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1
HISTORY
Montgolfierbrothers
*Unmanned Hot
Air Balloon
*First manned
flight, a tethered
balloon with
humans on board
*First free flight
with human
passengers
JacquesCharles&Robert
brothers
world's first
unmanned
hydrogen-
filled balloon
JacquesCharles&
Nicolas-LouisRobert
manned
hydrogen
balloon
2
Physics
of flight
by
Cayley
Successful
model hang
glider flight
1800
1804
Timeline of aviation history after 18th Century
3
1853
1884
1891-96
1900
1900-05
1909
1910
1919
1958
1961
1969
1970
2010
Towed,
controlled,
manned
glider flight
(Cayley)
Controlled
hang glider
flights
(Lilienthal)
The
Wright
Brothers
World’s
first jet
propelled
aircraft
Boeing
707
Apollo
11 Moon
landing
First 24 hour
flight using
only solar
panels and
electric power
First fully
controllable
lighter than
air flight
First
Zeppelin
First crossing
of the English
Channel in a
heavier-than-
air aircraft
First
Atlantic
crossing
First
manned
space
mission
Airbus
The Wright Brothers
17 December
1903
The first sustained,
controlled, powered
heavier-than-air
manned flight
By Orville
Wright
At Kill Devil
Hills, North
Carolina
4
Crossing the English channel
Louis
Charles
Joseph
Blériot
French
aviator,
inventor and
engineer
Built a
successful
aircraft
Made the first
flight across the
English Channel
in a heavier than
air aircraft in
1909
5
World’s first jet propelled aircraft
piston-
engine
exhaust
gases
adding
heat to
an
otherwise
pure air
stream
compressed
by rotating
fan blades
in a duct
Jet
Propelled
Aircraft
6
Romanian Henri Coandă (1910)
Boeing 707
7
Airbus
Subsidiary of
European
aerospace
company
First
commercially
viable fly-by-
wire airliner,
A320
World's
largest
airliner,
A380
Airbus
1970
8
INDIAN AVIATION INDUSTRY
9
Aviation sector…..
 The sector deals with the transport of passenger and cargo
from one place to another, using the aerial route.
Size :
 About 75 million Passengers
 $5.6billion
Growth
 Growth in 2013 : 6% - 8%
 Vision 2020 statement predicts handling 280 million
customers by 2020
10
From then to now…
11
• 1953: NATIONALISATION OF AIRCRAFT
INDUSTRY
• Assets of 9 existing companies
transferred to two entities in the aviation
sector controlled by the Government in
 Indian Airlines, primarily serving
domestic sectors
 Air India, primarily serving the
international sectors
•
• IMPLICATIONS
 Aviation became a preferred mode of
transport for elite class
 Restricted Growth of Aviation Industry
 High Cost structure
 Underdevelopment of infrastructure
•
1986: Private Sector Players permitted as
Air taxi operators. Jet, Air Sahara, etc
started service.
1994: Private Carriers permitted to operate
scheduled services. Six operators
granted license, however only Jet and Air
Sahara able to service.
2003: Entry of low cost carriers. Air Deccan,
Spice Jet, Go Air, Indigo.
IMPLICATIONS
 Aviation is now affordable with check
fares and discount schemes.
 Various Operators with different
business model.
 Huge growth foreseen in Aviation
7 P’s - AVIATION SECTOR
12
Giving a Feel For The “Product” Inside a Service Wrapper
•Consumers are demanding not products, or features of products but the
benefits they will be offered.
•The airline product includes of two types of services:
1. On the Ground Services.
2. In-Flight Services.
PRODUCT MIX
Airlines service products
 CABIN SERVICE.
 CATERING SERVICE
 RAMP SERVICE.
 OTHER SERVICE.
PRICE MIX
Premium
Pricing
Value For
Money
Pricing
Cheap
Value
Pricing
APEX
Fares
Low-Cost
Pricing
• Online 24-hour reservation
Systems.
• Consolidation.
• Tour Operator/ Travel Agent.
• Affiliated with companies.
PLACE MIX
PROMOTION MIX
Advertising
Publicity
Sales promotion
Word of mouth
Airlines Advertisement Needs to Keep in
Mind the Image of Country, The Scenic
Beauty, Tourist Attractions, Rich Cultural
Heritages or Which Would Attract
Number of Tourists.
PROMOTION MIX
Advertising
Publicity
Sales promotion
Word of mouth
The PRO, Receptionist, Travel
Agents, Media People Are Very
Important People in Publicizing The
Business.
PROMOTION MIX
Advertising
Publicity
Sales promotion
Word of mouth
The Travel Agents, Tour Operators,
Frontline Staffs Contribute a Lot to The
Promotion of Airlines Business.
PROMOTION MIX
Advertising
Publicity
Sales promotion
Word of mouth ‘Customer Loyalty Ladder’ .
 Competence.
 Reliability.
 caring Attitude.
 Responsiveness.
 Initiative.
 Problem Solving Ability.
 Goodwill.
PEOPLE MIX
• Reservation.
• Flight Information.
• Facilities at The Airport.
• Baggage Handling.
• Meal Service.
• Flight Entertainment.
• Deliver Quality Service.
PROCESS MIX
On the ground:
• Booking offices or ticket
counters.
• Paperwork.
• Brand Logo.
• Tickets.
PHYSICAL EVIDENCE
In-flight:
•Aircraft.
•Seating Configuration.
•Good Inner-exteriors.
•Uniforms.
•Ambience.
•Baggage.
•Labels or Tag.
SERVICE FAILURE AND
RECOVERY STRATEGY
23
Lion Airline Crash
25
26
27
28
29
30
31
Thank you…
32

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Sector Analysis of Aviation Industry

  • 1. 1
  • 2. HISTORY Montgolfierbrothers *Unmanned Hot Air Balloon *First manned flight, a tethered balloon with humans on board *First free flight with human passengers JacquesCharles&Robert brothers world's first unmanned hydrogen- filled balloon JacquesCharles& Nicolas-LouisRobert manned hydrogen balloon 2
  • 3. Physics of flight by Cayley Successful model hang glider flight 1800 1804 Timeline of aviation history after 18th Century 3 1853 1884 1891-96 1900 1900-05 1909 1910 1919 1958 1961 1969 1970 2010 Towed, controlled, manned glider flight (Cayley) Controlled hang glider flights (Lilienthal) The Wright Brothers World’s first jet propelled aircraft Boeing 707 Apollo 11 Moon landing First 24 hour flight using only solar panels and electric power First fully controllable lighter than air flight First Zeppelin First crossing of the English Channel in a heavier-than- air aircraft First Atlantic crossing First manned space mission Airbus
  • 4. The Wright Brothers 17 December 1903 The first sustained, controlled, powered heavier-than-air manned flight By Orville Wright At Kill Devil Hills, North Carolina 4
  • 5. Crossing the English channel Louis Charles Joseph Blériot French aviator, inventor and engineer Built a successful aircraft Made the first flight across the English Channel in a heavier than air aircraft in 1909 5
  • 6. World’s first jet propelled aircraft piston- engine exhaust gases adding heat to an otherwise pure air stream compressed by rotating fan blades in a duct Jet Propelled Aircraft 6 Romanian Henri Coandă (1910)
  • 8. Airbus Subsidiary of European aerospace company First commercially viable fly-by- wire airliner, A320 World's largest airliner, A380 Airbus 1970 8
  • 10. Aviation sector…..  The sector deals with the transport of passenger and cargo from one place to another, using the aerial route. Size :  About 75 million Passengers  $5.6billion Growth  Growth in 2013 : 6% - 8%  Vision 2020 statement predicts handling 280 million customers by 2020 10
  • 11. From then to now… 11 • 1953: NATIONALISATION OF AIRCRAFT INDUSTRY • Assets of 9 existing companies transferred to two entities in the aviation sector controlled by the Government in  Indian Airlines, primarily serving domestic sectors  Air India, primarily serving the international sectors • • IMPLICATIONS  Aviation became a preferred mode of transport for elite class  Restricted Growth of Aviation Industry  High Cost structure  Underdevelopment of infrastructure • 1986: Private Sector Players permitted as Air taxi operators. Jet, Air Sahara, etc started service. 1994: Private Carriers permitted to operate scheduled services. Six operators granted license, however only Jet and Air Sahara able to service. 2003: Entry of low cost carriers. Air Deccan, Spice Jet, Go Air, Indigo. IMPLICATIONS  Aviation is now affordable with check fares and discount schemes.  Various Operators with different business model.  Huge growth foreseen in Aviation
  • 12. 7 P’s - AVIATION SECTOR 12
  • 13. Giving a Feel For The “Product” Inside a Service Wrapper •Consumers are demanding not products, or features of products but the benefits they will be offered. •The airline product includes of two types of services: 1. On the Ground Services. 2. In-Flight Services. PRODUCT MIX Airlines service products  CABIN SERVICE.  CATERING SERVICE  RAMP SERVICE.  OTHER SERVICE.
  • 15. • Online 24-hour reservation Systems. • Consolidation. • Tour Operator/ Travel Agent. • Affiliated with companies. PLACE MIX
  • 16. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth Airlines Advertisement Needs to Keep in Mind the Image of Country, The Scenic Beauty, Tourist Attractions, Rich Cultural Heritages or Which Would Attract Number of Tourists.
  • 17. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The PRO, Receptionist, Travel Agents, Media People Are Very Important People in Publicizing The Business.
  • 18. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The Travel Agents, Tour Operators, Frontline Staffs Contribute a Lot to The Promotion of Airlines Business.
  • 19. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth ‘Customer Loyalty Ladder’ .
  • 20.  Competence.  Reliability.  caring Attitude.  Responsiveness.  Initiative.  Problem Solving Ability.  Goodwill. PEOPLE MIX
  • 21. • Reservation. • Flight Information. • Facilities at The Airport. • Baggage Handling. • Meal Service. • Flight Entertainment. • Deliver Quality Service. PROCESS MIX
  • 22. On the ground: • Booking offices or ticket counters. • Paperwork. • Brand Logo. • Tickets. PHYSICAL EVIDENCE In-flight: •Aircraft. •Seating Configuration. •Good Inner-exteriors. •Uniforms. •Ambience. •Baggage. •Labels or Tag.
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