Hijab For Good Branding Strategy
•Download as PPTX, PDF•
1 like•560 views
Hijab For Good is online giving eco-system that connects Muslimah Fashion brand, Hijab buyer and Social Impact Projects. www.hijabforgood.com
Report
Share
Report
Share
Recommended
Born this way foundation
Lady Gaga and her mother Cynthia Germanotta started the Born This Way Foundation to help empower youth and promote kindness, acceptance, and love. The foundation aims to address issues like bullying and reducing harm towards others by creating safe spaces for self-expression and individuality. It also provides tools for advocacy and civic engagement to encourage followers to spread their message in local communities.
LaBelleSireneMediaKit
La Belle Sirene is a beauty and fashion blog run by Courtney Connolly that aims to help girls see their inner beauty and build confidence. The blog provides reviews, tips, and tutorials on beauty and fashion topics. Courtney wants to share her passions for beauty and style in a healthy way, as she understands the insecurity some girls face. The blog has over 10,000 monthly views, with the majority of readers being 18-35 year old females from Canada and the United States.
Emerging Leader Gala
This document profiles 12 emerging leaders and their future career roles, including positions at Wellington Management, Clough Capital Partners, United Way of Massachusetts Bay, Bose Corporation, Aigner Prensky Marketing Group, Alcion Ventures, and Blue Cross Blue Shield. It also contains information about an Emerging Leaders program that helps young people achieve their potential through education and encourages people to support the program.
El Slidecast2
The document lists the names and future positions of 12 emerging leaders and their current or future employers, including Wellington Management Company, LLP, Clough Capital Partners LP, Bose Corporation, United Way of Massachusetts Bay and Merrimack Valley, Aigner Prensky Marketing Group, Blue Cross Blue Shield, and Alcion Ventures. It also provides information about an upcoming spring gala to support programs helping young people achieve their potential by staying in school, graduating, and succeeding.
Jill Marten - Volunteering with Big Brothers Big Sisters
A corporate human resources director by profession, Jill Marten serves an employee base of 14,000 at Baptist Health South Florida in Miami. Jill Martin also reaches out to the wider community as a volunteer with Big Brothers Big Sisters.
Haute Honors 2015 - Winners and Finalists
On December 10, 2015, a sold-out crowd learned who the 2015 Haute Honors Finalists and Winners were at the Haute Honors Awards Breakfast and Shop Local Event at the Anderson-Abruzzo International Balloon Museum in Albuquerque, New Mexico.
Westgate Hands UP
The Westgate Resorts Foundation is partnering with the City of Life Foundation and Family Services of Metro Orlando to provide jobs, housing, and educational opportunities to up to 12 young adults aging out of Florida's foster care system. The young adults will work entry-level jobs at Westgate Resort properties, be paired with mentors, and commit to educational plans set up by Family Services of Metro Orlando. The goal is to help youth transitioning out of foster care gain life and job skills to succeed as adults without state support.
Event sponsorship proposal
The Untamed Hair Tour event sponsorship proposal outlines an event on May 18th, 2013 at S&S Boutique in Los Angeles. The event will feature a pink carpet arrival, gift bags, food and drinks, live music, hair demos and giveaways. Sponsorship opportunities include the Untamed Soul sponsor for $1000, Untamed Mind sponsor for $650, and Untamed Heart sponsor or raffle prize sponsor for $350 or $50. The proposal promotes sponsoring the event to reach over 100 consumers and includes contact information for more details.
Recommended
Born this way foundation
Lady Gaga and her mother Cynthia Germanotta started the Born This Way Foundation to help empower youth and promote kindness, acceptance, and love. The foundation aims to address issues like bullying and reducing harm towards others by creating safe spaces for self-expression and individuality. It also provides tools for advocacy and civic engagement to encourage followers to spread their message in local communities.
LaBelleSireneMediaKit
La Belle Sirene is a beauty and fashion blog run by Courtney Connolly that aims to help girls see their inner beauty and build confidence. The blog provides reviews, tips, and tutorials on beauty and fashion topics. Courtney wants to share her passions for beauty and style in a healthy way, as she understands the insecurity some girls face. The blog has over 10,000 monthly views, with the majority of readers being 18-35 year old females from Canada and the United States.
Emerging Leader Gala
This document profiles 12 emerging leaders and their future career roles, including positions at Wellington Management, Clough Capital Partners, United Way of Massachusetts Bay, Bose Corporation, Aigner Prensky Marketing Group, Alcion Ventures, and Blue Cross Blue Shield. It also contains information about an Emerging Leaders program that helps young people achieve their potential through education and encourages people to support the program.
El Slidecast2
The document lists the names and future positions of 12 emerging leaders and their current or future employers, including Wellington Management Company, LLP, Clough Capital Partners LP, Bose Corporation, United Way of Massachusetts Bay and Merrimack Valley, Aigner Prensky Marketing Group, Blue Cross Blue Shield, and Alcion Ventures. It also provides information about an upcoming spring gala to support programs helping young people achieve their potential by staying in school, graduating, and succeeding.
Jill Marten - Volunteering with Big Brothers Big Sisters
A corporate human resources director by profession, Jill Marten serves an employee base of 14,000 at Baptist Health South Florida in Miami. Jill Martin also reaches out to the wider community as a volunteer with Big Brothers Big Sisters.
Haute Honors 2015 - Winners and Finalists
On December 10, 2015, a sold-out crowd learned who the 2015 Haute Honors Finalists and Winners were at the Haute Honors Awards Breakfast and Shop Local Event at the Anderson-Abruzzo International Balloon Museum in Albuquerque, New Mexico.
Westgate Hands UP
The Westgate Resorts Foundation is partnering with the City of Life Foundation and Family Services of Metro Orlando to provide jobs, housing, and educational opportunities to up to 12 young adults aging out of Florida's foster care system. The young adults will work entry-level jobs at Westgate Resort properties, be paired with mentors, and commit to educational plans set up by Family Services of Metro Orlando. The goal is to help youth transitioning out of foster care gain life and job skills to succeed as adults without state support.
Event sponsorship proposal
The Untamed Hair Tour event sponsorship proposal outlines an event on May 18th, 2013 at S&S Boutique in Los Angeles. The event will feature a pink carpet arrival, gift bags, food and drinks, live music, hair demos and giveaways. Sponsorship opportunities include the Untamed Soul sponsor for $1000, Untamed Mind sponsor for $650, and Untamed Heart sponsor or raffle prize sponsor for $350 or $50. The proposal promotes sponsoring the event to reach over 100 consumers and includes contact information for more details.
Hautepreneurs 2014 Haute Honors Award Winners and Finalists
Congratulations to all of the incredible women who were nominated for our first annual Haute Honors Awards for 2014, and a special shout out to those who were named Finalists and Winners. www.hautepreneurs.com
The RAACE Foundation Selects Incite Creative to Help Race Against the Abuse o...
The RAACE Foundation selected Incite Creative, a marketing and graphic design firm, to help further its mission of eliminating child sexual abuse through public awareness efforts. Incite Creative will launch an annual fundraising campaign and develop a strategic marketing plan for 2013 that includes building brand ambassadors for the Foundation's "Time to Talk" program. Incite Creative was excited to help the worthwhile organization succeed due to their experience working with child-serving non-profits.
Wtp ppt
Women's empowerment through entrepreneurship is described, noting that women-owned businesses are growing rapidly worldwide and can empower women economically. Barriers that women entrepreneurs face are discussed, such as lack of capital, training, and respect, but also their strengths like motivation, perseverance, and the economic and social benefits for families and communities when women succeed. Successful women entrepreneurs in India are profiled as inspirational examples, including leaders in business, entertainment, and more.
NWS_M004_Mon20Apr2015.PDF
Hundreds of people attended the first Wow Women event in Shepparton, aimed at inspiring and encouraging women in business. The event founder, Tracey Sofra, spoke about empowering financial freedom and how women can take charge of their financial futures. She discussed the importance of being aware of superannuation, investments, and how much is needed for retirement. Janine Garner also spoke about the importance of collaborative leadership and how failing to collaborate, as Atari did with Nintendo, can negatively impact a business. The event featured workshops on personal branding and health and fitness.
All That Matters 2019 Wrap Report
The Wrap Report summarizes the 2019 All That Matters conference, which brought together the entertainment, sports, and technology industries. Over the course of multiple days and stages, the conference featured panels, presentations, and performances on topics such as music, esports, gaming, sports, and marketing. Notable speakers included representatives from Arsenal FC, Team Liquid, Coca-Cola, and YouTube. Feedback from attendees praised the quality of content and networking opportunities. The 2020 conference promises to continue connecting global brands, creators, and fans.
Adam Bar - Managing Director - Raise The Bar
Adam and Amanda Bar own a financial group and work together to give back to their community through various charities. Adam is passionate about service and is a member of the LA5 Rotary Club, which focuses on improving communities. Amanda is committed to finding a cure for type 1 diabetes and supports JDRF as someone who has lived with the condition for over 30 years. Together they highlight and support several other charities focused on issues like cancer, mental health, women's health, and children.
Presentation1
Foreign women seem to face little difficulty being accepted in Indian organizations because rank supersedes notions of gender inequality. If a woman holds a managerial position, she must be competent and her instructions will be followed as diligently as a male manager's. While most senior managers in India are men, there is a growing number of women working their way up through companies, a trend expected to continue as women's education increases and Western business practices influence India. Women managers must act formally with male subordinates to avoid any signs of friendship being misinterpreted.
Manndeshi - Empowering Rural Womens
Presentation given by Manndeshi (www.manndeshi.org) at "Get Started and Make an Impact" a speed networking event organized by Net Impact Pune (www.nipune.org) to enable professionals to learn, network and contribute to various social organizations.
Women and expenses
This document discusses women's expenses and how they tend to be higher than men's. It notes that women seek additional sources of income even if they have a main source. Women also tend to buy expensive brands, both leading brands and luxury brands. Their expenses include makeup, undergarments, jeans, shoes, bags, beauty products like skin care and hair care items, jewelry, accessories, and technology like phones, laptops, and bikes. As working moms, they face increased tuition fees and allowances for daily needs like transportation and communication technologies. Overall, the document argues that women's financial expenses are matters of both necessity and desire for certain brands.
9.04b
Girl Scouts is a U.S. organization for girls ages 5-17 that allows them to join groups with peers and participate in meetings, fundraisers, and activities throughout the year to earn patches and gain new skills and knowledge, while also helping their community through acts of service. The organization teaches girls values like respect, leadership, confidence, and caring for others. Members can learn skills like cooking, cleaning, and helping others through participating in Girl Scouts.
Reference Letter - Clint Boldt Westgate
Jill Shroyer worked as the Team Member Services Manager at Westgate Resorts, which is equivalent to a human resources role. She performed all facets of the human resources function excellently and was responsible for recruiting, orientation, employee relations, training, benefits, payroll, and employee events. Her colleagues, customers, and supervisor found her to be a stellar performer with a positive attitude who provided solutions and remained productive. She is also described as a model citizen known for her compassion in supporting her community.
M4M 2016
Two Men and a Truck is hosting its annual Movers for Moms collection drive to provide essential care items for mothers staying in shelters. They are partnering with Chrysalis, a nonprofit that has helped victims of violence and abuse for over 34 years. Requested items include shaving razors, coffee, Kleenex, ear plugs, eye masks, toiletries, nail polish, and new towels. Donations will be collected through Mother's Day and delivered to Chrysalis Shelter to help mothers in need feel appreciated, loved, and beautiful.
Alyssa Webber recommendation letter 2016
Alyssa Webber is being recommended for a position. As the former Corporate Volunteer Manager at United Way, she excelled at connecting employees to volunteer opportunities and grew volunteer engagement, exceeding the goal of 20,000 volunteer hours. She also led a large annual project distributing over 9,000 gifts to children and families in need. Alyssa is praised as a talented, passionate, positive, motivated team player who will be an asset to any organization.
Marketing Mix Wardah
Wardah is launching three new sub-brands to target different demographic groups: Urban People for health-conscious professionals, Young and Free for teenage girls, and the existing brand for mainstream consumers. Urban People will focus on skin care and natural ingredients for ages 24-45. Young and Free aims to empower teenage girls ages 16-24 through social media influencers and beauty classes. Both new sub-brands will utilize the same distribution channels and price points as the existing Wardah brand.
MK Plansbook
Mary Kay's current marketing is not resonating with their target audience of Gen Y women ages 18-25, who see the brand as outdated and the direct selling model as inconvenient. The proposed campaign aims to reposition Mary Kay as a young, relatable brand by connecting women with Independent Beauty Consultants who can provide personalized makeup advice and samples through social media and local events. The goal is to convince Gen Y women that an IBC understands their needs better than shopping in stores.
Femvertising - Ads That Empower Women
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
Women entrepreneurship
The document discusses women entrepreneurship in India. It defines women entrepreneurs and their characteristics, including being imaginative, hard working, and able to take risks. It outlines the importance of promoting women entrepreneurs for economic and social development. Common reasons women become entrepreneurs include a desire for independence, confidence, and freedom. The document also discusses challenges faced by women entrepreneurs in India as well as government and private support programs available.
More Tips for Female Founders
Female founders were asked to share their top tip for other aspiring female entrepreneurs. The tips included: don't be afraid of failure and use it as an opportunity to learn and innovate; find a mentor in your industry that has achieved success; if your product is for women, frame your pitch in a way that men can understand by relating it to the women in their lives; and find a community of peers you can learn from and get help from when needed.
Ruby inc
Jasmine Grimm founded Ruby Inc. to teach women how to dress for their body type and develop fashion sense. Her business has received several awards and honors. Ruby Inc.'s mission is to inspire women and address needs related to color analysis, fit, and personal style. Jasmine has identified three key customer demographics and uses various marketing strategies like social media, podcasts, and philanthropy to reach them. She hopes to continue controlled growth and eventually start a nonprofit to help train service dogs.
eed-cc-women entrepreneurship.pptx
The document discusses Shradha Sharma, the founder and chief editor of YourStory, an online platform that shares stories of entrepreneurs and change-makers from India and around the world. It provides details on Shradha's background and accomplishments, as well as information on YourStory, including that it has published close to 60,000 stories in English and 12 Indian languages. The document also includes a SWOT analysis of YourStory, noting its innovative idea and quality content while also pointing out limitations such as limited reach and lack of diversity.
Hirches_6Pg_v2
Margaret Hirsch started Hirsch's, a home appliance repair business in 1979 with her husband in Durban, South Africa with just R900. It has since grown into a chain of 18 appliance and home furnishing stores across South Africa, reaching over R1 billion in annual turnover. As the Chief Operations Officer, Margaret has played a key role in the company's success through her hard work, determination, and passion for customer service. She is also involved in philanthropic work, including a project providing sanitary pads to schoolgirls to help keep them in school.
wings24_business
Lynette Ntuli is the founder and CEO of Innate Investment Solutions in South Africa. She discusses how she was raised by an entrepreneur so being an entrepreneur is in her DNA. She believes self-confidence and recognizing the sacrifices of business are important for young women entrepreneurs. Grace Amey-Obeng is the founder and CEO of Forever Clair Group in Ghana. She discusses promoting well-being for clients and investing in research and development to improve their skin care products. Debby Edelstein is the co-founder of QualityLife Company in South Africa and is passionate about empowering women entrepreneurs in Africa, particularly in technology.
More Related Content
What's hot
Hautepreneurs 2014 Haute Honors Award Winners and Finalists
Congratulations to all of the incredible women who were nominated for our first annual Haute Honors Awards for 2014, and a special shout out to those who were named Finalists and Winners. www.hautepreneurs.com
The RAACE Foundation Selects Incite Creative to Help Race Against the Abuse o...
The RAACE Foundation selected Incite Creative, a marketing and graphic design firm, to help further its mission of eliminating child sexual abuse through public awareness efforts. Incite Creative will launch an annual fundraising campaign and develop a strategic marketing plan for 2013 that includes building brand ambassadors for the Foundation's "Time to Talk" program. Incite Creative was excited to help the worthwhile organization succeed due to their experience working with child-serving non-profits.
Wtp ppt
Women's empowerment through entrepreneurship is described, noting that women-owned businesses are growing rapidly worldwide and can empower women economically. Barriers that women entrepreneurs face are discussed, such as lack of capital, training, and respect, but also their strengths like motivation, perseverance, and the economic and social benefits for families and communities when women succeed. Successful women entrepreneurs in India are profiled as inspirational examples, including leaders in business, entertainment, and more.
NWS_M004_Mon20Apr2015.PDF
Hundreds of people attended the first Wow Women event in Shepparton, aimed at inspiring and encouraging women in business. The event founder, Tracey Sofra, spoke about empowering financial freedom and how women can take charge of their financial futures. She discussed the importance of being aware of superannuation, investments, and how much is needed for retirement. Janine Garner also spoke about the importance of collaborative leadership and how failing to collaborate, as Atari did with Nintendo, can negatively impact a business. The event featured workshops on personal branding and health and fitness.
All That Matters 2019 Wrap Report
The Wrap Report summarizes the 2019 All That Matters conference, which brought together the entertainment, sports, and technology industries. Over the course of multiple days and stages, the conference featured panels, presentations, and performances on topics such as music, esports, gaming, sports, and marketing. Notable speakers included representatives from Arsenal FC, Team Liquid, Coca-Cola, and YouTube. Feedback from attendees praised the quality of content and networking opportunities. The 2020 conference promises to continue connecting global brands, creators, and fans.
Adam Bar - Managing Director - Raise The Bar
Adam and Amanda Bar own a financial group and work together to give back to their community through various charities. Adam is passionate about service and is a member of the LA5 Rotary Club, which focuses on improving communities. Amanda is committed to finding a cure for type 1 diabetes and supports JDRF as someone who has lived with the condition for over 30 years. Together they highlight and support several other charities focused on issues like cancer, mental health, women's health, and children.
Presentation1
Foreign women seem to face little difficulty being accepted in Indian organizations because rank supersedes notions of gender inequality. If a woman holds a managerial position, she must be competent and her instructions will be followed as diligently as a male manager's. While most senior managers in India are men, there is a growing number of women working their way up through companies, a trend expected to continue as women's education increases and Western business practices influence India. Women managers must act formally with male subordinates to avoid any signs of friendship being misinterpreted.
Manndeshi - Empowering Rural Womens
Presentation given by Manndeshi (www.manndeshi.org) at "Get Started and Make an Impact" a speed networking event organized by Net Impact Pune (www.nipune.org) to enable professionals to learn, network and contribute to various social organizations.
Women and expenses
This document discusses women's expenses and how they tend to be higher than men's. It notes that women seek additional sources of income even if they have a main source. Women also tend to buy expensive brands, both leading brands and luxury brands. Their expenses include makeup, undergarments, jeans, shoes, bags, beauty products like skin care and hair care items, jewelry, accessories, and technology like phones, laptops, and bikes. As working moms, they face increased tuition fees and allowances for daily needs like transportation and communication technologies. Overall, the document argues that women's financial expenses are matters of both necessity and desire for certain brands.
9.04b
Girl Scouts is a U.S. organization for girls ages 5-17 that allows them to join groups with peers and participate in meetings, fundraisers, and activities throughout the year to earn patches and gain new skills and knowledge, while also helping their community through acts of service. The organization teaches girls values like respect, leadership, confidence, and caring for others. Members can learn skills like cooking, cleaning, and helping others through participating in Girl Scouts.
Reference Letter - Clint Boldt Westgate
Jill Shroyer worked as the Team Member Services Manager at Westgate Resorts, which is equivalent to a human resources role. She performed all facets of the human resources function excellently and was responsible for recruiting, orientation, employee relations, training, benefits, payroll, and employee events. Her colleagues, customers, and supervisor found her to be a stellar performer with a positive attitude who provided solutions and remained productive. She is also described as a model citizen known for her compassion in supporting her community.
M4M 2016
Two Men and a Truck is hosting its annual Movers for Moms collection drive to provide essential care items for mothers staying in shelters. They are partnering with Chrysalis, a nonprofit that has helped victims of violence and abuse for over 34 years. Requested items include shaving razors, coffee, Kleenex, ear plugs, eye masks, toiletries, nail polish, and new towels. Donations will be collected through Mother's Day and delivered to Chrysalis Shelter to help mothers in need feel appreciated, loved, and beautiful.
Alyssa Webber recommendation letter 2016
Alyssa Webber is being recommended for a position. As the former Corporate Volunteer Manager at United Way, she excelled at connecting employees to volunteer opportunities and grew volunteer engagement, exceeding the goal of 20,000 volunteer hours. She also led a large annual project distributing over 9,000 gifts to children and families in need. Alyssa is praised as a talented, passionate, positive, motivated team player who will be an asset to any organization.
What's hot (13)
Hautepreneurs 2014 Haute Honors Award Winners and Finalists
Hautepreneurs 2014 Haute Honors Award Winners and Finalists
The RAACE Foundation Selects Incite Creative to Help Race Against the Abuse o...
The RAACE Foundation Selects Incite Creative to Help Race Against the Abuse o...
Similar to Hijab For Good Branding Strategy
Marketing Mix Wardah
Wardah is launching three new sub-brands to target different demographic groups: Urban People for health-conscious professionals, Young and Free for teenage girls, and the existing brand for mainstream consumers. Urban People will focus on skin care and natural ingredients for ages 24-45. Young and Free aims to empower teenage girls ages 16-24 through social media influencers and beauty classes. Both new sub-brands will utilize the same distribution channels and price points as the existing Wardah brand.
MK Plansbook
Mary Kay's current marketing is not resonating with their target audience of Gen Y women ages 18-25, who see the brand as outdated and the direct selling model as inconvenient. The proposed campaign aims to reposition Mary Kay as a young, relatable brand by connecting women with Independent Beauty Consultants who can provide personalized makeup advice and samples through social media and local events. The goal is to convince Gen Y women that an IBC understands their needs better than shopping in stores.
Femvertising - Ads That Empower Women
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
Women entrepreneurship
The document discusses women entrepreneurship in India. It defines women entrepreneurs and their characteristics, including being imaginative, hard working, and able to take risks. It outlines the importance of promoting women entrepreneurs for economic and social development. Common reasons women become entrepreneurs include a desire for independence, confidence, and freedom. The document also discusses challenges faced by women entrepreneurs in India as well as government and private support programs available.
More Tips for Female Founders
Female founders were asked to share their top tip for other aspiring female entrepreneurs. The tips included: don't be afraid of failure and use it as an opportunity to learn and innovate; find a mentor in your industry that has achieved success; if your product is for women, frame your pitch in a way that men can understand by relating it to the women in their lives; and find a community of peers you can learn from and get help from when needed.
Ruby inc
Jasmine Grimm founded Ruby Inc. to teach women how to dress for their body type and develop fashion sense. Her business has received several awards and honors. Ruby Inc.'s mission is to inspire women and address needs related to color analysis, fit, and personal style. Jasmine has identified three key customer demographics and uses various marketing strategies like social media, podcasts, and philanthropy to reach them. She hopes to continue controlled growth and eventually start a nonprofit to help train service dogs.
eed-cc-women entrepreneurship.pptx
The document discusses Shradha Sharma, the founder and chief editor of YourStory, an online platform that shares stories of entrepreneurs and change-makers from India and around the world. It provides details on Shradha's background and accomplishments, as well as information on YourStory, including that it has published close to 60,000 stories in English and 12 Indian languages. The document also includes a SWOT analysis of YourStory, noting its innovative idea and quality content while also pointing out limitations such as limited reach and lack of diversity.
Hirches_6Pg_v2
Margaret Hirsch started Hirsch's, a home appliance repair business in 1979 with her husband in Durban, South Africa with just R900. It has since grown into a chain of 18 appliance and home furnishing stores across South Africa, reaching over R1 billion in annual turnover. As the Chief Operations Officer, Margaret has played a key role in the company's success through her hard work, determination, and passion for customer service. She is also involved in philanthropic work, including a project providing sanitary pads to schoolgirls to help keep them in school.
wings24_business
Lynette Ntuli is the founder and CEO of Innate Investment Solutions in South Africa. She discusses how she was raised by an entrepreneur so being an entrepreneur is in her DNA. She believes self-confidence and recognizing the sacrifices of business are important for young women entrepreneurs. Grace Amey-Obeng is the founder and CEO of Forever Clair Group in Ghana. She discusses promoting well-being for clients and investing in research and development to improve their skin care products. Debby Edelstein is the co-founder of QualityLife Company in South Africa and is passionate about empowering women entrepreneurs in Africa, particularly in technology.
Celebrating women in business
I recently won a Finalist Award in Africa’s Most Influential Women in Business and Government Programme. For this, I am immensely grateful. The 2014 awards, hosted by CEO Communications, received 9000 entries from 34 African countries.
The Award made me think about the overall impact of women in business. I looked at examples of women who achieve inspirational things. And I asked myself this question:
What legacy can we create through the influence we have each and every day?
UCLA_District-15_Mary-Kay_Plans-Book_Final
The document discusses research conducted on female millennials and the Mary Kay brand. It found that while Mary Kay's values align well with millennials, there is a generational gap limiting awareness of the brand. Research identified millennials as visionaries who customize their lives and seek meaningful brands through social networks. The direct selling model was found to offer a personalized experience missing from other beauty brands, but many millennials are unaware of this benefit due to lack of exposure to Mary Kay consultants. The document proposes a campaign to communicate Mary Kay's direct selling experience to female millennials in order to increase consideration of the brand.
Adri Miller-Heckman | Transformational Women of the Year | Exeleon Magazine
Exeleon Magazine released its latest issue featuring the Most Transformational Women Leaders of the Year. The issue features stories and interviews of various transformational women who are making a difference in their respective industries. Featuring as the Cover of this issue is Adri Miller-Heckman of femXadvisor. As a leading expert and coach for female financial advisors, Adri stands out for her empowering mindset and survival instincts. Fittingly, Adri Miller-Heckman features as Exeleon’s Most Transformational Women Leaders of the Year. In this Cover Feature titled “Embracing the Feminine Approach,” we look into the journey of this powerful entrepreneur and how she is encouraging women to embrace their feminine side to attain success.
Circleadvertising403plansbook
The document outlines a marketing campaign created by Circle Advertising for Mary Kay to attract millennial women. It identifies the target markets as three women - Zoe, Emma and Sofia - who represent millennial audiences. Research found millennial women are disconnected from Mary Kay due to barriers like inconvenient sales channels and skepticism of multi-level marketing. The campaign aims to break through these barriers by refreshing Mary Kay's image, making purchases easier, and positioning it as a natural beauty brand recommended by friends on social media. A brand ambassador, Deryn, is introduced to guide the client through the campaign and personalized strategies for each target audience.
Mary Kay Plans Book 2014
The document outlines a marketing campaign created by Circle Advertising for Mary Kay to attract millennial women. It identifies the target markets as three women - Zoe, Emma and Sofia - who represent different millennial personalities. Research found millennial women are influenced by social media and value natural products. The campaign aims to break through barriers preventing the targets from engaging with Mary Kay by capitalizing on a personalized consultant experience and reframing Mary Kay's image for millennials.
10 successful Indian businesswomen - Inkmonk
Women around the world are creating history. They tread on paths which are mostly difficult or even unventured and emerge successful. In an Indian scenario, there were time when women were restricted to the kitchens of their homes. Of late, women are breaking stereotypes and shackles of the society, with their courage and hardwork. With International Women's day approaching, Inkmonk salutes some of the greatest minds in the business world in India. #inkmonk.
Check out Inkmonk for best International women's day gifts for corporates and individuals.
MaryKay_PlansBook
The document outlines a marketing campaign for Mary Kay aimed at Generation Y women. Research found that Gen Y perceives Mary Kay as "Mom's makeup" and associates it with older women. The campaign will aim to change this perception by highlighting the career opportunities, philanthropic work, and social experiences offered by Mary Kay beyond just its products. A key part of the campaign will be the "Discover More Than Makeup Tour", which will provide interactive experiences to help Gen Y discover these other aspects of the Mary Kay brand through direct engagement. The goal is that by learning more about Mary Kay firsthand, Gen Y women will form more positive brand perceptions that could lead to greater trial and purchase of Mary Kay products.
Dr Hanan Al-Mutawa - 2014 - Economic Identity of Arab Women in the Business W...
Dr Hanan Al-Mutawa: 2014 Presentation on the Economic Identity of Arab Women in the Business World - Who are the Stakeholders?
Circleadvertising403plansbook
The document outlines a marketing campaign created by Circle Advertising for Mary Kay to attract millennial women ages 18-25. Extensive primary and secondary research was conducted to understand this target audience and identify the brand's strengths, weaknesses, opportunities, and threats. Three representative millennial women - Zoe, Emma, and Sofia - are profiled to embody the target market and the barriers keeping them from engaging with the Mary Kay brand are identified.
Circleadvertising403plansbook
The document outlines a marketing campaign created by Circle Advertising for Mary Kay to attract millennial women ages 18-25. Extensive primary and secondary research was conducted to understand the target audience and identify the brand's strengths, weaknesses, opportunities, and threats. Three representative millennial women - Zoe, Emma, and Sofia - were profiled to embody the target market and the barriers keeping them from engaging with the Mary Kay brand were identified.
Circleadvertising403plansbook
The document provides a campaign strategy and plan for Mary Kay to better connect with millennial women. It begins with research on the target audiences of Zoe, Emma, and Sofia to understand their behaviors and perceptions of Mary Kay. It identifies weaknesses in brand recognition, accessibility, and inconsistent experience as barriers. The strategy seeks to develop a relatable message highlighting Mary Kay's values, reposition beauty consultants, spotlight social responsibility efforts, and utilize digital media. The "big idea" is for the brand to empower women by showing that standards don't define them. The goal is to position Mary Kay as bold and empowering rather than outdated to both millennial and existing customers.
Similar to Hijab For Good Branding Strategy (20)
Adri Miller-Heckman | Transformational Women of the Year | Exeleon Magazine
Adri Miller-Heckman | Transformational Women of the Year | Exeleon Magazine
Dr Hanan Al-Mutawa - 2014 - Economic Identity of Arab Women in the Business W...
Dr Hanan Al-Mutawa - 2014 - Economic Identity of Arab Women in the Business W...
Hijab For Good Branding Strategy
- 2. 7 out of 10 adult orphans/Asnaf above 18 who had to go out of their orphanage homes, will ‘graduate’ unequipped with skills needed to survive in the real world and can end up jobless, homeless and aimless without a proper support system. PROBLEM
- 3. WHY WE DO The only thing that separates women of color from anyone else is opportunity. <Viola Davis’s Emmy Speech after becoming the 1st African- American to win an Emmy for best actress in a drama> We believe every child should be given equal opportunity, whatever their circumstances.
- 4. We addresses 3 areas that are essential for adult orphans : Marketable skills- help them to make a living Mentorship Entrepreneur skill WHAT WE DO
- 5. HOW WE DO
- 6. GROWTH & TRACTION Facebook Like 2762 95% women Subscriber 94 Newsletter email blast 293 Sales RM550 Brand partner sponsored RM2300 6 brand Muslimah Fashion
- 8. MARKETING & BRANDING STRATEGY THE KEY TO CONNECTING TO THE AUDIENCE Collaborate with Key Influencer • MizzNina (celebrity entrepreneur) • Maria Elena (celebrity blogger) • Irma Hasmie (Al-Hijrah TV personality) o Campaign that involve the audience o VIP Pass- spend more than RM100 & the pass grants complete access to all Social Projects
- 9. MARKETING & BRANDING STRATEGY THE KEY TO CONNECTING TO THE AUDIENCE Borak Borak For Good Objective o Share our mission o Awareness about Social Enterprise o Discuss about their passionate social issue Digital Badge
- 10. RM30,000 PLAN RM30,000 System Development Product Branding 70% = RM21,000 30% = RM9,000 Develop unique, innovative cause marketing platform & eco-system for online retailers