This document summarizes a proposal for an online platform to host high school talent competitions. It would be funded by advertisers targeting teens and their families. Schools would win funding for arts programs and students would win prizes and scholarships. The platform aims to provide the only online venue for these competitions, offering over 60 categories. It expects to generate millions annually for education funding and company revenue through advertising, subscriptions, sponsorships and custom contests. After beta testing, it plans to launch nationwide in September 2013 starting with limited regional contests and building towards 60+ national competitions.
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...Raw London
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Rob Stephens, CEO, JAA Media
Baltimore Improv Group offers free admission because we believe improv comedy should be accessible to everyone. Your donations help us keep our improv events free. Here's information about our status in 2019
There’s nothing like partnership marketing when it comes to multiplying the results of your efforts at little to no additional cost to you or your partner organizations. If you get it just right—incorporating interactive elements that make people more likely to share your message with others—your marketing efforts won’t just double … they’ll multiply exponentially! This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more.
This presentation was given at the Optimization Summit in Phoenix, AZ September 13, 2012 by Erica Campbell, Director of Marketing with For Rent Media Solutions.
Creative City Networks Review: their role supporting creative talent in Scotland’s cities. An event focused on the Ekos review findings of the 3 city networks: Creative Dundee, Creative Edinburgh and Creative Stirling at Creative Scotland's office.
Find out more about the work of the networks and read the Review report: http://www.creativescotland.com/explore/read/stories/creative-city-networks/2014/creative-city-networks-review
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Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...Raw London
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Rob Stephens, CEO, JAA Media
Baltimore Improv Group offers free admission because we believe improv comedy should be accessible to everyone. Your donations help us keep our improv events free. Here's information about our status in 2019
There’s nothing like partnership marketing when it comes to multiplying the results of your efforts at little to no additional cost to you or your partner organizations. If you get it just right—incorporating interactive elements that make people more likely to share your message with others—your marketing efforts won’t just double … they’ll multiply exponentially! This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more.
This presentation was given at the Optimization Summit in Phoenix, AZ September 13, 2012 by Erica Campbell, Director of Marketing with For Rent Media Solutions.
Creative City Networks Review: their role supporting creative talent in Scotland’s cities. An event focused on the Ekos review findings of the 3 city networks: Creative Dundee, Creative Edinburgh and Creative Stirling at Creative Scotland's office.
Find out more about the work of the networks and read the Review report: http://www.creativescotland.com/explore/read/stories/creative-city-networks/2014/creative-city-networks-review
Need virtual reality content for your brand?
Audience Awards is here to help!
Run a VR challenge with us and let our global filmmaking community blow you away by creating a ton of VR content branded just for you.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
2. We are riding the wave of popularity of
televised talent competitions to fund
public high school education
3. Advertisers targeting teens and their
families sponsor our contests and/or
purchase numerous available ad units
Sample
sponsors
and ads
4. Schools win funding for arts and
enrichment programs; students win
prizes and/or college scholarships
5. Competition? Televised, online and
offline contests exist, but
We are the ONLY online stage for high school talent
contests
Our prizes will motivate contestants and voters to participate
No others provide funding to schools and college scholarships to students
Our target audience is highly valuable to advertisers
We’re marketing heavily to 23,000 public high schools,14 million students
and their families and communities
We achieve broad reach for maximum participation:
Covering all types of talent, we offer contests in 60+ categories in
performing arts, visual arts, creative writing, technology, creative thinking
6. School funding: It’s not just
benevolence
Will trigger viral social voting:
Schools and students will rally votes to win funding for arts and
enrichment programming
Allows BIG VISION:
7. This is a lucrative industry; we can
achieve both social impact and
financial return
Social Impact:
Federal funding for arts education has been slashed 40%
(ArtsUSA.org) since 2010, with local budgets equally devastated,
even though these programs reduce high school dropout rates,
improve grades and teach lifelong skills. We are targeting $20M per
year from contest sponsors to help fund education.
Financial Potential:
This is a $ multi-billion addressable market. We are targeting
$40M per year in revenue from numerous sources
8. Our model provides numerous
sources of revenue for the business
Display advertising
College and talent recruiter subscriptions
Sponsor fees
Custom contests and leased technology
College Partners:
We’ve validated the concept with
nearly 50 colleges including:
9. We’re almost ready
for nationwide launch!
Beta testing April through June; nationwide launch
September 2013
Limited Launch, Nationwide
Test Launch Nationwide Build audience
Full Launch
Announcement
“Teen Voice of CT” Battle of the Boroughs (NYC) Min. 10 contests live
test contest, singing - test contest, Visual arts Launch crowdfunding
for need-based grants
Develop online/ 10 Additional 10 Additional Online/televised
TV content contests contests programming
At least 60 contests
1 or more custom At least 10 more At least 10 more
contests released contests contests
10. Thank you
Linda Neaton, Co-founder and CEO
203.449.5044
lneaton@highschoolbattles.com
Juel Crawford, Co-founder
203.449.5110
jcrawford@highschoolbattles.com
www.highschooltalentbattles.com