this presentation is about hilton 5 forces hotels & resorts and also including the SWOT as you know. enjoy the presentation :)

1. FORCES OF HILTON HOTELS &
RESORTS
GROUP 1 :
- Eufrasia Janice
- Karen Grace Suwigyo
- Tommy Anjasmara
- Ignatius Denny Gunawan
- Julius Wijaya

2. HILTON HOTEL OVERVIEW
BECOME
WORLDWIDE
IN 1997

3. trengths
eakness
pportunity
hreats
1. Strategiclocation
2. Accessible via publictransport
3. Near famoustourist places
4. Good quality of services
5. Hugeinvestment for marketing

4. trengths
eakness
pportunity
hreats
1. Interior Design which needed to be improved
2. Huge amount of debts
3. Challenges managing customer expectations due to
various offering

5. trengths
eakness
pportunity
hreats
1. Brand Consistency
2. Customer Engagement/RelationManagement
3. Increasing World Travel & Tourism

6. trengths
eakness
pportunity
hreats
1. IntenseCompetition
2. 9/11 tragedy blows the hospitalityindustry –
harder expansion

7. THREAT OF
SUBSTITUION
(MODERATE)
Varied options
Easy substitute
SUPPLIER POWER
(LOW)
Quality Control
Credibility of goods
Easy access
THREAT OF NEW
ENTRY
(LOW)
Capital intensive market
Industry dominated
By 2 players
Strong brand presence
COMPETITIVE
RIVALRY WITHIN
INDUSTRY
(MODERATE)
Number of competitors
Customer loyalty
Different prices
Different qualities
BUYER POWER
(HIGH)
Access to information
Buyers are price sensitive
Benefit = Price