This document provides a history of public relations from Julius Caesar in 50 BC to Edward Bernays in the 1920s. It describes how political and business figures throughout history have used various public relations and propaganda techniques to influence public opinion and convince people to support them or take certain actions. Key figures mentioned who helped establish and professionalize the field include Ivy Lee, who advised transparency and good deeds, and Edward Bernays, who established principles of interpreting organizations to the public and vice versa and promoting new ideas and social progress.
Public relations has existed in some form for thousands of years, dating back to ancient civilizations trying to manage public opinion and perceptions of their rulers. While the term "public relations" was coined more recently, the fundamental elements of informing people, persuading people, and integrating people have long been practiced. The document then outlines several key eras in the development of public relations as a field from the 19th century onward, provides definitions of public relations, and discusses ancient and historical examples of public communications and relationship management that can be considered early forms of public relations.
Advertising began in newspapers in the 17th century, announcing new books and plays. The Industrial Revolution increased mass production, creating a need for manufacturers to advertise to new markets. New printing technologies made newspapers cheaper and more widespread, allowing advertisements to grow larger. Pears Soap pioneered image-based advertising using "fine art" to promote quality and simplicity. Early advertising agencies emerged to promote products to crowded marketplaces, using copywriting and branding like the Arrow Shirt Man. Advertising expanded through posters for causes and wartime propaganda, and television commercials launched in the 1940s, pioneering commercial breaks.
Early forms of advertising date back 3,000 years, found in ancient Egypt and Babylon where symbols indicated businesses. In ancient civilizations where trade developed, written communications and signs served as predecessors to modern trademarks. Advertising expanded in the 15th-18th centuries with printed books, calendars, newspapers allowing unlimited copying. The 19th century brought lithography, photography, and tone blocks from photos. Advertising in the Philippines grew after WWII, with earliest traders using crude forms and radio/TV becoming major media in the 1950s-60s. Advertising works by appealing to desires and needs to motivate purchase behavior for satisfaction.
History of advertising - Mad Men and Women through the yearsKenton Larsen
This document provides a history of advertising from pre-industrial times to the present day. It describes how advertising evolved from word of mouth communication to address the needs of mass production, mass communication, mass distribution and mass education. Key eras included the industrializing age where ads provided product information, the industrial age focused on brand building and differentiation, radio in the 1920s-40s, television in the 1950s, and the modern interactive age of digital media. The document highlights many influential advertising pioneers and agencies and how their work shaped advertising approaches over time.
The evolution of the advertising industry.Heleen Mills
The document traces the evolution of the advertising industry from ancient times to the modern era. It began with early forms of advertising like newspaper advertisements for stolen horses in the 17th century. Major developments included the printing press enabling mass media, the industrial revolution increasing manufactured goods, and radio and television allowing mass broadcasting of advertisements. More recent changes involve the rise of digital media, globalization, and users gaining more control through social media and ability to avoid ads. The advertising industry has grown enormously in scale and changed its approaches over the centuries to remain effective at promoting products and brands.
The document outlines the history of advertising from its origins around 200 years ago to its development in India. It traces the growth of advertising through key eras such as the 1700s with the rise of newspapers, the 1800s with the development of space brokers and agencies, and the 1900s with expanded use of new media like radio and television. In India, advertising grew from a focus on imported goods pre-1947 to expanded domestic production and investment in the market between 1947-1977 to a phenomenal increase in advertising revenues from 1977-2000 with the introduction of color television.
This document discusses creativity in advertising and its relationship to sales. It defines creativity as divergent thinking that leads to unusual solutions. Five dimensions of creative advertising are described: originality, flexibility, elaboration, synthesis, and artistic value. Research found that elaboration is most effective at influencing purchases, while flexibility and synthesis are less effective. Pairing originality with elaboration produced nearly double the sales impact of average ads. The effectiveness of creativity varies by product category. While more creativity may not always lead to more sales, tailored creative ads can improve predicting which ads will be most effective.
This document provides a history of public relations from Julius Caesar in 50 BC to Edward Bernays in the 1920s. It describes how political and business figures throughout history have used various public relations and propaganda techniques to influence public opinion and convince people to support them or take certain actions. Key figures mentioned who helped establish and professionalize the field include Ivy Lee, who advised transparency and good deeds, and Edward Bernays, who established principles of interpreting organizations to the public and vice versa and promoting new ideas and social progress.
Public relations has existed in some form for thousands of years, dating back to ancient civilizations trying to manage public opinion and perceptions of their rulers. While the term "public relations" was coined more recently, the fundamental elements of informing people, persuading people, and integrating people have long been practiced. The document then outlines several key eras in the development of public relations as a field from the 19th century onward, provides definitions of public relations, and discusses ancient and historical examples of public communications and relationship management that can be considered early forms of public relations.
Advertising began in newspapers in the 17th century, announcing new books and plays. The Industrial Revolution increased mass production, creating a need for manufacturers to advertise to new markets. New printing technologies made newspapers cheaper and more widespread, allowing advertisements to grow larger. Pears Soap pioneered image-based advertising using "fine art" to promote quality and simplicity. Early advertising agencies emerged to promote products to crowded marketplaces, using copywriting and branding like the Arrow Shirt Man. Advertising expanded through posters for causes and wartime propaganda, and television commercials launched in the 1940s, pioneering commercial breaks.
Early forms of advertising date back 3,000 years, found in ancient Egypt and Babylon where symbols indicated businesses. In ancient civilizations where trade developed, written communications and signs served as predecessors to modern trademarks. Advertising expanded in the 15th-18th centuries with printed books, calendars, newspapers allowing unlimited copying. The 19th century brought lithography, photography, and tone blocks from photos. Advertising in the Philippines grew after WWII, with earliest traders using crude forms and radio/TV becoming major media in the 1950s-60s. Advertising works by appealing to desires and needs to motivate purchase behavior for satisfaction.
History of advertising - Mad Men and Women through the yearsKenton Larsen
This document provides a history of advertising from pre-industrial times to the present day. It describes how advertising evolved from word of mouth communication to address the needs of mass production, mass communication, mass distribution and mass education. Key eras included the industrializing age where ads provided product information, the industrial age focused on brand building and differentiation, radio in the 1920s-40s, television in the 1950s, and the modern interactive age of digital media. The document highlights many influential advertising pioneers and agencies and how their work shaped advertising approaches over time.
The evolution of the advertising industry.Heleen Mills
The document traces the evolution of the advertising industry from ancient times to the modern era. It began with early forms of advertising like newspaper advertisements for stolen horses in the 17th century. Major developments included the printing press enabling mass media, the industrial revolution increasing manufactured goods, and radio and television allowing mass broadcasting of advertisements. More recent changes involve the rise of digital media, globalization, and users gaining more control through social media and ability to avoid ads. The advertising industry has grown enormously in scale and changed its approaches over the centuries to remain effective at promoting products and brands.
The document outlines the history of advertising from its origins around 200 years ago to its development in India. It traces the growth of advertising through key eras such as the 1700s with the rise of newspapers, the 1800s with the development of space brokers and agencies, and the 1900s with expanded use of new media like radio and television. In India, advertising grew from a focus on imported goods pre-1947 to expanded domestic production and investment in the market between 1947-1977 to a phenomenal increase in advertising revenues from 1977-2000 with the introduction of color television.
This document discusses creativity in advertising and its relationship to sales. It defines creativity as divergent thinking that leads to unusual solutions. Five dimensions of creative advertising are described: originality, flexibility, elaboration, synthesis, and artistic value. Research found that elaboration is most effective at influencing purchases, while flexibility and synthesis are less effective. Pairing originality with elaboration produced nearly double the sales impact of average ads. The effectiveness of creativity varies by product category. While more creativity may not always lead to more sales, tailored creative ads can improve predicting which ads will be most effective.
Ambush marketing involves promoting a brand around a major event without being an official sponsor. It allows companies to benefit from consumer attention on the event without paying sponsorship fees. While it can be an effective low-cost strategy, critics argue it is unethical and creates consumer confusion over the event's true sponsors. There are challenges to preventing ambush marketing through legal remedies as it often does not violate trademark or copyright laws unless specific marks are misused. Regulations and anti-ambush laws have been introduced in some countries to address the issue.
Presentation on working process of advertising agencies.Rizwan Khan
The document discusses factors that influence clients' selection of advertising agencies in Bangladesh. A survey was conducted of 25 clients to understand their perspectives. Major findings include that brand image, experience, technology, promotions, and publicity positively influence agency selection, while number of employees and affiliation with foreign firms do not. Most respondents felt employee turnover was low at their selected agency and that branch locations provide insights into experience. The sample size was small and limited to broadcast, print and electronic media; future studies could explore interactive and digital media influences. Advertising agency selection involves many factors and merits further research.
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.
This document discusses different types of media ownership structures, including private ownership, public service, multinational companies, independent companies, conglomerates, horizontal and vertical integration, cross media divergence, and synergy. Private companies are entirely owned by individuals, while public service companies receive government funding. Multinational companies operate across international borders. Conglomerates own multiple companies across various media industries. Horizontal integration involves owning similar businesses, while vertical integration controls different stages of production. Cross media divergence produces different types of media, and synergy promotes linked products simultaneously across media.
Local newspapers fulfill audiences' needs through education/information, entertainment, social interaction, escape, and identification as outlined by Uses and Gratifications theory. Specifically, they provide local news and information to keep readers informed, entertaining content like stories, horoscopes, and puzzles, topics to discuss with others, an escape from daily life, and stories that allow readers to identify with characters. Researchers should analyze 3 local newspapers based on how their content satisfies these gratification categories.
The presentation is focussed on one of the biggest advertising media type, the print media. It throws light on the evolution of print media advertising. Also, it discusses the evolution of print media in India. The discussion covers two important channels of print media - newspapers, and magazines.
1. Print journalism began in Britain in the early 17th century with the first newspapers printing only foreign news until 1641 when they began including domestic news.
2. The Times was first published in 1785 as the Daily Universal Register and became one of Britain's most influential newspapers, known for its tradition of accuracy and impartiality.
3. Throughout the 19th century, newspapers became more common and widespread due to the abolition of stamp duty in 1855 and use of the telegraph for faster news delivery.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
Magazine & indian news organisations hmVasee karan
The document summarizes the history and growth of the magazine sector in India from the 1980s onwards. It notes that the magazine boom in India was set off by the launch of magazines like India Today in the mid-1970s. In the 1980s, many new magazines launched covering diverse topics. The magazines introduced color printing and a more stylized reporting approach. The boom continued through the 1990s and 2000s, though some magazines closed. The magazine sector saw renewed growth in the mid-2000s with over 2,600 magazine titles registered. The document also provides an overview of some major media organizations in India.
This document provides guidelines for writing an effective client brief for communications agencies. It emphasizes that a written brief is crucial for setting clear objectives and expectations upfront. The brief should clarify the current situation, the desired destination or goals, and how success will be measured, but not dictate how agencies do their work. This ensures agencies can be creative while understanding the goals. A written brief followed by discussion allows all parties to be on the same page and align their efforts. Proper briefing saves time and money by avoiding wasted work from unclear or changing directions. It also enables fair payment based on results. The guidelines recommend brevity, focus, and concrete, measurable objectives in the brief.
The document provides a history of marketing and advertising from 1900 to the present day. It discusses the early debates between "hard sell" and "soft sell" approaches. It then outlines the major developments and innovations in each decade, including the rise of branding, positioning, integrated marketing, and the shift to digital and social media. The document references several important books, articles, and thought leaders that helped shape the evolution of the field.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
1. Advertising has historically developed from early signs and town criers announcing products, to the invention of printing allowing mass printed advertisements in newspapers and magazines.
2. Radio advertising emerged in the 1920s, with the first paid radio commercial in 1922, and sponsorship of whole radio programs growing in popularity in the 1940s.
3. Television became a revolutionary new advertising medium in the 1940s, being the first audio-visual format and allowing advertisers to reach mass audiences.
4. Online advertising began in the 1990s with banner ads, and has since grown exponentially through social media, emails and other digital formats, allowing advertisers to easily reach broad global audiences.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
1. Public relations is considered part of the marketing promotion mix and supports marketing objectives.
2. The marketing mix, also known as the 7Ps, includes product, price, place, promotion, people, process, and physical evidence. Promotion itself contains various forms of marketing communication like advertising, sales promotions, public relations, and personal selling.
3. From a marketing perspective, public relations seeks to improve, maintain, or protect a company's image through engaging various audiences to support business and marketing goals.
This document provides guidance on how to write an effective creative brief. It discusses that creative briefs are typically written by planners or account teams to guide creative teams. The key elements of a creative brief include the business challenge, target audience, single thought or key insight, research supporting the insight, and mandatories. An example brief from Old Spice is presented to illustrate these elements. The document concludes with 8 tips for writing great creative briefs such as knowing the audience well, using concise language, challenging assumptions, and iterating on the single thought.
This document discusses the principles of writing for media and news writing. It defines what constitutes news based on elements like impact, timeliness, prominence, proximity, conflict, weirdness and currency. It then discusses the basics of newswriting, including using accuracy, conciseness, facts over opinions, past tense, short words, attribution rules and showing rather than telling. It provides examples of news ledes that follow the who, what, when, where structure and characteristics of good news stories and ledes.
Ambush marketing involves promoting a brand around a major event without being an official sponsor. It allows companies to benefit from consumer attention on the event without paying sponsorship fees. While it can be an effective low-cost strategy, critics argue it is unethical and creates consumer confusion over the event's true sponsors. There are challenges to preventing ambush marketing through legal remedies as it often does not violate trademark or copyright laws unless specific marks are misused. Regulations and anti-ambush laws have been introduced in some countries to address the issue.
Presentation on working process of advertising agencies.Rizwan Khan
The document discusses factors that influence clients' selection of advertising agencies in Bangladesh. A survey was conducted of 25 clients to understand their perspectives. Major findings include that brand image, experience, technology, promotions, and publicity positively influence agency selection, while number of employees and affiliation with foreign firms do not. Most respondents felt employee turnover was low at their selected agency and that branch locations provide insights into experience. The sample size was small and limited to broadcast, print and electronic media; future studies could explore interactive and digital media influences. Advertising agency selection involves many factors and merits further research.
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.
This document discusses different types of media ownership structures, including private ownership, public service, multinational companies, independent companies, conglomerates, horizontal and vertical integration, cross media divergence, and synergy. Private companies are entirely owned by individuals, while public service companies receive government funding. Multinational companies operate across international borders. Conglomerates own multiple companies across various media industries. Horizontal integration involves owning similar businesses, while vertical integration controls different stages of production. Cross media divergence produces different types of media, and synergy promotes linked products simultaneously across media.
Local newspapers fulfill audiences' needs through education/information, entertainment, social interaction, escape, and identification as outlined by Uses and Gratifications theory. Specifically, they provide local news and information to keep readers informed, entertaining content like stories, horoscopes, and puzzles, topics to discuss with others, an escape from daily life, and stories that allow readers to identify with characters. Researchers should analyze 3 local newspapers based on how their content satisfies these gratification categories.
The presentation is focussed on one of the biggest advertising media type, the print media. It throws light on the evolution of print media advertising. Also, it discusses the evolution of print media in India. The discussion covers two important channels of print media - newspapers, and magazines.
1. Print journalism began in Britain in the early 17th century with the first newspapers printing only foreign news until 1641 when they began including domestic news.
2. The Times was first published in 1785 as the Daily Universal Register and became one of Britain's most influential newspapers, known for its tradition of accuracy and impartiality.
3. Throughout the 19th century, newspapers became more common and widespread due to the abolition of stamp duty in 1855 and use of the telegraph for faster news delivery.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
Magazine & indian news organisations hmVasee karan
The document summarizes the history and growth of the magazine sector in India from the 1980s onwards. It notes that the magazine boom in India was set off by the launch of magazines like India Today in the mid-1970s. In the 1980s, many new magazines launched covering diverse topics. The magazines introduced color printing and a more stylized reporting approach. The boom continued through the 1990s and 2000s, though some magazines closed. The magazine sector saw renewed growth in the mid-2000s with over 2,600 magazine titles registered. The document also provides an overview of some major media organizations in India.
This document provides guidelines for writing an effective client brief for communications agencies. It emphasizes that a written brief is crucial for setting clear objectives and expectations upfront. The brief should clarify the current situation, the desired destination or goals, and how success will be measured, but not dictate how agencies do their work. This ensures agencies can be creative while understanding the goals. A written brief followed by discussion allows all parties to be on the same page and align their efforts. Proper briefing saves time and money by avoiding wasted work from unclear or changing directions. It also enables fair payment based on results. The guidelines recommend brevity, focus, and concrete, measurable objectives in the brief.
The document provides a history of marketing and advertising from 1900 to the present day. It discusses the early debates between "hard sell" and "soft sell" approaches. It then outlines the major developments and innovations in each decade, including the rise of branding, positioning, integrated marketing, and the shift to digital and social media. The document references several important books, articles, and thought leaders that helped shape the evolution of the field.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
1. Advertising has historically developed from early signs and town criers announcing products, to the invention of printing allowing mass printed advertisements in newspapers and magazines.
2. Radio advertising emerged in the 1920s, with the first paid radio commercial in 1922, and sponsorship of whole radio programs growing in popularity in the 1940s.
3. Television became a revolutionary new advertising medium in the 1940s, being the first audio-visual format and allowing advertisers to reach mass audiences.
4. Online advertising began in the 1990s with banner ads, and has since grown exponentially through social media, emails and other digital formats, allowing advertisers to easily reach broad global audiences.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
1. Public relations is considered part of the marketing promotion mix and supports marketing objectives.
2. The marketing mix, also known as the 7Ps, includes product, price, place, promotion, people, process, and physical evidence. Promotion itself contains various forms of marketing communication like advertising, sales promotions, public relations, and personal selling.
3. From a marketing perspective, public relations seeks to improve, maintain, or protect a company's image through engaging various audiences to support business and marketing goals.
This document provides guidance on how to write an effective creative brief. It discusses that creative briefs are typically written by planners or account teams to guide creative teams. The key elements of a creative brief include the business challenge, target audience, single thought or key insight, research supporting the insight, and mandatories. An example brief from Old Spice is presented to illustrate these elements. The document concludes with 8 tips for writing great creative briefs such as knowing the audience well, using concise language, challenging assumptions, and iterating on the single thought.
This document discusses the principles of writing for media and news writing. It defines what constitutes news based on elements like impact, timeliness, prominence, proximity, conflict, weirdness and currency. It then discusses the basics of newswriting, including using accuracy, conciseness, facts over opinions, past tense, short words, attribution rules and showing rather than telling. It provides examples of news ledes that follow the who, what, when, where structure and characteristics of good news stories and ledes.
1. Argumentácia
Toto téma som si vybral lebo ma zaujíma a súvisí s mojím zamestnaním a štúdiom. Zamestnaním
som vo firme, kde okrem iného pomáham propagovať stránku prvoligového basketbalového klubu na
facebooku a vymýšľaním rôznych propagačných akcií. Môj obor, Ruština so zameraním na firemnú
prax, služby a cestovný ruch ma pripravuje na takúto prácu s marketingom. Pôvodne mal byť článok
o pozitívach a negatívach marketingu, ako však písanie postupovalo, vnikla potreba prepísať nadpis
do aktuálnej podoby a podľa toho som prácu aj dokončil. Prácu som začal nesúvislým písaním
myšlienok a vedomostí ktoré som mal s následným pridaním informácií z citovaných zdrojov.
Anotácia
V texte je opísaný vývoj reklamy, od antických začiatkov ku stredovekému obdobiu, zlatému veku 20.
storočia po súčasnosť a možnú budúcnosť. Zachytáva evolúciu spôsobu propagácie produktov
a služieb a ukazuje, ako reklamný priemysel vyrástol z myšlienky do miliardového biznisu, ktorého
zisky sa zvyšujú každým rokom. Obsah je striktne objektívny a nepopisuje názory autora na pozitívne
a negatívne stránky a vplyv reklamy na ľudí.
Kľúčové slová
História reklamy, súčasnosť reklamy, budúcnosť reklamy, komercionalizmus, plagáty, bilbordy,
sociálne médiá, webové stránky, internet.
História, súčasnosť a budúcnosť reklamy
Definícia reklamy: 1) Akt propagácie, 2) Oznam, napríklad vo forme plagátu alebo plateného
priestoru v novinách, rádiu alebo v elektronickom médiu vytvorený za účelom získania pozornosti
verejnosti alebo priazne[1].
Historicky najstaršia reklama sa našla v starodávnom Gréckom meste Ephesus , stará 2000 rokov.
Mala podobu odtlačku nohy, srdca a ženy s dlhými vlasmi, v preklade “choď týmto smerom aby si
našiel ženu“, ktorá smerovala k mestskému “domu lásky“. [2] Nástenné či kamenné nápisy pre
komerčné účely sú pôvodom antické spôsoby reklamy, ktoré sú prítomné do dnešného dňa
v mnohých častiach Afriky, Ázie a Južnej Ameriky. Ako sa mestá rozrastali a stredoveký obyvatelia
nevedeli čítať, začali vznikať logá ktoré by na prvý pohľad povedali ľudom, čím sa zaoberá daný
remeselník či predajca. Namiesto nápisov Kováč, Obuvník a Herbalista boli vyvesené pred budovou
logá s motívom kladiva, topánky a kvetu. Mobilný predajcovia, ktorý boli na cestách a svoj obchod
mali na vozoch, si najímali ľudí ktorí oznamovali do okolia, že nový predajca dorazil do mesta a čo
ponúka. Tým vznikla prvá zvuková reklama. S rozvojom vzdelania a tlače vznikli prvé letáky a za tým
prvé reklamy v novinách. Bostonský denník bol prvý v roku 1704 a mal na svojich stranách vytlačenú
ponuku pozemkov na predaj. So znižovaním ceny kníhtlače sa začali tlačiť prvé masové plagáty na
ktorých bola reklama hlavne na knihy, noviny a medicínu, ktorá bola veľmi žiadaná v chorobami
otriasanej Európe. Začali sa však množiť falošné a podvodné reklamy ktoré znamenali vznik regulácie.
Ako sa ekonomika 19. storočia rozrastala, tak sa rozrastala aj reklama. Rok 1835 predstavoval vznik
automobilového priemyslu a s ním sa začali objavovať prvé bilbordy. V roku 1841 vznikla prvá
2. reklamná agentúra, Volney Palmer v Bostone a ponúkala 25 percentné zľavy na reklamné priestory
v novinách, avšak až v roku 1869 vznikla prvá reklamná agentúra - N.W. Ayer & Son ktorá ponúkala
kompletné marketingové služby.
Počas 1. svetovej vojny sa stala reklama nástrojom propagandy. Vlády využívali plagáty a letáky ktoré
navádzali občanov aby sa pridali do armády. Začiatkom 20. storočia prišli komerčne dostupné masové
média – rádio a kino, ktoré reklamný priemysel hneď využil. Nastala zlatá éra komercionalizmu ktorá
však skončila veľkým pádom burzy v New Yorku roku v 1929, neskôr nasledovanou Veľkou krízou a 2.
svetovou vojnou.
Začiatky reklamy v rádiách sa vyznačovali jediným sponzorom ktorý si zaplatil za to, aby jeho meno
zaznelo v programe. Neskôr boli práva na reklamu predané viacerým subjektom – praktika, ktorá trvá
dodnes.
Priemysel nepokladal televíziu na začiatku za dobré miesto pre reklamu, hlavne pre jej vysokú cenu
TV setu a nedostatku programov. Ako sa však začala zlepšovať ekonomika USA v 50. rokoch 19.
storočia, popularita televízie porazila rádio. Televízia sa stala najlepším miestom na reklamu. V 60.
rokoch 19. storočia začala naberať reklama viac vedecký prístup. Znamenalo to éru najkreatívnejších
reklám akú svet videl. Namiesto toho, aby bol v popredí produkt, snažili sa firmy posilniť svoju značku
a vytvoriť si imidž. Reklama sa stala tiež nenápadnejšou a inteligentnejšou.
Reklamný priemysel sa stal obrovským v 20. storočí. Na propagáciu využíval všetky dostupné médiá,
vrátane novín, rádia, televízie, priamej pošty, magazínov a samozrejme internetu, ktorý spôsobil
revolúciu v priemysle.
S príchodom internetu a vzniku internetových stránok sa otvorili nové možnosti pre firmy ako dotlačiť
svoj produkt a služby pred potencionálnych zákazníkov. Reklamy pred videami, transparenty rôznych
veľkostí na stránkach, letáky prostredníctvom elektronickej pošty a rôzne akcie ponúkané na
sociálnych internetových stránkach ako facebook sú už bežnou praxou. Vytvoriť si webovú stránku sa
stalo veľmi jednoduchým, čím vznikli príležitosti pre jednotlivcov zarábať peniaze prostredníctvom
poskytnutia reklamných priestorov firmám na svojich úspešných webových portáloch.
Zisk reklamy prostredníctvom Internetu dosiahol len v USA závratných 9,3 miliardy dolárov, čo je 18
percentný nárast oproti minulému roku.[3] Pri skúmaní vývoja je zrejmé, že reklama len tak nezmizne
a bude jej čoraz viac a v stále rozmanitejších podobách. Elektronické prístroje, ktorých verzia so
vstavanou reklamou je lacnejšia, reklama vo videohrách a v elektronických knihách, audio reklamy pri
vstupe do obchodu, to sú všetko nevyužité zdroje, ktoré len čakajú na zrealizovanie.
3. Graf vývoja zisku reklamy prostredníctom Internetu od prvého štvrťroka 1996 až po tretí štvrťrok 2012.[3]
Aká je však budúcnosť reklamy? V časti "A Fishful of Dollars" populárneho amerického kresleného
seriálu Futurama sú reklamy vysielané ľudom priamo do snov, čo s rapídnym vývojom technológii len
za posledné desaťročie vôbec nemusí byť len hudba ďalekej budúcnosti.[3] Implantované čipy
v hlavách, ktoré nám umožnia pripojiť sa na internet kdekoľvek budeme, budú znamenať pre
spoločnosti ďalšiu príležitosť, ako dostať svoje produkty a meno firmy k ľudom. S nárastom kapitálu
súkromných firiem a znižovaním kapitálu štátov a tým aj moci sa regulácie budú stávať čoraz
prívetivejším voči firmám a menej voči ľuďom. Reklama je mocným nástrojom pre rozvoj ekonomiky,
vie však ľudí presvedčiť aby míňali peniaze na veci čo nepotrebujú, preto by nemala byť gramotnosť
spotrebiteľov v tejto oblasti zanedbávaná.
Zoznam použitej literatúry:
1) The American Heritage Dictionary: Fourth Edition; Houghton Mifflin Harcourt; Fourth Edition
edition (September 14, 2000), 2116 s., ISBN-10: 0618082301 | ISBN-13: 978-0618082308. Dostupné
z: http://www.thefreedictionary.com/advertisement
- Obsahuje cez 70 000 výrazov.
- Štvrté vydanie úspešnej série slovníkov.
- Nadpriemerné recenzie dokazujú kvalitu knihy.
- Obsahuje presné definície.
- Bolo potrebné uviesť definíciu hlavného subjektu textu pre jeho plné pochopenie.
2) Strong, Anise K., Can You Tell Me How to Get to the Roman Brothel? Public Prominence of
Prostitutes in the Roman World (June 23, 2010), 44 s. Dostupné na
SSRN: http://ssrn.com/abstract=1629314 alebo http://dx.doi.org/10.2139/ssrn.1629314
- Odborný článok.
- Autorka je študentka známej Standfordskej univerzity.
- Obsahuje presné informácie.
4. - Zdroj spomína prvú známu reklamu na svete.
- Práca je napísaná zaujímavým spôsobom.
3)http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/p
r-121912
- Renomovaná stránka firmy ktorá slúži ako zdroj pre mnohá iné.
- The Interactive Advertising Bureau (IAB) sa skladá z viac ako 500 mediálnych a technologických
firiem.
- Poskytuje dôležité informácie v súvislosti s finančným ziskom internetovej reklamy.
- Obsahuje presné informácie.
- Špecializácia firmy na štatistiky o médiách.