The document provides information about an internship at Greenville Health System's (GHS) Marketing Department. It includes the mission, vision and values of GHS. It describes the location and layout of the GHS Corporate Plaza building and Marketing Department suite. It details the marketing internship experience, including the use of software like Wrike and FlierEngine for project management. It outlines creating content for the GHS website using WordPress and developing a marketing plan for the MyChart patient portal. In conclusion, it thanks GHS for the learning experience.

1. HLTH 4200—GHS Internship
Marketing Department
Avery Haimbach
Spring 2016

2. Mission, Vision, Values
• Mission Statement:
– Heal compassionately. Teach innovatively. Improve
constantly.
• Vision:
– Transform health care for the benefit of the
people and communities we serve.
• Values:
– Together we can serve with integrity, respect,
trust and openness.

3. GHS Corporate Plaza—Building Exterior
300 E. McBee Avenue
Suite 200
Greenville, SC 29601

4. Building Interior

5. Building Interior

6. Site Description
• GHS Corporate Plaza is located in the SunTrust
Building Downtown Greenville, SC on McBee
Avenue.
• The building consists of 5 floors, as well as a
basement.
• Floors 2-4 are designated to GHS employees.
• The Marketing Department is located in suite
200.

7. GHS Corporate Plaza—Suite 200
• Suite 200 consists of:
– Payroll
– Financial Systems
– Human Resources
– Marketing
– Public & Community Relations
– Physician Relations
• Specifically, Marketing, Public & Community
Relations and Physician Relations are located
on the same side of the suite.

8. Marketing Department
• GHS Marketing Department consists of a variety of
specialties.
• All of these specialties help create GHS Marketing
Team.
• Specialty areas:
– Marketing coordinators
– Designers
– Brand integration
– Editorial services
– Web services
– Audiovisual services
– Project management traffic coordinator

9. Internship Information
• Interned with GHS Marketing Department from
January 12, 2016-April 14, 2016.
• Specifically, I worked weekly on Tuesdays and
Thursdays, from 8:00am-4:00pm or 9:00am-
5:00pm.
• Logged over 200 working hours.
• Preceptor was Emily Hughes.
– Emily is a Marketing Development Coordinator who
reports directly to the Director of Marketing (Sally
Foister).

10. Internship Faucets
• Throughout my internship at GHS, I utilized a variety of
networking and software programs.
• In learning these programs, I was able to enhance and
interact with GHS’s website, blog, and project
management system.
• I also had the opportunity to partake and head many
projects.
• More specifically, these programs and projects include:
– Wrike
– FlierEngine
– WordPress
– MyChart marketing plan

11. Wrike
• Wrike, Inc. is a project management application service provider.
• Wrike's primary product is an online tool for project management
and work collaboration.
• At GHS, Wrike is used to facilitate seamless communication
between coordinators, designers, editorial staff, etc. during a
project’s lifetime.
• Projects (such as brochures, posters, magnets) are uploaded into
Wrike as a “job.” Each job is given a specific job number is
assigned to a team (who is then responsible for completing the
job before the specified due date).
• For specific Wrike projects, see (INSERT LINK).

12. FlierEngine
• The internal GHS Marketing Tools site consists of
resources and outlets that employees can access
to market their specific practice, service,
specialty, etc.
• This tool allows employees to draft a flier and
submit their draft to editorial services.
• Once approved, the client will receive
confirmation and they are free to print and
distribute the flier.
• To see specific fliers I created in the FlierEngine,
click (INSERT LINK).

13. WordPress
• WordPress is an online tool that allows clients to create their
own, custom website.
• GHS utilizes WordPress to facilitate their main website and
their children’s website.
• WordPress contains a variety of functions that allow GHS to
post blogs, testimonies, featured physicians, and much
more.
• Regarding the main GHS site, I updated the MyChart
webpage as well as added feature photos to the
HealthCenter blogs.

14. MyChart Marketing Plan
• My main task during my internship was to implement a
marketing plan for the new online patient portal, MyChart.
• MyChart offers patients personalized and secure online
access to portions of their medical records. It enables you
to securely use the Internet to help manage and receive
information about your health.
• The marketing plan consisted of targeting current patients
as well as current GHS employees.
• Internal and external tactics are utilized to reach our
audience.
• To see the marketing plan, as well as other MyChart
deliverables, see (INSERT LINK).

15. Conclusion
• Throughout my marketing internship, I gained a lot of
knowledge about various marketing techniques.
• I also learned how to seamlessly communicate with
other members of the marketing team, in order to
efficiently produce a marketing piece for a client.
• Thank you, GHS Marketing Department, for hosting
my Spring 2016 Internship!

16. References and Contacts
• Emily Hughes, Marketing Development Coordinator
– ehughes@ghs.org
• Sally Foister, Director of Marketing
– sfoister@ghs.org
• Karen Potter, Public Relations Manager
– kpotter@ghs.org
• Kathleen Meyer, Clemson University Internship Coordinator
– kathm@clemson.edu