Hdfc company profile

1. SAAB MARFIN MBA
COMPANY PROFILE OF HDFC

2. SAAB MARFIN MBA
ABOUT HDFC STANDARD LIFE INSURANCE
HDFC Standard Life Insurance Company Ltd. is one of India's leading
private insurance companies, which offers a range of individual and
group insurance solutions. It is a joint venture between Housing
Development Finance Corporation Limited (HDFC Ltd.), India's leading
housing finance institution and a Group Company of the Standard Life,
UK. HDFC as on December 31, 2007 holds 72.38 per cent of equity in
the joint venture.
HDFC STANDARD LIFE INSURANCE PARENTAGE
HDFC Limited.
HDFC is India leading housing finance institution and has helped
build more than 23, 00,000 houses since its incorporation in
1977.
In Financial Year 2003-04 its assets under management crossed
Rs. 36,000 Cr.
As at March 31, 2004, outstanding deposits stood at Rs. 7,840
crores. The depositor base now stands at around 1 million
depositors.
Rated AAA by CRISIL and ICRA for the 10th consecutive year
Stable and experienced management
High service standards
Awarded The Economic Times Corporate Citizen of the year
Award for its
long-standing commitment to community development.

3. SAAB MARFIN MBA
Presented the Dream Homeâ award for the best housing finance
provider in 2004 at the third Annual Outlook Money Awards.
Standard Life Group (Standard Life plc and its
subsidiaries)
Standard Life Group (Standard Life plc and its subsidiaries)
The Standard Life group has been looking after the financial
needs of customers for over 180 years
It currently has a customer base of around 7 million people who
rely on the company for their insurance, pension, investment,
banking and health-care needs
Its investment manager currently administers £125 billion in
assets
It is a leading pensions provider in the UK, and is rated by
Standard & Poor's as 'strong' with a rating of A+ and as 'good'
with a rating of A1 by Moody's
Standard Life was awarded the 'Best Pension Provider' in 2004,
2005 and 2006 at the Money Marketing Awards, and it was
voted a 5 star life and pensions provider at the Financial
Adviser Service Awards for the last 10 years running. The '5 Star'
accolade has also been awarded to Standard Life Investments
for the last 10 years, and to Standard Life Bank since its
inception in 1998. Standard Life Bank was awarded the 'Best
Flexible Mortgage Lender' at the Mortgage Magazine Awards in
2006

4. SAAB MARFIN MBA
HISTORY
HDFC Standard Life Insurance Co. Ltd was incorporated on 14th august
2000. It is a joint venture between Housing Development Finance
Corporation Limited (HDFC Ltd.) India and UK based Standard Life
Company. Both the joint venture partners being one of the leaders in
their respective areas came together in this 81.4:18.6 joint
Venture to form HDFC standard life insurance company limited.
The MD and CEO of HDFC Standard Life Mr. Deepak Satwalekar, has
given the company new directions and has helped the company
achieve the status it currently enjoys. HDFC Standard Life brings to you
a whole range of insurance solutions be it group or individual or NAV
services for corporations, they can be easily customized as per specific
needs.
HDFC Standard Life Insurance India boasts of covering around 8.7 lakh
lives by March'2007. The gross incomes standing at a whopping Rs. 2,
856 crores, HDFC Standard Life Insurance Corporation is sure to
become one of the leaders and the first
Preference for any life insurance customer.

5. SAAB MARFIN MBA
The Bancassurance partners of HDFC Standard Life Insurance Co Ltd
are HDFC, HDFC Bank India Limited, Union Bank of India, Indian Bank,
Bank of Baroda,
Sarawat Bank and Bajaj Capital.
The premium payment options available to the customers vary from
online payment to direct desk payments at the HDFC Standard Life
Branches, by courier services or in drop boxes provided. You can also
pay by ECS or Automatic Debit System or credit cards or standing
instruction mandate. HDFC Standard Life Insurance Company is a
customer oriented corporation and aim at complete customer
satisfaction.
The lapsation and renewal policy of HDFC Standard Life are clearly
defined on the official website. Online renewal forms are also available.
For any change in personal details like the contact details or the
nominee of the policy or policy benefits, online servicing is also
available. Even the claim procedure has been simplified since affect of
the loss life is irreparable and is thus fully understandable at HDFC
Standard Life. A completely hassle-free process has been formulated
to provide maximum convenience.
HDFC Standard Life first came together for a possible joint venture, to
enter the Life Insurance market, in January 1995. It was clear from the
outset that both companies shared similar values and beliefs and a
strong relationship quickly formed. In October 1995 the companies
signed a 3 year joint venture agreement.
Around this time Standard Life purchased a 5% stake in HDFC, further
strengthening the relationship.

6. SAAB MARFIN MBA
The next three years were filled with uncertainty, due to changes in
government and ongoing delays in getting the IRDA (Insurance
Regulatory and Development authority) Act passed in parliament.
Despite this both companies remained firmly committed to the venture.
In October 1998, the joint venture agreement was renewed and
additional resource made available. Around this time Standard Life
purchased 2% of Infrastructure Development Finance Company Ltd.
(IDFC). Standard Life also started to use the services of the HDFC
Treasury department to advise them upon their investments in India.
Towards the end of 1999, the opening of the market looked very
promising and both companies agreed the time was right to move the
operation to the next level. Therefore, in January 2000 an expert team
from the UK joined a hand picked team from HDFC to form the core
project team, based in Mumbai.
Around this time Standard Life purchased a further 5% stake in HDFC
and a 5% stake in HDFC Bank.
In a further development Standard Life agreed to participate in the
Asset Management Company promoted by HDFC to enter the mutual
fund market. The Mutual Fund was
Launched on 20th july 2000.
Incorporation of HDFC Standard Life Insurance Company Limited:
The company was incorporated on 14th August 2000 under the name
of HDFC
Standard life insurance company limited.
Their ambition from the beginning was to be the first private company
to re-enter the life insurance market in India. On the 23rd of October

7. SAAB MARFIN MBA
2000, this ambition was realised when HDFC Standard Life was the
first life company to be granted a certificate of registration.
HDFC are the main shareholders in HDFC Standard Life, with 81.4%,
while Standard Life owns 18.6%. Given Standard Life's existing
investment in the HDFC Group, this is the maximum investment
allowed under current regulations.
HDFC and Standard Life have a long and close relationship built upon
shared values and trust. The ambition of HDFC Standard Life is to
mirror the success of the parent companies and be the yardstick by
which all other insurance companies in India are measured.
HDFC Standard Life Insurance Company Limited is one of India's
leading private life insurance companies offering a range of individual
and group insurance solutions. It is a joint venture between Housing
Development Finance Corporation Limited (HDFC Ltd), India's leading
housing finance institution and Standard Life plc, the leading providers
of financial services in the United Kingdom.
HDFC Ltd. as on December 31, 2007 holds 72.38 per cent of equity in
the joint venture. HDFC Standard Life's Product portfolio comprises
solutions, which meet various customer needs such as Protection,
Pension, Savings, and Investment. Customers have the added
advantage of customizing the Plans, by adding optional benefits called
riders, at a nominal price. The company currently has 21 retail and 6
group products in its portfolio.
HDFC Standard Life maintains very high professional standards during
product offerings by providing sound financial advice, efficient
post-sale service, and immaculate financial security. Ongoing training
for conventional products, and specialized training, for unit-linked

8. SAAB MARFIN MBA
products, for its financial consultants, has also helped its customers
choose the product, best suited for their needs.
HDFC Standard Life operates across more than 726 cities and towns of
the country supported by its strong network of more than 1,45,000
Financial Consultants. HDFC Standard Life also has more than 383
corporate agents and other sales intermediaries including banks for
distribution of insurance products.
Awards and Accolades
May, 2008
Received PCQuest Best IT Implementation Award 2008
HDFC Standard Life received the PCQuest Best IT Implementation
Award 2008 for Consultant Corner, the applications for its financial
consultants, providing centralized control over a vast geographical
spread for key business units such as inventory, training, licensing, etc.
Read more about the ‘Consultant Corner’ tool in the ‘HDFC SL in news’
section.
HDFC Standard Life has won the PCQuest Best IT Implementation
Award for two years consequently. Last year, the company received the
award for Wonders, its path-breaking implementation of an
enterprise-wide workflow system.
March, 2008
Silver Abby at Goafest 2008
HDFC Standard Life's radio spot for Pension Plans won a Silver Abby in
the radio writing craft category at the Goafest 2008 organised by the
Advertising Agencies Association of India (AAAI). The radio commercial
‘Pata nahin chala’ touched several changes in life in the blink of an eye
through an old man’s perspective. The objective was drive awareness
and ask people to invest in a pension plan to live life to the fullest
even after retirement, without compromising on one’s self-respect.

9. SAAB MARFIN MBA
Laadli Media Award 2007
HDFC Standard Life received Laadli Media Award 2007 for its 'Big car'
TV commercial. It showed how a daughter wants to be more
responsible towards her family and asks her dad to upgrade to a
bigger car by offering him the extra money
Required to buy the car.
HDFC Standard Life received this award for two years consecutively. In
2006, it won for the 'Papa' TV commercial, which challenged the
stereotype parents saving only for their son's education or daughter's
wedding. The company took a bold step by showing parents saving for
their daughter's education abroad, demonstrating
Progressive thinking.
Laadli Media Awards, instituted in 2007, by Population First, an NGO
working on women's rights and social development, is given to
professionals in print and electronic media and ad makers for gender
sensitive news reports, articles, print, TV ads, and films.
March, 2008
Unit Linked Savings Plan Tops Mint Best TV Ads Survey
The Unit Linked Savings Plan advertisement of HDFC Standard Life, one
of the leading private insurance companies in India, has topped Mint’s
Top Television Advertisement survey conducted, for February 2008.
HDFC Standard Life’s Unit Linked Savings Plan advertisement was
ranked 4th in terms of a combined score of ad awareness and brand
recall and 3rd in terms of ad diagnostic scores (likeability, enjoyment,
believability, and claim). The respondents were between 18 and 40
years. Mint’s exclusive report, ‘New voices in a makeover’ outlines the
survey in detail.

10. SAAB MARFIN MBA
February, 2008
Deepak M Satwalekar Awarded QIMPRO Gold Standard Award 2007
Mr Deepak M Satwalekar, Managing Director and CEO, HDFC Standard
Life, received the QIMPRO Gold Standard Award 2007 in the business
category at the 18th annual Qimpro Awards function. The award
celebrates excellence in individual performance and highlights the
quality achievements of extraordinary individuals in an era of global
competition and expectations.
January, 2008
Sar Utha Ke Jiyo Among India’s 60 Glorious Advertising Moments
HDFC Standard Life’s advertising slogan honoured as one of ‘60
Glorious Advertising & Marketing Moments' over the last 60 years
in India,’ by 4Ps Business and Marketing magazine. The magazine said
that HDFC Standard Life is one of the first private insurers to break the
ice using the idea of self respect (Sar Utha Ke Jiyo) instead of 'death' to
convey its brand proposition. This was then, followed by others
including ICCI Prudential, thus giving HDFC Standard Life the credit of
bringing up one such glorious advertising and marketing moment in
the last 60 years.
4th August 2008
HDFC Standard Life Launches Unit Linked Wealth Maximiser Plus
23rd July 2008
HDFC Standard Life Launches SimpliLife, a Unit Linked Plan in Simplest
Way
14th May 2008
HDFC Standard Life Declares Results for FY2007-08; New Business
Premium Income grows by 63%
4th March 2008

11. SAAB MARFIN MBA
HDFC Standard Life Expands its Reach with Inauguration of Mohali
Branch
21st October 2007 –
HDFC Standard Life Announces Muthoot Capital Services as its
Corporate Agency for Distribution of Life and Pension Products
7th May 2007
HDFC Standard Life expands its reach to smaller cities in Madhya
Pradesh
15th February 2007
HDFC Standard Life expands it’s reach in Vidarbha
16th May 2006
HDFC Standard Life records impressive growth
7th February 2006
HDFC Standard Life records impressive growth
29th November 2005
HDFC Standard Life posts strong growth
16th August 2005
HDFC Standard Life grows faster than the private sector average
16th May 2005
HDFC Standard Life declares results for FY 2004-05

12. SAAB MARFIN MBA
RECRUITMENT PROCESS
The chief attributes HDFC SL looks out for in a candidate.
We look out for a candidate who values Integrity
Has a zeal for Excellence
Is focused on Results
Is Self driven and Enthusiastic
Is a good Learner and Team Player
Is dedicated to Customer Satisfaction
The Recruitment Process at HDFC SL
HDFC SL recruitment process are as follows:
Making an Application
Ensure the information is clear and well organized.

13. SAAB MARFIN MBA
Demonstrate your skills/experience/responsibilities in the
previous company
Assessment Process
We conduct relevant assessments like psychometric tests and
written exercises - these will be part of the selection process
The interview panel will ask questions which will assess your
knowledge, skills and attitude. You will also have your queries
addressed.
Conditions relating to offers of employment
All offers are subject to:
Satisfactory medical clearance
Satisfactory references
Evidence of qualifications and previous employment testimonials
FUTURE PLANS
HDFC Standard Life, plans IPO in '09
Mumbai, HDFC has booked a profit of around Rs 120 cr in a Rs 200 cr
transaction involving sale of 7.15% stake in HDFC Standard Life to its
British partner. The promoters of HDFC Standard Life have said also
said that they will dilute stake through an IPO before 2009.
New HDFC Standard Life policy
Mumbai, HDFC Standard Life has launched a new product called "Unit
Linked Wealth Maximiser Plus". This is a single premium investment
cum protection plan, with a minimum premium of Rs 1 lakh. The
policyholder has the option to choose from five fund options - Money
Plus Fund, Bond Opportunities Fund, Large-cap Fund, Mid-cap Fund,

14. SAAB MARFIN MBA
and Manager's Fund. HDFC Standard Life will offer regular loyalty units
of 0.10 per cent every year as long as the policy is not surrendered.
The accumulated value of the funds is received at the end of the policy
term. In the event of unfortunate demise of the policyholder during the
policy tenure, HDFC Standard Life will pay the greater of the Sum
Assured (less all applicable withdrawals) and the total fund value to the
family members of the policyholder. The policy offers life insurance
cover until the age of 99 years
FINANCIAL PERFORMANCE
HDFC Standard Life, one of the leading private life insurance
companies in India declared its annual results for the financial year
ending March 31, 2008. The company generated New Business
Premium Income of Rs. 2,685 crores in FY2007-08 registering a
year-on-year growth of 63%. The growth was primarily driven by the
success of the company's initiative on structured sales processes
based on customer needs and their assessments.
HDFC Standard Life, one of the leading private life insurance
companies in India declared its annual results for the financial year
ending March 31, 2008. The company generated New Business
Premium Income of Rs. 2,685 crores in FY2007-08 registering a
year-on-year growth of 63%. The growth was primarily driven by the
success of the company’s initiative on structured sales processes
based on customer needs and their assessments.
Mr. Deepak Satwalekar, MD & CEO, HDFC Standard Life attributed this
growth to the quality of life insurance solutions offered by the
company and its increased geographical reach. He also emphasised,
“We believe that our success is a result of our efforts in giving
customers, the best long-term solutions to take care of their insurance
needs. Our endeavour to provide high quality insurance and pension
solutions to customers through quality pre-sales advice, based on a

15. SAAB MARFIN MBA
sound need-based solutions approach, and post-sales service has
started to pay off.”
Highlights of Financial Year 2007-08
New Business Premium Income up by 63% to Rs. 2,685 crores.
Total Premium Income is up by 70% at Rs. 4,859 crores as
against Rs. 2,856 crores in FY2006-07
Alternate Channels including bancassurance has recorded an
impressive growth of over 63% to contribute 41% to the Effective
Premium Income (EPI)
Group business funds under management have increased to Rs.
959 crores, registering a growth of 83% over FY2006-07
The average premium has increased to Rs. 33,000
Company products and services are now available in 726 cities
and towns across the country
Strength of Financial Consultants has increased to 1,45,000.
HDFC Standard Life tracks its New Business Premium on the basis of
Effective Premium Income (EPI). EPI is calculated by giving only a 10%
value to a Single Premium policy and is an internationally accepted
indicator of an insurance company’s performance. The total premium
income (including renewal premium) grew by 70% to touch a figure of
Rs. 4,859 crores. High levels of persistency have resulted in higher
level of renewal premiums. Although there has been a slight dip from
89% to 86%, we continue to have the highest persistency level in the
industry. The cumulative sum assured for all policies issued upto
March 31, 2008 crossed Rs. 87,000 crores.
In offering unit linked products, the structured sales process adopted
by the company has paid rich dividends. “We believe that we should be
able to lengthen the maturity profile of our policy portfolio, now that
the regulatory disincentive has been removed with effect from April 1,

16. SAAB MARFIN MBA
2008,” added Mr. Satwalekar. HDFC Standard Life offers, both, life
insurance policies as well as pension products on a unit linked
platform as also the conventional ‘with profits’ platform.
Over 50% of the sum assured as on March 31, 2008, is in respect of
non unit-linked policies. Over 30% of funds under management are in
respect of non-linked business, which reflects the balanced book
between conventional and unit-linked business in the total portfolio of
the company.
The company’s national relationships with large public and private
sector banks have also helped it reach out to a larger number of
customers across the country. The company plans to further
strengthen these relationships through the introduction of products
specially designed for this channel.
HDFC Standard Life continues to have one of the widest reaches
among new insurance companies. The company strengthened its
number of offices from 103 to 572 across the country in less than 3
years. Through these offices, the company today services customer
needs in over 726 cities and towns. The company also increased its
depth in existing markets by increasing its Financial Consultant
strength from 74,000 as on March 31, 2007 to 1,45,000 as on March
31, 2008. There has been a huge jump of 300% over the last 3 years in
the number of its Financial Consultants who have qualified to become
members of the prestigious Million Dollar Round Table (MDRT) Club.
The strength of MDRT qualified members has gone up to 496 as on
December 31, 2007.
As against the regulatory requirement of writing 18% of all policies in
rural areas, HDFC Standard Life has issued over 217,000 policies
accounting for 23% of all policies issued during 2007-08. Additionally,
during 2007-08, HDFC Standard Life has covered 51,326 lives under

17. SAAB MARFIN MBA
the social sector category, as against the requirement of 25,000 lives.
Overall, the company has covered over 9,59,000 lives during the year
ending March 31, 2008.
To meet the demands arising from the company’s rapid growth,
shareholders have contributed additional Rs. 470 crores of equity to
take the paid-up share capital as on March 2008 to Rs. 1,271 crores.

18. SAAB MARFIN MBA
ADVERTISEMENT AND SALES PROMOTION
Film opens in the compound of Daughter: “Dad”. Father: “Bolo”
a house. Father is checking Daughter: “Nayi car lene mein
something inside the bonnet of hee bhalaai hai.”
an old small car. His daughter, Dad nods in agreement without
around 27-28 years old, is looking up. Dad: “Hmmm…”
working on a lap top next to
him
Daughter continues Dad looks at her and asks.
affirmatively as she signs on a Dad: “Huh, Badi kyon?”
cheque.
Daughter: “Aur wo bhi badi
wali.”
Daughter, walks towards him Dad goes back to checking the
with swinging hand in air and engine and says in a light
says. hearted tone.
Daughter: “Kyonki Toolika Dad: “Aur Extra paise dad dega
Sharma chahti hai uske dad kya?”
style se travel kare.” Daughter replies firmly: “Nahi.
Mere dad ki beti.”

19. SAAB MARFIN MBA
And hands him the cheque. Daughter: “Relax dad, plan
Dad looks at the cheque and kiya.”
questions. Dad doesn’t know what to say:
Dad (seriously): “Itne paise “Par...”
aaye kahaan se?”
Dad doesn’t know what to say Mother enters with tea. She
as he looks at the cheque. senses something serious and
Daughter pleads: “Please…dad” questions them.
Mother: “Aree Kya hua?”
Father looks at her and says Super: Unit Linked Savings
emotionally. Plans
Dad: “Car badi ho gayi, aur beti MVO: “Unit Linked Savings
bhi.” Plans from HDFC Standard Life.
Daughter smiles with pride. zimmedari nibhao, Aaj bhi kal
bhi ”
Father daughter are sitting.
MVO: “Sar Utha Ke Jiyo.”

20. SAAB MARFIN MBA
BOARD MEMBERS
Brief profile of the Board of Directors
Mr. Deepak S Parekh is the Chairman of the Company. He is
also the Executive Chairman of Housing Development Finance
Corporation Limited (HDFC Limited). He joined HDFC Limited in
a senior management position in 1978. He was inducted as a
whole-time director of HDFC Limited in 1985 and was appointed
as its Executive Chairman in 1993. He is the Chief Executive
Officer of HDFC Limited. Mr. Parekh is a Fellow of the Institute of
Chartered Accountants (England & Wales).
Mr. Keki M Mistry joined the Board of Directors of the Company
in December, 2000. He is currently the Managing Director of
HDFC Limited. He joined HDFC Limited in 1981 and became an
Executive Director in 1993. He was appointed as its Managing
Director in November, 2000. Mr. Mistry is a Fellow of the
Institute of Chartered Accountants of India and a member of the
Michigan Association of Certified Public Accountants.
Mr. Alexander M Crombie joined the Board of Directors of the
Company in April, 2002. He has been with the Standard Life
Group for 34 years holding various senior management
positions. He was appointed as the Group Chief Executive of the
Standard Life Group in March 2004. Mr. Crombie is a fellow of
the Faculty of Actuaries in Scotland.
Ms. Marcia D Campbell is currently the Group Operations
Director in the Standard Life group and is responsible for Group
Operations, Asia Pacific Development, Strategy & Planning,
Corporate Responsibility and Shared Services Centre. Ms.
Campbell joined the Board of Directors in November 2005.
Mr. Keith N Skeoch is currently the Chief Executive in Standard
Life Investments Limited and is responsible for overseeing
Investment Process & Chief Executive Officer Function. Prior to

21. SAAB MARFIN MBA
this, Mr. Skeoch was working with M/s. James Capel & Co.
holding the positions of UK Economist, Chief Economist,
Executive Director, Director of Controls and Strategy HSBS
Securities and Managing Director International Equities. He was
also responsible for Economic and Investment Strategy research
produced on a worldwide basis. Mr. Skeoch joined the Board of
Directors in November 2005.
Mr. Gautam R Divan is a practising Chartered Accountant and is
a Fellow of the Institute of Chartered Accountants of India. Mr.
Divan was the Former Chairman and Managing Committee
Member of Midsnell Group International, an International
Association of Independent Accounting Firms and has authored
several papers of professional interest. Mr. Divan has wide
experience in auditing accounts of large public limited
companies and nationalised banks, financial and taxation
planning of individuals and limited companies and also has
substantial experience in structuring overseas investments to
and from India.
Mr. Ranjan Pant is a global Management Consultant advising
CEO/Boards on Strategy and Change Management. Mr. Pant,
until 2002 was a Partner & Vice-President at Bain & Company,
Inc., Boston, where he led the worldwide Utility Practice. He was
also Director, Corporate Business Development at General
Electric headquarters in Fairfield, USA. Mr. Pant has an MBA from
The Wharton School and BE (Honours) from Birla Institute of
Technology and Sciences.
Mr. Ravi Narain is the Managing Director & CEO of National
Stock Exchange of India Limited. Mr. Ravi Narain was a member
of the core team to set-up the Securities & Exchange Board of
India (SEBI) and is also associated with various committees of
SEBI and the Reserve Bank of India (RBI).
Mr. Deepak M Satwalekar is the Managing Director and CEO of
the Company since November, 2000. Prior to this, he was the

22. SAAB MARFIN MBA
Managing Director of HDFC Limited since 1993. Mr. Satwalekar
obtained a Bachelors Degree in Technology from the Indian
Institute of Technology, Bombay and a Masters Degree in
Business Administration from The American University,
Washington DC.
Ms. Renu S. Karnad is the Executive director of HDFC Limited, is
a graduate in law and holds a Master's degree in economics from
Delhi University. She has been employed with HDFC Limited
since 1978 and was appointed as the Executive Director in 2000.
She is responsible for overseeing all aspects of lending
operations of HDFC Limited.
AREAS OF OPERATION
Helping Indians experience the joy of home ownership. The road to
success is a tough and challenging journey in the dark where only
obstacles light the path. However, success on a terrain like this is not
without a solution. As we found out nearly three decades ago, in 1977,
the solution for success is customer satisfaction. All you need is the
courage to innovate, the skill to understand your clientele and the
desire to give them your best. Today, nearly three million satisfied
customers whose dream we helped realise, stand testimony to our
success. Our objective, from the beginning, has been to enhance
residential housing stock and promote home ownership. Now, our
offerings range from hassle-free home loans and deposit products, to
property related services and a training facility. We also offer
specialized financial services to our customer base through
partnerships with some of the best financial institutions worldwide.

23. SAAB MARFIN MBA
The Housing Development Finance Corporation Limited (HDFC) was
amongst the first to receive an 'in principle' approval from the Reserve
Bank of India (RBI) to set up a bank in the private sector, as part of the
RBI's liberalisation of the Indian Banking Industry in 1994. The bank
was incorporated in August 1994 in the name of 'HDFC Bank Limited',
with its registered office in Mumbai, India. HDFC Bank commenced
operations as a Scheduled Commercial Bank in January 1995.
HDFC Mutual Fund has been one of the best performing mutual funds
in the last few years. HDFC Asset Management Company Limited (AMC)
functions as an Asset Management company for the HDFC mutual fund.
AMC is a joint venture between housing finance giant HDFC and British
investment firm Standard Life Investments Limited. It conducts the
operations of the Mutual Fund and manages assets of the schemes,
including the schemes launched from time to time. As of Aug 2006,
the fund has assets of Rs.25,892 crores under management.
IN 2003, following a decision by the Zurich Insurance Company (ZIC),
the Sponsor of Zurich India Mutual Fund, to divest its asset
management business in India, AMC had entered into an agreement
with ZIC to acquire the asset management business. Consequently, all
the schemes of Zurich Mutual Fund in India had been transferred to
HDFC mutual fund and renamed as HDFC schemes.
Here is a list of mutual funds of HDFC which includes Equity Funds,
Balanced Funds and Debt Funds.

24. SAAB MARFIN MBA
HDFC Securities, a trusted financial service provider promoted by
HDFC Bank and JP Morgan Partners and their associates, is a leading
stock broking company in the country, serving a diverse customer
base of institutional and retail investors.
HDFCsec.com provides investors a robust platform to trade in Equities
in NSE and BSE , and derivatives in NSE. Our website will support you
with the highest standards of service, convenience and hassle-free
trading tools.
Our research team tracks the economy, industries and companies to
provide you the latest information and analysis. Our content offers
financial information, analysis, investment guidance, news & views,
and is designed to meet the requirements of everyone from a beginner
to a savvy and well-informed trader.
HDFC Realty is a wholly owned subsidiary of HDFC. We have assisted
individuals in acquiring homes valued at 5000 million rupees.
HDFC is a pioneer housing finance institution in India and with over 30
years in operations has provided finance to over a million families in
India.
We are a team of real estate professionals facilitating Buying, Selling or
Leasing of Residential / Commercial property.
At HDFC Realty, we provide personalized attention to the individuals
and corporates in their process of identifying properties. From
understanding the requirement to organizing the site visits to
completion of transaction, we make every effort to make the process
of acquiring a property, hassle free and convenient.

25. SAAB MARFIN MBA
MARKET SHARE
HDFC Limited.
HDFC is India’s leading housing finance institution and has
helped build more than 23,00,000 houses since its
incorporation in 1977.
In Financial Year 2003-04 its assets under management crossed
Rs. 36,000 Cr.
As at March 31, 2004, outstanding deposits stood at Rs. 7,840
crores. The depositor base now stands at around 1 million
depositors.
Rated ‘AAA’ by CRISIL and ICRA for the 10th consecutive year
Stable and experienced management

26. SAAB MARFIN MBA
High service standards
Awarded The Economic Times Corporate Citizen of the year
Award for its
long-standing commitment to community development.
Presented the ‘Dream Home’ award for the best housing finance
provider in 2004 at the third Annual Outlook Money Awards.
Standard Life Group (Standard Life plc and its subsidiaries)
The Standard Life group has been looking after the financial
needs of customers for over 180 years
It currently has a customer base of around 7 million people who
rely on the company for their insurance, pension, investment,
banking and health-care needs
Its investment manager currently administers £125 billion in
assets
It is a leading pensions provider in the UK, and is rated by
Standard & Poor's as 'strong' with a rating of A+ and as 'good'
with a rating of A1 by Moody's
Standard Life was awarded the 'Best Pension Provider' in 2004,
2005 and 2006 at the Money Marketing Awards, and it was
voted a 5 star life and pensions provider at the Financial
Adviser Service Awards for the last 10 years running . The '5
Star' accolade has also been awarded to Standard Life
Investments for the last 10 years, and to Standard Life Bank
since its inception in 1998. Standard Life Bank was awarded
the 'Best Flexible Mortgage Lender' at the Mortgage Magazine
Awards in 2006

27. SAAB MARFIN MBA
OBJECTIVE
Focus on the productivity of each consultant, corporate or
individual, while stressing on the quality of proposals
Quick roll out of Products
Efficiency of Operations
Meet Social & Rural sector obligations
OUR VISION
'The most successful and admired life insurance company, which
means that we are the most trusted company, the easiest to deal with,
offer the best value for money, and
set the standards in the industry’.
'The most obvious choice for all'.
OUR VALUES
Values that we observe while we work:
Integrity
Innovation
Customer centric
People Care One for all and all for ones€
Teamwork
Joy and Simplicity

28. SAAB MARFIN MBA
M A J O R C O MP E T I T O R S O F H D F C S T A ND A R D L I F E
Life Insurance Corporation of India (LIC)
Life Insurance Corporation of India (LIC) was established on 1
September 1956 to spread the message of life insurance in the country
and mobilise people’s savings for nation-building activities. LIC with
its central office in Mumbai and seven zonal offices at Mumbai,
Calcutta, Delhi, Chennai, Hyderabad, Kanpur and Bhopal, operates
through 100 divisional offices in important cities and 2,048 branch
offices. LIC has 5.59 lakh active agents spread over the country.
The Corporation also transacts business abroad and has offices in Fiji,
Mauritius and United Kingdom. LIC is associated with joint ventures
abroad in the field of insurance, namely, Ken-India Assurance
Company Limited, Nairobi; United Oriental Assurance Company
Limited, Kuala Lumpur; and Life Insurance Corporation (International),
E.C. Bahrain. It has also entered into an agreement with the Sun Life
(UK) for marketing unit linked life insurance and pension policies in
U.K.
In 1995-96, LIC had a total income from premium and investments of
$ 5 Billion while GIC recorded a net premium of $ 1.3 Billion. During
the last 15 years, LIC's income grew at a healthy average of 10 per
cent as against the industry's 6.7 per cent growth in the rest of Asia
(3.4 per cent in Europe, 1.4 per cent in the US).

29. SAAB MARFIN MBA
LIC has even provided insurance cover to five million people living
below the poverty line, with 50 per cent subsidy in the premium rates.
LIC's claims settlement ratio at 95 per cent and GIC's at 74 per cent are
higher than that of global average of 40 per cent. Compounded annual
growth rate for Life insurance business has been 19.22 per cent per
annum
General Insurance Corporation of India (GIC)
The general insurance industry in India was nationalized and a
government company known as General Insurance Corporation of India
(GIC) was formed by the Central Government in November 1972. With
effect from 1 January 1973 the erstwhile 107 Indian and foreign
insurers which were operating in the country prior to nationalization,
were grouped into four operating companies, namely, (i) National
Insurance Company Limited; (ii) New India Assurance Company Limited;
(iii) Oriental Insurance Company Limited; and (iv) United India
Insurance Company Limited. (However, with effect from Dec'2000,
these subsidiaries have been de-linked from the parent company and
made as independent insurance companies). All the above four
subsidiaries of GIC operate all over the country competing with one
another and underwriting various classes of general insurance
business except for aviation insurance of national airlines and crop
insurance which is handled by the GIC.

30. SAAB MARFIN MBA
Besides the domestic market, the industry is presently operating in 17
countries directly through branches or agencies and in 14 countries
through subsidiary and associate companies.
LIFE INSURANCE COMPANIES
Max New York Life Insurance Co. Ltd.
Max New York Life Insurance Company Limited is a joint venture that
brings together two large forces - Max India Limited, a multi-business
corporate, together with New York Life International, a global expert in
life insurance. With their various Products and Riders, there are more
than 400 product combinations to choose from. They have a national
presence with a network of 57 offices in 37 cities across India.
ICICI Prudential Life Insurance Company Ltd.
ICICI Prudential Life Insurance Company is a joint venture between
ICICI Bank, a premier financial powerhouse and prudential plc, a
leading international financial services group headquartered in the
United Kingdom. ICICI Prudential was amongst the first private sector
insurance companies to begin operations in December 2000 after
receiving approval from Insurance Regulatory Development Authority
(IRDA). The company has a network of about 56,000 advisors; as well
as 7 banc assurance and 150 corporate agent tie-ups.
Om Kotak Mahindra Life Insurance Co. Ltd.

31. SAAB MARFIN MBA
Kotak Mahindra Old Mutual Life Insurance Ltd. is a joint venture
between Kotak Mahindra Bank Ltd. (KMBL), and Old Mutual plc.
Birla Sun Life Insurance Company Ltd.
Birla Sun Life Insurance Company is a joint venture between Aditya
Birla Group and Sun Life financial Services of Canada.
Tata AIG Life Insurance Company Ltd.
SBI Life Insurance Company Limited
ING Vysya Life Insurance Company Private Limited
Allianz Bajaj Life Insurance Company Ltd.
Metlife India Insurance Company Pvt. Ltd.
AMP SANMAR Assurance Company Ltd.
Dabur CGU Life Insurance Company Pvt. Ltd.
GENERAL INSURANCE
1. Royal Sundaram Alliance Insurance Company Limited
The joint venture bringing together Royal & Sun Alliance Insurance and
Sundaram Finance Limited started its operations from March 2001.
The company is Head Quartered at Chennai, and has two Regional
Offices, one at Mumbai and another one at New Delhi.
2. Bajaj Allianz General Insurance Company Limited
Bajaj Allianz General Insurance Company Limited is a joint venture
between Bajaj Auto Limited and Allianz AG of Germany. Both enjoy a
reputation of expertise, stability and strength.

32. SAAB MARFIN MBA
Bajaj Allianz General Insurance received the Insurance Regulatory and
Development Authority (IRDA) certificate of Registration (R3) on May
2nd, 2001 to conduct General Insurance business (including Health
Insurance business) in India. The Company has an authorized and paid
up capital of Rs 110 crores. Bajaj Auto holds 74% and the remaining
26% is held by Allianz, AG, Germany.
3. ICICI Lombard General Insurance Company Limited
ICICI Lombard General Insurance Company Limited is a joint venture
between ICICI Bank Limited and the US-based $ 26 billion Fairfax
Financial Holdings Limited. ICICI Bank is India's second largest bank,
while Fairfax Financial Holdings is a diversified financial corporate
engaged in general insurance, reinsurance, insurance claims
management and investment management.
Lombard Canada Ltd, a group company of Fairfax Financial Holdings
Limited, is one of Canada's oldest property and casualty insurers. ICICI
Lombard General Insurance Company received regulatory approvals to
commence general insurance business in August 2001.
4. Cholamandalam General Insurance Company Ltd.
Cholamandalam MS General Insurance Company Limited (Chola-MS) is
a joint venture of the Murugappa Group & Mitsui Sumitomo.
Chola-MS commenced operations in October 2002 and has issued
more than 1.4 lakh policies in its first calendar year of operations. The
company has a pan-Indian presence with offices in Chennai,

33. SAAB MARFIN MBA
Hyderabad, Bangalore, Kochi, Coimbatore, Mumbai, Pune, Indore,
Ahmedabad, Delhi, Chandigarh, Kolkata and Vizag.
5. TATA AIG General Insurance Company Ltd.
Tata AIG General Insurance Company Ltd. is a joint venture company,
formed from the Tata Group and American International Group, Inc.
(AIG). Tata AIG combines the strength and integrity of the Tata Group
with AIG's international expertise and financial strength. The Tata
Group holds 74 per cent stake in the two insurance ventures while AIG
holds the balance 26 per cent stake.
Tata AIG General Insurance Company, which started its operations in
India on January 22, 2001, offers the complete range of insurance for
automobile, home, personal accident, travel, energy, marine, property
and casualty, as well as several specialized financial lines.
6. Reliance General Insurance Company Limited.
7. IFFCO Tokio General Insurance Co. Ltd
8. Export Credit Guarantee Corporation Ltd.
9. HDFC-Chubb General Insurance Co. Ltd.
STRENGHS
Financial Expertise
As a joint venture of leading financial services groups, hdfc standard
life has the financial expertise required to manage your long-term
investments safely and efficiently.

34. SAAB MARFIN MBA
Range of Solutions
We have a range of individual and group solutions, which can be easily
customised to specific needs. Our group solutions have been designed
to offer you complete flexibility combined with a low charging
structure.
Track Record so far
Our gross premium income, for the year ending March 31, 2008 stood
at Rs. 4,859 crores and new business premium income stood at Rs.
2,685 crores.
The company has covered over 9,59,000 lives year ending March 31,
2008.
Products of HDFC standard life insurance
Indivisual
Group
Social
Individual Products
We at HDFC Standard Life realize that not everyone has the same kind
of needs. Keeping this in mind, we have a varied range of Products
that you can choose from to suit all your needs. These will help secure
your future as well as the future of your family.
Protection Plans
You can protect your family against the loss of your income or the
burden of a loan in the event of your unfortunate demise, disability or
sickness. These plans offer valuable peace of mind at a small price.

35. SAAB MARFIN MBA
Our Protection range includes our Term Assurance Plan & Loan Cover
Term Assurance Plan.
Investment Plans
Our Single Premium Whole Of Life plan is well suited to meet your long
term investment needs. We provide you with attractive long term
returns through regular bonuses.
Pension Plans
Our Pension Plans help you secure your financial independence even
after retirement.
Our Pension range includes our Personal Pension Plan, Unit Linked
Pension, Unit Linked Pension Plus
Savings Plans
Our Savings Plans offer you flexible options to build savings for your
future needs such as buying a dream home or fulfilling your children
immediate and future needs.
Our Savings range includes Endowment Assurance Plan, Unit Linked
Endowment, Unit Linked Endowment Plus, Unit Linked Endowment Plus
II, Money Back,
Unit Linked Enhanced Life Protection II, Children's Plan, Unit Linked
Young Star,
Unit Linked Young Star Plus, Unit Linked Young Star Plus II.
Group Products
One-stop shop for employee-benefit solutions
HDFC Standard Life has the most comprehensive list of products for
progressive employers who wish to provide the best and most
innovative employee benefit solutions to their employees. We offer
different products for different needs of employers ranging from term

36. SAAB MARFIN MBA
insurance plans for pure protection to voluntary plans such as
superannuation and leave encashment.
We now offer the following group products to our esteemed corporate
clients:
Group Term Insurance
Group Variable Term Insurance
Group Unit-Linked Plan
An investment solution that provides funding vehicle to manage
corpuses with Gratuity, Defined Benefit or Defined Contribution
Superannuation or Leave Encashment schemes of your company
Also suitable for other employee benefit schemes such as salary saving
schemes and wealth management schemes
Social Product
Development insurance plan
Development Insurance plan is an insurance plan which provides life
cover to members of a Development Agency for a term of one year. On
the death of any member of the group insured during the year of cover,
a lump sum is paid to those member beneficiaries to help meet some
of the immediate financial needs following their loss.
Eligibility
Members of the development agency and their spouses with:
Minimum age at the start of the policy 18 years last birthday
Maximum age at the start of policy 50 years last birthday
Employees of the Development Agency are not eligible to join the
group. The group to be covered is only eligible if it contains more than
500 members.
Premium Payments

37. SAAB MARFIN MBA
The premium to be paid will be quoted per member in the group and
will be the same for all members of the group.
The premium can only be paid by the Development Agency as a single
lump sum that includes all premiums for the group to be covered.
Cover will not start until the premium and all the member information
in our specified format has been received
The premium rate is Rs. 25 per Rs. 10,000 of lump sum, per member.
Benefits
On the death of each member covered by the policy during the year of
cover a lump sum equal to the sum assured will be paid to their
beneficiaries or legal heirs. Where the death is as a result of an
accident, an additional lump sum will be paid equal to half the sum
assured. There are no benefits paid at the end of the year of cover and
there is no surrender value available at any time.
The role of the Development Agency
Due to the nature of the groups covered, HDFC Standard Life will be
passing certain administrative tasks onto the Development Agency. By
passing on these tasks the premium charged can be lower. These
tasks would include:
Submission of member data in a specified computer format
Collection of premiums from group members
Recording changes in the details of group members
Disbursement of claim payments and the mortality rebate (if any)
to group members.
These tasks would be in addition to the usual duties of a policyholder
such as:
Payment of premiums
Reporting of claims
Keeping policy holder information up to date

38. SAAB MARFIN MBA
Training and support will be available to give guidance on how
to complete the tasks appropriately.
Since these additional tasks will impose a burden on the Development
Agency, the Development Agency may charge a Rs. 10 administration
fee to their members.
Prohibition of rebates
Section 41 of the Insurance Act, 1938 states
No person shall allow or offer to allow, either directly or indirectly, as
an inducement to any person to take out or renew or continue an
insurance in respect of any kind of risk relating to lives or property in
India, any rebate of the whole or part of the commission payable or
any rebate of the premium shown on the policy, nor shall any person
taking out or renewing or continuing a policy accept any rebate,
except such rebate as may be allowed in accordance with the
published prospectus or tables of the insurer
If any person fails to comply with sub regulation (previous point)
above, he shall be liable to payment of a fine which may extend to
rupees five hundred