This document provides information on establishing a successful herb farming operation, including the theory of herb farming, required research, apprenticeship training, land size and characteristics, and marketing. It discusses choosing land with good soil depth and drainage, a northern exposure, and some wind protection. Apprenticeships and scaling the operation to 1/2 to 5 acres are recommended. Simplifying production techniques, efficient machinery, reducing purchased supplies, and direct marketing are keys to economic success.