The document discusses trends impacting the healthcare industry and their implications for healthcare marketers. It summarizes that the industry is undergoing unprecedented changes driven by structural challenges, the Affordable Care Act, personalized medicine, and advances in health IT, digital, social and mobile technologies. These changes are impacting drug development, healthcare delivery, and pricing and payment models. The document also discusses trends specifically in pharmaceuticals/biotechnology, diagnostics/personalized medicine, and healthcare IT/analytics and the challenges they pose for healthcare marketers.
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Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Check-Up
"Most Healthcare Providers do not Use Mobile Channels Effectively"
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As the healthcare buying process becomes increasingly complex, master data management solutions focused on customer relationships are critical for life sciences companies to excel.
Connected health, also known as technology-enabled care (TEC), involves the convergence of health technology, digital media, and mobile devices. It enables patients, carers, and healthcare professionals (HCPs) to access data and information more easily and improve the quality and outcomes of both health and social care.
Focused on trends and challenges of healthcare industry and technologies which we are seeing and we may see in future. Included information like healthcare industry overview, healthcare apps and wearables, etc.
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need...VIRGOkonsult
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Check-Up
"Most Healthcare Providers do not Use Mobile Channels Effectively"
Life Sciences: Leveraging Customer Data for Commercial SuccessCognizant
As the healthcare buying process becomes increasingly complex, master data management solutions focused on customer relationships are critical for life sciences companies to excel.
Connected health, also known as technology-enabled care (TEC), involves the convergence of health technology, digital media, and mobile devices. It enables patients, carers, and healthcare professionals (HCPs) to access data and information more easily and improve the quality and outcomes of both health and social care.
Focused on trends and challenges of healthcare industry and technologies which we are seeing and we may see in future. Included information like healthcare industry overview, healthcare apps and wearables, etc.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
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Summary: The U.S. healthcare system is rapidly transitioning from fee-for-service to value- based care as part of massive and ongoing industry-wide transformation. Digital strategy is evolving to meet new challenges, help drive disruptive innovation, and better engage a large, growing audience of connected health consumers.
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“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
By building end-to-end IT ecosystems and understanding
preferred communications channels, pharmaceuticals
companies can create more engaging and fruitful digital
relationships with healthcare professionals.
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Development is a continuous process in any sector. It brings in more comfort, more precision, and more enhanced way of living.Acknowledging the remarkable contribution of the leading companies in the care sector, we bring to you the special issue of “The 10 Companies Booming in Healthcare Sector”.
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Serialization and track-and-trace capabilities are not just useful for meeting regulatory compliance mandates; pharmaceutical companies can also explore their use to improve supply chain planning and operations, elevate patient engagement, and increase sales and marketing effectiveness.
Presentation by F. Brian Whitman, President & CEO, Corrigan Consulting at the Smart Health Conference 2018, held at Bally's Las Vegas on the 26-27th of April, 2018.
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Accenture Life Sciences online survey of 4,000 patients across four countries and three conditions reveals how patients use and value services from patient organizations. Explore the unique differences by condition. Visit https://accntu.re/2Y9CGqw to learn more.
Specialty pharmaceutical-generic companies that expanded pipelines through M&A and revenue through price increases are now facing scrutiny on the sustainability of the traditional model and looking toward more investment in R&D.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Technology has the power to improve access to healthcare services, especially for people with mobility problems. Mobile technology can empower patients and carers by giving them more control over their health and making them less dependent on HCPs for health information.
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The healthcare industry is poised for transformation by adopting future technologies facilitated by healthcare app development companies. These emerging trends in healthcare app development for 2023 are expected to drive growth and innovation amidst the ever-evolving technological landscape. By hiring a healthcare mobile app development company in Brisbane, Australia, and embracing these trends, healthcare organizations can position themselves for a competitive advantage in the market.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
White Paper - Digital strategy and the shift to value based careTerence Maytin
Summary: The U.S. healthcare system is rapidly transitioning from fee-for-service to value- based care as part of massive and ongoing industry-wide transformation. Digital strategy is evolving to meet new challenges, help drive disruptive innovation, and better engage a large, growing audience of connected health consumers.
Digital marketing for pharmaceutical companiesdigitalsaline
“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
By building end-to-end IT ecosystems and understanding
preferred communications channels, pharmaceuticals
companies can create more engaging and fruitful digital
relationships with healthcare professionals.
The 10 companies booming in healthcare sector smallinsightscare
Development is a continuous process in any sector. It brings in more comfort, more precision, and more enhanced way of living.Acknowledging the remarkable contribution of the leading companies in the care sector, we bring to you the special issue of “The 10 Companies Booming in Healthcare Sector”.
Serialization: Driving Business Value Beyond ComplianceCognizant
Serialization and track-and-trace capabilities are not just useful for meeting regulatory compliance mandates; pharmaceutical companies can also explore their use to improve supply chain planning and operations, elevate patient engagement, and increase sales and marketing effectiveness.
Presentation by F. Brian Whitman, President & CEO, Corrigan Consulting at the Smart Health Conference 2018, held at Bally's Las Vegas on the 26-27th of April, 2018.
Better Together 2019 Patient Services Survey - Condition Resultsaccenture
Accenture Life Sciences online survey of 4,000 patients across four countries and three conditions reveals how patients use and value services from patient organizations. Explore the unique differences by condition. Visit https://accntu.re/2Y9CGqw to learn more.
Specialty pharmaceutical-generic companies that expanded pipelines through M&A and revenue through price increases are now facing scrutiny on the sustainability of the traditional model and looking toward more investment in R&D.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Technology has the power to improve access to healthcare services, especially for people with mobility problems. Mobile technology can empower patients and carers by giving them more control over their health and making them less dependent on HCPs for health information.
Top Healthcare App Development Trends to Leverage in 2023ZimbleCodeAustralia
The healthcare industry is poised for transformation by adopting future technologies facilitated by healthcare app development companies. These emerging trends in healthcare app development for 2023 are expected to drive growth and innovation amidst the ever-evolving technological landscape. By hiring a healthcare mobile app development company in Brisbane, Australia, and embracing these trends, healthcare organizations can position themselves for a competitive advantage in the market.
Providers need to move towards real-time analytics that have become critical to demonstrate their quality of care, as reimbursement by government programs can be contingent upon how providers are measured in “Quality of Care”. For example, the Medicare Access and CHIP Reauthorization Act (MACRA) of 2015, also called the Permanent Doc Fix, changes the way Medicare doctors are reimbursed with the implementation of a merit based incentive. The performance-based pressure is huge, which makes it imperative that every provider consider technology solutions. Read more at https://www.solix.com/solutions/data-driven-solutions/healthcare/
Healthcare data and its impact upon the patient care decision process via accurate, real-time, reliable data from disparate sources is creating a digital health revolution. Data-driven healthcare is beginning to have a huge impact addressing the challenges of every provider, through efficient handling of huge volumes of patient care data.
The Digital Medicine Crystal Ball: Unlocking the Future of Real-Time, Precise...Cris De Luca
The last five years have seen an unprecedented eruption in technological and health advances.
These new technologies and products—many undergoing rigorous clinical validation—will have significant direct impacts on diagnosing, preventing, monitoring or treating a disease, condition or syndrome, which in turn will transform disease management and alter business models across industries.
This whitepaper describes the current and future influence of digital medicine on the health ecosystem and highlights how various stakeholders are working to deliver clinically impactful and economically viable solutions in a saturated yet still-emerging business environment.
Topics addressed in the whitepaper include:
How various stakeholders are working to deliver clinically impactful and economically viable solutions in a saturated yet still-emerging business environment
The new roles of traditional healthcare players
How the entrance of new technologies will affect partnership models and business strategies
The future of digital medicine’s regulatory environment
Author: Nicole Fisher
The report, produced by EBD Group in collaboration with Hogan Lovells, and authored by Forbes contributor, Nicole Fisher, features insights from Christine Lemke, Evidation Health, Hogan Lovells, Cris De Luca, J&J Innovation, NIH/PMI, Rachel Sha, Sanofi, StartUp Health, and key opinion leaders such as John Nosta and Unity Stoakes.
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The Digital Medicine Chrystal Ball: Unlocking the Future of Real-Time, Precise, Effective Healthcare. How will new digital technologies impact disease management and healthcare over the next decade? How will new digital technologies impact disease management and healthcare over the next decade?
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Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge of their health.
Consider this: no less than 86% of respondents in a survey reported that they wanted to take a more proactive role in their healthcare decisions, and 76% reported that they have the tools and information to do so. Social media and mobile platforms are becoming increasingly important channels for consumers. A survey found that 45% of respondents search for health information and close to 34% ask for health-related advice on social media. channels. The four million mobile health app downloads that occur every day also give consumers an easy way to track their health.
So how is the healthcare industry responding to these new opportunities? Are the industry and the current healthcare delivery model adapting to changing consumer needs rapidly enough? To obtain a clearer picture of current digital readiness, we conducted a survey of global healthcare players. We also compared the digital maturity of the healthcare industry with that of other industries, based on a previous study conducted jointly with the MIT Center for Digital Business. The results will probably not come as a surprise to many of us.
We found that healthcare is significantly less mature than many industries in the adoption of digital technologies. Our survey also revealed a wide disparity in the digital maturity of healthcare providers. Only 33% were found to be digitally mature or Digirati, while the majority were found to be lagging in the use of digital technologies.
Data-driven Healthcare for the Pharmaceutical IndustryLindaWatson19
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Acknowledging the remarkable contribution of the leading companies in the care sector, we bring to you the special issue of “The 10 Companies Booming in Healthcare Sector”. This edition portrays the inspiring stories of the listed pre-eminent organizations that are shaping the future of healthcare through innovation and dedication.
mHealth Israel_GEARING COMMUNICATIONS TO RAISE CAPITAL AND ATTRACT CUSTOMERS_...Levi Shapiro
Presentation by Gil Bashe, Managing Director, Healthcare Practice, Finn Partners: "GEARING COMMUNICATIONS TO RAISE CAPITAL AND ATTRACT CUSTOMERS- FROM PLAN TO PARTNERS TO PATIENTS". Includes tips to avoid failure by embracing complexity, description of the Health Ecosystem Landscape, developing a plan to impact care, cost and outcomes, overview of the US Payer market, and top digital health influencers.
White Paper - Internet Marketing Strategies For The Medical Device Industryjerryme5
This is a White Paper that I wrote, while employed at Exemplum, that talks about various marketing strategies that medical device companies can use to leverage the Internet to market their products more effectivelty.
2. 2
Healthcare as we know it is in the midst of unprecedented change. This
change is being driven by structural challenges facing life sciences
companies, the advent of the Affordable Care Act, the evolution of
personalized medicine, and advances in health IT, digital, social and
mobile technologies. What does it all mean for healthcare marketers?
Those of us in healthcare marketing are witnessing a
period of change that we believe is unprecedented in
US history. These changes are both fundamental and
structural. They impact how drugs, devices and
diagnostics are developed, how healthcare is
delivered, and how it will be priced and paid for. In
2014, the healthcare industry finds itself in the midst
of the perfect storm, where a number of key factors
are coming together to drive these changes. The
Affordable Care Act is changing the structure and
administration of our healthcare system.
Consolidation in the biopharmaceutical sector
continues to impact the life sciences job market. As
personalized medicine becomes more of a reality,
drug development, reimbursement, clinical decision-
making and even patient education will all need to
evolve. These changes are compounded by the
amazing growth of Big Data, healthcare IT and
mobile health technologies, which seem to change by
the month as new platforms and services enter the
market.
We believe these changes will ultimately be positive
and result in greater efficiencies, reduced costs, and
most importantly, better health outcomes for
patients. But for healthcare marketers, navigating
these changes can seem like skateboarding through a
tornado.
This report examines three key sectors of the
healthcare industry:
1) Pharmaceuticals and biotechnology;
2) Diagnostics and personalized medicine; and
3) Healthcare IT and analytics.
Our goal is to provide a snapshot of each sector as it
appears in 2014, and then to offer our perspective on
what we believe are the main challenges facing
healthcare marketers who are working in these areas.
Biopharmaceuticals: The Wild Ride Continues
Between 2000 and 2014, an estimated 350,000 jobs
have been lost in the US pharmaceutical industry.
According to Matt Herper, science and medicine
reporter at Forbes, a major reason for these job cuts
is the spate of mega-mergers in the industry
throughout that time frame.
In a 2012 survey of senior executives from the top 20
global pharmaceutical companies conducted by Roland
Berger Strategy Consultants, 73% of respondents said
that they believe the pharmaceutical industry is
experiencing a strategic crisis, one that requires
companies to fundamentally change their business
models in order to adapt and survive.
3. 3
Hybrid marketing skills—the ability to work across
traditional, digital, social, owned, earned, paid
and shared media—is the “new normal” for
healthcare marketing professionals.
Despite the major challenges facing the
pharmaceutical and biotechnology
industries in 2014, there are also major
opportunities in key areas where
innovative companies will continue to
thrive. In the US, the demographics of
an aging population—compounded by
the ongoing obesity epidemic—suggest
that cancer, diabetes, cardiovascular
disease and age-related neurological
diseases (e.g. Parkinson’s disease,
Alzheimer’s disease, other forms of
dementia) will continue to be areas of
significant unmet medical need.
Perhaps one of the biggest opportunities
for biopharmaceutical companies today
is in the development of targeted
therapies and personalized medicine,
which we discuss in greater detail
below.
Life science marketers are under
intense pressure to demonstrate clear
ROI for their activities to senior
management. Adding to this pressure is
the fact that the pharmaceutical
industry continues to be criticized in the
court of public opinion. Engaging with the
public and putting a human face on the
company is therefore mission critical.
The days when a pharma marketing
director could focus on just a few core
marketing disciplines, and rely on the
agency or his team to understand and
manage the vast array of other
disciplines, are over. Even compared to
two years ago, the communication
channels and tools available to marketers
in 2014 are vastly more sophisticated. In
fact, in a report published by Adobe in
September 2013 entitled Digital Distress:
What Keeps Marketers Up at Night?, 76
percent of the 1,000 marketing
executives interviewed expressed the
opinion that marketing has changed more
in the last two years than in the past 50.
The proliferation and ongoing evolution of
new digital and social media channels,
analytics, content strategy and inbound
marketing, combined with the widespread
utilization of technology platforms such
4. 4
76 percent of marketers
think that marketing has
changed more in the
past two years than in
the past 50.
--Adobe
as Hubspot, Marketo, Salesforce and Oracle’s
WebCenter Content systems, have contributed to
most of those changes.
Healthcare marketing professionals at pharmaceutical
and biotechnology companies need to stay current
with the evolution that is taking place in content
marketing, inbound marketing and social media.
Despite regulatory constraints, smart life sciences
companies continue to find ways to engage with their
publics through most of these channels. And we’re
willing to bet that these changes won’t slow down
anytime soon. In a relentlessly uncertain industry,
embracing new tools and the powerful analytics they
offer, learning new skills, and demonstrating their
value to corporate leadership will make savvy
healthcare marketers stand out from their peers.
Diagnostics and Personalized Medicine Continue to
Expand
Although personalized medicine is still in its infancy in
2014, few can take issue with the potential of
diagnostics and personalized medicine technologies to
reduce waste and improve patient outcomes. The
Institute of Medicine (IOM) estimates that the US
healthcare system wastes approximately $765 billion
per year. Of that number, according to the IOM,
approximately $210 billion a year is wasted on
unnecessary services.
Diagnostics and personalized medicine technologies
can help improve clinical decision-making and
decrease the amount of unnecessary or ineffective
treatments and services that are charged to Medicare,
Medicaid, government and private healthcare plans,
thereby improving efficiencies, reducing waste and
ultimately lowering the cost of healthcare.
Personalized medicine is here to stay, and it will
continue to grow in importance as a critical part of
healthcare delivery.
Reimbursement is increasingly being linked to the
utilization of diagnostics in an effort to improve
treatment outcomes and efficiencies. At the same
time, advances in digital and social media
technologies are leading to increased patient demand
for diagnostic tests. As noted in a McKinsey &
Company report on personalized medicine, “while
there are many factors that will spur the growth of
personalized diagnostics in therapy selection, the
most significant are payors mandating Dx to ensure
proper use of therapeutics, advances in our
understanding of the heterogeneity of disease and
safety signals, improvements in the underlying
technology and quality of Dx testing, and physicians’
need for more information. Additionally, the
increasingly informed and active consumer and the
advances in digital and information technology will
drive growth.”
Healthcare IT and Big Data: Clouds and Lots of
Sunshine in the Forecast
The cloud has changed healthcare forever. Healthcare
IT is now one of the fastest growing industries in the
United States. The Affordable Care Act has
contributed to this growth by mandating that
electronic medical records (EMR) systems be in place
in all medical practices by 2014, with penalties for
those who have not adopted an EMR system starting in
2015.
Driven largely by the explosive growth in cloud and
mobile health technologies, healthcare IT is projected
to grow at a rate of almost 10% CAGR annually
between now and 2018. The expansion of the cloud
has ushered in the era of Big Data, which is exerting
an enormous impact on the healthcare industry. Big
Data is driving clinical decision-making and best
practices in population health sciences, public policy,
health outcomes research, drug development and
personalized medicine. In an annual survey of mobile
health technology trends, the Healthcare Information
and Management Systems Society (HIMMS) reports that
the number of organizations offering mobile apps to
patients and consumers increased by 13% in the past
year alone. The same survey found that 88% of those
working within the healthcare industry were
employed by organizations that either had a mobile
technology plan in place or were in the process of
developing one.
Having a proliferation of Big Data is one thing.
Interpreting it, analyzing it and turning it into
actionable information is another. Healthcare
analytics providers are an essential part of what's
driving the growth in healthcare IT. As concerns over
the high costs and inefficiencies of healthcare persist,
providers of healthcare analytics software, services
and related technologies will find attentive
5. 5
audiences, especially if they can be said to
offer a solution.
For marketers at these organizations, the key
challenge is establishing thought leadership.
In 2014, healthcare IT is an increasingly
crowded market, with major insurance
providers, EMR companies, healthcare
analytics consultancies, mobile health
providers and others all vying for share of
voice. Those that can demonstrate
leadership, innovation and the ability to
address some of the very real challenges
facing the US healthcare system will be those
that differentiate themselves from the rest.
Conclusion
While the issues and trends discussed in this
report have been developing for the past few
years, what is really interesting about 2014
and beyond is the degree of convergence
taking place between the biopharmaceutical
industry, diagnostics, and the burgeoning
fields of personalized medicine and
healthcare IT.
Pharmaceutical and biotechnology companies
are embracing targeted therapies and
companion diagnostics. Purveyors of
personalized medicine and diagnostics are
making major advances as Big Data becomes
more pervasive, and the benefits of Big Data
can be translated into product development,
clinical decision-making and disease
management. Digital, cloud and mobile
health technologies are helping to
revolutionize product research and
development, while facilitating integration within
and between healthcare systems and physicians
practices, a development that may enable improved
patient outcomes, more efficient care delivery and
reduced waste due to unnecessary treatments and
procedures.
In sum, healthcare marketers in 2014 are witnessing
a time of transformational change, both within the
industry and in the broader marketing profession.
Healthcare marketing professionals, and the
strategic business partners they work with, must be
able to adapt to new industry models, understand
the transformative impact of new technologies, pivot
when required, and learn the new skills necessary to
do their jobs effectively. Those who can will find
both new opportunities and success.
The Institute of Medicine
(IOM) estimates that the
US healthcare system
wastes approximately
$765 billion per year.
--Adobe
6. 6
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great year for pharma. Challenger reports 19,507 jobs
lost. http://chemjobber.blogspot.com/2013/11/2013-
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fight for profitability.
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up at night?
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where is the money going?
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