The document summarizes several studies on health promotion through fear appeals and behavior change. It discusses factors that influence the effectiveness of fear-arousing health messages, such as the level of fear used. Studies found that high-fear messages were more effective at changing attitudes about smoking than low-fear messages, when paired with a solution. However, fear appeals that are too strong may reduce message effectiveness. Additional models and techniques for health promotion in schools, worksites, and communities are also outlined.