Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. WHAT IS ACTION AND WHAT IS THE TYPICAL
ICONOGRAPHY IN ACTION FILMS?
• Action Is a genre where the protagonist are involved in a series of challenges that if they
fail them have serious consequences for the characters personally e.g. they lose a family
member, get money stolen off them.
• These challenges typically include: Violence, fighting, physical feats, and frantic chases
where the protagonist chases the antagonist or vice versa. In life threatening situations
the hero typically triumphs over the villain conforming to various narrative theories like
Propp because Action films have a classical storyline which allows Propp’s theory to be
adapted into many Action films e.g. Baby Driver (Dir. Edgar Wright, 2017) and
Hollywood blockbusters like Jaws (Dir. Steven Spielberg, 1975).
• The iconography of an Action film is mostly related to the challenges the protagonist has
to endure like: car chases, violence, high emotion interests and in some cases depending
on the sub-genre can be a love interest in Taken (Dir. Pierre Morel, 1988) or hilarious
personalities of characters like Hot Fuzz (Dir. Edgar Wright, 2007).
3. ACTION FILMS THAT HAVE A “CLASSICAL
STORYLINE” ACCORDING TO PROPP
• Indiana Jones: Raiders of the Lost Ark (Dir. Steven Speilberg,1981) conforms to the
“classical storyline” due the protagonist: Indiana Jones having to overcome a series of
obstacles to defeat the antagonists and save Marion Ravenwood and try and get the ark.
The morals of the film is family and friends first as the ark is left behind, with moral
messages applying to many Action films other than Raiders of the Lost Ark.
• Raiders of the Lost Ark also embodies typical themes that Action films need like:
violence, fight between the protagonist and the antagonist and dependant on the sub-
genre, a character may be saved from the hero e.g. Marion is saved from Indiana Jones.
These themes and moral messages are pivotal for Action films to appeal to the target
demographic and so that the audience can differentiate between genres.
4. DO ALL ACTION FILMS ADHERE TO GENERIC
CONVENTIONS?
• Adhering to generic conventions of an action film will satisfy what the audience expects in terms of
(cinematography, mise-en-scene, editing and sound) which has already been described. If a film follows
generic conventions then the audience will enjoy the film; get a sense of gratification or pleasure.
However, if a film does not do this then, the audience may be disappointed or pleasantly surprised
depending on how effective the pastiche is in the film.
• Two films that subverts and follows conventions is ‘Men in Black (Dir. Barry Sonnenfeld, 1997) and ‘Die
Hard’ (Dir. John McTiernan, 1988). Both films follow conventions by having protagonists (John McClane)
from Die Hard and (K) from Men in Black defeat the antagonists; save everyone against the odds. Both
films start with a sense of equilibrium until it is disrupted by the antagonist; as a result the antagonist
needs to be defeated so the equilibrium can be established again. However, both film do partially subvert
generic conventions from both films as McClane and K use pastiche within their dialogue to mock the
antagonist and the situation they are in. This is done to give the audience a sense of excitement and
energy.
• Overall, action films generally do not follow generic conventions in contemporary media, as producers
want to create hybrid and unique films that will excite an audience.
5. CINEMATOGRAPHY IN ACTION FILMS
• In action films, there is various of close ups and reaction shots, so that the audience can relate to the
character better. Also, these shots may help illustrate a character’s emotions or feelings, which they may
show a reaction to a major event in the film, so the plot can be progressed.
• Examples with this typical cinematography is ‘Spiderman 2’ (Dir. Sam Raimi, 2004) where the reaction
shot from Spiderman (Tobey Maguire) informs the audience of the protagonist’s feelings and emotions, so
the audience can align with Spiderman as he battles to save the public.
6. MISE-EN-SCENE IN ACTION FILMS
• Mise-en-scene in actin films usually have the protagonists show their authority by
wearing suits or police uniforms; the mise-en-scene of the antagonists, depicting
their callous and brutal nature.
• An example of an action film that has this mise-en-scene is ‘Lethal Weapon 2’ (Dir.
Richard Donner, 1989), where (Roger Murtaugh) is dressed formally in a suit and
(Martin Riggs) is dressed casually. This highlights Murtaugh’s professionalism and
authority; Riggs’s rebellious and careless attitude.
7. SOUND IN ACTION FILMS
• The sound in action films has to build up the suspense before the fast-pace action
unfolds that could be about a car chase involving the protagonist trying to capture
the antagonist.
• An example of this is from ‘Skyfall’ (Dir. Sam Mendes, 2012) where the suspense is
built up before the non-diegetic music starts playing as Bond tries to recapture Silva
to stop him executing his plot to kill M.
8. EDITING IN ACTION FILMS
• Fast paced editing accompanied with jump cuts help describe the craziness of a
scene to the audience, so that it makes the viewers confused like the
protagonists/antagonists and put the target demographic in the character’s
perspective.
• Examples of fast paced editing is in ‘Saving Private Ryan’ (Dir. Steven Spielberg,
1998) This scene manages to create fear against an unseen enemy. He also borrows
the same technique used in Raging Bull by (Dir. Martin Scorsese, 1980), by moving
between fast and slow cutting. This is used on the beach when all war sounds are
drained out and Tom Hanks looks hopelessly across the war-torn landscape.
9. CONCLUSION
• Overall, typical Action films have this natural storyline because it is appealing due
to it being a filming norm in the film industry. This is why Raiders of the Lost Ark
grossed $384,140,454 worldwide, highlighting how Propp’s theory has become a
blessing for increasing profits for multi-billion dollar conglomerates like Paramount.