This study aims to understand Mandaue delicacies by surveying local residents. It seeks to determine how delicacies have benefited locals, how their history is preserved, and their contribution to tourism. Researchers conducted an online survey of local residents to understand perceptions of two delicacies, Bibingka and Masareal. The survey found Bibingka had a higher rating, and both had low purchasing frequency and knowledge. Most respondents said they typically purchase from street vendors. To improve delicacies, the study recommends better marketing, ingredient/packaging improvements, preservation of recipes, and teaching locals to make delicacies.

1. Mandaue Delicacies
Kenneth Cabatingan
Malcolm Chiong
Kevin Cordovez
Iesseay Apostol
Geizl Cabarles

2. This study aims to determine the condition,
popularity, and contribution of the Mandaue
delicacies. Specifically, it seeks to answer the
following questions:
1. How did Mandaue's delicacies benefit the people
who live in Mandaue?
2. How did Mandaue preserve the history of the
Delicacy ?
3. How did the Mandaue Delicacies contribute the
number of Tourists in Mandaue?
Statement of the Problem

3. First, we researchers made an online survey that contained
questions on Mandaue Delicacies. Afterwards, we
contacted a few of the respondents using social media
that only asked the local people inside of a certain area to
be researched upon. We sent a message to the
participants an introduction of the researcher's purpose of
gathering data for the benefit of Mandaue and the actual
link to the online survey where the respondents answered
later on. The objective is to determine the opinions based
on their perspectives on the delicacies of Mandaue.
Research Methodology

4. 1. Bibingka and Masareal have different overall average
ratings according to the results. Bibingka received a score
of 2.6 higher than the score of Masareal which had 2.2 as
the average rating.
2. Both delicacies had low scales for frequency of buying
and knowledge of delicacy.
3. The lowest result chosen by the respondents is buying
from inside school or workplace. While the highest voted
choice for the typical buying is from the street sellers.
Findings

5. The thing the local people should worry about is the low
results of the frequency of their buying. The answer of the
respondents, which represents the entire local population
of Mandaue, means that most of the Mandauehanons
don’t even know how to create a delicacy from the land
they were born from. Considering that most of the
respondents were from the ages 10 to 20, they must have
not been exposed to the culture of traditionally buying
when buying delicacies is not part on their daily basis. It
can also be in the reason that these locals are not
influenced to preserving the recipe since most of the
newer generation set aside things that aren’t especially
new.
Conclusion

6. People would most likely buy from street sellers,
considering that this was the highly preferred choice. The
researchers assume that the possibility of its nearby
distance has made the respondents stop by for buying
meriendas to satisfy their stomachs or a pasalubong to
their loved ones. It also seems that people would least
likely buy from inside school/work from the possibility of
the researcher’s assumptions that the workplace or school
they attend to don’t sell such delicacies or the other
possibility that the workers and the students don’t have
the time to buy.
Conclusion

7. From the findings, the following recommendations are given:
Improvement
ex. ingredients,packaging
Advertising
-Electronically
ex.Through the internet
Through social networking sites
Ads on certain websites
Television commercials
Radio commercials
Publicly
-Displays
ex. Billboards
Stickers on vehicles
Annual events of product showing
Recommendations

8. Word-of-mouth
ex. Asking feedbacks from buyers
Recommend to a friend
Through building markets nearby.
Preservation
-Through producing a book
-By teaching the process of making the delicacies to the
Mandauehanons.
-By eating it as a tradition.
-Hold delicacy-making competitions anually
Recommendations

9. P.S I added this slide
so I wont forget about the Q/A -
kevin
QUESTION AND ANSWER