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Maximising the potential                     of LinkedInDave Cotton                          Sue BeckinghamSenior Careers ...
Why would you or your students want to use      LinkedIn?
LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world          http://www.alexa.com/topsites/...
LinkedIn Demographics 120+ million members worldwide    11m+ are recent graduates (2005-10)    20m+ members in Europe  ...
The key professional networking tool                  the corporate office                  the water cooler              ...
LinkedIn
The power of online connections                       •   recruitment/job seeking                       •   develop a pers...
However….an unprofessionalprofile can be more damagingthan not having one at all.
Be mindful of how people search        for information                   !     http://www.alexa.com/topsites/global       ...
LinkedIn ranks highly!
Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use t...
http://www.linkedin.com/directory/groups/
Maximise the potential of Groups
Student internships and graduate        job opportunities     http://www.linkedin.com/studentjobs
http://resume.linkedinlabs.com/
LinkedIn Cardmunch  http://www.cardmunch.com/
LinkedIn Apply Buttonhttps://developer.linkedin.com/apply
Make use of the suite of appsavailable to promote yourself      and the University
Tip:Promoteconferences, workshopsand open days.
Tip:Upload presentations onSlideShare and show themon your LinkedIn profile.
Tip:Include books you haveauthored/edited                         Follow other peoples lists
Tip:Share polls via Facebookand Twitter to maximiseresponses
DiscussionSharing ways LinkedIn has been used to  engage students and develop their       online professional profile
Maximising the potential of LinkedIn
Maximising the potential of LinkedIn
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Maximising the potential of LinkedIn

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Maximising the potential of LinkedIn

  1. 1. Maximising the potential of LinkedInDave Cotton Sue BeckinghamSenior Careers Adviser Educational DeveloperCareers & Employment Faculty of ACESSheffield Hallam Uni Sheffield Hallam Uni
  2. 2. Why would you or your students want to use LinkedIn?
  3. 3. LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world http://www.alexa.com/topsites/global Nearly 2 billion people searches onLinkedIn
  4. 4. LinkedIn Demographics 120+ million members worldwide  11m+ are recent graduates (2005-10)  20m+ members in Europe  5m+ members in the UK Company presence  2m+ companies have a page LinkedIn Groups 18 million members
  5. 5. The key professional networking tool the corporate office the water cooler the staff canteen the bar
  6. 6. LinkedIn
  7. 7. The power of online connections • recruitment/job seeking • develop a personal brand • opportunity to learn and share • global connections • maintain connections • ongoing 24/7 networking • ability to be known and found • 6 degrees of separation 4.74** new Facebook study
  8. 8. However….an unprofessionalprofile can be more damagingthan not having one at all.
  9. 9. Be mindful of how people search for information ! http://www.alexa.com/topsites/global will find you!
  10. 10. LinkedIn ranks highly!
  11. 11. Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to youradvantage?
  12. 12. http://www.linkedin.com/directory/groups/
  13. 13. Maximise the potential of Groups
  14. 14. Student internships and graduate job opportunities http://www.linkedin.com/studentjobs
  15. 15. http://resume.linkedinlabs.com/
  16. 16. LinkedIn Cardmunch http://www.cardmunch.com/
  17. 17. LinkedIn Apply Buttonhttps://developer.linkedin.com/apply
  18. 18. Make use of the suite of appsavailable to promote yourself and the University
  19. 19. Tip:Promoteconferences, workshopsand open days.
  20. 20. Tip:Upload presentations onSlideShare and show themon your LinkedIn profile.
  21. 21. Tip:Include books you haveauthored/edited Follow other peoples lists
  22. 22. Tip:Share polls via Facebookand Twitter to maximiseresponses
  23. 23. DiscussionSharing ways LinkedIn has been used to engage students and develop their online professional profile

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