“Message in a Bottle”
Helping you make effective and efficient
networking during KMAUS
KM Australia 2014
Alexandra Lederer, Genea
Cai Kjaer, Optimice
Think Play
Learn Chat
Adopt
&
Adapt
Let’s think
ROI?
(Return on Investment)
ROA?
(Return on Attention)
ROE?
(Return on Energy)
Attending a conference
I E
We’re not equal at networking
Don’t
know who
you know Know who
you know
Don’t
know who
you don’t
know
Know who
you don’t
know
The networking quadrant
Most of us network in the dark
- Conscious +
-Networking+
Unconscious
networking
strengths
Unconscious
networking
gaps
Conscious
networking
strengths
Conscious
networking
gaps
They don’t
know that
you know They know
that you know
They don’t
know that
you don’t
know
They know
that you don’t
know
The knowledge / personal branding quadrant
Most of our knowledge and expertise is unknown
- Visibility +
-Knowledge+
Hidden gem
They bother
you for
nothing
Established
expertise
They won’t
bother you
NETWORKING!!!
I E
How can we make networking easier for all?
Don’t know
who you know
Know who
you know
Don’t know
who you don’t
know Know who
you don’t
know
How can we forge links between participants and enable
effective networking?
- Conscious +
-Networking+
Conscious
networking
strengths
Conscious
networking
gaps
They don’t know
that you know
They know
that you
know
They don’t know
that you don’t
know
They know
that you
don’t
know
How can we identity skills and knowledge expertise + gaps
among a group of people? And build our personal brand?
- Visibility +
-Knowledge+
Established
expertise
They won’t
bother you
How can we create a burst of energy during an event?
Original Message in a Bottle by Danone
Let’s play!
Message
in a Bottle
#KMAUS
Yes
29%
No
71%
Sent a message in a bottle prior to
the conference
I need
help
52%
I can
help
48%
Act 1 – 1
Send your
messages
for help
 Your details
 One message per
poster
 Hand it to our
‘Message in a Bottle’
Crew 
 If you share the same
issue: stick your
business card
Act 1 – 2
Offer your
expertise
 Your details
 One message per
poster
 Hand it to our
‘Message in a Bottle’
Crew 
 If you share the same
expertise: stick your
business card
Last chance to send your
messages in a bottle!
Contact us for help & questions
Alexandra Lederer
Cai Kjaer
Sangita Rai
Devika Adlakha
Let’s play
again!
Act 2 – 1
Go to the
rescue
 Attach your
business card (or
write your details)
Act 2 – 2
Raise your
hand
 Attach your
business card (or
write your details)
Time to make the connections:
rescue | raise your hand
Let’s learn
Network map ‘before’ Message in a Bottle:
Unconnected conference participants
I need
help
52%
I can
help
48%
26
48
63
45
Before After
Yes
No
Sent a message in a bottle
Prepared Spontaneous
Message in a Bottle
Blended 
Message in a bottle – Prepared
Launch R&I Community at R&I Annual Forum
Message in a bottle – Spontaneous
Message in a bottle
You and 82 others are still unsure
Connecting ‘seekers’ and ‘solvers’ in less than an hour
Handmade network map ‘before’ partnering with Optimice
Swati
India
Pedro
Portugal
Allison
South
Africa
Javier
Spain
Guenther
Germany
Anders
Scandinavia
Caroline
Amadeus
Conny
Switzerland
Tarja
Finlan
d
Razvan
Romania
Benjamin
Amadeus
Stephen
Ireland
Yoav
Israel
Francisco
Spain
Moses
Kenya
Claudia
C&C
Enrico
Italy
Erwann
Amadeus
Olaf
Benelux
Markus
Austria
Phil
Amadeus
Christine
France
Sebastian
Argentina
Catherine
Benelux
Andre
Brazil
Ilene
Amadeus
Michele
Scandinavia
Matteo
Italy
Eric
Ivory C.
Elif
Turkey
Laure
Amadeus
Solver (or “giver”) Solver & SeekerSeeker (or “taker”)
Interactive network map ‘after’ Message in a Bottle:
Connecting conference participants
Interactive network map ‘after’ Message in a Bottle:
Identifying key topics for the community and the related ‘seekers’ and
‘solvers (experts)
Innovation
for KM
AUS14!
Helps you identifying areas of expertise & knowledge gaps = define
knowledge plan for online + offline | identifying experts and best practices
#KMAUS Top 10 ‘seekers’ &
‘solvers’
Cory
Michelle
Alexandra
Lynette
Brigid
Mara
Carla
Kate
David
Laurence
Fiona
Alexandra
Tania
Tracey
Erangi
Heather
Daniel
Andrew
Sally
Joanne
#KMAUS ‘I need help’ =
knowledge gaps to adress
Change
Manageme
nt
15%
Concepts
4%
KM
Strategy
24%
People
18%
Processes
26%
A powerful tool to help you define your knowledge strategy
Connection
time!
Discuss &
exchange your
practices on
LinkedIn  MIB
NETWORKING
online & offline!!!
Let’s chat!
Did Message in a Bottle made networking easier for all?
I E
Don’t know
who you know
Know who
you know
Don’t know
who you don’t
know Know who
you don’t
know
Did it help to forge links between participants and enable
effective networking?
- Conscious +
-Knowledge+
Conscious
networking
strengths
Conscious
networking
gaps
They don’t know
that you know
They know
that you
know
They don’t know
that you don’t
know
They know
that you
don’t
know
Did it help to identity skills and knowledge expertise + gaps
among a group of people? And build our personal brand?
- Visibility +
-Knowledge+
Established
expertise
They won’t
bother you
Did you have fun?
Adopt &
Adapt!
One last tip: adapt ‘Message in a Bottle’ to your specific
culture and jargon
‘Message in a Bottle’ rebranded for
the launch of the Marketing
Community of Practice
Let us know if you adopt, adapt & improve ‘Message in a
Bottle’ in your organisation
Keep in touch!
Alexandra Lederer
KM Manager
L&D Specialist
alexandra.lederer@genea.com.au
Benedikt Benenati
Formally OD Director @ Danone
Cai Kjaer
Partner at Optimice
Mapping Social Networks
Alexandra has consulted during years within Amadeus as an
internal Knowledge Management Consultant to design
knowledge management strategies and solutions, delivering
uniformity across the business. Alexandra has a preference
for a pragmatic approach and has designed and applied a
number of tools that she is happy to share, including:
knowledge mapping “Message in a Bottle”, “Best Practice
Programme”, “Knowledge Cafés”, and “KM Measurement
Framework”. In her current position as Learning &
Development Specialist at Genea, Alexandra enjoys
implementing an innovative learning framework that blends
traditional training and knowledge management concepts.
Alexandra Lederer

Helping you make effective and efficient networking - Message in a Bottle

  • 1.
    “Message in aBottle” Helping you make effective and efficient networking during KMAUS KM Australia 2014 Alexandra Lederer, Genea Cai Kjaer, Optimice
  • 2.
  • 3.
  • 4.
    ROI? (Return on Investment) ROA? (Returnon Attention) ROE? (Return on Energy) Attending a conference
  • 5.
    I E We’re notequal at networking
  • 6.
    Don’t know who you knowKnow who you know Don’t know who you don’t know Know who you don’t know The networking quadrant Most of us network in the dark - Conscious + -Networking+ Unconscious networking strengths Unconscious networking gaps Conscious networking strengths Conscious networking gaps
  • 7.
    They don’t know that youknow They know that you know They don’t know that you don’t know They know that you don’t know The knowledge / personal branding quadrant Most of our knowledge and expertise is unknown - Visibility + -Knowledge+ Hidden gem They bother you for nothing Established expertise They won’t bother you
  • 8.
  • 9.
    I E How canwe make networking easier for all?
  • 10.
    Don’t know who youknow Know who you know Don’t know who you don’t know Know who you don’t know How can we forge links between participants and enable effective networking? - Conscious + -Networking+ Conscious networking strengths Conscious networking gaps
  • 11.
    They don’t know thatyou know They know that you know They don’t know that you don’t know They know that you don’t know How can we identity skills and knowledge expertise + gaps among a group of people? And build our personal brand? - Visibility + -Knowledge+ Established expertise They won’t bother you
  • 12.
    How can wecreate a burst of energy during an event?
  • 13.
    Original Message ina Bottle by Danone
  • 14.
  • 15.
  • 16.
    Yes 29% No 71% Sent a messagein a bottle prior to the conference I need help 52% I can help 48%
  • 17.
    Act 1 –1 Send your messages for help
  • 18.
     Your details One message per poster  Hand it to our ‘Message in a Bottle’ Crew   If you share the same issue: stick your business card
  • 19.
    Act 1 –2 Offer your expertise
  • 20.
     Your details One message per poster  Hand it to our ‘Message in a Bottle’ Crew   If you share the same expertise: stick your business card
  • 21.
    Last chance tosend your messages in a bottle!
  • 22.
    Contact us forhelp & questions Alexandra Lederer Cai Kjaer Sangita Rai Devika Adlakha
  • 23.
  • 24.
    Act 2 –1 Go to the rescue
  • 25.
     Attach your businesscard (or write your details)
  • 26.
    Act 2 –2 Raise your hand
  • 27.
     Attach your businesscard (or write your details)
  • 28.
    Time to makethe connections: rescue | raise your hand
  • 29.
  • 30.
    Network map ‘before’Message in a Bottle: Unconnected conference participants
  • 31.
    I need help 52% I can help 48% 26 48 63 45 BeforeAfter Yes No Sent a message in a bottle
  • 32.
    Prepared Spontaneous Message ina Bottle Blended 
  • 33.
    Message in abottle – Prepared Launch R&I Community at R&I Annual Forum
  • 34.
    Message in abottle – Spontaneous
  • 35.
    Message in abottle You and 82 others are still unsure
  • 36.
    Connecting ‘seekers’ and‘solvers’ in less than an hour Handmade network map ‘before’ partnering with Optimice Swati India Pedro Portugal Allison South Africa Javier Spain Guenther Germany Anders Scandinavia Caroline Amadeus Conny Switzerland Tarja Finlan d Razvan Romania Benjamin Amadeus Stephen Ireland Yoav Israel Francisco Spain Moses Kenya Claudia C&C Enrico Italy Erwann Amadeus Olaf Benelux Markus Austria Phil Amadeus Christine France Sebastian Argentina Catherine Benelux Andre Brazil Ilene Amadeus Michele Scandinavia Matteo Italy Eric Ivory C. Elif Turkey Laure Amadeus Solver (or “giver”) Solver & SeekerSeeker (or “taker”)
  • 37.
    Interactive network map‘after’ Message in a Bottle: Connecting conference participants
  • 38.
    Interactive network map‘after’ Message in a Bottle: Identifying key topics for the community and the related ‘seekers’ and ‘solvers (experts) Innovation for KM AUS14!
  • 39.
    Helps you identifyingareas of expertise & knowledge gaps = define knowledge plan for online + offline | identifying experts and best practices
  • 40.
    #KMAUS Top 10‘seekers’ & ‘solvers’ Cory Michelle Alexandra Lynette Brigid Mara Carla Kate David Laurence Fiona Alexandra Tania Tracey Erangi Heather Daniel Andrew Sally Joanne
  • 41.
    #KMAUS ‘I needhelp’ = knowledge gaps to adress Change Manageme nt 15% Concepts 4% KM Strategy 24% People 18% Processes 26%
  • 42.
    A powerful toolto help you define your knowledge strategy
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
    Did Message ina Bottle made networking easier for all? I E
  • 48.
    Don’t know who youknow Know who you know Don’t know who you don’t know Know who you don’t know Did it help to forge links between participants and enable effective networking? - Conscious + -Knowledge+ Conscious networking strengths Conscious networking gaps
  • 49.
    They don’t know thatyou know They know that you know They don’t know that you don’t know They know that you don’t know Did it help to identity skills and knowledge expertise + gaps among a group of people? And build our personal brand? - Visibility + -Knowledge+ Established expertise They won’t bother you
  • 50.
  • 51.
  • 52.
    One last tip:adapt ‘Message in a Bottle’ to your specific culture and jargon ‘Message in a Bottle’ rebranded for the launch of the Marketing Community of Practice
  • 53.
    Let us knowif you adopt, adapt & improve ‘Message in a Bottle’ in your organisation
  • 54.
    Keep in touch! AlexandraLederer KM Manager L&D Specialist alexandra.lederer@genea.com.au Benedikt Benenati Formally OD Director @ Danone Cai Kjaer Partner at Optimice Mapping Social Networks
  • 55.
    Alexandra has consultedduring years within Amadeus as an internal Knowledge Management Consultant to design knowledge management strategies and solutions, delivering uniformity across the business. Alexandra has a preference for a pragmatic approach and has designed and applied a number of tools that she is happy to share, including: knowledge mapping “Message in a Bottle”, “Best Practice Programme”, “Knowledge Cafés”, and “KM Measurement Framework”. In her current position as Learning & Development Specialist at Genea, Alexandra enjoys implementing an innovative learning framework that blends traditional training and knowledge management concepts. Alexandra Lederer