The document provides information about advertising opportunities with NFL football teams and games. It includes:
- A list of all 32 NFL teams organized by division and conference.
- Details about the NFL regular season schedule and playoffs structure.
- Demographic information showing the NFL audience is affluent, well-educated, and highly engaged on social media platforms.
- Overview of preseason, regular season, and special event games like the Pro Bowl and NFL Draft that provide additional advertising opportunities throughout the year.
The document provides information about advertising opportunities during the MLB season, including:
- It lists the teams in each division of the American and National Leagues.
- It outlines the regular season schedule and post-season format.
- It highlights several special MLB events like the Home Run Derby and All-Star Game that provide additional advertising opportunities.
- It provides demographic information about MLB viewers and details about their social media engagement, indicating opportunities to leverage social platforms.
- It includes sample schedules, ratings, and contact information to learn more about partnering with MLB for advertising.
This document provides information about sponsorship opportunities for the 2014 NFL season on ESPN and NFL Network. It details that there will be over 30 primetime regular season games broadcast, including 17 Monday Night Football games on ESPN from September to December, and 14 Thursday Night Football games on NFL Network. It also notes viewership statistics for NFL games that demonstrate their popularity, such as Monday Night Football occupying 6 of the top 10 largest cable TV audiences of all time. Additionally, it specifies some regional focus on games featuring California teams. The document aims to showcase the large viewership of NFL games and promote sponsoring NFL programming to reach passionate and affluent fans.
This document provides an overview and advertising opportunities for NCAA basketball games across various television networks and platforms. It summarizes that:
1) The NCAA basketball regular season runs from November to March with over 300 games broadcast on ESPN, ESPN2, and other networks, offering frequent advertising opportunities.
2) March Madness is the culmination of the season with 68 teams competing in a playoff tournament broadcast on TBS, TNT, TRUTV, and culminating with the Final Four and National Championship games on TBS.
3) NCAA basketball attracts an affluent, well-educated audience on television and is also highly engaged on social media platforms like Twitter. Advertisers can leverage this engagement across programming
The document provides information about opportunities for local advertising during the college football season. It discusses the college football playoff system and viewership data. Some key points:
- The 2016 college football season runs from August to January across various cable networks, with the national championship game drawing nearly 19 million viewers.
- College football fans tend to be affluent, well-educated males ages 18-54. Social media engagement is also high, with over 7 million tweets during regular seasons and 2 million for the championship game.
- Marketers can reach this audience through advertising during games and surrounding programming, or by leveraging social media discussion of games and teams. The document outlines various advertising packages available.
Signing high-priced players may increase a team's profitability by driving increased revenue from multiple sources. A survey of MLB fans found that most would view more games on TV, especially when a new star player debuts for their favorite team. However, the survey surprisingly found that most fans would not actually attend more live games if a star player was signed. Regression analysis confirmed a strong relationship between a fan's excitement level over a player signing and their increased likelihood to watch more TV and buy more merchandise. However, excitement did not correlate with attending more live games. So signing stars mainly boosts TV viewership and merchandise sales revenue rather than ticket revenue.
Statistical Analysis on MLB MVP PerformanceNick Labas
The document presents a statistical analysis of the impact of MLB's 1969 decision to lower the pitcher's mound from 15 to 10 inches on the on-base percentage of league MVPs. It finds a slight improvement, with OBP rising from 0.410 to 0.411, indicating the change helped overall offense but did not majorly benefit the top players. A regression model found games played, at-bats, hits and walks positively impacted OBP while mound height had a small positive effect. However, games played and at-bats exhibited multicollinearity, preventing inferences about individual parameters.
The Passion of the Fan: Using Social Media to Predict the NFL SeasonJeff Esposito
Everyone has their method of selecting playoff teams and the NFL champion prior to the star of the season. Some use film study while others trust their gut. Others stick with their hometown team or choose using uniform color. This report will use buzz in social media to predict the outcome of the 2010 season.
MIT Sloan Sports Analytics Conference Leah Raphael
The document summarizes notes from several presentations at the 2016 MIT Sloan Sports Analytics Conference. The first presentation discusses Moneyball and how it led to an increased focus on analytics and player development in baseball. Subsequent presentations discuss optimizing the fan experience through analytics, using sponsorship data to improve partnerships, analytics applications for media and fans, and strategies for enhancing fan engagement through technology and social media. The last part focuses on the evolution of sports ownership and the Dunkin' Donuts and New England Patriots partnership.
The document provides information about advertising opportunities during the MLB season, including:
- It lists the teams in each division of the American and National Leagues.
- It outlines the regular season schedule and post-season format.
- It highlights several special MLB events like the Home Run Derby and All-Star Game that provide additional advertising opportunities.
- It provides demographic information about MLB viewers and details about their social media engagement, indicating opportunities to leverage social platforms.
- It includes sample schedules, ratings, and contact information to learn more about partnering with MLB for advertising.
This document provides information about sponsorship opportunities for the 2014 NFL season on ESPN and NFL Network. It details that there will be over 30 primetime regular season games broadcast, including 17 Monday Night Football games on ESPN from September to December, and 14 Thursday Night Football games on NFL Network. It also notes viewership statistics for NFL games that demonstrate their popularity, such as Monday Night Football occupying 6 of the top 10 largest cable TV audiences of all time. Additionally, it specifies some regional focus on games featuring California teams. The document aims to showcase the large viewership of NFL games and promote sponsoring NFL programming to reach passionate and affluent fans.
This document provides an overview and advertising opportunities for NCAA basketball games across various television networks and platforms. It summarizes that:
1) The NCAA basketball regular season runs from November to March with over 300 games broadcast on ESPN, ESPN2, and other networks, offering frequent advertising opportunities.
2) March Madness is the culmination of the season with 68 teams competing in a playoff tournament broadcast on TBS, TNT, TRUTV, and culminating with the Final Four and National Championship games on TBS.
3) NCAA basketball attracts an affluent, well-educated audience on television and is also highly engaged on social media platforms like Twitter. Advertisers can leverage this engagement across programming
The document provides information about opportunities for local advertising during the college football season. It discusses the college football playoff system and viewership data. Some key points:
- The 2016 college football season runs from August to January across various cable networks, with the national championship game drawing nearly 19 million viewers.
- College football fans tend to be affluent, well-educated males ages 18-54. Social media engagement is also high, with over 7 million tweets during regular seasons and 2 million for the championship game.
- Marketers can reach this audience through advertising during games and surrounding programming, or by leveraging social media discussion of games and teams. The document outlines various advertising packages available.
Signing high-priced players may increase a team's profitability by driving increased revenue from multiple sources. A survey of MLB fans found that most would view more games on TV, especially when a new star player debuts for their favorite team. However, the survey surprisingly found that most fans would not actually attend more live games if a star player was signed. Regression analysis confirmed a strong relationship between a fan's excitement level over a player signing and their increased likelihood to watch more TV and buy more merchandise. However, excitement did not correlate with attending more live games. So signing stars mainly boosts TV viewership and merchandise sales revenue rather than ticket revenue.
Statistical Analysis on MLB MVP PerformanceNick Labas
The document presents a statistical analysis of the impact of MLB's 1969 decision to lower the pitcher's mound from 15 to 10 inches on the on-base percentage of league MVPs. It finds a slight improvement, with OBP rising from 0.410 to 0.411, indicating the change helped overall offense but did not majorly benefit the top players. A regression model found games played, at-bats, hits and walks positively impacted OBP while mound height had a small positive effect. However, games played and at-bats exhibited multicollinearity, preventing inferences about individual parameters.
The Passion of the Fan: Using Social Media to Predict the NFL SeasonJeff Esposito
Everyone has their method of selecting playoff teams and the NFL champion prior to the star of the season. Some use film study while others trust their gut. Others stick with their hometown team or choose using uniform color. This report will use buzz in social media to predict the outcome of the 2010 season.
MIT Sloan Sports Analytics Conference Leah Raphael
The document summarizes notes from several presentations at the 2016 MIT Sloan Sports Analytics Conference. The first presentation discusses Moneyball and how it led to an increased focus on analytics and player development in baseball. Subsequent presentations discuss optimizing the fan experience through analytics, using sponsorship data to improve partnerships, analytics applications for media and fans, and strategies for enhancing fan engagement through technology and social media. The last part focuses on the evolution of sports ownership and the Dunkin' Donuts and New England Patriots partnership.
This document provides information about advertising opportunities during the NHL season for local businesses. It outlines the league structure including divisions and conferences. It then discusses the regular season schedule from October to April, playoff format, and popular events like the All-Star Game and outdoor games. Details are given about the engaged audience for hockey including demographics. Information is also provided on the social media presence and online/mobile consumption of hockey content. The document aims to showcase how advertising during the NHL season can connect businesses with highly engaged sports fans across various platforms.
The NBA playoffs provide local advertising opportunities from April to June. Viewership is high, with over 7.8 million tweets about the 2015 playoffs. The playoffs feature a best-of-five quarterfinals series and best-of-seven semifinals, conference finals, and championship. Fans watching games on cable TV tend to be educated, affluent, and active on social media, creating opportunities to leverage engagement across programming. The document provides an advertising guide with details on viewers, schedules, and analytics to help brands connect with basketball fans during the playoffs.
IPG Media Lab + DIRECTV: Annual Survey Of The American Football ConsumerIPG Media Lab
Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media Lab and DIRECTV partnered on an annual “Survey of the American Football Consumer,” which is designed to measure the following:
• The NFL Viewing Experience
• NFL Fans’ Passion for the Game
• Consumption Habits of NFL Fans
• Brand Relevance to NFL Audiences
Download and read our full report to learn more on how to fully connect with American football fans.
The Ultimate Fantasy Football League (UFFL) is a proposed reality show where celebrities and athletes form fantasy football teams. Viewers can become virtual co-owners of the celebrity teams and help manage rosters. Each week, the celebrity owners would discuss their teams' performances on a live TV show, debating moves and trash talking. Throughout the NFL season and playoffs, the UFFL would crown a champion celebrity owner and co-owner. The format could be replicated for other sports leagues internationally.
The summary provides an overview of the Jaguars current marketing campaign and NFL marketing initiatives:
1) The presentation discusses the Jaguars current ticket sales promotions including affordability programs and incentives to boost sales, as well as their community outreach programs Champions Club and Team Teal.
2) It outlines key aspects of the NFL brand and recaps past NFL marketing campaigns to promote the return to the football season.
3) The NFL's priority fan platforms of Hispanic, youth and NFL Play 60 initiatives are examined, highlighting the large viewership and engagement among these demographic groups.
The 2015-16 NFL Tech Report discusses several ways that technology impacted and advanced the NFL in the 2015-16 season. New technologies included live streaming games on platforms like Yahoo, increased social media partnerships and content on platforms like Twitter, Snapchat and YouTube. Virtual reality companies like STRIVR and NextVR worked to bring VR to fans and players. The NFL also implemented a new player tracking system called Next Generation Stats using RFID chips in shoulder pads to collect unprecedented data on players. Overall, the report discusses how technologies like VR, digital media, social media and analytics have driven major changes and evolution in the NFL.
Monday Night Football delivers higher ratings than broadcast primetime non-sports programs, especially among key male demographics. It ranks as the #2 program for households with incomes over $100,000. The typical MNF viewer is more likely to be male, between 18-49 years old, have a household income over $75,000, have children or teens at home, and have a college education. The document also provides the 2010 MNF and NFL Network schedules.
The document provides information about advertising opportunities with Major League Soccer (MLS) teams and leagues. It summarizes that MLS has 20 teams split between Eastern and Western divisions across the US and Canada. It also outlines the MLS regular season and playoff format, as well as details about the engaged MLS fan demographic and strong social media presence on game broadcasts. The document promotes aligning brands with MLS to leverage the engaged young male audience.
This article discusses the high television ratings for NFL playoff games and the Super Bowl in 2010. It notes that the AFC and NFC Championship games had the highest viewership since 1982. Experts attribute the high ratings to the NFL's efforts to improve the game through new rules and eradicating less popular aspects. Additionally, high definition TVs, interesting storylines, and more families staying home due to the recession have contributed to more people watching NFL games on TV.
Nfl fans audience report 2015 by GlobalWebIndexPierre TROCHET
NFL fans spend a significant amount of time engaged with digital media and social networks. They spend an average of 1.81 hours per day on social media, accounting for nearly 30% of their total 6.32 hours spent online daily. The most popular social network is Facebook, used by 83% of NFL fans, nearly half of whom are active users. Second-screening is also very common, with 80% of fans using a laptop or cell phone while watching television, most often to check social media or chat with friends.
NFL fans spend a significant amount of time engaged with digital media and social networks. They spend an average of 1.81 hours per day on social media, accounting for nearly 30% of their total 6.32 hours spent online daily. The most popular social network is Facebook, used by 83% of NFL fans, nearly half of whom are active users. Second-screening is also very common, with 80% of fans using a laptop or cellphone while watching television, most often to check social media or chat with friends.
This document provides statistics and information about the NBA, its fans, viewership, and engagement. It shows that the NBA has 29 teams, over 2,000 live games each season, and is the #1 professional sports league on social media. NBA ratings on cable TV have increased 15% over the past 5 years. Home team games have higher ratings than national broadcasts, and targeting local NBA fans is an effective way for brands to connect with audiences.
Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19Game Day Communications
This document outlines assignments for students in a sports public relations class. It includes individual assignments on current sports trends topics for specific weeks. It also includes group project topics and expectations. The document provides guidance on elements of a press release and schedules for speed writing assignments, including drafting tweets, statements, emails, alerts and a game wrap within time limits.
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Top 10 most liked nfl team facebook pagesSports Fandom
When you’re looking for devotion, you’re likely to find your best example in a football fan...especially an NFL fan! It goes without saying that a huge number of the American population (and probably the rest of the world too!) are ardent supporters of at least one of the 32 NFL teams, if not more.
Mass 11 presentation - NFL & Female Viewership Ariana Spang
The NFL is actively working to attract more female fans and viewers. Several strategies are discussed, including the Pittsburgh Steelers effectively engaging female fans, the Super Bowl attracting 46% female viewers, and the NFL's breast cancer awareness campaigns. The document also examines how the NFL partners with media companies to broadcast games and increase viewership. It provides examples of how the Super Bowl halftime show, top commercials, and NFL ads portray messages to appeal to women. Finally, it considers the impacts of targeting female audiences both socially and economically for the NFL.
Fantasy sports has grown exponentially from its early origins in the 1960s to a $15 billion industry today. Over 41 million people in North America play fantasy sports, with the majority spending over $100 per year on league fees and other costs. Fantasy sports players are highly engaged sports fans who spend significantly more time following and consuming sports media than average fans. The growth of daily fantasy sports sites that offer real money prizes has further increased consumer engagement with sports. Fantasy sports has changed the sports viewing experience and given fans and brands new ways to interact around sports.
The document provides an overview of the NFL's branding strategy and history from 1920 to present day. It discusses how the NFL transitioned from a perception of brutality to focusing on being a sport for everyone. Key events like televised championship games in the 1950s and Pete Rozelle's commissionership in the 1960s helped popularize the league. Current commissioner Roger Goodell faces issues like player conduct and safety concerns. The document emphasizes themes of safety, fun, family and caring that guide the NFL's brand. It also outlines partnerships with suppliers and managing the league's television rights deals.
The NFL is continuing to push their brand to fans outside the United States. I take a look at what the NFL has done, is doing, and could potentially do when it comes to increasing their brand on a worldwide perspective and what some questions may come about from it.
This document provides information about UFC (Ultimate Fighting Championship) fighting classes and title holders, viewership and social media statistics. It summarizes that UFC has 8 male weight classes ranging from flyweight to heavyweight, with 2 women's classes. It details the current champions and number of fighters in each class. The document also outlines UFC's strong social media presence and engagement, with millions of tweets about events and shows each year. UFC attracts a passionate audience that is very active online and on social media.
This document provides information about professional tennis tournaments and the tennis fan demographic. It summarizes that the ATP World Tour showcases men's tennis in 61 tournaments across 30 countries, while the WTA Tour has over 2,500 women's players competing in 54 events in 33 countries. It then gives details on recent Grand Slam tournament results in men's and women's tennis. The document also provides demographic information showing that tennis fans tend to be affluent, well-educated, and engage with tennis content online and across various screens.
This document provides information about advertising opportunities during the NHL season for local businesses. It outlines the league structure including divisions and conferences. It then discusses the regular season schedule from October to April, playoff format, and popular events like the All-Star Game and outdoor games. Details are given about the engaged audience for hockey including demographics. Information is also provided on the social media presence and online/mobile consumption of hockey content. The document aims to showcase how advertising during the NHL season can connect businesses with highly engaged sports fans across various platforms.
The NBA playoffs provide local advertising opportunities from April to June. Viewership is high, with over 7.8 million tweets about the 2015 playoffs. The playoffs feature a best-of-five quarterfinals series and best-of-seven semifinals, conference finals, and championship. Fans watching games on cable TV tend to be educated, affluent, and active on social media, creating opportunities to leverage engagement across programming. The document provides an advertising guide with details on viewers, schedules, and analytics to help brands connect with basketball fans during the playoffs.
IPG Media Lab + DIRECTV: Annual Survey Of The American Football ConsumerIPG Media Lab
Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media Lab and DIRECTV partnered on an annual “Survey of the American Football Consumer,” which is designed to measure the following:
• The NFL Viewing Experience
• NFL Fans’ Passion for the Game
• Consumption Habits of NFL Fans
• Brand Relevance to NFL Audiences
Download and read our full report to learn more on how to fully connect with American football fans.
The Ultimate Fantasy Football League (UFFL) is a proposed reality show where celebrities and athletes form fantasy football teams. Viewers can become virtual co-owners of the celebrity teams and help manage rosters. Each week, the celebrity owners would discuss their teams' performances on a live TV show, debating moves and trash talking. Throughout the NFL season and playoffs, the UFFL would crown a champion celebrity owner and co-owner. The format could be replicated for other sports leagues internationally.
The summary provides an overview of the Jaguars current marketing campaign and NFL marketing initiatives:
1) The presentation discusses the Jaguars current ticket sales promotions including affordability programs and incentives to boost sales, as well as their community outreach programs Champions Club and Team Teal.
2) It outlines key aspects of the NFL brand and recaps past NFL marketing campaigns to promote the return to the football season.
3) The NFL's priority fan platforms of Hispanic, youth and NFL Play 60 initiatives are examined, highlighting the large viewership and engagement among these demographic groups.
The 2015-16 NFL Tech Report discusses several ways that technology impacted and advanced the NFL in the 2015-16 season. New technologies included live streaming games on platforms like Yahoo, increased social media partnerships and content on platforms like Twitter, Snapchat and YouTube. Virtual reality companies like STRIVR and NextVR worked to bring VR to fans and players. The NFL also implemented a new player tracking system called Next Generation Stats using RFID chips in shoulder pads to collect unprecedented data on players. Overall, the report discusses how technologies like VR, digital media, social media and analytics have driven major changes and evolution in the NFL.
Monday Night Football delivers higher ratings than broadcast primetime non-sports programs, especially among key male demographics. It ranks as the #2 program for households with incomes over $100,000. The typical MNF viewer is more likely to be male, between 18-49 years old, have a household income over $75,000, have children or teens at home, and have a college education. The document also provides the 2010 MNF and NFL Network schedules.
The document provides information about advertising opportunities with Major League Soccer (MLS) teams and leagues. It summarizes that MLS has 20 teams split between Eastern and Western divisions across the US and Canada. It also outlines the MLS regular season and playoff format, as well as details about the engaged MLS fan demographic and strong social media presence on game broadcasts. The document promotes aligning brands with MLS to leverage the engaged young male audience.
This article discusses the high television ratings for NFL playoff games and the Super Bowl in 2010. It notes that the AFC and NFC Championship games had the highest viewership since 1982. Experts attribute the high ratings to the NFL's efforts to improve the game through new rules and eradicating less popular aspects. Additionally, high definition TVs, interesting storylines, and more families staying home due to the recession have contributed to more people watching NFL games on TV.
Nfl fans audience report 2015 by GlobalWebIndexPierre TROCHET
NFL fans spend a significant amount of time engaged with digital media and social networks. They spend an average of 1.81 hours per day on social media, accounting for nearly 30% of their total 6.32 hours spent online daily. The most popular social network is Facebook, used by 83% of NFL fans, nearly half of whom are active users. Second-screening is also very common, with 80% of fans using a laptop or cell phone while watching television, most often to check social media or chat with friends.
NFL fans spend a significant amount of time engaged with digital media and social networks. They spend an average of 1.81 hours per day on social media, accounting for nearly 30% of their total 6.32 hours spent online daily. The most popular social network is Facebook, used by 83% of NFL fans, nearly half of whom are active users. Second-screening is also very common, with 80% of fans using a laptop or cellphone while watching television, most often to check social media or chat with friends.
This document provides statistics and information about the NBA, its fans, viewership, and engagement. It shows that the NBA has 29 teams, over 2,000 live games each season, and is the #1 professional sports league on social media. NBA ratings on cable TV have increased 15% over the past 5 years. Home team games have higher ratings than national broadcasts, and targeting local NBA fans is an effective way for brands to connect with audiences.
Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19Game Day Communications
This document outlines assignments for students in a sports public relations class. It includes individual assignments on current sports trends topics for specific weeks. It also includes group project topics and expectations. The document provides guidance on elements of a press release and schedules for speed writing assignments, including drafting tweets, statements, emails, alerts and a game wrap within time limits.
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Top 10 most liked nfl team facebook pagesSports Fandom
When you’re looking for devotion, you’re likely to find your best example in a football fan...especially an NFL fan! It goes without saying that a huge number of the American population (and probably the rest of the world too!) are ardent supporters of at least one of the 32 NFL teams, if not more.
Mass 11 presentation - NFL & Female Viewership Ariana Spang
The NFL is actively working to attract more female fans and viewers. Several strategies are discussed, including the Pittsburgh Steelers effectively engaging female fans, the Super Bowl attracting 46% female viewers, and the NFL's breast cancer awareness campaigns. The document also examines how the NFL partners with media companies to broadcast games and increase viewership. It provides examples of how the Super Bowl halftime show, top commercials, and NFL ads portray messages to appeal to women. Finally, it considers the impacts of targeting female audiences both socially and economically for the NFL.
Fantasy sports has grown exponentially from its early origins in the 1960s to a $15 billion industry today. Over 41 million people in North America play fantasy sports, with the majority spending over $100 per year on league fees and other costs. Fantasy sports players are highly engaged sports fans who spend significantly more time following and consuming sports media than average fans. The growth of daily fantasy sports sites that offer real money prizes has further increased consumer engagement with sports. Fantasy sports has changed the sports viewing experience and given fans and brands new ways to interact around sports.
The document provides an overview of the NFL's branding strategy and history from 1920 to present day. It discusses how the NFL transitioned from a perception of brutality to focusing on being a sport for everyone. Key events like televised championship games in the 1950s and Pete Rozelle's commissionership in the 1960s helped popularize the league. Current commissioner Roger Goodell faces issues like player conduct and safety concerns. The document emphasizes themes of safety, fun, family and caring that guide the NFL's brand. It also outlines partnerships with suppliers and managing the league's television rights deals.
The NFL is continuing to push their brand to fans outside the United States. I take a look at what the NFL has done, is doing, and could potentially do when it comes to increasing their brand on a worldwide perspective and what some questions may come about from it.
This document provides information about UFC (Ultimate Fighting Championship) fighting classes and title holders, viewership and social media statistics. It summarizes that UFC has 8 male weight classes ranging from flyweight to heavyweight, with 2 women's classes. It details the current champions and number of fighters in each class. The document also outlines UFC's strong social media presence and engagement, with millions of tweets about events and shows each year. UFC attracts a passionate audience that is very active online and on social media.
This document provides information about professional tennis tournaments and the tennis fan demographic. It summarizes that the ATP World Tour showcases men's tennis in 61 tournaments across 30 countries, while the WTA Tour has over 2,500 women's players competing in 54 events in 33 countries. It then gives details on recent Grand Slam tournament results in men's and women's tennis. The document also provides demographic information showing that tennis fans tend to be affluent, well-educated, and engage with tennis content online and across various screens.
The document provides information about advertising opportunities across NASCAR's three racing series - Sprint Cup, Xfinity, and Camping World Truck Series. It summarizes the audiences for each series, with Sprint Cup showcasing top drivers in major races, Xfinity featuring modified pickup trucks and committed fans, and Camping World Truck Series acting as a proving ground for future Sprint Cup stars. Demographic information is also given, showing that the typical NASCAR fan is middle-aged, married, and has some college education. On-air advertising opportunities are outlined for the 2016 season races.
This document provides information about advertising opportunities within professional golf organizations and tournaments. It summarizes the major golf tours including the PGA Tour, which operates the main US men's tours, and the LPGA Tour, which is the longest-running women's sports association. It also discusses top golfers and tournaments from 2015, demographic profiles of golf audiences, and online engagement with golf through mobile devices and social media. The document promotes aligning advertising with professional golf events to reach affluent, educated audiences.
This document provides an overview and agenda for a Chevrolet presentation on marketing in the Tulsa market, including:
- Cox Media's footprint in the Tulsa market reaches over 175,000 households
- Demographic research shows Tulsa adults are highly interested in sports programming and many plan to purchase a new vehicle
- Programming recommendations focus on networks and shows with strong ratings among adults aged 25-54, who make up much of the target automobile audience
Cox Media Client Proposal: Backyard DestinationsCox Media
Cox Media provides targeted advertising solutions to reach Phoenix residents interested in staying close to home for vacations. Their television, online, and content integration solutions allow advertisers to reach "backyard destination" travelers across multiple platforms. Cox has high penetration rates in Phoenix and the ability to precisely target audiences by location, demographics, and interests to promote specific destinations like Sedona and Rocky Point.
Major League Soccer + Your Business - GOOALLL!Cox Media
This document provides information about advertising opportunities in soccer, including Major League Soccer (MLS), UEFA Champions League, and the English Premier League. It summarizes viewership demographics for MLS, highlights top clubs and upcoming matches in each league, and discusses cable TV coverage of soccer games. Social media engagement for the 2014 World Cup and Premier League is also summarized.
The document provides information about advertising opportunities in men's and women's professional tennis tournaments in 2015. It summarizes viewership demographics for tennis, highlighting that fans tend to be affluent, well-educated, and homeowners. Key events throughout 2015 are listed, from the Australian Open in January through the US Open in September. Ratings data from 2014 shows strong viewership for marquee matches across various networks and demographics.
This document provides an overview of professional golf advertising opportunities through various organizations and television networks. It discusses the PGA Tour, LPGA Tour, and Champions Tour as well as major golf programming on cable television. Examples of prominent golf tournaments are also listed. The target audiences for men's and women's golf are described as affluent, well-educated, and older than 35 years old on average. In summary, the document promotes partnering with Cox Media and major golf organizations to access a growing fan base through television advertising and sponsorships.
"How To Choose Which Social Media Platforms Are Right For Your Business" Cox Media
The document discusses social media marketing strategies for businesses. It identifies primary social channels like Facebook, Twitter, Pinterest, LinkedIn and YouTube that require 1-4 hours per week. These are best for increasing brand awareness, engagement and promoting products/services. Secondary channels like Instagram, Foursquare and Vine require less time and are good for engagement and promotion. The document provides examples and recommendations for using different channels' features to meet marketing objectives like awareness, engagement, promotion and monitoring foot traffic. It stresses understanding each channel and joining conversations without seeming automated.
2. YOUR CUSTOMER’S HOME TEAM
WEST
Seattle Seahawks
Los Angeles Rams
Arizona Cardinals
San Francisco 49ers
EAST
Philadelphia Eagles
New York Giants
Dallas Cowboys
Washington Redskins
NORTH
Green Bay Packers
Minnesota Vikings
Detroit Lions
Chicago Bears
SOUTH
Atlanta Falcons
New Orleans Saints
Carolina Panthers
Tampa Bay Buccaneers
WEST
San Diego Chargers
Denver Broncos
Kansas City Chiefs
Oakland Raiders
EAST
New England Patriots
New York Jets
Buffalo Bills
Miami Dolphins
NORTH
Pittsburgh Steelers
Baltimore Ravens
Cincinnati Bengals
Cleveland Browns
SOUTH
Indianapolis Colts
Jacksonville Jaguars
Houston Texans
Tennessee Titans
Hometown favorites connect with consumers.
• National Football League includes two conferences – the National
Football Conference and American Football Conference
• Each conference divides teams among four divisions –
East, North, West and South
3. • Advertisers that seek high reach with a diverse audience turn to advertising in the
NFL to maximize their media buy.
• The NFL teams each play 16 games in the regular season, bringing exclusivity to
your campaign schedule.
• The post season intensifies rivalries as The Big Game looms ahead:
• Wildcard Round: The two divisional winners with the best records get a
“bye” into the second round. The third and fourth divisional winners square
off against two wildcard teams to make it into the second round.
• Divisional Round: First round winners compete against the two divisional
winners to advance to the Conference Championship.
• Conference Championship: Divisional Round winners
compete in each conference in hopes of advancing to
the Super Bowl
• Championship: The AFC and NFC champions compete
in the Super Bowl, one of the most popular and
most-watched sporting events in the world.
GAMES & POST-SEASON
FROM KICKOFF TO TOUCHDOWN
Advertising in the NFL brings prestige to your brand all season long.
4. SPECIAL EVENTS BRING DEPTH TO YOUR BUY
PRO BOWL (JANUARY)
NFL SCOUTING COMBINE (FEBRUARY)
NFL DRAFT (APRIL)
The NFL draft is held in late April, for franchises to select newly eligible football players.
The franchise with the worst record in the previous season hold the right to select first.
Every February, the NFL hosts a week-long showcase in which college football players
perform physical and mental test in front of NFL coaches, managers and scouts.
The Pro Bowl is the NFL’s annual all-star game. Teams are selected by captains in a
fantasy draft, on the basis of fan, player and coach voting without regard for conference
Associate your brand with the pigskin year-round.
5. WHAT YOU NEED TO KNOW
NFL HEADLINES
A super season across the league.
• The Denver Broncos defeated the Carolina Panthers 24-10 in Super Bowl 50.
Denver linebacker Von Miller was named Super Bowl MVP after forcing two
fumbles and 2½ sacks. Through 50 Super Bowls, Miller is just the 4th
linebacker to earn MVP honors.
• At 39 years old, Denver’s Peyton Manning became the oldest quarterback to
start a Super Bowl. Interestingly, he passed the same man who brought him
to the Broncos, Denver GM John Elway, who started and won Super Bowl 33
for the Broncos at 38.
• Super Bowl 50 was the 2nd Super Bowl in franchise history for Carolina, which
lost its other Super Bowl appearance in 2003, falling 32-29 to the New
England Patriots on a last-second field goal that give Tom Brady his 2nd of 4
Super Bowl titles.
• Carolina Panthers quarterback Cam Newton was voted MVP of the 2015 NFL
regular season, his 1st MVP award in 5 pro seasons. Newton was previously
the NFL Rookie of the Year (2011) and winner of the NCAA’s Heisman Trophy
(2010).
Don’t miss out on the season-long conversation.
6. THE UPSCALE ADVANTAGE
12%
19%
18%
19%
16%
16%
AGE
18-24 25-34 35-54
45-54 55-64 65+
39%
34%
15%
12%
HOUSEHOLD INCOME
Under 50K 50 - 100K 100-150K 150K +
69%
27%
4%
HOME OWNERSHIP
Own Rent Other
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+ Target: Sports View Cable TV
Networks PsYr: NFL
Universe Population: 242,977,984; Target Population: 32,598,547 (13.4% of universe)
Nearly 65% male
62% have a
college education56% are married
The NFL attracts an affluent and well-educated audience.
DEMOGRAPHIC SNAPSHOT
7. College Football
2015 MTV
Video Music
Awards
Mike & Mike WWE Smackdown
First Take At Midnight
• NFL fans engaged with ESPN with 7.6M tweets and over
1 Billion impressions throughout their 18 game coverage
of the 2015 season.
• With 84% male authors, this activity put ESPN in
the #1 spot for Network tweets during the NFL
football season.
• NFL Network garnered social activity throughout their 16
game 2015 season as well with users posting 5.6M
tweets and over 710M impressions about the network.
• Savvy marketing plans leverage the engagement of the
social audience by extending their message into
complementary programming.
1. Source: Millward Brown Digital + Twitter, December 2013
Source: SocialGuide Inc. Affinity Report: 2015 Yearly. NFL Football Pulled 2/9/16.
NETWORKS & PROGRAMS
SOCIAL TV ENGAGEMENT
GENRES CATEGORIES
Special - 39%
Drama- 37%
Comedy - 34%
Reality – 33%
Sports talk – 28%
People who tweeted about NFL on ESPN also
tweeted about these:
LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE
Programming with a strong social presence increases ad recall by up to 33%.1
NFL DOMINATED THE CONVERSATION
ON TWITTER LAST SEASON
8. SPORTS FANS ARE ONLINE
SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS
40% have checked out sports content online.
Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015.
SIXTEEN PERCENT
of consumer sports content
is through a mobile device28%
22%
21%
WATCH HIGHLIGHT CLIPS
WATCH A GAME ON MOBILE
DOWNLOAD SPORTS APP
The most common online sports interactions:
ONE-FIFTH
of sports fans follow stats
via a “game tracker” online
9. Your Customers, Delivered
NFL
SEASON
Monday, September 12th
to
Monday, December 26th
Target Demo: M25-54, M35-64, M55+
Demographic HH A18-34 A18-49 A25-54 A35-64
National Ratings 10.2 5.5 6.2 6.8 6.7
Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on
national program averages from previous 2 ESPN seasons and are subject to change; actual
performance may vary by market, episode, etc.
The 2016 NFL season, the 97th season in the history of the National Football League, is
scheduled to begin on cable Monday, September 12th on ESPN. For the first time since
the Houston Oilers left for Nashville, Tennessee in 1997, a team relocated from one city
to another, as the former St. Louis Rams moved out of St. Louis, Missouri and returned
to Los Angeles, California, its home from 1946 to 1994. This year, the NFL will simulcast
the first 10 games of its’ season – 5 by CBS and 5 by NBC. Also returning are the
popular Monday Night Countdown and NFL Primetime airing Mondays on ESPN. NFL
increased its’ social presence on ESPN with 7 million tweets in 2015 and 5.6 million for
NFL Network’s game day coverage.
• Pre-Season Football: Thursday, August 11 to Monday, August 29, ESPN, NFL Network
• Monday Night Football: Monday, September 12 - December 26, ESPN
• Thursday Night Football: Thursday, September 15 - December 22, NFL Network
• Saturday Night Football: Saturday, December 17 – December 24, NFL Network
10. YOUR NFL ON-AIR OPPORTUNITY: THE DRAFT
EVENT
Thursday, April 28th
to
Saturday, April 30th
Target Demo: M18-34, M18-49, M25-54
Demographic HH A18-34 A18-49 A25-54 A35-64
National Ratings 2.1 2.4 2.3 2.2 1.9
Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on
national program averages from previous 2 seasons and are subject to change; actual
performance may vary by market, episode, etc.
The 2016 NFL Draft is the 81st annual meeting of National Football League (NFL) franchises to
select newly eligible football players and will be held at Auditorium Theatre in Chicago. The
season is underway and scouts are filling up the press box at weekly games. One of the major
storylines approaching the 2015 NFL Draft was the competition between the previous two
Heisman Trophy winners, Jameis Winston the award winner in 2013 and Marcus Mariota in
2015. Both were considered excellent prospects and had the potential to become the first
overall draft selection. Jameis was the first overall pick by the Buccaneers in the 2015 NFL Draft
which saw huge numbers for social with 2.7 million tweets for NFL Network first round coverage
and 2.8 million for ESPN’s first round coverage.
Consumers are upgrading and redecorating in 2014 and are going online for research and inspiration.
The latest Remodeling Market Index (RMI) numbers are out from the National Association of Home Builders (NAHB), and the fourth quarter of 2013 is at its highest reading since the first quarter of 2004—suggesting that the growth in home equity and home sales prompted home owners to undertake upgrades that they put off during tough times.
Source: Burst Media 2014, http://burstmedia.files.wordpress.com/2014/02/burstmedia_homeimprovement_infographic_feb2014.jpg