This document discusses vendor resource optimization and how aligning retailer, category, and product strategies can maximize share, revenue, and profits. It notes that alignment is key to optimization and creates value through strategic alignment of resources, clear communications, improved alliances with buyers, and delivers improved revenue, profits, resource allocation, and competitive position. The benefits of alignment include reduced risks, maximized opportunities, and increased organizational efficiencies.

1. Vendor Resource Optimization HD Sales and Consulting, Inc. © HD Sales and Consulting, Inc.

2. Retailer and Category Strategies are critical to success Maximized Share, Revenue, Profits and More! Channel Role/Intent Retailer Role/Intent Category/Product Role/Intent Pricing/Promotion Strategy Assortment Transition Strategy MDF Strategy

3. Alignment is the key to optimization Buyer Motivators Vendor Resources Profit, Turnover, MDF, Shelter, Promotions and more Market Share, ROI, Avg. Retail, Brand Position and more Aligned resources, effort and outcome

4. Vendor Resource Optimization Creates Value Through… Aligning resources strategically Clear communications of programs Improved alliances with buyers Delivers Improved… Revenue and profits Allocation of resources Competitive Position Transition costs Research Survey Interview Test

5. Benefits of alignment Reduces risks Opportunities maximized Creates vested partners Increases organizational efficiencies Navigate the competitive labyrinth better Efficiently juggle priorities Improve results

6. Who Benefits? Suppliers benefit from improved efficiencies. Retailers benefit from a more efficient and defined supplier. Marketing groups benefit from focused messaging. Customers benefit from more efficient retailers.

7. HD Sales and Consulting, Inc. Is borne from 50+ years of merchandising and store operations experience. Are effective merchants that consistently outpaced their company’s in share and profitability. Has cross category experience in most hardlines categories. Has experience across many sized retailers. Despises process for the sake of process. Wants to help your company efficiently corral resources and establish increased ROIs. Contact us: [email_address] [email_address]