SlideShare a Scribd company logo
Copyright © francoismartinconsulting@outlook.com
Francois Martin
Senior Graphic Industry Consultant
«Hints and Tips for Commercial Printers.
Copyright © francoismartinconsulting@outlook.com
From easy to
more advanced
You may do it
all already
(or not)
Easy to
deploy
Pragmatic
and
low cost
Copyright © francoismartinconsulting@outlook.com
Business Cards
Yes – you all have some
What do they say about your company?
Be more creative – Dare doing new things
Copyright © francoismartinconsulting@outlook.com
Internet Site
Content – too much?
When was the last update?
Does it work on any device?
Your differentiating points?
Traffic data?
Easy to find?
Think “story telling”!
Copyright © francoismartinconsulting@outlook.com
Commercial leaflet and
samples to show
Do you have a clear leaflet about your company?
Is the content short and to the point
When was the last update?
How is it printed?
Do you have it accessible on your web site?
Are you SR’s giving it systematically?
Do you have print samples featuring your capabilities?
Think “story telling”!
Copyright © francoismartinconsulting@outlook.com
Welcome area
2015 or 1980?
What does it tell about your company?
Are your credentials visible?
What do people see when waiting?
Is the equipment making a good impression?
After
Before
Copyright © francoismartinconsulting@outlook.com
Site decoration and signage
Meeting rooms – what kind of image does it give?
Your printing facilities – is it worth a tour?
Is all clean and organized showing clean workflows?
Waste management – is this visible?
Do you have a clean and engaging site?
Copyright © francoismartinconsulting@outlook.com
Best jobs and certificates
Your best jobs – do you keep them?
Your credentials? Where do you have them?
Your green certificates?
Your Premier Partner sign?
What are you proud of?
Copyright © francoismartinconsulting@outlook.com
Databases of your clients
Do you have a database ? Probably YES
BUT
- How is the data quality?
- Do you have all the emails and physical address of your client?
- Do you have them profiled?
- What do you do with the database?
- How often do you engage with your clients and prospects?
- How easy/quick can you do a phyical DM to the database
- Are your SR’s loading data into the database ? How
- Have you thought about using a trainee/student to keep it
clean and clear?
DATABASE
Copyright © francoismartinconsulting@outlook.com
Open Houses – Clients and Prospects
Do you organize open house?
How often? Content?
Do sell new job types to existing clients?
Do you show your latest investments in a visible manner?
How do you retain your existing clients?
How do you tell your story? How do you value your
processes? And your staff?
How do you invite people to your open house? – do you
show the best of what print and communication is about?
Copyright © francoismartinconsulting@outlook.com
Sales Force Training
When was the last sales force training?
Can all your SR’s sell added value versus price?
Can all your SR’s articulate the value proposition of
your company and why you are the best?
Are your SR’s equipped to present?
Your employees, can they grow and develop?
Do your have trainees?
Copyright © francoismartinconsulting@outlook.com
On-line ordering – Print On Demand
Do you have an on-line ordering solutions?
Is it well presented? And easy to use?
If no POD, why?
Copyright © francoismartinconsulting@outlook.com
Business Cards
Your best jobs
Certificates (FSC, Awards, etc…)
Internet Site
Welcome
area
Commercial
Brochures
Site decoration and
signage
Print-On-Demand
On-Line ordering
Sales Force Training
Open Houses
Databases
Copyright © francoismartinconsulting@outlook.com
Are you ready to make changes?
Hints and Tips for Commercial Printers.

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Hints and tips for commercial printers - May 2018