shows users 12 days of
deals in a uniquely mobile way. A
present appears with snow falling all
around and the messaging slides in and
lets the user know they need to wipe the
gift to reveal TJ Maxx’s deal of the day.
Users can sign up for emails to recieve
all the deals of the day at TJ Maxx.

9. GAMIFIED
COUPONING
This concept brings a fun
gamification element to
shopping for the discount.
The user is prompted to wipe the bag away
to reveal an instant discount.
In this concept, users can wipe up to three
times to reveal the best deal. They can at
anytime tap to download the coupon to use
at a later date or shop instantly on the .com
site and have the discount automatically
applied to their basket.
See demo here.

10. Once revealed the
coupon can be easily
downloaded into the
users gallery for later use.