A FREE, NO-RISK PROMOTIONAL TACTIC FOR ANY BUSINESS So, how does it work? 1. Set aside a 30-minute slot in your diary each week (say, Wednesdays 2 -2.30 pm) when you will be available on Zoom - as if for a 1-2-1 2. Have a Topic for each session which will allow you to demonstrate your expertise, and share useful information and ideas and answer questions around your specialist subject. This is a great alternative to offering a ‘free half hour consultation’ to one person because there’s no ‘sales sub-plot’! 2. List it as a recurring even- eg ‘30-minute (Your Subject) Clinic’) on Eventbrite - and use the platform’s facilities (emailing attendees, guest lists, notifications etc) without charge, as it's a free event. 3. Tell everybody about it - including at networking events - hey, it's a free offer! RISK-FREE? If nobody books in, you’ve lost nothing – in fact, you get your half hour back. UPSELLS... Promote your paid-for products and services alongside the free offer at networking meetings and on Eventbrite, as well as during the event itself. Simple, effective - and free!

1. by Keith Grover
...promote your business for free!
“Special thank you! Due to your idea, I have
started Sleep Better on-line clinics for half an
hour each week. Thanks again and best
wishes,” - Yewande Rolph 18 June 2021

2. The Power of Three (...and Free!)
FOR FREE EVENTS, IT’S
Half an Hour? Free Zoom’s fine!
LIST EVENTS & PROMOTE THEM
TO (UP TO) 700 MILLION USERS

3. The BIG IDEA 1...
1. Schedule HALF AN HOUR in your diary each week
to be available on Zoom – as if for a 1-2-1 – BUT this
will be a
(Not to be confused with a

4. The BIG IDEA 2...
Choose your SPECIALIST SUBJECT - what do you
position yourself as the ‘go-to’ person for? How can
you help your prospects and existing clients by
sharing your knowledge and expertise? Have a
different Topic for each session to encourage
REPEAT BOOKINGS

5. The BIG IDEA 3...
Decide what you’re going to call your ‘CLINIC’ -
Surgery, Update, Hangout, Class, Briefing... You-
Name-It! The FORMAT may dictate: Solo, or Tag
Team? Interview or Panel? Demo or Class? Hotseat?
Brainstorm?

6. The BIG IDEA 4...
Use to create a recurring FREE
EVENT at the same time for the next few weeks - and
use all its Management Tools (for FREE!) including...
FREE Booking System – attendees can book
and cancel, EB sends auto confirm emails to
you and them, then a 2-day reminder email
You can scheduled Emails to All Attendees
with Joining Instructions & the Zoom link
(and Follow-up email afterwards)
Exportable Attendee Lists are available
24/7 online in various formats
Visible Worldwide to 100,000s

8. Quick ‘n’ Dirty...
ScreenshotCaptor.com

9. Paste into Word

10. ‘Grown-up’ Method
For adding to my
Meeting Reminder
Email List...

11. The BIG IDEA 5...
LIST the event (free) on
Visible Worldwide to 1,000,000s
List from your Profile or (Company) Page
with details including upsell and cross-sell
links
You can use LI as a booking portal from
your (Company) Page – too complicated?
Create a Post with a good graphic
highlighting the event with details, and
upsells - then pin it in your Profile’s
Featured section

12. Create a free Group (LI, FB...)

13. The BIG IDEA 6...
PROMOTE the event to Connections, Prospects
& Customers via your Newsletter / Blog, Social
Media and at NETWORKING events...

14. The BIG IDEA 7...
UPSELL & CROSS-SELL your free and paid PRODUCTS
& SERVICES at every stage...
,,,in the Eventbrite and
LinkedIn Listings
...in the Zoom Chat
...on Social Media
...in your Joining and
Follow-up Event emails
...and at the Event itself – speaking of which...

16.  Cost: £67/month
 Workshop offer price (today only) : £49/month
minimum 1 month, no ongoing commitment
 Buy additional month(s) at sign-up rate
A chance to work with me via
email and Zoom to set up and
run your own Clinics...
Valid 48 hours,
(deferred start if
needed)

17. You WIN – WIN – WIN!
 No downside for YOU...
 You’ve invested nothing but a little of your time (or
your VA’s) promoting and organising your event
 After an initial hour setting it all up, it’s 15 minutes
admin per session (emails, follow-up, update listings)
 If nobody shows up, you get your half-hour back
 No bookings by the day before? Take it off sale to get
your whole day back (and who’s to know?!)
 You reinforce your status as the ‘generous expert’
 You have something to give away at events etc
without devaluing your time
 You serve PROSPECTS and EXISTING CUSTOMERS

18. They WIN – WIN – WIN!
 No Risk to THEM...
 It’s a FREE event (hey, everybody loves free!)
 They can book weeks ahead and CANCEL - or even
NO-SHOW last-minute if needs be, without penalty
 There’s less sales pressure than in a one-to-one ‘free
consultation’ (safety in numbers)
 It’s only half an hour ‘lite’ – not a full-fat ‘free
seminar’ with implied obligation (reciprosity) which
may discourage returnees
 There are UPSELLS without hard-sell, now they
better understand the problem(s) you can solve
 It’s an easier REFERRAL for them to share

19. Bonus BALLS!
 Valuable side effects...
 If it’s on Zoom, you can record it – but don’t allow
attendees to (hey, it’s free – reserve recording to
offer as a bonus at your PAID events!)
 At the end of the event (if there’s time and not too
many in the room) ask each participant for their key
take-away (you’ll get some great video testimonials!)
 Tell attendees you’ll be sending a request for a
LinkedIn / Google My Business recommendation
(reciprosity rules OK!)
 All of the above applies to YOU here, by the way!

20. Q & A - and
Recommendations, please!