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ON DEMAND
HIGH-QUALITY
FOOD DELIVERY
IN THE UK
COMPETITION MAP IN LONDON
Strong UX
Weak UX
High VolumeLow Volume
UberEats, Deliveroo and Jinn cater to the mid to high-end segment of
restaurants which are not set up to deliver food previously.
DELIVEROO’S RANKING IN THE UK
UBEREAT’S RANKING IN THE UK
JINN’S RANKING IN THE UK
KEY TO SUCCESS
Partnerships with stores which is raising awareness
among mainstream consumers.
Expand Loyalty Program Partner With Third-Party
Vendors For Point Redemption
Tools for restaurants such food photography, allergy
emergency, information on how to open franchise so
we build stronger relations with restaurants.
Increasing riders productivity
FACTS ABOUT DELIVEROO
Mission Statement: We are on a mission to bring the world’s best
local restaurants to everyone’s home or office.
11 Countries Operationally, 40 UK Cities
5000+ Restaurants, 750+ in London
The Most Recent Funding $100M Series D on November 23, 2015
Average Delivery Time of 32 minutes
FACTS ABOUT UBEREATS
Mission statement: Dishes from popular, iconic restaurants, faster
than it takes to boil water.
8 Countries Operationally, 20 Cities
150+ Restaurants in London
Most Recent Funding on $3.5 Billion on June 7, 2016
Average Delivery Time of 10-15 minutes
FACTS ABOUT JINN
1 Country Operationally (UK) , 4 Cities
700+ Restaurants in London
Average Delivery Time of 35 minutes
Mission Statement: Bringing together the convenience of
shopping online with the instant gratification of shopping on the
high street.
Jinn’s Most Recent Funding $7.5M Series A on April 5, 2016
Early entry in the UK market as a leading
online high-quality food delivery company.


They already partnered up with many
restaurants in the UK and built exclusive 

relationships.
UNFAIR COMPETITIVE ADVANTAGE
Uber already nailed the logistics. Their
acquisition costs to expand rapidly will be
significantly lower than competitors because
of their existing reach.
They can outspend their competition and also
“out-lose” them while building their business.
UNFAIR COMPETITIVE ADVANTAGE
Jinn’s Competitive Advantage, the ability to better
integrate the Jinn app with a merchants stock and
ordering process.
Specifically, partners are given a tablet with Jinn’s
proprietary app installed, which enables them to
receive orders, change the preparation time,
update their stock and browse their order history.
UNFAIR COMPETITIVE ADVANTAGE
Ariella V. Young
T: v_ariella
E: ariellayng@me.com
Thank you!

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High quality food delivery in the UK

  • 2. COMPETITION MAP IN LONDON Strong UX Weak UX High VolumeLow Volume UberEats, Deliveroo and Jinn cater to the mid to high-end segment of restaurants which are not set up to deliver food previously.
  • 6. KEY TO SUCCESS Partnerships with stores which is raising awareness among mainstream consumers. Expand Loyalty Program Partner With Third-Party Vendors For Point Redemption Tools for restaurants such food photography, allergy emergency, information on how to open franchise so we build stronger relations with restaurants. Increasing riders productivity
  • 7. FACTS ABOUT DELIVEROO Mission Statement: We are on a mission to bring the world’s best local restaurants to everyone’s home or office. 11 Countries Operationally, 40 UK Cities 5000+ Restaurants, 750+ in London The Most Recent Funding $100M Series D on November 23, 2015 Average Delivery Time of 32 minutes
  • 8. FACTS ABOUT UBEREATS Mission statement: Dishes from popular, iconic restaurants, faster than it takes to boil water. 8 Countries Operationally, 20 Cities 150+ Restaurants in London Most Recent Funding on $3.5 Billion on June 7, 2016 Average Delivery Time of 10-15 minutes
  • 9. FACTS ABOUT JINN 1 Country Operationally (UK) , 4 Cities 700+ Restaurants in London Average Delivery Time of 35 minutes Mission Statement: Bringing together the convenience of shopping online with the instant gratification of shopping on the high street. Jinn’s Most Recent Funding $7.5M Series A on April 5, 2016
  • 10. Early entry in the UK market as a leading online high-quality food delivery company. 
 They already partnered up with many restaurants in the UK and built exclusive 
 relationships. UNFAIR COMPETITIVE ADVANTAGE
  • 11. Uber already nailed the logistics. Their acquisition costs to expand rapidly will be significantly lower than competitors because of their existing reach. They can outspend their competition and also “out-lose” them while building their business. UNFAIR COMPETITIVE ADVANTAGE
  • 12. Jinn’s Competitive Advantage, the ability to better integrate the Jinn app with a merchants stock and ordering process. Specifically, partners are given a tablet with Jinn’s proprietary app installed, which enables them to receive orders, change the preparation time, update their stock and browse their order history. UNFAIR COMPETITIVE ADVANTAGE
  • 13. Ariella V. Young T: v_ariella E: ariellayng@me.com Thank you!