The document discusses Shradha Sharma, the founder and chief editor of YourStory, an online platform that shares stories of entrepreneurs and change-makers from India and around the world. It provides details on Shradha's background and accomplishments, as well as information on YourStory, including that it has published close to 60,000 stories in English and 12 Indian languages. The document also includes a SWOT analysis of YourStory, noting its innovative idea and quality content while also pointing out limitations such as limited reach and lack of diversity.

1. THE BHOPAL SCHOOL OF SOCIAL SCIENCES
Certificate Course On Essentials Of Entrepreneurship Development

2. She is the smile of heaven,
With fire in her eyes.
She is the queen of this earth,
And the infinite skies.
She is a believer ,
Bold and wise.
She is a conqueror,
Reaching her pertinent
highs!
She can do
Everything.

4. Shradha Sharma is the Founder and Chief Editor of YourStory.
Shradha lives her life in stories and believes that
every story is unique and every story matters.
She is armed with degrees from St. Stephens College, Delhi and
MICA, Ahmedabad. Prior to founding YourStory,
Shradha worked with Times of India and CNBC TV18.
In 2015, she was selected in the list of
500 LinkedIn Influencers across the world.
Also in 2015 (March), Shradha received the L’Oreal Paris
Femina Award for Online Influence.

5. YourStory brings stories of entrepreneurs and change-makers and the first glimpse of
emerging trends from India’s entrepreneurial ecosystem, as well as profiles of great
businesses and entrepreneurs from all over the world.
The YourStory team primarily works in Bengaluru, Karnataka, but has a
presence throughout India through its correspondents in English and 12 Indian languages.
The team has published close to 60,000 stories of entrepreneurs and change-makers
and helped more than 50,000 entrepreneurs access networking and funding opportunities.
What started as a small but robust group founded by Shradha Sharma in 2008
has now grown by leaps and bounds.

6. WHY FAVOURITE?
Though there is a long list of successful women entrepreneurs, but out of all of
them Shradha Sharma is very special and a real motivation for me.
It is because of her platform that we are able to know about the success stories of
thousands of entrepreneurs and these stories have the power to transform,
connect and inspire people all over the world.
YourStory is all about the stories people live than the ones that they tell.
The platform is not just interested in what the world considers beautiful,
rather it tells us about the scars, mistakes, and failures which various
entrepreneurs encountered on their way towards success. These are
stories with character and they are the once that I want to hear.
Making these stories matter is what Shradha Sharma’s online platform
YourStory does, every single day!
No doubt the idea of YOURSTORY is very innovative and has the potential to do
wonders in the life of any budding entrepreneur.

7. WEBSITE- https://yourstory.com

8. SWOT
ANALYSISof
YOURSTORY
• Out of the box idea
• Multiple language
content
• Quality content
• Aids budding
entrepreneurs
• Limited Reach
• Lack of diversity in
content
• Absence of a popular
face except the CEO.
• As the number of
startups increase, more
success stories are
waiting to be heard.
• Increase in internet
users.
• Emergence of similar
platforms in the
industry, for example,
Josh Talks.