The document provides guidance on creating a website, addressing common questions about costs and the types of websites needed, as well as options for hiring help from freelancers or agencies. It outlines the website creation process, including steps from information gathering to post-launch support, and emphasizes the importance of knowing your business, target market, and message. Additionally, it offers advice on hiring professionals, with recommendations on questions to ask and factors to consider when choosing a web development path.

1. Help! I need a website! Presented by Purple Pen Productions

2. Common Questions First

3. Common Questions First How much does it cost?

4. Common Questions First Ask a real estate agent “How much does a house cost?”

5. Common Questions First Can you make me a website just like this one?

6. Internet and Marketing Basics

7. Internet and Marketing Basics Browsers and operating systems

8. Internet and Marketing Basics Many computers, many screens, many browsers

9. Internet and Marketing Basics Finding things on the web

10. Internet and Marketing Basics Search Engine Optimization (SEO) White hat or Black hat

11. Internet and Marketing Basics Don’t underestimate the power of branding

12. Internet and Marketing Basics Consistency Don’t underestimate the power of branding

13. Internet and Marketing Basics Usability Counts!

14. Internet and Marketing Basics Accessibility is more important than you think

15. Internet and Marketing Basics Make it easy for people to contact you

16. Internet and Marketing Basics Writing for the web is different

17. Know Yourself, Know Your Business Answer some questions first…

18. Know Yourself, Know Your Business Who is your target market? Answer some questions first…

19. Know Yourself, Know Your Business What’s your message? Answer some questions first…

20. Know Yourself, Know Your Business Why do you want a web site? Answer some questions first…

21. Know Yourself, Know Your Business What technology are you comfortable using? Answer some questions first…

22. Know Yourself, Know Your Business What kind of web site do you need? Answer some questions first…

23. Can I do it myself? It depends…

24. Brochureware Can I do it myself?

25. Blog or content-managed Can I do it myself?

26. Community or social networking Can I do it myself?

27. eCommerce Can I do it myself?

28. News or Informational Can I do it myself?

29. Can I do it myself? Web Application

30. Things to Consider Can I do it myself?

31. Hiring Some Help What kind of help and where do I find them?

32. You have a few options Hiring Some Help

33. Hiring Some Help Pros Affordable Good deed Cons Unprofessional Unaccountable Where to find them: Word of mouth Hourly rate: $0-$15 per hour Neighbor’s Nephew’s Best Friend’s Cousin

34. Hiring Some Help Pros Affordable Cons Communication issues Legal issues Unprofessional product Where to find them: getafreelancer.com eLance.com craigslist.com odesk.com Hourly rate $10-$20 per hour Offshore

35. Hiring Some Help Pros Professional Affordable Cons Jack of all trades Where to find them: Word of mouth Other business web sites Local meetups and networking events Hourly rate $25 - $75 per hour Freelancer

36. Hiring Some Help Pros Professional Specialists Cons Higher prices Overlook small projects Where to find them: Search engines Magazines & competitions Chamber of Commerce Other business web sites Hourly rate $150 - $250 per hour Creative/Interactive Agency

37. Hiring Some Help Pros Professional Specialists Affordable Cons Put together a team Where to find them: Purple Pen Productions Hourly rate $30 - $90 per hour Virtual Agency/Team of Freelancers

38. Hiring Some Help Pros As-needed Help when stuck Cons You’re still doing a lot Where to find them: Many freelancers and virtual agencies would be willing to offer this service Hourly rate $25 - $90 per hour Consultant

39. Hiring Some Help Brochureware 24-60 hours+ Blog 30-60 hours+ Community 36-80 hours+ eCommerce 40-200 hours+ News/Informational 30-60 hours+ Web Application 200-800 hours+ How long does it take?

40. How to Hire Someone Questions to ask and things to prepare

41. How to Hire Someone May I review your portfolio? What is your process? Things to Ask

42. How to Hire Someone What recommendations do you have? What’s included in the price? Things to Ask

43. How to Hire Someone Will I be able to update the site myself? What and when are the milestones? Things to Ask

44. How to Hire Someone Is Search Engine Optimization included? Will Accessibility Guidelines be met? Is usability testing feasible within my budget? Things to Ask

45. How to Hire Someone What browsers will the site support? May I speak to your current/past clients? Things to Ask

46. How to Hire Someone Know what you want Things to Prepare

47. How to Hire Someone Know your budget Things to Prepare

48. How to Hire Someone Gather information about your business Things to Prepare

49. How to Hire Someone Plan for multimedia Things to Prepare

50. How to Hire Someone Keep an open mind Things to Prepare

51. The Creation Process What to expect after you hire someone

52. The Creation Process Information architect User experience expert Backend engineer Frontend engineer Graphic designer Copy writer Quality Assurance Photographer Community manager Project manager Database administrator Server administrator Who Might Be Involved?

53. The Creation Process A web site is not an over-the-fence project Step 1: Information Gathering

54. The Creation Process Step 2: Estimate

55. The Creation Process Step 3: Contract and deposit

56. The Creation Process Step 4: Share your assets

57. The Creation Process Step 5: Statement of Work

58. The Creation Process Step 6: Design

59. The Creation Process Step 7: Development

60. The Creation Process Step 8: Testing

61. The Creation Process Step 9: Launch

62. The Creation Process Step 10: Post Launch

63. The End Questions?