This document provides guidance on how to land a first client for a new business by getting people to know, like, and trust you. It recommends networking through industry groups, LinkedIn, and social media to show up where your target market is. It advises acting as a service provider rather than salesperson by offering solutions and giving more value than you receive. The document also discusses developing trust by listening, asking questions, and living by your core values. Finally, it outlines some common business models like consulting, coaching, speaking, and online courses and provides a pitch formula to effectively communicate your value proposition.

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I. How to land your first client
People do business with people they know, they like and they trust.
How do you get people to know you?
Show up
1. Networking
a. Industry groups.
b. Go where your target market is!
2. LinkedIn
a. Create a company page
b. Follow groups/comment/write articles
3. Social media
a. post about your interests.
b. Get your family & friends used to hearing from you
about _______________________________.
How do you get them to like you?
1. Set yourself up as a service provider, not a salesman.
2. Service providers offer solutions. Salesmen sell products
3. Give more than you get: there will always be more
information you can give and charge for.
4. What services can you provide?
a. Management ideas
b. Marketing ideas
c. Training ideas
d. Connections ideas

2. How do you develop trust?
1. You listen more than you speak: make it about the other
person.
Ask questions.
What do you wish a consultant could do for you?
What does a perfect day look like to you?
What’s the most difficult thing about _____________?
2. Live by your core values
Family
Flexibility
Freedom
Friendship
Fun
Holistic living
Honesty
Humor
Integrity
Joy
Leadership
Loyalty
Openness
Orderliness
Personal growth
Partnership
Power
Privacy
Professionalism
Recognition
Respect
Security
Self-care
Self-expression
Self-mastery
Service
Spirituality
Trust
Truth
Vitality
Accomplishment
Abundance
Adventure
Altruism
Beauty
Clarity
Commitment
Communication
Community
Connection
Creative
Courage
Emotional health
Environment
Excellence
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3. II. Business Models
- Consulting: Give a man a fish vs teach a man to fish
- Coaching-- link to toolbox article
- Speaking
- Author
- Teach online classes. [e.g. Skill Share]
- Podcasts: Don’t Keep Your Day Job and Being Boss
- Franchise model: Dawna Kelly interview
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4. III. Pitch formula
I help _________ do__________ so that ___________________.
I help women launch businesses so that they can have financial
freedom.
I help coaches and authors start speaking businesses so they can
grow their bottom line.
I help vendors research corporations so they can win contracts.
I help people clean up their credit so they can get a decent
mortgage.
I help students study for the SAT so they can get into college.
I help or...
I work with
I focus on
I promote
I assist
I train
I coach
I guide
I nurture
I support
Do or…
Achieve
Plan
Work on
Conduct
Complete
Prepare
So that or…
In order to
To prevent
To promote
In case of
© Copyright 2018 Her Company | HerCompany.org
I know how to make allies and believers because I am pas-
sionate about what I do and how we do it. My mission is to
remind everyone that they can make allies and believers too.
And that is the key to successful business creation, business
growth and especially business sales because people do busi-
ness with people they know, they like and they trust. How can
I help you on your journey from employee to entrepreur?
Get in touch: nancyallen@hercompany.org