Rising Phoenix Labs is developing a Texas Hold'em poker game app called Hold'Em or Fold'Em for iOS inspired by televised poker tournaments. The game will include upgraded graphics, improved gameplay, and incentives to encourage frequent and long play sessions. Players can purchase virtual currency to continue playing or watch brief ads. Players can cash out virtual currency for gift cards or prizes. The developers are seeking funding to develop the prize store, hire additional staff, and cover operational expenses to launch the startup. They believe this business model can succeed in the legal mobile gaming market for adults in the U.S.

1. Texas Hold’Em style casino game application inspired by
ESPN’s World Series of Poker Tour
Hold’EmorFold’Em
Contact Info
Rising PhoenixLabs
(760) 681– 7969 | RisingPhoenixLabs@gmail.com
44533 West Venture Lane, Maricopa, AZ 85139
John Brackens (Chief Product Officer) - Dreamer, Visionary, Contrarian, Perfectionist
Ben Cook (Chief Operating Officer) - Realist, Pragmatist, Relentless, Organized

2. Hold’Em or Fold’Em
Executive Summary
By Rising PhoenixLabs
Mission:
Provide a fun/addictive mobile gaming environment which combines the best features of
Zynga Poker –a completely free online poker room with no real prizes—and
subscription-based online poker rooms –which costs a monthly fee to join and offers
tournament prizes.
Legal Conundrum
aka
Online Gambling Vs. Online Gaming
Unlawful Internet Gambling Enforcement Act of 2006
On October 13, 2006, the United States Congress passed Unlawful Internet Gambling
Enforcement Act of 2006, which makes it a federal offense, punishable by up to five years in
prison, for a gambling business to "knowingly accept" payments "in connection with the
participation of another person in unlawful Internet gambling."[4][9] However, the law did not
define or alter the definition of unlawful gambling, which under Federal law only applies
to sports betting via the Wire Act.[9]
The Unlawful Internet Gambling Enforcement Act of 2006, which was an amendment to the
larger and unrelated SAFE Port Act, included "carve out" language that clarified the legality of
fantasy sports. It was signed into law on October 13, 2006 by President George W. Bush. The act
makes transactions from banks or similar institutions to online gambling sites illegal, with the
notable exceptions of fantasy sports,online lotteries and horse/harness racing.
According to the UIGEA, "unlawful internet gambling" means to place, receive, or otherwise
knowingly transmit a bet or wager by means of the internet where such bet is unlawful under any
law in the State in which the bet is initiated, received, or otherwise made.
http://www.fdic.gov/news/news/financial/2010/fil10035a.pdf

3. Hold’Em or Fold’Em
Continued….
The bill specifically exempts fantasy sports games, educational games, or any online contest that
"has an outcome that reflects the relative knowledge of the participants, or their skill at physical
reaction or physical manipulation (but not chance), and, in the case of a fantasy or simulation
sports game, has an outcome that is determined predominantly by accumulated statistical results
of sporting events, including any non-participant's individual performances in such sporting
events..."[36]
However, all prizing must be determined in advance of the competition and can not be
influenced by the fees or number of participants. Fantasy sports are considered gambling and
therefore illegal if the competition does not meet this rule: "prizes and awards offered to
winning participants are established and made known to the participants in advance of the
game or contest and their value is not determined by the number of participants or the
amount of any fees paid by those participants." [37]
Our Business Concept
Overview:
Hold’Em or Fold’Em is a Texas Hold’Em casino iOSgame appinspired by ESPN World Series
of Poker and modeled after MegaPoker Online by Combay Inc. The game will feature upgraded
graphics, improved card play, and incentives to encourage frequent and prolonged game play.
Players will have the option to purchase additional virtual cash to continue game play. Players
who reach a zero balance will have their account reset to $5000 the next day. Player can cash
out virtual cash for gift cards and prizes. Brief ads mimicking the product placement
advertisements displayed in real life televised poker tournaments will precede every hand
dealt.Incorporate Tapjoy’sadvertising platform into the game as another avenue where player can
obtain additional virtual cash.
Incentives Summary:
Random Daily Virtual Cash Awards
o Based on frequency and lengths of game play
Cash out option - ―Chuck E Cheese Strategy‖
o Players can cash out virtual currency for prizes and gift cards listed in the
prize store
Mobile Platform
o Convenience, availability, perception
Customized/Social Gaming Tables
o Chat, Music, Customizable Avatars, Facebook integration

4. Hold’Em or Fold’Em
Revenue RiverSummary:
Advertising will be incorporated throughout the gaming mimicking real life poker
tournaments.
Option to purchase virtual currency for improved/continued game play.
o i.e. $10.00 for 1,000,00 virtual bucks
Utilize Tapjoy’s advertising platform and methods
o Game developers are compensated when players utilizes Tapjoy’s in-game
advertising arena to sign up for 3rd parties goods and services in exchange
for virtual currency
Why Our Team?
Our Core Company Principles:
Aggregate Revenue Model
Maximize ARPU; single revenue stream per client won’t cut it. Advertising
should be the finishing touch on the revenue model not the foundation.
Exquisite Product:PIE.UI = Success!!!
Create applications where performance, innovation, elegance, usability, and
imagination meld into one.
Execution and Performance
Strong Talented Teams receive industry leading compensation packages based on
quarterly performance; average teams receive positive references, modest
severance, and career advice to aide them onto their next endeavor.
Our Needs?
1. Investment capital to fund the ―Prize Store‖
2. Investment capital to hire additional outstanding employees
3. Investment capital to secure the necessary office space and network equipment
required to run a startup
4. Investment capital for general operational expenses associated with a startup
company
5. Mentor/adviser to provide counsel making our shared endeavor successful.

5. Hold’Em or Fold’Em
Summary
Key Points:
1. 100% legal business model within the U.S.A. which encourages prolonged and
frequent game play for a persecuted/prosecuted audience equals relief!
2. Overlooked platform for a growing and profitable market sector equals
opportunity!!
3. Realistic revenue generating business model tailor-made for the adult iOS gaming
segmentequals success!!!
References:
http://pokernewsboy.com/poker-room-news/jamie-gold-opens-new-online-poker-room/8937
http://www.pokernewsdaily.com/jamie-gold-launches-legal-u-s-online-poker-room-19938/
http://www.freegoldpoker.com/
http://www.zenentertainment.com/index.php
http://scattercircuit.com/contact/
http://www.fdic.gov/news/news/financial/2010/fil10035a.pdf
http://developers.tapjoy.com/
Contact Info: John Brackens | (760) 681– 7969 | RisingPhoenixLabs@gmail.com