The document discusses different types of advertising media, focusing on hoardings as an outdoor advertising medium. Hoardings have visual impact and allow companies to promote their messages to people on roads. However, hoardings also have disadvantages like high costs and inability to always attract attention. The document provides tips to overcome these barriers, such as using new creative ideas and clear concise messaging. It also introduces digital billboards as an innovative advertising solution.
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Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
The presentation is created with the objective of making the viewers understand the concept, features, role, budgeting, and the importance of advertising in today's marketing world. it also helps the viewers to understand the objectives of the most important function or feature of marketing i.e. advertising. Trends in marketing that establish the concept of advertising are also explained in the presentation.
OOH advertising is the advertising you come across
when you are outside of your home. From roadside
billboards, lamp poles, wall murals, bus shelter
branding.
Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
The presentation is created with the objective of making the viewers understand the concept, features, role, budgeting, and the importance of advertising in today's marketing world. it also helps the viewers to understand the objectives of the most important function or feature of marketing i.e. advertising. Trends in marketing that establish the concept of advertising are also explained in the presentation.
OOH advertising is the advertising you come across
when you are outside of your home. From roadside
billboards, lamp poles, wall murals, bus shelter
branding.
Billboards are admittedly one of the best ways to advertise brands, companies, products, organizations, and so on. You can use billboards for commercial, non-commercial, social, and also personal beautification of your house or building
The project is on the various marketing appeals that marketers use in promotion of their products.
Various modes and means of advertising are also covered.
Screening advertisements in newspaper and magazine and through radio and television programs and reporting of the differences in appeal of different media of advertising.
This presentation covers the topic 'Digital Advertising' - a brief introduction, advantages and challenges facing it and throws light on the next in thing in digital advertising, that is mobile advertising. The presentation ends with some brief coverage on all the formats under mobile advertising.
2. ADVERTISEMENT
Advertising is source of making people
aware about the product or something is
available in market.
Different types of advertising medias are
there in market.
Every type of advertising media have
different effects on people.
3. TYPES OF ADVERTISING MEDIA
INDOOR ADVERTISING MEDIA
OUTDOOR ADVERTISING MEDIA
DIRECT ADVERTISING MEDIA
DISPLAY ADVERTISING MEDIA
4. HOARDINGS
Hoardings is one type of outdoor advertising
media.
It has visual effect on people.
People can see the hoardings on
highways, busy roads, etc.
Hoardings give companies chance to make
people understand about the different thing
on the passing roads.
5.
6.
7.
8. ADVANTAGES OF HOARDINGS
New ideas can help advertiser to cover mass
of people for long time.
It can cover mass group of people.
It is easily visible to people.
It make people aware about product in short
time.
9. BARRIERS OF HOARDINGS
It is expensive as compare to other media.
Sometimes people don’t have time to look at
hoardings.
Sometimes it can’t affect people.
It can be highly affected by weather.
Same type of or same hoardings can’t attract
people long time.
10. COMMON MISTAKES
Sometimes advertiser gives unnecessary
things.
The copy of other brand doesn’t affect
people.
The basic required information's are missing
from the hoardings.
Sometimes the location is such kind that the
mass don’t have time to see it.
Message is not clear of advertising.
11. OVERCOME OF BARRIERS OF HOARDINGS
New ideas in hoardings is necessary.
The attractiveness is the basic necessity.
The complete information must be given to
the public.
In hoardings whole mass must be covered.
(means not only some category of people
oriented advertisement but to the whole
crowd)
Regular update of the hoarding is necessary.
12. The location must be such that people can’t
miss the hoarding.
Message of advertising must be clear to the
viewer.
13. INNOVATION
A digital billboard is a billboard that is created
from computer programs and software.
Digital billboards can be designed to display
running text, display several different
displays from the same company, and even
exist to provide several companies a certain
slot of time during the day.
Because of the versatility and increased
potential revenue for these signs, they are
likely to become the standard for the future.