1. Coca Cola is taking steps to reduce its carbon footprint and create a greener reputation through curtailing carbon dioxide emissions.
2. One way it is doing this is through acquiring healthful brands that are earth friendly, such as Odwalla, an all natural juice brand that uses eco friendly processes.
3. Acquiring brands like Odwalla could help Coca Cola benefit by improving its image and keeping up with rival PepsiCo's acquisition of similar health and environmentally-friendly brands.