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The Services Research Company
Digital Workforce for the Digital Enterprise
Webinar	in	collaboration	with	Blue	Prism
April	6,	2017
Tom	Reuner,	SVP,	HfS	Research
tom.reuner@hfsresearch.com
@tom_reuner #hfsresearch
©	2017	HfS Research Proprietary	│Page	1
tom.reuner@hfsresearch.com
Overview
§ Tom Reuner is Senior Vice President, Intelligent Automation and IT
Services at HfS. Tom is responsible for driving the HfS research agenda
for Intelligent Automation and IT Services. Automation cuts across the
whole gamut ranging from RPA to Autonomics to Cognitive Computing
and Artificial Intelligence. This includes increasingly the intersections of
unstructured data, Analytics, and Cognitive Automation while mobilizing
the HfS analysts to research Intelligent Automation dynamics across
specific industries and business functions. Furthermore, he is supporting
HfS’ push to disrupt IT Services research by focusing on application
services and testing. A central theme for all his research is the increasing
linkages between technological evolution and evolution in the delivery of
business processes.
Previous	Experience
§ Tom’s deep understanding of the dynamics of this market comes from
having held senior positions with Gartner, Ovum and KPMG Consulting
in the UK and with IDC in Germany where his responsibilities ranged
from research and consulting to business development. He has always
been involved in advising clients on the formulation of strategies,
guiding them through methodologies and analytical data and working
with clients to develop impactful and actionable insights. Tom is
frequently quoted in the leading business and national press, appeared
on TV and is a regular presenter at conferences.
Education
§ Tom	has	a	PhD	in	History	from	the	University	of	Göttingen in	Germany.
Tom Reuner, SVP, HfS Research
©	2017	HfS Research Proprietary	│Page	2
©	2017	HfS Research Proprietary	│Page	3
HfS Research Has Been Writing About Intelligent
Automation for 5+ Years
©	2017	HfS Research Proprietary	│Page	4
Automation Really is in the Eye of the Beholder
©	2017	HfS Research Proprietary	│Page	5
…and RPA is no Different
Other/Acces
s	to
sourcing
decisions
Core	RPA
capabilities
Front	
office
BPM
ERP
Productivity
tools
RPA
positioning
©	2017	HfS Research Proprietary	│Page	6
Lessons and Insights from our RPA Research
Duopoly	of	AutomationAnywhere	and	Blue	Prism:	Behind	the	two	market	
leaders,	UiPath	is	growing	strongly	and	Pega gets	increasingly	added	to	the	mix.	
Congratulation	to	all	the	providers	in	the	Winners’	Circle!!
It	is	about	transformation	stupid! Market	is	shifting	toward	transformational	
projects	with	end-to-end	perspective.	Consultancies	and	pure-plays	coming	to	the	
fore.	However,	M&A	likely	to	absorb	pure-plays	
Move	toward	Cognitive	Automation	and	Automation	Ecosystems:	Shift	from	early
notions	of	turn-key	solutions	toward	broad	cognitive	capabilities	and	the	ability
to	demonstrate	open	standards	and	ecosystems	mindset
Data	curation	is	critical:	Applying	Cognitive	and	machine	learning	solutions	to	IA
and	RPA	requires	access	to	large	amounts	of	relevant	data	to	build	reliable	models
War	for	talent:	Acute	lack	of	talent	understanding	the	implications	of	RPA
technologies	on	process	chains	and	workflows.	Certifications	double-edge	sword	as	
they	might	accelerate	attrition
Smoke	and	mirrors	add	to	confusion:	The	confusion	around	RPA	vs.	RDAs	as	well
as	the	lack	of	clarity	as	to	how	coding	and	scripting	is	needed	for	deployments.	Many
projects	are	sold	as	”Managed	Service„	confounding	automation	proposition
©	2017	HfS Research Proprietary	│Page	7
Endgame: Vertically infused data and insights?!
Insights,	Data
Vertical	Processes
Vertically	infused
insights	and	data
BPaaS,	BPO	as-a-stack,
Industry	platforms.
Machine	learning,
Neural	networks,
Enterprise	search,
Artificial	intelligence
Analytics
©	2017	HfS Research Proprietary	│Page	8
Our Panellists
David	Moss
CTO
Blue	Prism
Colin	Redbond
Product	Manager	&
Technical	Architecture	Lead
Blue	Prism
Commercial	in	Confidence	
HfS Webinar	4/6/2017Commercial	In	Confidence
blueprism.com
Commercial	in	Confidence	HfS Webinar	4/6/2017
Ecosystem	&	Intelligent	Automation
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Effective	Digital	Strategies	– The	Connected	Enterprise
Voice
Chat
Mobile
Web
Email
Forms
Digital	Strategy
Discover
Assess
Digitize
Automate
Integrate
Best	of		Breed	Platforms
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Effective	Digital	Strategies	– The	Connected	Enterprise
Voice
Chat
Mobile
Web
Email
Forms
Digital	Strategy
Discover
Assess
Digitize
Automate
Integrate
Best	of		Breed	Platforms
OperationsTechnology
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Selecting	a	Platform	- Deliver	on	First	Principles
Analytics
Infrastructure
EnablementExecution
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Industrialise	the	Approach
Resilience
Security
Scalability
Control
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Scalable	Delivery
Framework
Robust	Design
Methodology
Proven	Operating	Models
Build	for	Scale
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Application
Extensions
Technology	
Alliances
Platform	Partners
Collaborate	for	a	coherent,	interoperable	platform
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Platform	for	the	Digital	Operating	System
Voice
Chat
Mobile
Web
Email
Forms
Commercial	in	Confidence	
HfS Webinar	4/6/2017Commercial	In	Confidence
blueprism.com
Commercial	in	Confidence	HfS Webinar	4/6/2017
Building	a	Technology	Partner	Ecosystem
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Building	a	Technology	Partner	Ecosystem
Foundation
Execution Enablement
Analytics
Platforms
Machin
e
Learnin
g
Smart	
Forms
OCR	/	ICR	
Virtualization
Orchestration
Pattern	
Recognition
Document
Processing
IVR	/	TTS
NLG
NLP
Sentiment
Analysis
Process
Mining
OCR	/	ICR
Pattern
Analysis
Visualization
Monitoring
Development
Dashboards
HITL
Cloud
Chatbots
Translation
Technology	Alliances
and	Partnerships
Digital	
Workforce
HITL
Core	
Product	
Develop
ment
Collabora
tive	
Content
Technical	
Alliances
Strategic	
Platforms
“Works	with	Blue	Prism”
Strategic	Platforms
Technology	Alliances
Elite	Partner
Premier	Partner
Associate	Partner
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Cogito Routing
Automated	Case	Opening,	Form	Completion,	Submission	|	Engages	Humans	Only	As	Needed
Claims	package
Human	validation	UI
Human	Verification	Needed
Case	DB
DB	UI
Humans	to	handle	the	case	
exception	/	complex	case
1
5
2
6
3
4
Automated
completion
Automated
offer/reply
Use	Case	1	– Insurance	Case	Handling	(Blue	Prism	+	Cogito)
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Use	Case	1	– Insurance	Case	Handling	(Blue	Prism	+	Cogito)
Portal
E-mail
Mail
WS
Cloud
CATEGORIZE	
ATTACHMENTS
Detect	invoices,	
diagnosis,	accident	
report,	etc	 SPELL
CHECK
Cogito	can	embed
a	spellcheck
module to	correct
typo and	
misspelling
ACCEPT	/	REJECT
ANALYSIS
Take	a	decision or	
make an	action
based on	the	
extracted info
RECORD	CLAIM
AND	CLOSE
Record	the	data	
entry	in	existing
systems
EXTRACT
DATA
Extract and	
Transform Data	
from	Entry
systems
ANALYZE
DATA
Understand and	
extract necessary
info,	such
as vehicle,
insured,	ICD
injury code,	etc
CATEGORIZE	
ATTACHMENTS
Identify the	LoB
and	route
the	messages
accordingly
Automated	Case	Opening,	Form	Completion,	Submission	|	Engages	Humans	Only	As	Needed
Commercial	in	Confidence	
HfS Webinar	4/6/2017
Use	Case	2	- Email	to	Ticket	Bridge
1. Emails	read
in	from	task	ID
8. Ticket	created	or	updated	
and	assigned	to	correct	resolver	
group
6. Mail	Content	in	
non-English
2. Email	content	sent	for	Cognitive	
Assignment
4. Best	assignment	destination	and	
ticket	attributes	based	on	ticket	
content
5. Proposed	remediation	tasks	
based	on	ticket	content
3.	Remediation	Data	for	
Software	+	Account	
Knowledge	Base
7. Mail	Content
translated	to	English
Can	be	applied	to	run	
against	Contact	us:	
XXX@customer.com?
0. Ticket	Data	used	for	Cognitive	Learning
What	is	the	
communication	
about?	Where	
should	it	be	sent	for	
resolution?
ü Reduced	time	to	resolver
ü Accurate	assignment
ü In	resolvers	language
ü Enriched	with	resolution	help
ü Scale	to	meet	volumes
ü Reduced	manual	effort
Relevant	IBM	Watson	APIs:
Natural	language	classification
Entity	extraction
Retrieve	and	Rank
Language	Translation
Multi-Lingual	Robotic	Email	Processing	From	Issue	Through	Intelligent	
Resolution	
Language	
Translation
Knowledge
Bases
Commercial	in	Confidence	
HfS Webinar	4/6/2017
“Works	with	Blue	Prism”
Strategic	PlatformsTechnology	Alliances
Elite	Partner
Premier	Partner
Associate	Partner
Our	Technical	Alliance	Program	provides	partners	with	access	to	
resources,	technical	tools	and	opportunities	to	promote	joint	
solutions	for	customers
The	Blue	Prism	Technical	Alliance	Program
©	2017	HfS Research Proprietary	│Page	23
Questions?
©	2017	HfS Research Proprietary	│Page	24
About HfS Research
HfS Research	is	The	Services	Research	Company™—the	leading	analyst	authority	and	global	community	for	business	operations	and	IT	
services.	The	firm	helps	organizations	validate	and	improve	their	global	operations	with	world-class	research,	benchmarking	and	peer	
networking.	 HfS Research	was	named	"Independent	Analyst	Firm	of	the	Year	for	2016"	by	the	Institute	of	Industry	Analyst	Relations	
which	voted	on	170	other	leading	analysts.	HfS Chief	Analyst,	Phil	Fersht,	was	named	Analyst	of	the	Year	in	2016	for	the	third	time.
HfS coined	the	terms	"The	As-a-Service	Economy"	and	"OneOffice™",	which	describe	HfS Research's	vision	for	the	future	of	global	
operations	and	the	impact	of	cognitive	automation	and	digital	technologies.	HfS' vision	is	centered	on	creating	the	digital	customer	
experience	and	an	intelligent,	single	office	to	enable	and	support	it.	HfS’ core	mission	is	about	helping	clients	achieve	an	integrated	
support	operation	that	has	the	digital	prowess	to	enable	its	organization	to	meet	customer	demand	- as	and	when	that	demand	happens.	
With	specific	practice	areas	focused	on	the	Digitization	of	business	processes	and	Design	Thinking,	Intelligent	Automation	and	
Outsourcing,	HfS analysts	apply	industry	knowledge	in	healthcare,	life	sciences,	retail,	manufacturing,	energy,	utilities,	
telecommunications	and	financial	services	to	form	a	real	viewpoint	of	the	future	of	business	operations.
HfS facilitates	a	thriving	and	dynamic	global	community	which	contributes	to	its	research	and	stages	several	OneOffice™	Summits each	
year,	bringing	together	senior	service	buyers,	advisors,	providers	and	technology	suppliers	in	an	intimate	forum	to	develop	collective	
recommendations	for	the	industry	and	add	depth	to	the	firm’s	research	publications	and	analyst	offerings.
Now	in	its	tenth	year	of	publication,	HfS Research’s	acclaimed	blog	Horses	for	Sources is	the	most	widely	read	and	trusted	destination	for	
unfettered	collective	insight,	research	and	open	debate	about	sourcing	industry	issues	and	developments.
HfS was	named	Analyst	Firm	of	the	Year	for	2016,	alongside	Gartner	and	Forrester,	by	leading	analyst	observer	InfluencerRelations.

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