research questionnnaire

1. 1. NAME:
2. AGE:
3. GENDER:
i) MALE
ii) FEMALE
4. OCCUPATION:
i) Student
ii) Employee
iii) Businessman
iv) Retired
v) Homemaker
vi) Others
5. Monthly Income:
i) Less than 10000
ii) 10,000 – 20,000
iii) 30,000 – 40,000
iv) 40,000 - 50,000
v) 50,000 and above
6. How often do you shop for your grocery and other purposes?
i) Daily
ii) Weekly
iii) Monthly
iv) Occasionally

2. 7. A) Which branded retail shop do you prefer more?
a) Reliance fresh
b) More
c) Big Bazaar
d) Other
B) Why?
………………………………………………………………………………………….
8. Rate the service parameters in branded retail shops
(5 being the highest, 1 being the lowest)
i) Personal Interaction
ii) Physical Aspects
iii) Reliability
iv) Problem Solving
9. Are you a member of any organized retail shop?
i) Yes 
ii) No 
10. Do you think that is there any need of a Membership card in organized retail shops?
i) Yes
ii) No
11. What is your perception about ‘Organized Retail Outlets’ products?
i) Excellent 
ii) Good 
iii) Satisfactory 
iv) Not satisfactory 

3. 12. How much importance do you give to the following factors, when you
purchase an ‘Organized Retail Outlets ‘products?
Factors
Very
Important
important Normal Least
important
Not
Important
Price
Quality
Convenience
Availability
Brand
Freshness
Image
13. The employees at the store are polite and friendly
i) Strongly agree 
ii) Agree 
iii) Neither
iv) Somewhat agree 
v) Disagree
14. Which of these factors affect your purchase?
i) Advertisement
ii) Brand ambassador
iii) Product display
iv) Suggestion from friends & relatives
v) Others

4. 15. How is the price of ‘Organized Retail Outlets’ products as compared to the Kirana-shops
i) High 
ii) Low 
iii) Average
16. How are you satisfied with the following parameters of ‘Organized Retail Outlets?’
Particulars Very
satisfied
Satisfied Unsatisfied Very
Unsatisfied
Overall
Quality
Value
for money
No. of cash
Counters
Complaint
handling
Assortment
(Variety&
Choice )
Credit
facility
17. Overall, how you are satisfied with ‘Organized Retail Outlets’.
i) Very satisfied
ii) Satisfied
iii) Not sure
iv) Unsatisfied

5. 18. Service provided by Kirana shop is
i) Excellent 
ii) Good 
iii) Satisfactory 
iv) Not satisfactory
19. How is the price of Kirana products as compared to the ‘Organized Retail Outlets’.
i) Greater than
ii) Less than
iii) Same
20. Do you think the future trend – the market share of organized retail will increase
i) Strongly agree
ii) Agree
iii) Somewhat agree
iv) Disagree
v) Strongly disagree
21. If any additional comments regarding customer satisfaction
……………………………………………………………………………………………………
……………………………………………………………………………………………………
……