The document provides an overview of the Hestan Brand Ambassador Program. It outlines the program's goals of rewarding influencers for their passion for cooking and involvement in the Hestan community. It details expectations for ambassadors, including participating in at least 75% of marketing campaigns by sharing branded content and messages. The training also stresses the importance of ambassadors being truthful and respectful in all posts, and clearly disclosing their relationship with Hestan when discussing any products.

1. HESTAN
Ambassador Program
Program Training

2. Welcome to the Hestan Brand Ambassador Program
Congratulations on being selected to join the exciting new Hestan Brand
Ambassador Program! You have been hand picked not just because of
your influence but also your passion for cooking.
We want to reward you for embodying the spirit of all things Hestan by
giving you exclusive access to insider information, ability to share your
love for cooking and to be a strong part of the Hestan community.
Our biggest ask of you is to keep doing what you are doing – creating,
sharing and posting your passion for cooking and your wonderful journey
of where it takes you!

3. Hestan Values Transparency
This training is to make sure that your voice remains authentic while still
making it known to your friends and your own communities that you are
an important part of Hestan.

4. What to Expect
• General Guidelines
• Campaigns
• Posting Guidelines

5. General Guidelines
• Always be truthful to you – we hand picked you for a reason
• Protect the goodwill and brand integrity of Hestan
• Respect others. Harassment is not tolerated.
• Respect Intellectual Property of Rights and Rights of Privacy
• Respect Terms of Service for all websites you post content
• When in doubt ASK

6. Hestan Campaigns
Participate in
Campaigns
Share Hestan Branded
Content + Messages
Contribute Content
(photos/videos)
Review Products
Take Surveys
*As we want you to stay authentic to yourself, we do not expect you to participate in all campaigns as they may not all be relatable to you. Our ask is for
our ambassadors to participate in at least 75% of all campaigns.

7. General Posting Guidelines
• Be Truthful
• Please do not develop your own claims about the products and their benefits
unless they are based on your own personal experience and your own opinions.
Otherwise, please only repeat product descriptions given to you by Hestan.
• Use Good Judgement and Be Respectful
• Do not post materials that are obscene, libelous, hateful, illegal, in violation of
third party’s rights or are harmful
• Make Clear Disclosures
• Clearly disclose your connection to Hestan every time you speak, write or
convey a message about any Hestan products

8. Hestan Ambassador Quiz
To finish your training, please take this short quiz to make sure you have
a full understanding of the requirements of the Hestan Ambassador
Program. Simply click on the “Begin the Quiz” link below.