Hibox Connect is a next generation TV and housekeeping solution for the hospitality market that allows hotels, hospitals and cruise ships to provide in-room entertainment and information to guests. It involves connecting Smart TVs to the internet to access a cloud-based service with customizable branding and interfaces. No extra equipment is needed as guests can also access content and services on their mobile devices using QR codes. Hibox has partnered with major consumer electronics companies so the service can run on their IPTV-enabled Smart TVs.