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#ACIE15 ORGANISED BY
Membership & Marketing Manager
Engaging with Younger Members
HELEN BURGESS
Wiley
© Associations Network 2015
Engaging with Younger
Members
Membership & Marketing Manager
The Physiological Society
Helen Burgess
“The Science of Life”
A Learned Society, founded in 1876
Charles Darwin was one of the first Honorary Members
Physiology = the study of the body’s functions
Neuroscience and pharmacology have evolved from physiology
Publisher of scientific Journals, most notably The Journal of Physiology
Journals provide most of our Society income
Membership subscriptions account for only 3% of our income
About The Society
3,400 members - UK and overseas
UK Membership
Overseas Membership
Society membership
Generational split
Retired/Honorary
Published physiologist
Early career researcher/PhD
student
Undergraduate student
Society membership
A wider strategy to future-proof The Society
Decline in membership numbers in 2013
Recognition that progression between member categories could be improved
“Member journey” not well-communicated
Review of membership strategy initiated June 2014
Improvement measures put in place
8.5% growth June 2014 to date – split evenly across all generations
Have commissioned a report called The Health of Physiology, to be published in July 2015.
Membership review
How we establish the needs of our young members
How we develop member benefits and programmes around these needs
Younger members
Our membership programmes for Millennials
Rationalised after the membership review
Fellows – currently considering the introduction of Fellowship
Honorary Members – the great and the good, including Nobel Laureates for Physiology or Medicine
Full Members – published physiologists, mostly researchers in academia
Associate Members – an interest in physiology, not necessarily in academia
Affiliate Members – PhD students and young post-doctorates
Undergraduates
Membership categories
Membership surveys
Take place every 2 years - 20% response rate
Especially in relation to The Health of Physiology
Focus groups
Recently held at the University of Leicester and the University of Bristol
Groups of members and non-members (all subsequently joined The Society)
Discovered in these groups that some students were taking physiology and life sciences degrees in
order to switch to medical degrees and sidestep the strict entry criteria
However 80% of these students decided to stick with physiology as they found it so interesting
Undergraduate membership will be completely free from September 2015
Looking at how we can fund undergraduates’ work placements in laboratories
Social media engagement
What our younger members value – April 2015
0
10
20
30
40
50
60
70
Member benefits
What our younger members receive
Travel grant funding - £100 for Undergraduates, up to £500 for Post-graduates – per year
Funding for courses, collaborative and outreach projects, and training
Free or heavily discounted Society event registration (presentations encouraged)
Free online access to The Journal of Physiology and Experimental Physiology
Young Physiologists' Symposia – as a delegate or an organiser
Access to online networking and mentoring
Funding for summer placements in laboratories
Member benefits
Young physiologists’ symposia
Young members apply for funding to hold their own symposia in our office event space in Central
London
They create the scientific programme, invite speakers and chair the event
The Society’s Events Team provides administrative and logistical support
Popular, but still under-subscribed; we want to do more
Great personal development skill for younger members’ CVs
Engages them with The Society
Member programmes
Career “speed-dating” initiative
Planned for Physiology 2015; our largest conference with 1,200 delegates
Young members will move after 5 minutes’ discussion with a senior physiologist
Advised list of topics will be provided
Members can indicate if they would like to stay in touch for formal mentoring
The aim is encouragement and sharing of research
Also will encourage sharing of career development/scientific publishing tips
Older members can be involved without a large time commitment
Member programmes
Early-career socials
Each of our conferences has a dedicated evening for young members
University Challenge-style quiz with physiology questions
Quizzes and ice-breaker events always popular
Younger members organise these social events with Society staff support
Either free of charge or very low charge – food and drink provided
Member programmes
Local University support for members
Younger members really appreciate local support from a Society Representative – traditionally a
long-standing member
Representatives also do low-level marketing for The Society; advise on our grant schemes and sign
up new Undergraduate members
We also support undergraduate university societies with funding for outside speakers to visit
Undergraduate grants available for practical laboratory work and summer placements
Undergraduate Prize in Physiology
Member programmes
The post-millennial generation!
We engage with the general public about physiology and provide resources for schools
Public engagement grants for anyone
www.understanding-life.org - aimed at 11-18 year olds
#PhysiologyFriday
Involved with UK Biology Week each October
Last year we ran the #Biobakes competition on Twitter and Facebook
11-year old winner of #Biobakes now wants to be a neuroscientist
Other engagement
Our most successful social media campaign
#Biobakes
Helen Burgess
Membership & Marketing Manager
The Physiological Society
hburgess@physoc.org
+44 (0)20 7269 5710
Questions?
www.associationscongress.com
www.associationsnetwork.org

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Engaging with Younger Members

  • 1. HOST SPONSORS #ACIE15 ORGANISED BY Membership & Marketing Manager Engaging with Younger Members HELEN BURGESS Wiley © Associations Network 2015
  • 3. Membership & Marketing Manager The Physiological Society Helen Burgess
  • 4. “The Science of Life” A Learned Society, founded in 1876 Charles Darwin was one of the first Honorary Members Physiology = the study of the body’s functions Neuroscience and pharmacology have evolved from physiology Publisher of scientific Journals, most notably The Journal of Physiology Journals provide most of our Society income Membership subscriptions account for only 3% of our income About The Society
  • 5. 3,400 members - UK and overseas UK Membership Overseas Membership Society membership
  • 6. Generational split Retired/Honorary Published physiologist Early career researcher/PhD student Undergraduate student Society membership
  • 7. A wider strategy to future-proof The Society Decline in membership numbers in 2013 Recognition that progression between member categories could be improved “Member journey” not well-communicated Review of membership strategy initiated June 2014 Improvement measures put in place 8.5% growth June 2014 to date – split evenly across all generations Have commissioned a report called The Health of Physiology, to be published in July 2015. Membership review
  • 8. How we establish the needs of our young members How we develop member benefits and programmes around these needs Younger members Our membership programmes for Millennials
  • 9. Rationalised after the membership review Fellows – currently considering the introduction of Fellowship Honorary Members – the great and the good, including Nobel Laureates for Physiology or Medicine Full Members – published physiologists, mostly researchers in academia Associate Members – an interest in physiology, not necessarily in academia Affiliate Members – PhD students and young post-doctorates Undergraduates Membership categories
  • 10. Membership surveys Take place every 2 years - 20% response rate
  • 11. Especially in relation to The Health of Physiology Focus groups Recently held at the University of Leicester and the University of Bristol Groups of members and non-members (all subsequently joined The Society) Discovered in these groups that some students were taking physiology and life sciences degrees in order to switch to medical degrees and sidestep the strict entry criteria However 80% of these students decided to stick with physiology as they found it so interesting Undergraduate membership will be completely free from September 2015 Looking at how we can fund undergraduates’ work placements in laboratories
  • 13. What our younger members value – April 2015 0 10 20 30 40 50 60 70 Member benefits
  • 14. What our younger members receive Travel grant funding - £100 for Undergraduates, up to £500 for Post-graduates – per year Funding for courses, collaborative and outreach projects, and training Free or heavily discounted Society event registration (presentations encouraged) Free online access to The Journal of Physiology and Experimental Physiology Young Physiologists' Symposia – as a delegate or an organiser Access to online networking and mentoring Funding for summer placements in laboratories Member benefits
  • 15. Young physiologists’ symposia Young members apply for funding to hold their own symposia in our office event space in Central London They create the scientific programme, invite speakers and chair the event The Society’s Events Team provides administrative and logistical support Popular, but still under-subscribed; we want to do more Great personal development skill for younger members’ CVs Engages them with The Society Member programmes
  • 16. Career “speed-dating” initiative Planned for Physiology 2015; our largest conference with 1,200 delegates Young members will move after 5 minutes’ discussion with a senior physiologist Advised list of topics will be provided Members can indicate if they would like to stay in touch for formal mentoring The aim is encouragement and sharing of research Also will encourage sharing of career development/scientific publishing tips Older members can be involved without a large time commitment Member programmes
  • 17. Early-career socials Each of our conferences has a dedicated evening for young members University Challenge-style quiz with physiology questions Quizzes and ice-breaker events always popular Younger members organise these social events with Society staff support Either free of charge or very low charge – food and drink provided Member programmes
  • 18. Local University support for members Younger members really appreciate local support from a Society Representative – traditionally a long-standing member Representatives also do low-level marketing for The Society; advise on our grant schemes and sign up new Undergraduate members We also support undergraduate university societies with funding for outside speakers to visit Undergraduate grants available for practical laboratory work and summer placements Undergraduate Prize in Physiology Member programmes
  • 19. The post-millennial generation! We engage with the general public about physiology and provide resources for schools Public engagement grants for anyone www.understanding-life.org - aimed at 11-18 year olds #PhysiologyFriday Involved with UK Biology Week each October Last year we ran the #Biobakes competition on Twitter and Facebook 11-year old winner of #Biobakes now wants to be a neuroscientist Other engagement
  • 20. Our most successful social media campaign #Biobakes
  • 21. Helen Burgess Membership & Marketing Manager The Physiological Society hburgess@physoc.org +44 (0)20 7269 5710 Questions?