The document discusses potential marketing strategies for a company called Inboundify. It includes a list of possible taglines and then discusses ideas for executing a marketing campaign, including using social media platforms like Twitter, Instagram, Facebook, LinkedIn, and Tumblr. It also suggests reaching local customers through events and flyers. Paid search advertising on Google AdWords is recommended. Providing video tutorials and interactive guides is suggested to help new customers learn to use Inboundify's services. Emphasizing free technical support and a "step-by-step" approach is advised to appeal to less tech-savvy target markets.

1. Possible Tag Lines
 Your support/supporting crew
 Inboundify Your Passion/Presence
 Build and Market with Inboundify!
 Helping You Now And Then
 Helping You For The Now and Then
 Market/Build/Create with Success!
 Don’t mess with Success, Inboundify!
 With Inboundify, customerscome to You!
 Instructions/Marketing/Building Simplified with Inboundify!
 There with you
 There with you side by side
Ideas about how to execute the campaign
 I like the idea of technical support asa way to bring in customers
 I like the use of Twitter to advertise the company because it can constantly be updated and
connect with customer’sexperiencesthrough followersand subsequent comments
 Instagram hasthe potential to be a great source to advertise because customersmay be more
engaged with picturesrather than words. If instagram isused, we can perhapsshow photosof
successful websites Inboundify contributed to from real clients, picturesof potential worksand
servicesoffered, etc.. all with a short description below
 Update blog, Linkendin, (a professional touch) and website, but with other formsof social
media since these are used and visited more often
 I would also encourage the use of Facebook, asthe number of userscontinue to grow, even
with it’salready large user-base. Also user-friendly and used by many families/friendsto
connect with one another
 PerhapsGoogle AdWordssince it ownsthe biggest portion of the search engine market.
Simply bid on keywordsand termsin the Google Search Box. Also Google AdwordsExpress
for smaller businesses
 Tumblr: Well known blog site, post pictureswith a description
 Reach out to local (person to person, flyers, posters, boothsat special events, etc) restaurants,
gyms, etc.)
 Stress the free ( if it is) 3 monthsof technical support with purchase and how expert
technicianswill be with them side by side if any general/specific issuesarise. Also stress “step
by step” since are target marketsmay have little expertise in setting up their own

2. website/marketing, aswith thisphrase or something similar, it showsusas a supporting crew
of the original product
 Taglinesare good so aslong aswe incorporate what benefit it will provide to our audiences
(time, money, etc.) along with the presentation of our website once we get more viewersvia
social media or from local eventsif possible
 Sample tutorialsof getting started with Inboundify servicesvia Youtube and email
 Pre-recorded voice over instructionswith purchase or sample and/or of general
questions/concerns/comments
 Interactive toolsthat point where to go next, similar to game tutorialsfor the first few chapters
or so