A good exhibition should consolidate related brands within the same category to present a solid visual front, avoid unfavorable comparisons, and accompany promotional materials without overloading shelves. Exhibitions can be vertical, with brands occupying multiple successive panels, or in blocks occupying two panels. Joint exhibitions group products according to common criteria to achieve a coherent presentation. Cross exhibitions strategically locate complementary products to encourage impulse purchases.

1. EXHIBITION
SOME FORMATS
TRADE

2. Presented by:

3. The exhibition of products is
the conversion of product
features into benefits for the
customer.
The exhibit must be
so suggestive, given the
habits of customers, so that the
products come to life, are
attractive and sales may be
developed at an increasing
rate.

4. HOW IS A GOOD EXHIBITION
A good exhibition should
consolidate manufacturer brands that are
within the same category. This is to present
a solid visual front.
A good exhibition should
avoid unfavorable comparison with the
competition, placing the center of our own-
brand block that must beprotected.
A good exhibition should accompany the
material for POP, without reloading the gondola.

5. Vertical exhibition
Is one that the brand is
occupying
four or
more successive panels and
products is in a vertical line.

6. supermarket Echeverry

7. Exhibition is called vertical
because the products
are displayed in a manner
that respects the space of other
companies. An example of this we
see with the company that
manufactures the GYPSY quality
loaves cost more or less high,
as lower quality products
manufactured at lower
cost. The exhibit together
to promote the sale of each
other or simultaneously as
required by the customer.

8. The Cowboy Store

9. Joint exhibition

10. Is that places the
product in its
different varieties, a
long the shelf of the
gondola

11. The Cowboy Store

12. Stock inventories
Are used to refer to items
that remain stored in the
company while waiting
for later use. They are idle
resources that have
economic value and
are waiting to be sold
or used in the production
process.

13. The Cowboy Store

14. EXHIBITION IN BLOCKS
This exhibition is
presented in the
cold zone where
food products are
placed so as
to occupy
two panels making
block form.

15. Supporting Resources
human resources
But more often call it the
role or management that deals
with select, hire, train, employ
and retain employees of
the organization. These
tasks can play
a particular person or
department (HR professionals)
with the directors of
the organization.

16. Phasic resources of the companies
physical resource are all tangible assets held by the
company, which are likely to be
used to achieve the same objectives.
Examples of phasic resources are:
- Real
estate: offices, warehouses, land, fiel
ds, etc..
- Machinery
- Automobiles and Trucks
- Inputs
for Production: materials, chemicals,
- Office equipment:
computers, desks, furniture, printers,
web phones,
- Finished products: available for

17. zones

18. cold zones
Are far from the entrance and
Supermarket boxes.
echeverry store mafer

19. Zones hot
These are high traffic areas and concentration of people.
Central area of the establishment.
The area next to the checkout.
store mafer
Supermarket echeverry

20. Vertical implantation
Consists in arranging a series of
articles or product families up and
down, vertically.
We note that the vast majority of
establishments are inclined to this
type of implementation, it provides
a number of advantages among
which are:
• Speed ​on display
• Sense of circulation.
• The logical move
• Profitability

21. Horizontal implantation
This type of
exposure is to
have the articles
of the same
family or
subfamily
of products horiz
ontally at
different levels

22. Joint implantation
joint implementation group
the products according
to common criteria, in
order to achieve
a coherent and harmonio us
implementation of
the developed linear.

23. Implantation in a mesh
This
implementation is as well place
d mesh as products of a
family,to be noted that some
products make up,
forcing consumers to watch all
the while searching for
the product of your choice.

24. cross implantation
This implementation is
crossed as
the JET chocolates arestrategica
lly located to complement
the product, causing impulse
purchases so that, when the
consumer looking for
a particular
product, find him, othercomple
mentary
was not planning to purchase.

25. implantation vrac
This implementation is called VRAC as
the main product is accompanied
by another product of different
categories in a disorderly and
mass, ie the heap in large
quantities. Are usually
present on containers or special
containers, but also are stacked
directly on the
ground scrambled to produce a psycho
logical optimization purchase
opportunity.

26. POP MATERIAL
The POP is
any article coupon retain a
customer and serving advertising
to become permanent. All
you can leave your client and that
will help you remember
your company, is POP. Example: T
he girls put a table in
supermarkets to give samples of
liquors, cookies, sausages, etc.. P
OP is considered.

27. THANK
YOU!!!!