Healthcare Social Media Presentation

•Download as KEY, PDF•

3 likes•979 views

The document discusses how Methodist Healthcare in San Antonio uses social media to share their story and connect with others. They have Facebook pages, Twitter, and YouTube to listen, engage, communicate, increase awareness and loyalty. Through social media they have connected with people like Matthew Zachary of Stupid Cancer Foundation and a kidney transplant patient who found her donor on Facebook. Their goal is to find and tell stories to promote their facilities and services through consistent social media use and monitoring best practices of other organizations.

Health & Medicine

(Healthy) Social Media
(Healthy)Social Media
Methodist Healthcare-San Antonio

What does a healthcare system have
to tweet, post, blog, vlog about?

Eight hospitals.
One mission:
“Serving Humanity to Honor God”
Unlimited stories.

Numbers at a Glance

YouTube (21 Videos)
3,522 total uploads

Facebook pages(8)
2,844 fans

Twitter 1,079 followers

Without Social Media We...

wouldn’t have connected with Matthew
Zachary, who founded Stupid Cancer
Foundation in New York

wouldn’t have met Vickie, a local kidney
transplant patient who found her
organ donor on Facebook.

wouldn’t
know that our patient Kim blogs daily about
her medical condition--and her Methodist
Healthcare experience.

Content Strategy

Identify facility/departmental
Find and Tell Stories: Video, blogs,
champions who can help administer
status updates sites or provide tips for content.

Promote with Social Media,
Traditional Marketing

Monitor your competitors and other
Mayo Clinic,Lee Aase, Ed Bennet
businesses for best practices, content

Be consistent.Track followers, fans,
Organize and track what works views, clicks, interactions, loyalty

Connect with Methodist Healthcare
Vote for the 2011 SXSW Panel Proposal: Integrating Social Media in Hospital Systems: True Confessions
Speaker: Nancy Preyor Johnson Deadline to Vote: 11:59 CDT Friday, August 27, 2010
http://panelpicker.sxsw.com/ideas/view/5757?return=%2Fideas%2Findex%2F7%2Fcompany
%3Amethodist+healthcare

Young Adult Cancer Tweet Up
Friday, Oct.1, 2010 6:30pm
For info: mention #YCancer on Twitter and connect on facebook.com/youngpeoplegetcancertoo
Did we mention the free food? Entertainment? The good feeling you will get just for showing your
support toward a good cause?

Connect on Twitter
@nancypjohnson
@sahealth210
#YCancer

Connect:
facebook.com/methodisthealthcaresanantonio

facebook.com/texastransplantinstitute

facebook.com/MethodistWomanPlus.55PLUS

facebook.com/sacattlebaronsgala

facebook.com/youngpeoplegetcancertoo

facebook.com/healthforlifecenter

facebook.com/JoinMethodist

facebook.com/MHvsMS

youtube.com/sahealth210

Social Media Healthcare Resources
Vanderbilt University Medical Center Social Media Tool Kit
http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkit

Centers for Disease Control and Prevention Social Media
http://www.cdc.gov/SocialMedia/Tools/Blogs.html

Ed Bennett’s Hospital Social Network List
http://ebennett.org/hsnl/

Lee Aaase’s Social Media University Global
http://social-media-university-global.org/

Mayo Clinic Center for Social Media
http://socialmedia.mayoclinic.org/

Social Media Governance Social Media Policy Database
http://socialmediagovernance.com/policies.php

Leading Age Services Australia (LASA) – Victoria, NSW-ACT and South Australia hosted the 22nd Annual Tri-State Conference & Exhibition in Albury on Sunday 24 – Tuesday 26 February. The conference's theme was 'Aged care: Reform or Revolution?'. Speakers were invited to explore areas of critical importance to the aged care industry such as the effects of the Federal Government’s 2012 Living Longer. Living Better aged care reform package, changes to the ACFI, the Workforce Compact, governance of the Australian Charities and Not-for-Profits Commission Taskforce and the results of the National Institute for Labour Studies (NILS) Census. As principal of an agency with a specialised aged care marketing practice, Rhod Ellis-Jones was asked to speak on what marketers need to know post aged care reform and touched on: - how aged care is set to change with reform - particularly consumer directed care (CDC) - and what that means for community engagement and marketing - the expectations of Baby Boomers in terms of information, control over health planning and lifestyle - research as an opportunity to engage with referrer networks - strategies for market differentiation - cost effective tactics to make community engagement the only marketing a provider needs This is his presentation.

Etiquettes of Social Media & Advertising

Dr shruti malvi

This document discusses etiquettes for using social media and advertising in healthcare. It recommends that healthcare professionals and organizations regularly monitor how they are presented online and use social media to connect with patients, share accurate health information, and promote their facilities and accomplishments while being responsible and avoiding unrealistic claims. Key advice includes keeping social media messages simple, repetitive, accompanied by pictures, and ensuring patient confidentiality is maintained.

Yl17 media 08_mc_cann-triad

YoungLionsCZ

This document outlines a marketing campaign to raise awareness and donations for an organization called Diabasis that works to properly diagnose and treat people experiencing "Spiritual Emergency". The campaign aims to surprise and grab the attention of its target audience of busy urban professionals by placing unexpected messages and items related to misdiagnosis and mistreatment in various public spaces and partnerships. It also involves digital advertising and influencer collaborations to spread the message and encourage donations over the long term.

Yl17 media 17_mindshare3

YoungLionsCZ

The document outlines a campaign by Diabasis to raise awareness about mental health and crisis as a new opportunity for growth. The campaign includes hosting an event called "Experience Crisis" in 10 Czech cities where people can experience a psycho-spiritual crisis state. It will also launch a mobile app and website providing positive mental health content. The goals are to raise 250,000 Czech crowns, build awareness of Diabasis, and help people understand crisis as a possibility for personal development by supporting positive thinking.

Congregations in healing opportunities and challenges - a framework for und...

Vijay Aruldas

This document discusses the role of congregations in healthcare. It defines congregations as groups that worship together and health as including preventive, curative, and development aspects as well as going beyond just physical health. The document presents congregations and those in need as being connected through an interface, with congregations providing opportunities to care for the whole person, community, and demonstrate God's love. It discusses tools of intervention like prevention, affordable health, information, and empowerment that congregations can provide for marginalized groups. Finally, it emphasizes the need for congregations to undergo transformation themselves in order to effectively bring healing to others.

First Amendment

CubReporters.org

The document discusses the key freedoms protected by the First Amendment: freedom of religion, speech, press, assembly, and the right to petition the government. It provides details on what each freedom entails and prohibits the government from infringing on these rights. However, it notes that the First Amendment only applies to government restrictions and not actions taken by private individuals or companies. Some exceptions to free speech, like threats and copyright infringement, are also outlined.

Smarter Healthcare Using Social Media

Bridget M. Forney

Social media: opportunities for pharma

JD Lasica

A comprehensive look at how social media could benefit the pharmaceutical industry, from a leading social media agency, Socialmedia.biz. Topics in the presentation include: - Social media overview - Corporate marketplace for social media - The rise of patient-driven health care and online patient communities - 3 areas for opportunity: corporate social responsibility; identifying sector influencers; creating a corporate wiki for knowledge sharing, archiving and management.

Social media has evolved beyond personal and recreational tools to become relevant business tools, especially in healthcare. Whether it's Facebook, Twitter, Pinterest or blogs, a growing number of families are using social media as their primary source for health and wellness information and advice. Akron Children's Hospital invites you to join the evolution and learn about the myriad ways it uses social media.

Beyond Posting - the Evolution of Social Media in Healthcare

@chrisboyer LLC

Social media is now an integral part of healthcare organizations' strategies. It allows patients to connect with others and question their care experiences. Healthcare organizations are using social media to strengthen their brands, engage communities, and improve patient education and experiences across entire journeys. Successful social media strategies are connected to data and analytics to ensure relevance and understand impacts. Measurement of engagement and patient feedback is key to determining strategy effectiveness.

Social Media Strategy for Behavioral Healthcare

Amy Marshall

This document discusses using social media effectively for behavioral healthcare. It outlines how social media can empower patients and providers to share information. Key points include: - Social media allows sharing of real experiences and finding solutions for chronic conditions. - Platforms like blogs, forums, videos and social networks can engage patients and build communities. - Goals and metrics should be set to measure success of social media campaigns. Distribution plans aim for efficient coverage of the target audience. - Case studies show how organizations like Mayo Clinic use social networks, blogs and videos to educate and connect with patients.

Social Media In Healthcare How To Communicate With Impact #MASCC19

Marie Ennis-O'Connor

Marie Ennis-O'Connor is a social media strategist who is passionate about using social media in healthcare. The document discusses how patients are using social media and the internet to research their medical conditions, and how healthcare providers can leverage social media to engage with patients and disseminate credible health information. It provides tips on developing a social media strategy, including determining goals, defining the target audience, choosing appropriate channels, creating compelling content, and measuring the impact. The overall message is that social media is an important tool for healthcare professionals to connect with patients and join online health discussions.

Healthcare Marketing Reform: 2014 NE MGMA Presentation

Jennings Healthcare Marketing (Dan Dunlop)

FactCheck 2.0: Making Health News (Kinda) Accurate in a 24/7 News Cycle

nancyshute

Most people now get their news from TV and the internet rather than newspapers, making fact checking more difficult in a 24/7 news cycle. Health news outlets can build trust by relentlessly pursuing accuracy, using trusted authorities, and creating high standards for reporting and disclosing conflicts of interest. News organizations should explain their quality assurance standards and procedures to consumers and measure compliance with standards.

Digital marketing strategy Cedars Sinai

Knowcrunch

Online Community Building in Healthcare - NESHCo Webinar

Jennings Healthcare Marketing (Dan Dunlop)

Wellness and social media - A look at Inova's FitFor50 program

@chrisboyer LLC

Virginia Tech Translational Plant Sciences Conference

University of Florida

Creating a Social Media Policy for a Healthcare Organization

Iris Thiele Isip-Tan

Social Media and Physical Therapy

Eric Robertson

This document summarizes Eric Robertson's presentation on using social media for physical therapy. It discusses how healthcare delivery is changing with new technologies like social media. Social media allows for gathering information, education, and collaboration between patients and medical professionals. The document provides examples of how physical therapists can use tools like Twitter, Facebook, and blogs to build their brand and engage with clients. It also discusses challenges like managing one's online identity and potential dangers of social media use.

Valorie Crooks, Crowdfunding Medical Care: Identifying Ethical Implications

The Petrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics

April 5, 2017 Crowdfunding for medical care—seeking financial contributions from a large number of donors, often via social networks, to pay medical expenses—is growing in popularity in both the US and Canada. While the practice can have tangible benefits for some patients, it also raises challenging ethical and equity questions at the social level and for individual donors and campaigners. In this lecture, Professor Valorie Crooks examined some of these questions, identified important directions for ethics-focused research, and discussed what we know about the medical expenses people are seeking to have covered. Learn more on our website: http://petrieflom.law.harvard.edu/events/details/crowdfunding-medical-care

Dr. Jay Bernhardt

kaye sweetser

- The document discusses the Centers for Disease Control and Prevention's (CDC) use of social media and health marketing to promote public health. - The CDC aims to influence behaviors and decisions through engaging and personalized health messages on social media platforms. This includes disseminating information on blogs, social networks, virtual worlds, and mobile applications. - As a case study, the CDC used various new media channels to distribute resources on coping with stress after the Virginia Tech shooting tragedy in 2007. This helped the CDC information reach a wider audience.

Social Media for Healthcare

University of Oregon

This document discusses how healthcare organizations can build online communities and engage with patients through social media. It provides examples of healthcare organizations that are using blogs, social networks, videos and podcasts to connect with patients and provide health information. The key benefits mentioned are empowering patients, increasing trust and credibility, and creating word-of-mouth evangelists. It encourages healthcare providers to start engaging online through low-risk pilot projects and baby steps.

Building Communities of Shared Interest: Pelvic Health Conference 2013 Presen...

Jennings Healthcare Marketing (Dan Dunlop)

Health promotion and social media final dec

Carolyn Der Vartanian

Clinician Peer Support Network: Social networking online

Colleen Young

Healthcare & Social Media: 2009 Trends & Strategy

Scott Meis

This document discusses trends in healthcare and social media in 2009. It notes that many consumers use social media to research health information and find opinions from other patients. The document provides examples of popular social media platforms for healthcare at the time, such as blogs, microblogs, social networking sites and forums. It recommends that healthcare organizations consider using social media to engage with patients, but need to first listen to conversations, choose appropriate platforms and tools, and define clear objectives and strategies.

De Paul Chicago

ronaldpetrovich

The document discusses Mayo Clinic's use of social media in healthcare. It outlines how Mayo Clinic engages with social media through blogs, videos, and advisory boards. It also discusses how social media is used for patient referrals, recruitment, and sharing stories. The document then describes the Social Media Health Network, a membership group associated with Mayo Clinic's Center for Social Media that provides resources for adopting social media in healthcare.

Dr. Tan's Balance Method.pdf (From Academy of Oriental Medicine at Austin)

GeorgeKieling1

Home Organization Academy of Oriental Medicine at Austin Academy of Oriental Medicine at Austin Academy of Oriental Medicine at Austin About AOMA: The Academy of Oriental Medicine at Austin offers a masters-level graduate program in acupuncture and Oriental medicine, preparing its students for careers as skilled, professional practitioners. AOMA is known for its internationally recognized faculty, award-winning student clinical internship program, and herbal medicine program. Since its founding in 1993, AOMA has grown rapidly in size and reputation, drawing students from around the nation and faculty from around the world. AOMA also conducts more than 20,000 patient visits annually in its student and professional clinics. AOMA collaborates with Western healthcare institutions including the Seton Family of Hospitals, and gives back to the community through partnerships with nonprofit organizations and by providing free and reduced price treatments to people who cannot afford them. The Academy of Oriental Medicine at Austin is located at 2700 West Anderson Lane. AOMA also serves patients and retail customers at its south Austin location, 4701 West Gate Blvd. For more information see www.aoma.edu or call 512-492-303434.

Brain specific drug delivery.pptx -Mpharm

MuskanShingari

As the world population is aging, Health tourism has become vitally important and will be increased day by day. Because of the availability of quality health services and more favorable prices as well as to shorten the waiting list for medical services regionally and internationally. There are some aspects of managing and doing marketing activities in order for medical tourism to be feasible, in a region called as clustering in a region with main stakeholders groups includes Health providers, Tourism cluster, etc. There are some related and affecting factors to be considered for the feasibility of medical tourism within this study such as competitiveness, clustering, Entrepreneurship, SMEs. One of the growth phenomenon is Health tourism in the city of Izmir and Turkey. The model of five competitive forces of Porter and The Diamond model that is an economical model that shows the four main factors that affect the competitiveness of a nation and its industries in this study. The short literature of medical tourism and regional clustering have been mentioned.

TEST BANK For Brunner and Suddarth's Textbook of Medical-Surgical Nursing, 14...

Donc Test

TEST BANK For Brunner and Suddarth's Textbook of Medical-Surgical Nursing, 14th Edition (Hinkle, 2017) Verified Chapter's 1 - 73 Complete.pdf TEST BANK For Brunner and Suddarth's Textbook of Medical-Surgical Nursing, 14th Edition (Hinkle, 2017) Verified Chapter's 1 - 73 Complete.pdf TEST BANK For Brunner and Suddarth's Textbook of Medical-Surgical Nursing, 14th Edition (Hinkle, 2017) Verified Chapter's 1 - 73 Complete.pdf

Patellar Instability: Diagnosis Management

Dr Nitin Tyagi

Microbiology & Parasitology Exercises Parts of the Microscope

ThaShee2

Call Girls Kolkata 💯Call Us 🔝 7374876321 🔝 💃 Top Class Call Girl Service A...

daljeetsingh9909

PGx Analysis in VarSeq: A User’s Perspective

Golden Helix

Since our release of the PGx capabilities in VarSeq, we’ve had a few months to gather some insights from various use cases. Some users approach PGx workflows by means of array genotyping or what seems to be a growing trend of adding the star allele calling to the existing NGS pipeline for whole genome data. Luckily, both approaches are supported with the VarSeq software platform. The genotyping method being used will also dictate what the scope of the tertiary analysis will be. For example, are your PGx reports a standalone pipeline or would your lab’s goal be to handle a dual-purpose workflow and report on PGx + Diagnostic findings. The purpose of this webcast is to: Discuss and demonstrate the approaches with array and NGS genotyping methods for star allele calling to prep for downstream analysis. Following genotyping, explore alternative tertiary workflow concepts in VarSeq to handle PGx reporting. Moreover, we will include insights users will need to consider when validating their PGx workflow for all possible star alleles and options you have for automating your PGx analysis for large number of samples. Please join us for a session dedicated to the application of star allele genotyping and subsequent PGx workflows in our VarSeq software.

Tele Optometry (kunj'sppt) / Basics of tele optometry.

Kunj Vihari

Recently uploaded (20)

Dr. Tan's Balance Method.pdf (From Academy of Oriental Medicine at Austin)

Brain specific drug delivery.pptx -Mpharm

Nano-gold for Cancer Therapy chemistry investigatory project

anatomy of submandibular region presentation

Pune Call Girls 7339748667 AVAILABLE HOT GIRLS AUNTY BOOK NOW

2nd-generation Antihistaminic Part I.pptx

Pharmacology of Drugs for Congestive Heart Failure

Pharmacology of Prostaglandins, Thromboxanes and Leukotrienes

Call Girls in Kolkata 💯Call Us 🔝 7374876321 🔝 💃 Top Class Call Girl Servic...

5 Effective Homeopathic Medicines for Irregular Periods

Nutritional deficiency disorder in Child

Spontaneous Bacterial Peritonitis - Pathogenesis , Clinical Features & Manage...

Cervical Disc Arthroplasty ORSI 2024.pptx

Cluster Mapping of Medical Tourism in Turkey and Regional Clustering for Heal...

TEST BANK For Brunner and Suddarth's Textbook of Medical-Surgical Nursing, 14...

Patellar Instability: Diagnosis Management

Microbiology & Parasitology Exercises Parts of the Microscope

Call Girls Kolkata 💯Call Us 🔝 7374876321 🔝 💃 Top Class Call Girl Service A...

PGx Analysis in VarSeq: A User’s Perspective

Tele Optometry (kunj'sppt) / Basics of tele optometry.

Healthcare Social Media Presentation

1. (Healthy) Social Media (Healthy)Social Media Methodist Healthcare-San Antonio

2. It’s a marathon, not a race

3. What does a healthcare system have to tweet, post, blog, vlog about? Eight hospitals. One mission: “Serving Humanity to Honor God” Unlimited stories.

4. We proudly share our story

5. Numbers at a Glance YouTube (21 Videos) 3,522 total uploads Facebook pages(8) 2,844 fans Twitter 1,079 followers

6. (Healthy) Social Media Methodist Healthcare Uses Social Media to: Listen Engage Communicate Fortify Brand Improve Increase Loyalty Awareness Transparency Create Improve Tell People Stories Relationships Customer Service

7. Without Social Media We... wouldn’t have connected with Matthew Zachary, who founded Stupid Cancer Foundation in New York wouldn’t have met Vickie, a local kidney transplant patient who found her organ donor on Facebook. wouldn’t know that our patient Kim blogs daily about her medical condition--and her Methodist Healthcare experience.

8. Content Strategy Identify facility/departmental Find and Tell Stories: Video, blogs, champions who can help administer status updates sites or provide tips for content. Promote with Social Media, Traditional Marketing Monitor your competitors and other Mayo Clinic,Lee Aase, Ed Bennet businesses for best practices, content Be consistent.Track followers, fans, Organize and track what works views, clicks, interactions, loyalty

9. Social Media is NOT a fad.

10. Connect with Methodist Healthcare Vote for the 2011 SXSW Panel Proposal: Integrating Social Media in Hospital Systems: True Confessions Speaker: Nancy Preyor Johnson Deadline to Vote: 11:59 CDT Friday, August 27, 2010 http://panelpicker.sxsw.com/ideas/view/5757?return=%2Fideas%2Findex%2F7%2Fcompany %3Amethodist+healthcare Young Adult Cancer Tweet Up Friday, Oct.1, 2010 6:30pm For info: mention #YCancer on Twitter and connect on facebook.com/youngpeoplegetcancertoo Did we mention the free food? Entertainment? The good feeling you will get just for showing your support toward a good cause? Connect on Twitter @nancypjohnson @sahealth210 #YCancer Connect: facebook.com/methodisthealthcaresanantonio facebook.com/texastransplantinstitute facebook.com/MethodistWomanPlus.55PLUS facebook.com/sacattlebaronsgala facebook.com/youngpeoplegetcancertoo facebook.com/healthforlifecenter facebook.com/JoinMethodist facebook.com/MHvsMS youtube.com/sahealth210

11. Social Media Healthcare Resources Vanderbilt University Medical Center Social Media Tool Kit http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkit Centers for Disease Control and Prevention Social Media http://www.cdc.gov/SocialMedia/Tools/Blogs.html Ed Bennett’s Hospital Social Network List http://ebennett.org/hsnl/ Lee Aaase’s Social Media University Global http://social-media-university-global.org/ Mayo Clinic Center for Social Media http://socialmedia.mayoclinic.org/ Social Media Governance Social Media Policy Database http://socialmediagovernance.com/policies.php

Healthcare Social Media Presentation

Recommended

Recommended

More Related Content

Similar to Healthcare Social Media Presentation

Similar to Healthcare Social Media Presentation (20)

Recently uploaded

Recently uploaded (20)

Healthcare Social Media Presentation

Editor's Notes