This document provides an overview of tourism in Hazara Division, Pakistan. It discusses the region's history, infrastructure, climate, population, and existing tourism activities. Some key points: - The Sarhad Tourism Corporation was established in 1991 to promote tourism in NWFP province, but development occurred haphazardly without assessments or planning. - Hazara Division has diverse landscapes ranging from plains to mountains up to 17,000 feet. It has a rich cultural history and sites from ancient Hindu and Buddhist civilizations. - Existing tourism is centered around areas like Kaghan Valley, Lake Saiful Muluk, and Galiyat hills, attracting both domestic and foreign tourists. However, facilities and promotions

1. 1. INTRODUCTION1. INTRODUCTION
1.1 PROJECT BACKGROUND
In 1991, the government of NWFP created Sarhad Tourism Corporation
(STC) as a public limited company to promote tourism in the province.
This was done in recognition of the enormous potential for economic
development through environmental tourism based on the diverse
landscape, rich culture and pristine ecological resources of the
province. Basically, whatever tourism development had taken place in
Pakistan, was mostly through ad- hoc planning of the Tourism
Corporations financed by the Government of Pakistan. No planned or
integrated efforts were made to systematically and gradually develop
the tourism industry in Pakistan. Neither the environment impact nor
need or demand assessments were carried out before embarking upon
development activities in this sector.
Unfortunately, this unplanned, disorganized and ad- hoc approach
resulted in wasting a lot of natural and financial resources. It has also
destroyed the ecology and environment of the potential areas. The
mushroom like development of infrastructure both by the private and
public sectors without keeping the future in view marred the beauty of
the areas with tourism potential. The resources were concentrated in
a few areas, resulting in over- crowding certain places and totally
ignoring other areas, which were left behind under- developed. The
standard of tourists facilities and man made attractions were far below
the national and international standards, which is limiting tourists
traffic.
Inadequate security measures in these areas further sailed the
1

2. environment, No concerted and integrated efforts seem to exist to
publicize, promote and expose Pakistan's tourism potential to the
outside world and that is why Pakistan is called "Asia's best kept
secret". Due to the total dependence and heavy burden on the
government's financial resources, the Tourism Corporations of Punjab
and Sind have become parasites and a liability for their governments.
Learning from the experiences of the other Tourism Corporations in
Pakistan and the other sister organizations of Siri Lanka and Maldives
etc. the Sarhad Tourism Corporation (STC) was established by the
government of N.W.F.P with a clear mandate to play its role as a
catalyst and help promote the tourism industry through the private
sector. It is the government of NWFP's strategy to help the STC to
stand on its own feet and become a self sustaining organization. STC
was supposed to receive a one time grant from the government to
begin its activities but would essentially be self-financing.
It was decided by the G.0. NWFP that STC should have a Regional
Master Plan to have a planned and systematic approach towards
developing the tourism industry of Hazara. In that, it was decided that
STC would hire a team of consultants to prepare a 5-10 years
Regional Master Plan for the development of Tourism in Hazara. The
Joint Venture of M/S Gulf Consulting Associates, 34- Abdara Road
University Town, Peshawar and M/S Universal Development
Associates, 3-Asif Plaza Defence Chowk, Lahore Cantt. were awarded
this consultancy assignment in April 1996, and this Report has been
prepared as a final product in this regard.
1.2 LOCATION
Hazara Division is located between latitude 33 
-44' N and 35 
-10' E
2

3. and longitude 72 
-33' N and 74 
-6'E (Fig. 1). The division is bounded
by Azad Jammu and Kashmir on the eastern side, by Rawalpindi
District on the southern side, by the Districts of Swabi and Swat on the
western side and by Gilgit Agency on the northern side. After crossing
through the Kohistan District of this division the River Indus separates
it from the districts of Swat and Mardan. The division is also closely
situated to the Islamabad Federal Territory. The division is actually
located at cross roads of Punjab, Kashmir, Gilgit and the rest of NWFP.
It is located very close to the main G.T. Road stretching from
Peshawar to Lahore and is connected to it at Hassan Abdal on G.T.
Road through
3

4. Fig.1: Location Map

5. the Silk Road or Shahrah- e-Resham and also known as Karakuram
Highway (KKH) which passes for most of its length through Hazara
Division.
1.3 TOPOGRAPHY
The vast plains of Punjab end at Jehlum, which is located at the foot
hills of a vast mountain range. The Potohar plateau touches the
Hazara Division, from where small mountain ranges start growing into
high mountain ranges. Therefore, the Hazara Division is comprised of
both vast plain areas surrounded by hills and high mountains with
wide valleys. The southern part of the division is relatively flat and the
altitude increases as one moves towards north right in the Karakuram
Range. The plain of Abbottabad is actually located in between the
River Jehlum and River Indus. Other significant rivers of the region are
River Kunhar, River Dor and River Siran. There are other numerous
channels and streams flowing within the region which actually are
tributaries of the big rivers.
These specific topography features make it an interesting area by
virtue of its scenic beauty, lofty mountains, green and dense forests
and valleys and lakes of immense beauty.
The lower district of Haripur, a comparatively plain area has an
average altitude of about 2,500 feet above the mean sea level,
whereas Abbottabad district enjoys its towering position because of its
high hills. The town of Abbottabad itself is located above 4,120 feet.
Further north of Abbottabad district is Mansehra where the beautiful
places known as Kaghan, Naran and Lake Saiful Muluk lie. The hills
around have high peaks somewhere up to 17,000 feet above the

6. mean sea level. The beauty of the narrow valley of Kaghan from
Balakot to Naran is enhanced by the meandering Kunhar river that
flows over hard rocks splashing crystal clear water and traverses
southward to ultimately join with the river Jehlum.
1.4 CLIMATE
The climate in the southern district of Haripur is hot in summer that
varies with the adjoining districts of Attock and Rawalpindi. In the
central plateau the heat of summer is materially less and the winter
proportionally severe. The line of perpetual snow is between 14000
and 15000 feet above sea level.
The rainfall varies between 30" (750 mm) in the south to 50" (1250
mm) in the north.
1.5 HISTORICAL BACKGROUND
The origin of the name Hazara is obscure. It has been identified with
Abisari, the country of Abisares, the chief of the Indian mountaineers
at the time of Alexander's invasion. Hazara- e-Karlugh, or the Karlugh
legion is one more interpretation, which was settled in this track by
Timur after his invasion of India (Indo- Pakistan sub- continent).
The old name of Hazara was Pukhli Sarkar or Pukhli Walayat. Pukhli
was actually the name of the container to carry water and was made
of goat skin. The name was perhaps given because of the abundance
of water available in the area from its many springs and water
channels. The name Pukhli was later changed to Hazara Karlak and
during the British regime was known as Hazara only. Pukhli Walayat

7. covered a vast area extending from Attock to Kaghan in between the
River Jehlam and River Indus and consisted of 84 settlements during
the ancient times.
Hazara is an ancient land whose history dates back to the Aryan Era
some 1500 B.C to 200 B.C. Great Iranian ruler, Cyrus- I and Dara also
ruled the area for more than 250 years from 500 B.C to 250 B.C. It
was conquered by Alexander the Great in the year 1326 B.C. The
famous king of the ancient times Chandar Gupt Muria defeated the
Greeks and established a vast empire. Another famous ruler Ashoka
who died in the year 232 B.C. also ruled the area. Ashoka's inscribed
stones left near Mansehra date back to this period. It remained the
center of Gandhara Civilization for may centuries. Maharaja Jai Pal and
Raja Risalo are well known rulers of that times.
Hazara has also been ruled in the past by locals tribes of Ghakars,
Gujars, Kharals, Sikhs and finally the British before the establishment
of Pakistan. Being located on the Road to Kashmir, the area has
attracted many invaders.
Archaeological sites scattered in and around Hazara reveal that the
area was once the center of first Hindu civilization and later Buddhist
civilization. Islam came to the area with Mahmood Ghaznavi in 1192
A.D. Amir Taimur invaded and ruled this area in 1398. A significant
event in its history is the establishment of an independent state of
Hazara in 1490 by Shahabud Din Babar, the cousin of Mughal Emperor
Zahirud Din Babar. Guli Bagh in Tehsil Mansehra was the capital of this
new kingdom. The Feroza Fort and the Tomb of Hazrat Dewan Raja
Baba Sahib are the ancient buildings of Guli Bagh. After the British
took over the rule of India from Mughals, Captain Abbott was sent

8. from Delhi as first Deputy Commissioner of Hazara in 1848.
The old tribes of the region include Gujars, Awans, Dalazak, Tanoli,
Swati, Tareen and Ghakar.
1.6 AREA AND POPULATION
Based on the figures of the last census held in 1981 and the inter
census rate of growth, the present population of Hazara is estimated
to be about 5 million, out of which only 6.25% (0.3 million) is urban
and the remaining 93.75% (4.7 million) is rural. This extra ordinary
high percentage of rural population is because of Batagram and
Kohistan districts, which do not have any urban settlement. These are
totally rural districts of Pakistan.
The total area of Hazara division is 17103 sq.kms which makes it one
of the biggest divisions of Pakistan.
1.7 ADMINISTRATIVE SETUP
The division is comprised of five districts of Haripur, Abbottabad,
Mansehra, Batagram and Kohistan (Fig. 2). Previously Haripur was a
part of Abbottabad, and Batagram was included in the Mansehra
District. Both of them have been established as new districts during
the past few years. Every district has its headquarter located at the
city of the same name except Kohistan district whose headquarter is
located at Dassu.

9. Fig.2:
Administrat
ive Setup

10. 2. GOALS AND OBJECTIVES2. GOALS AND OBJECTIVES
2.1 GOALS
The goals of the Regional Master Plan are:-
a. Promote and develop the tourism industry of Hazara Division by
involving both the private and public sectors.
b. Fully protect and preserve the culture, traditions, history,
heritage, environment and wild life of the target areas.
c. Develop the socio- economic conditions of the people and areas
having tourism potential.
d. Gradually and systematically identify and develop all the
existing potential areas for attracting tourists both from in and
outside the country.
e. Introduce, promote, develop and publicize the tourism potential
of Hazara Division in and outside the country and
f. Make the STC a self financing agency.
2.2 OBJECTIVES
The objectives of the Regional Master Plan are to:-
i. Systematically and through short, medium and long term
strategy/plan/approach, gradually develop the potential areas of

11. Hazara Division for generating income
by attracting the foreign as well as the local tourists to the
potential areas.
ii. Set the future direction of the Sarhad Tourism
Corporation/Government of NWFP/Ministry of Tourism for the
promotion and development of tourism in Hazara Division.
iii. Involve private enterprises in setting up profitable and
innovative recreational tourist facilities/attractions in Hazara
Division either individually or jointly with the government of
N.W.F.P.
iv. Explore and identify various ways and means for generating
revenue for making the STC a self-financing organization.
v. Provide the basic infrastructure and recreational activities
required for the development of potential tourism areas to
facilitate tourist travel, lodging, food and recreation etc. in
collaboration with the private sector.
vi. Develop the human resources of various institutions, both
private and public, directly linked with the tourism industry, for
providing services to the tourists.
vii. Address the problems of unemployment, migration from rural to
urban areas, income generation for the poor masses, and raising
the standard of living of the potential areas.
viii Identify the weaknesses in STC and their resolution to

12. strengthen the STC to fully implement the regional master plan
and play its role as a catalyst.
ix. Identify various areas having tourism potential and work out the
appropriateness and feasibility of various activities for
developing attractions in these areas.
x. Promote and market the Hazara tourism industry in and outside
the country.
xi. Regulate, control and protect the environment of the crowded
areas already thronged by the tourists/visitors and prevent the
recurrence of this mishap in the potential tourist areas.
xii. Privatize the tourism industry and install a sense of ownership of
the tourism industry in the private investors.
xiii Establish a network amongst the private sector, Federal
Government, Provincial Government and other sister tourism
institutions both in and outside the country for the improvement
and promotion of the tourism in Hazara Region.

13. 3. AN OVERVIEW OF EXISTING CONDITIONS3. AN OVERVIEW OF EXISTING CONDITIONS
3.1 TOURISM ACTIVITY
Pakistan enjoys a unique position due to its strategic location on the
world map and its topographical and geographical features, especially
the areas in the north. The area is known by virtue of its lofty
mountains covered with snow, ever green pines, oaks and shrubs.
Karakuram (K-2) the second highest peak in the world has graced this
land by its location in the northern most part of the country.
Picturesque mountain slopes with snow melt rivers flowing in the
gorges present fascinating scenes which are attractive to locals and
foreigners alike. Nature has gifted this country with vast scope of
developing the beautiful hills and panoramic views. Hazara division
constitutes a significant part of this beautiful country located north of
Pakistan. It consists of the valley of Kaghan, hills of Guliyat and the
plains of Abbottabad and Manshera, all unique in the potential scenic
beauty as attraction for tourists. To the outside world the Kaghan
valley truly represents Pakistan for tourism activity. The world famous
Lake Saiful Muluk has remained a place of attraction since many
years. Besides the natural beauty, this area has rich historical
background. If backwardness is taken as a blessing in disguise, few of
the locations here have seen little impact of modern life, therefore,
they are culturally preserved in original form. See Annexure- VI at the
end of this Report for more details on the existing torism activities,
tourism seasons, related services, composition of tourists and recent
efforts.
3.2 INFRASTRUCTURE FACILITIES

14. The division is well linked with rest of the country though KKH starting
from Hasanabdal, which provides access to north and south for
movement at national as well international levels. Starting from G.T.
Road at Hasan Abadal, it passes through almost all the major
settlements of the Hazara division except Kaghan Valley and the
Galiyat Area in Abbottabad District. The KKH links the area to Gilgit in
the north and onward to Sinking Province of China after crossing
Khunjrab Pass at the international border.
Second important road of Hazara starts from Manshera to Balakot and
provides an access to the whole of Kaghan Valley. This road joins KKH
at Chilas after crossing the Babusar Top at the northern end of Kaghan
Valley. This road also links Hazara with Muzafferabad in Azad Kashmir
from Garhi Habib Ullah.
Besides this major road network minor road system also exists
providing access to the remote areas including Dadar Valley, Kala
Dhaka (Black Mountain), and Tanawal Plain. However, most of these
minor roads are not in good condition and require periodic repairs and
improvements.
Due to the frequent land sliding activity, most of the roads including
KKH and Kaghan Valley Road are subject to considerable damage,
requiring large scale immediate restoration and repair work. These
two roads important for tourism activity are not comfortable at all and
require a great deal of will and courage for a tourist to drive on them.
Besides roads, there is no scarcity of water in Hazara. Almost all the
major settlements have water supply systems, either municipal or
through the natural springs. Municipal sewerage system is however

15. provided only in the bigger urban centers only. Electricity is also
available in most of the human settlements located along the main
roads or in the vicinity. People living in mountains, especially in darras
are however, without this facility.
Other important roads are the one linking KKH near Haripur with
Ghora Gali, through a settlement called Maqsooda, which provides
access to Galiyat from Abbottabad and onward to Murree. Hazara is
also linked with Swat Valley through Shangla Par from a road going
west from Besham.
Rail link to Hazara is provided up to Havelian only from Rawalpindi.
Recently an air link has also been provided between Abbottabad and
Islamabad through a regular commercial helicopter service. Fig. 3- A
shows the availability of various infrastructure facilities in selected
places of the Division.

16. Fig.3- A: Existing Infrastructure Facilities

17. 3.3 CIVIC AMENITIES
Hazara is linked by the national telecommunication network where
direct dialing facility is available. Almost all the major settlements are
connected through the telephone system, except remote areas in the
valleys or located on the mountains or in darras. In Kaghan Valley the
telephone line has gone up to Kaghan town only. All major towns have
some level of health facility, post office, police station, banks and
other amenities. However, the remote areas are still facing scarcity of
these services.
Hotels and restaurants are mainly concentrated in the big cities
located along KKH and Kaghan Valley, most of them in Abbottabad,
Mansehra, Balakot and Kaghan. Naran also has number of facilities of
overnight stay in the private sector. P.T.D.C has provided a number of
motels for tourists but are relatively costly. Tourists have no facility
from Naran onwards. A number of tourist facilities are also available in
Guliyat area, mostly concentrated in Nathiagali.
Restaurants of all kinds are located almost at all locations, but have
very poor quality and level of service. Some decent restaurants
located in Abbottabad are however, an exception. Fig. 3-B and 3-C
show the availability of various civic amenities and tourism facilities at
selected locations in the Division.
Tourists information centers are also very few. There is one located in
Abbottabad, one in Balakot and the third one in Besham. They are all
operated by PTDC.

18. In order to assess the availability of infrastructure facilities and civic
amenities in more details and specific to each potential tourist site, a
survey was carried out by the Consultants. The results of the survey
have actually become a basis for the master plan proposal as
discussed in the next chapters. The copy of the survey proforma is
attached here as Annex- I.
Fig.3- B: Existing Civic Amenities

19. Fig.3- C: Existing Tourism Facilities

20. 4. DATA COLLECTION & ANALYSIS4. DATA COLLECTION & ANALYSIS
Preparation of Master Plan for the development and promotion of
tourism at Regional level is perhaps the first exercise of its kind ever
undertaken in Pakistan. Therefore no baseline data was available for
various aspects involved in tourism.
A large scale country vide and multivariate questionnaire survey for
this purpose was neither possible to be carried out within the time
allowed nor was it within the scope of this Master Plan. However,
necessary opinion surveys have been conducted in order to provide
adequate background information and gain better insights into the
problems faced by the tourists and other related aspects. These
surveys are simply meant to reflect various opinions and have been
carried out with small sample size which can not be statistically
analyzed on any level of confidence. The results however reflect the
existing conditions in an appropriate manner to serve the purpose of
this Master Plan.
Adequate data pertaining to various aspects has been collected both
from primary as well secondary sources, in order to gain in depth
insights to arrive at useful conclusions. Primary source data collection
involved number of site visits and questionnaire surveys. The details
of data collection and its analysis are as follows.
4.1 SURVEY FOR THE IDENTIFICATION OF POTENTIAL
TOURISM SITES
The whole Division was visited and studied by the team of consultants
in order to identify the potential sites to be selected for tourism

21. attractions. They included sites of historical and cultural significance,
scenic and natural beauty and other places of interest. As a result, a
long list of potential sites was prepared and is included in chapter 6 of
this Master Plan.
4.2 SURVEY OF EXISTING INFRASTRUCTURE FACILITIES
The data regarding the existing infrastructure facilities including
roads, water supply, sewerage, solid waste disposal, electricity and
telephone were collected from various government departments and
agencies. The data included the availability of service, level of service,
and condition of service in order to estimate deficiency in each facility
in terms of its provision at various specific locations with regard to the
potential tourism sites selected for the Master Plan. The departments
visited for this purpose included the C&W department, Public Health
Engineering Department and Local Municipal offices. Information was
also collected regarding the projects presently under execution and
those already approved for execution . The results of this survey have
already been given in chapter 3 of this master plan.
4.3 SURVEY OF EXISTING CIVIC AMENITIES
The data regarding the existing civic amenities including Police, Post,
Health, Banks etc. was collected from the Divisional Police
Headquarters, General Post Office, Peshawar, Directorate of Health
and Zonal Head Offices of various commercial banks respectively. The
data was than separated which was related to the specific selected
potential tourism sites. The data included the availability of service,
level of service and service area covered, in order to identify the

22. deficiencies. The analysis of this survey is also already given in
chapter 3 of this Master Plan.
4.4 SURVEYS OF THE FOREIGN TOURISTS
Foreign tourists were divided into two categories.
i) Foreign tourists
ii) Foreigners working in N.W.F.P
(A) Foreign Tourists
A total of 12 foreign tourists were randomly approached and
interviewed for this purpose. The results of the interviews are as
follows.
Out of the total 8 were male and 4 were female. Except one
Australian all other belonged to Europe with as much as 8 from U.K
alone. They belonged to a variety of professions including engineers,
students, farmer, factory workers and even a priest. The countries last
visited before Pakistan were India, Iran , China, Egypt and Malaysia,
out of which India, China and Iran are neighbors of Pakistan.
The foreign tourists expressed a multitude of purposes behind their
visit to Pakistan. They mostly came for tracking , mountain climbing,
sight seeing and to visit the historic and cultural places. A few of then
(2 out of 12) came for sex and drugs. This clearly reflects that the
tourists interested in sex and drugs are actually very small in number,
leading to the fact that good tourism is quite possible without sex and
drugs.

23. Peshawar, Swat, Chitral and Northern Areas were the places of
attraction for these tourists. Other places in Pakistan included
Mohenjodaro, Quetta and Bahawalpur.
Books and friends were among the most common means to come to
know about tourist places in Pakistan.
Half of the tourists entered into Pakistan by air while the others came
by road. After entering into Pakistan bus and coach were the most
common modes of transport used by the foreign tourists.
It is interesting to note that most of the foreign tourists were travelling
single and not in groups. The expenditure mostly ranged from Rs.
20,000/- to Rs. 40,000/- per person.
Foreign tourists have expressed the following problems faced by them
during their stay in Pakistan.
Problem s .
i. Lack of information and sometimes wrong information.
ii. Harassment by local males to female tourists .
iii. Cheating in terms of many matters.
iv. Child beggars.
v. Lack of permission to visit Khyber Pass and Tribal Areas.
vi. Non- availability of transport at night.
vii. Difference in price charged to a foreigner or a local.
viii. Lack of credit card /currency exchange facility.
ix. Too many police check posts and movement restrictions.

24. x. Short duration of visas for Pakistan.
xi. Poor quality food and other goods.
xii. Lack of good quality , average period hotels.
Following are some of the suggestions came from the foreign tourists.
Sugg e s ti on s .
i. Provide better and efficient garbage collection and
disposal system for generally clean environment.
ii. Police checking should be made at few places only to
make movement easier.
iii. Accessibility to more areas should be made easily
possible.
iv. Regulate the pricing system for hotels, restaurant and
transport.
v. Appropriate tourism literature should be made available
for better information.
It was revealed by the survey that normally the duration of the tourist
stay ranged from one week to one month. A copy of the survey
proforma is attached at the end of this report as Annex- II.
(B). Survey of Foreign er s Working in NWFP.
A large number of foreigners working mostly with the international aid
agencies are living in NWFP, mostly in Peshawar. A total of 10 such
foreigners were interviewed in connection of tourism in NWFP. A copy
of the proforma is attached with this report as Annex- III. The analysis
of these interviews is as follows.

25. Out of the 10, only one was a female and all others were male. Except
one Afghan and one American all others were from different countries
of Europe. They had been in Pakistan for a period ranging from 1 year
to 4 years. Most of them were doing administrative jobs of managerial
level.
It is revealed from the survey that these foreigners quite frequently
visit the tourism places and often the same place more than once. The
most frequently visited places include Murree in Punjab, Swat, Chitral,
Kaghan and Guliyat Area in NWFP. Books, literature and friends have
again emerged as the most common means of information about
these places.
Following are some of the problems faced by these tourists.
Problem s .
i) Lack of adequate and authentic information about specific
sites, even from the Tourist Information Centers of PTDC.
ii) Frequently cancellation of flights, especially to Gilgit and
Chitral.
iii) Lack of appropriate and adequate facilities.
Some of the suggestion made by these tourists to improve tourism
activity are as follows.
Sugg e s ti on s .
i) Provide adequate information about the tourism locations.
ii) Improve the advertising and promotion of tourism.
iii) Improve physical conditions on tourist locations.

26. iv) Introduce more tourist locations and attractions.
v) Improve the general hotel conditions.
vi) Improve the means of communication.
vii) Improve hotel, restaurant and car rental services.
4.5 SURVEYS WITH THE LOCAL/DOMESTIC TOURISTS
A total of 20 questionnaires were completed at various locations in
the Region. A copy of the proforma is attached with this report as
Annex- IV. The analysis of the survey results is as follows:
Level of education is essentially a strong determinant of a persons's
awareness and attitude towards recreation. Therefore persons with
varied type of education level were interviewed. Out of the total 15 %
had no formal education, whereas 25 % of the total were metric and
as much as 30 % had intermediate level of education. Another 30 %
were graduates. Responding to the question, everybody agreed that
recreation was essential for life and a necessity for good health. A
significant majority of the respondents revealed that they go
frequently for recreation and as much as 95 % of the total
respondents confirmed it. It was revealed that most of the people (65
%) go for recreation on monthly basis. Another 10 % show an annual
opportunity for this purpose. Social, Cultural and tribal values are very
strong in NWFP. Most areas still reflect traditional attitudes in activities
of daily life including recreation of female family members. However,
these values are changing fast, but to some extent they are still intact
as shown by the survey results. The survey has shown that only 85 %
of the total respondents take their family out for recreation and the
remaining 15 % do not follow this practice. There are three common
reasons discovered for not taking the family out for recreation, which

27. are as follows:
i. Personal disliking
ii. Lack of security in public places
iii. Religious reasons
People go to various places for recreation. As much as 42 % of the
total go to the Malakand Region which includes the valleys of Swat,
Dir and Chitral. Swat being located closest is perhaps the most
popular destination. Places located in Punjab are the second most
popular destinations and they include Murree, Islamabad and Lahore,
as about 30 % of the total respondents go there during vacations.
Hazara Region is another popular destination as about 15 % go to
Abbottabad and Kaghan for this purpose. About 8 % remains in
Peshawar and visit the local recreation places including Hayatabad.
As much as 95 % of the total respondents expressed that such activity
will be good for the local economy, as it will generate income for the
local population.
4.6 SURVEY FOR THE COMMUNITY PARTICIPATION
A total of 20 locals belonging the nearby areas where most of the
tourism activities take place were interviewed. A copy of the proforma
for this purpose is attached with this report as Annex- V. The results of
this survey are discussed in details in chapter 13 of this report being
the appropriate and relevant place.

28. 5. OVERALL STRATEGY FOR THE MASTER PLAN5. OVERALL STRATEGY FOR THE MASTER PLAN
5.1 IMMEDIATE ACTION PROGRAMME. (IAP)
The overall strategy of the Master Plan is based on two pronged
approach; an immediate action programm e for the initial period of 2
years, and a long term programm e spanning over a period of 10
years. The long term programm e period will include the immediate
action program m e, and will be integrated accordingly.
The Immediate Action Programm e (IAP) will essentially prepare and
provide a base, an environment and a set up for the implementation
of the long term programm e . In order to achieve this objective and to
ensure smooth implementation of the Master Plan, the actions
proposed at this stage will not be based on large scale financing. This
stage will involve the preparation of various policies and regulatory
measures and their implementation in order to improve the existing
conditions in tourism sector without proposing the large scale new
facilities and infrastructure The major activities proposed to be
carried out during this period are as follows:
i. design, adopt and enforce the regulatory measures for the
provision of various tourism facilities.
ii. carry out marketing and promotion drives at intensive and
extensive levels.
iii. improve/upgrade the existing deficient infrastructure facilities
and the civic amenities.

29. iv. commence the institutional strengthening of STC to enable it to
fully discharge its future role as a leading agency in tourism
sector.
5.2 LONG TERM PROGRAMME.
Once the policies have been prepared and a general environment for
the tourism promotion an development has been established, the long
term program m e will be implemented which will certainly involve
large scale funding and financing. This stage will involve the project
preparation, planning and implementation in a phased out manner
based on the established priorities. All the development projects are
proposed to be executed in this stage in an integrated fashion as will
be reflected later in the chapter on the project implementation. The
major activities proposed to be carried out during this stage are
therefor as follows:
i. extension of the infrastructure facilities and provision of civic
amenities to new sites in an integrated manner.
ii. extension of the level and coverage of the marketing and
promotion campaign.
iii. emphasis on revenue generation activities for sustainable
development in the tourism sector.

30. 6. POTENTIAL TOURISM SITES AND LOCATIONS6. POTENTIAL TOURISM SITES AND LOCATIONS
A long list of potential sites and location was prepared and included in
the Report on Existing Conditions. However, the list is neither
exhaustive nor it is within the scope of the consultants work to
prepare a 100% complete list of potential sites and location. In
absolute terms every location within the study area is a candidate for
development into some kind of tourism facility, be a picnic spot or a
roadside facility. Nonetheless, the consultants have made every effort
to identify all the potential sites and locations for the purpose of this
Master Plan.
6.1 HARIPUR DISTRICT
Following is the list of the potential sites and locations as identified by
the consultants and are shown in Fig.4- A.
6.1.1 Dingi
This is a busy and shady road side stop- over for vehicular traffic
midway between Hasanabdal and Haripur. Development of ground
water through an electric tubewell has converted barren fields into a
green groove of shady trees and productive land. Electric supply is
available so also a black topped road of KKH. All other facilities are
available at nearby Haripur. A road side facility is required to be
provided as stopover amenity to the tourists.
6.1.2 Khalabat
Khalabat is a new town planned and constructed after the
submergence of old town in Tarbela Lake. The boundary of the vast

31. Tarbela lake is not far from this new township where all facilities are
available. This site will be suited in winter, autumn and in spring,
because of its comparatively warmer temperature. The site would be
located
Fig.4- A: Proposed Tourism Sites- Haripur District

32. on Haripur Khalabat road, a bit beyond the main road and by the
boundary of Tarbela Lake water level. The proposed tourist facilities
would enable the visitors to enjoy boating, water sports and fishing
from the eastern side of the lake.
6.1.3 Tarbela Dam
Tarbela Dam is one of the largest dams in the world and has gained
importance from international agencies because it was planned,
designed and constructed by a consortium of engineers of repute and
was also funded by them. The vast expanse of the man made lake
impresses every visitor. When the dam is full in summer the
overflowing water from the spillway presents a view similar to that of
Niagara Falls and the fast splashing water over the rocks sprinkle
droplets in a radius of half a kilometer which is so pleasant that one
would like to stop and enjoy the water laden breeze for hours.
Facilities for tourists however are not available for over night stay or
any other activity. A water sports activity can be designed and
established together with an angling facility.
A visit to the Power House on the right bank is yet another attraction.
It is pertinent to mention here that the Power House is the largest
Hydal Project in Pakistan and ranks even amongst a few large ones in
the world.
6.1.4 Khanpur Dam
This dam on Harro river and the resultant lake is a man made activity
where flood water going waste has been tamed for productive
irrigation. The glance of the lake from the rest house on the hill top

33. presents a panoramic view which attracts visitors so much so that
they wish to repeat the visit frequently. The lake with its ancillary
structure is situated on Haripur Taxila road. Its importance from
tourism point of view has gone up due to the industrial estate
established at Hatter, nearby. All facilities exist at Hatter, not far away
from the Dam.
6.1.5. Mang
Mang is located close to Haripur town along a minor road taking off
from the KKH. This small road links with the Khanpur Dam. Mang is a
beautiful spot where water has been collected in a lake offering a
potential picnic spot.
6.1.6. Sarkari Bagh
This place is located in Haripur town and is important from its historic
significance. An improved environment around the garden can make it
an attractive tourism site.
6.1.7 Sarai Saleh, and
6.1.8. Manik Rai
These two sites are located on the banks of River Dor, directly
opposite to each other. Both sites are centuries old dating back to the
Kushan Dynasty.
6.1.9. Jholian
This is also an archeological site located along the Haripur- Taxila road

34. and bears its significance from Gandhara civilization.
6.1.10. Hari Singh Fort
Hari Singh Fort located at Haripur town is an important historic land
mark. The fort was built by Hari Singh, the ruler of the area in old
days.
6.1.11. Darve sh
It is a small settlement located along KKH in the vicinity of Haripur
town towards Taxila. Being situated at the doorway of both Haripur
and the who region, the settlement is important for providing a
tourism facility providing guidance to the travellers in the Hazara
Region.
6.1.12. Maqsood a on Ghora Gali Road
It is a small settlement located along the road linking Haripur with the
Ghora Gali in Guliyat Area. A road side facility located here will be
extremely useful for the tourists travelling on this road.
6.2 ABBOTTABAD DISTRICT
6.2.1 Abbottab a d City
This is the Headquarter of the district and situated in 34 
09' N and
73 
-13' E as shown in Fig.5- B. The headquarter of the district was fist
placed here in 1853 and the new cantonment was named after Major
James Abbott, first Deputy Commissioner of Hazara (1847 - 1853). The

35. town is picturesquely situated at the southern corner of the plain,
4120 ft above sea level. This beautiful scenic place is bounded by hills
on all the four sides except its approach form the southern inlet and
the northern exit towards Mansehra. The city has by now developed
into a attractive tourist spot with all possible amenities. These
amenities broadly are, good roads leading to Nathia Gali-Murree,
Mansehra- Kaghan, Naran, good quality hotels and restaurants with
gas connections, tourist information center, post and telegraph, NWD
telephones and a medical complex and shopping facility for quality
products . One township called Jinnahabad township has already been
constructed while a second one is in process by the Physical Planning
and Housing Department of Government of N.W.F.P.

36. Fig.4- B:

37. Abbottabad is basically a cantonment city which is a base of some well
known Army Units. Pakistan Military Academy is located at Kakul
which falls within the urban limits of Abbottabad. This academy has a
strong and visible impact on the urban life of Abbottabad. The second
most significant activity is the presence of a number of high standard
English Medium educational institutions both in private and public
sectors.
6.2.2 Sherwan
This is a significant settlement situated at a distance of about 19
kilometers west of Abbottabad in lower Tanawal. Located right on the
hill this potential tourist spot has a commanding view all round. The
area is attractive from the point of view of its mild climatic conditions
and attractive scenery around. For most of the urban needs in terms
of services and facilities it depends on Abbottabad City.
6.2.3 Nawan Shehr
Closely situated to Abbottabad, this town older than Abbottabad itself,
is known for its springs. The gushing spring water is cold in summer,
and warm in winter. Tourists enjoy the profusely flowing water which
does not diminish in any season of the year. While visiting/staying at
Abbottabad or on way to Kaghan valley the Nawan Sher town is a
place of interest for the tourists which is located at a distance of only
5 kilometers from the down town Abbottabad and falls within its urban
limits. Being located in close proximity, it depends on Abbottabad for
most of the urban facilities and services.
6.2.4 Dhamtour

38. Dhamtour is a small settlement located close to Abbotabad along the
road to Guliyat. The importance of Dhamtour is due to a very old
cemetry located here which owns a historic background.
6.2.5 Ilyasi Mosqu e
Ilyasi Mosque located at Nawan Shehr is another historic land mark of
the area. It is a beautiful mosque with interesting architectural
structure.
GULIYAT
6.2.6 Kalabagh
It is a small cantonment, situated 34 
-06' N and 73 
-25' E on the road
between Abbottabad and Nathia Gali at a distance of 2 kilometers
short of Nathia Gali. Except for its scenic beauty and overlooking view
of the lower green hills from the road, there is no stop over
arrangem ent of any sort. A helipad belonging to the Pakistan Air Force
is located here. Most of the Rest Houses located here belong to
Pakistan Army. The view of Nathia Gali from here is beautiful.
6.2.7 Khaira Gali
It is also a small settlement situated at 33 
-55'N and 73 
-20' E. This is
the last settlement before the road from Nathia Gali enters into Punjab
while going to Murree. Murree is about 12 kilometers from here.
Beautiful scenery can be enjoyed in all directions from here. No
important tourist facilities is available here except refreshments and

39. snacks.
6.2.8 Khanspur/Ayubia
These two are closely situated (34 o-02'N and 73 o-30'E). Khanspur is
linked with the main Murree- Abbottabad Road with a small link road.
Khanspur being cantonment is prohibited for the visitors while Ayubia
is actually meant for tourists. Ayubia has been developed into a tourist
spot as chair lifts have been installed and a large number of visitors
enjoy this facility every year during the summer. With all this fanfare
and joy sides, there is no road side facility for the tourists for over
night stay. Quite a few tourist huts at normal rates are required to be
constructed to make the site more attractive.
6.2.9 Nathia Gali
It has been the summer headquarter of the Frontier Govt., and is a hill
resort with beautiful buildings and hotels. It is situated at 34 
-05' N
and 73 
-58'E midway on the road from Abbottabad to Murree. Hotels
developed here in the recent past are expensive for the average
tourist. Road side facility adequately for the tourists is a must to
have attraction for them. In fact the influx of tourists during summer
months warrants that, because a normal tourist cannot afford the high
charges of the good quality hotels.
6.2.10 Thandiani
Though closely situated to Abbottabad, this hill side resort at a height
of 8,845 feet has not received due attention from the tourism point of
view. A couple of rest houses exist here but are owned by provincial

40. departments which can not ordinarily be used by the tourists. As and
when the tourist influx develops, of course through proper publicity,
additional facilities can be added later on. It is worth mentioning here
that a small shopping center used to exist during the early British
days. A T.V. booster has been installed here to extend transmission
facilities to far flung villages.
6.2.11 - 6.2.13 Changla Gali, Bara Gali, Dunga Gali
These beautiful small hilly villages are a source of attraction while on
way to Murree from Abbottabad. Because of thickly covered
mountains with Pine, Oaks and Jenifer trees, these places present an
enchanting picture to the eyes. The wild life peeping from behind the
tree trunks is yet another attraction for the tourist.
6.3 MANSEHRA DISTRICT
6.3.1 Historical Building at Mans ehra
Evacuee property presently occupied by CIA and Traffic police, within
the Mansehra Bazaar on Kashmir Road, is situated in an old building.
The building style is a copy of Mughal architecture with multifoliate
arches and galleries of the style of Lahore Fort. The carvings on the
walls are unique rarely seen except in a few places in Pakistan.
It is most expedient to preserve this building in its present shape and
protect it from interference in any style even on the pretext of
improvement / addition and alteration. Periodic cleaning would be
necessary, to maintain its glamour.

41. 6.3.2 Ashoka Park
The Archaeological remains in Hazara are not numerous, but one is of
great interest and importance. This is an inscription on three boulders
near the base of Bareri Hill close to Mansehra town, containing the
first 13 of the 14 rock edicts of Ashoka (3rd century B.C). A park has
been constructed in the locality and efforts made to preserve the
rocks. The park speaks of misuse by the public and lack of repairs by
the local administration.
6.3.3 Baffa
This is an important town in Mansehra district, situated about 12
kilometers north of Mansehra on a link road running parallel to the
KKH as Shown in Fig.4- C. The town is historically significant in this
area owing to an old cemetry of Turkish soldiers. Many learned
scholars and important political leaders were produced here who
played vital role in religion and creation of Pakistan. The flora and
fauna of this area is well known. When the slopes are covered with a
special species of flowers in spring, these present a wonderful and
enchanting view to the eyes.
Fig.4- C:

42. 6.3.4 Shinkiari
After Baffa, Shinkiari is a famous town situated along the KKH at a
distance of about 15 kilometers on Siran river bank. Apart from its
scenic beauty it is important politically too being home town of a
number of political figures. An experimental tea plantation farm under
the managem e nt of Pakistan Agricultural Research Council (PARC) has
been set up which is reported to be successful. All facilities are
available in Shinkiari. The lower Siran Canal head nearby is a site of
attraction. The canal takes off from River Siran here. A small Rest
House of the Irrigation Department also exists at the head.
6.3.5 Jabori (Dadar valley)
Dadar is located on northeast of Shinkiari. Being situated at an
altitude, a sanitorium has been constructed for the treatment of
patients of chest diseases since very long. The valley beyond is also
called Dadar valley, and is interspersed by Siran River. The forests on
the hill have thinned out during the course of the years and unless
steps for afforestation are taken, the site will lose its beauty which it
somewhat presently enjoys. Next to Shinkiari, this is an important stop
over for tourists and construction of a small
hut will be a positive step towards encourage m e nt of the tourist
industry. Jabori is an important settlement of the valley which is
located almost in the centre.
6.3.6 Sultan Gali (Dadar Valley)
Located at a relatively higher altitude and surrounded by forests
Sutan Gali offers beautiful panoramic views all around, especially of

43. Battal and Chattar Plain.
6.3.7 Chattar plain
This is situated near Battal Town on the Karakuram Highway (KKH).
This plain, some years back was a deserted site which is now
humming with all activities as the highway passes right through the
plain. The area has quite a few reasonably good hotels for short term
overnight stays for the tourists. On account of its location on higher
altitude it has a very pleasant temperature during summer. The water
directly drawn from the wells does not need any ice to cool. The place
is gaining momentum for the development of physical infrastructure
and quite a few facilities are now located along the main road
including a few restaurants and a high standard hotel belonging to a
Hotel chain of N.W.F.P.
6.3.8 Ichar Canal Head
On way to Balakot some 5 Km ahead of Mansehra we cross Ichor
nullah. This is flowing from right to left. Here a small canal from this
natural nullah called Ichor Canal has been taken. The configuration of
the area and the high level location of the winding canal presents a
panoramic view of the opposite plain and habitation. The commanding
situation here warrants provision of a small scale stop over
arrangem ent for enjoying scenic beauty of the landscape.
6.3.9 Mandher
This is a beautiful spot by the road side next to Ichor Canal and short
of Batrasi. A small improvised hotel for passers by has been erected

44. but has no modern facility. The situation of the site offers opportunity
to enjoy the hill side slopes on the right with the natural nulla flowing
at the foot of the hill. The establishment of a road side facility for the
tourists will enable the tourists to enjoy the beauty of nature.
6.3.10 Batrasi
Half a Kilometer away from Batrasi Rest House is a turn on the road
with overhanging cliff wherefrom the entire area down below upto
Garhi Habibullah is clearly visible, along with the flow pattern of
Kunhar River. The cliff is ideally situated for the construction of a
picnic spot. The Batrasi Rest House of the C&W deptt. though
beautifully placed is not available to tourists.
6.3.11 Atar Shisha
It is a small settlement located on way from Mansehra to Batrasi and
offers beautifull natural environment for a short time stay of tourists
travelling to the Kaghan Valley.
6.3.12 Qalandar Abad
Located along KKH at a distance of half way between Abbottabad and
Mansehra this location is a beautiful spots to be proposed as a tourist
facility .
6.3.13 Ghazi Kot Township
It is a new and planned residential area with beautiful natural
environment offering many views of scenic beauty .

45. 6.3.14 Gandhian
Located within the vicinity of Mansehra and close to Baffa, Gandhian is
known for a stone structure which dates back to Hindu Shahi period .
It is said that Hindu women used to visit this place for a desire to have
a child.
6.3.15 Zar Dheri
This site is located near village Tumba. This is also an archeological
site located near Shinkiari on Dadar Road . There is a stupa here
which is as high as 31 feet.
6.3.16 Guli Bagh
Located in the east of Baffa a group of historic building is located at
Guli Bagh. These buildings which include Feroza Fort
and the Tomb of Hazrat Dewan Raja Baba Sahib are
perhaps the most important form historic point of
view which are preserved to a great extent.
6.3.17 Icchrian
Located along KKH close to the bridge on River Siran this is a small
settlement offering immense natural beauty to the travellers in the
area.
6.3.18 Battal

46. Battal is an important settlement after Mansehra located along KKH
which offers a good range of urban facilities and civic amenities .
6.3.19 Garhi Habib Ullah
The small settlement of Garhi Habib Ullah is located at the start of
Kaghan Valley along river Kunhar. It is also an important road junction
as a road from here links Hazara Division with Muzaffarabad in Azad
Kashmir.
6.3.20 Hassa
This is a flat land a little short of Balakot along the right bank of
Kunhar River. Efforts have been made to make it a resting place by
constructing a seating platform. The site can conveniently be
converted into a picnic spot. While proceeding to Balakot, this picnic
spot will offer a resting place for tourists.
KAGHAN VALLEY
6.3.21 Balakot
Balakot is in fact a gateway to the Kaghan route, since the valley
starts from here, as shown in Fig.4- D. This town is of great historic
significance as two important religious martyrs are buried here. They
are Syed Ahmad Shaheed and Shah Ismail Shaheed. They were killed
in Jehad against Sikhs. Fast flowing Kunhar River finds its way here
after debouching from the gorge.

47. PTDC has established a Tourist Information Center (TIC) for the
guidance of visiting tourists, individuals and groups. The information
center however itself is not well informed about the problems arising
out of accessibility to various sites because of road conditions.
Moreover, the center is closed on holidays and after office timings
whereas the tourists cannot manage to arrive at the center during
office hours.
6.3.22 Kiwai
This is a reasonably medium size village and a turning point to
Shogran, from the main Balakot- Kaghan road. A C&W Department
Rest House exists here but no facility is available for the tourists, as
the rest house is not open to tourists.
6.3.23 Shogran
One of the most beautiful sites in Kaghan valley is Shogran. It is
located on a side road from Kiwai, 9 kilometers away, with a height of
7,752 feet above the sea level. The flat plain at the top covered with
green grass and green shrubs around, thick grooves of pine and
deodar tress on adjacent hills, is a gift of nature bestowed on this
fascinating spot. Beside the Forest Department Rest House, there are
a limited number of hotels to cater to the needs of the tourists.
Fig.4- D:

48. Since the area is going through a fast pace of development which
often results in haphazard growth, a master plan for Shogran is
urgently needed. A black top road to shogran ha been proposed by
the forest department but the pace of work is slow and needs to be
accelerated. When completed it will make the steep ascent easy.
6.3.24. Malkandi
Malkandi is situated on south west of Shogran at a distance of about 5
km, which is accessible through Jeep. The reserve forest of Malkandi
is rich in its wild life, which includes leopards, monkeys, bears, dear,
pheasants and various species if birds. The forest is centuries old and
some trees are known to be of thousands years of age. A sign board
found besides one of the trees reads;
Such historical monuments are necessarily to be preserved as a
remnant of history of which we should be proud.
6.3.25 Siri and Paya
Both Siri and Paya are located close to Shogran. Paya is about 8 km
away at the height of about 10,500 feet whereas, Siri is located about
9000 feet above sea level. The area is rich in scenic beauty and
Look at me,
I am a historical tree,
My wais t is 24 feet,
My heigh t is 200 feet,
My arms are 2 feet thick,
and,
My age is 2,000 years !

49. natural attraction. It is told that water is not found in abundance at
Paya.
6.3.26 Manur
The thick forest of Manur has many secrets of natural beauty for
touris
ts to
disco
ver
and
unfol
d.
Locat
ed
close
d to
Shogr
an
and
Malka
ndi
this
forest
is
one
of the
oldes

50. t and
prese
rved
in
terms
of its
natur
al
envir
onme
nt ,
wild
life
and
flora
&
fauna
.
6.3.27 Sheran
This beautiful spot is situated some distance down Shogran. A lake
located near here adds tremendous beauty to the area. It has its
approach from Paras situated on main Balakot- Kaghan road. The
existing facilities are in need of improvement so as to make the place
comfortable and attractive for the tourists. A youth hostel is located at
Sheran but is seldom used. A WAPDA rest house is also located on the
left bank of the lake.
6.3.28 Khanian

51. Almost midway between Kiwai and Kaghan is situated a small but
beautiful village named Khanian. The village by the river side has its
usual feature as per other villages such as the river and hill side view.
A modern hotel has been constructed across the river which is
approachable by a suspension bridge. This building of the hotel has
been styled on Chinese design as the roof slopes have been curved
back as per design of usual such buildings.
6.3.29 Kaghan
The whole valley is named after this village which clearly indicates its
importance from times immemorial. The area around Kaghan is owned
by Syed family and partly by local Gujjars. Locals have their old style
restaurants which do not come up to standard, nor are there any
quality hotels. Since Naran, the attractive site ahead is away through
a difficult road, it is imperative that some road side facility on modern
lines is established here. This will offer a good deal of relief to the
tourists. The facilities should also include a Center for monitoring of
the road conditions ahead for proper guidance of the tourists.
6.3.30 Naran
This is the terminus of the beautiful part of Kaghan valley and an
important station. This site is plain and wide and has more facilities
than any other in the area. This station has its unique characteristics
that a 9 kilometers hard climb starts from here to lake Saiful Muluk on
the right on its eastern side. A main road from here leads to Babusar
Top and onwards to Gilgit. PTDC motels are available here and so also
other private good quality hotels. Jeep service of PTDC and private

52. owners can be hired here for Saiful Maluk or up to Babu Sar.
STC has started its helicopter service from Islamabad to this place
which will provide good opportunity to expatriates of the different
embassies and other organizations. Since the helicopter charges are
high, the average tourist will not ordinarily venture to undertake this
exercise. As such the charges need to have a revision for scaling down
if the tourist activity is to flourish.
6.3.31 Lake Saiful Muluk
This is a legendary site known after the name of one prince by this
name who was stated to be in love with a beautiful damsel Badre
Jamala. Badre- Jamala means a moon of beauty. An old man said to be
a watchman tells this story to the young enthusiastic and romance
stricken visitors and earn an estimated amount of Rs. 5,000 to 10,000
per season, by making the story more enchanting and absorbing.
Whatever the different versions of the story may be, the lake is
situated at a height of 3200 meters above mean sea level. It used to
be 1 sq. kilometer in area but surprisingly it has diminished by at
least one third in its size during the past quarter of the century. The
reduction is witnessed to have been occurring from the hind, the
Malika Parbat side by way of debris brought along by glaciers. The
awe inspiring Malika Parbat touches the height of 5260 meters.
Tourists must have seen man- made lakes but this one by nature is so
much enchanting that all artificial arrange me nts are no match to this.
Tourists have rendered the surroundings of the lake unhealthy by
litter and solid waste. Necessity has arisen for planning the
surrounding hygienic and providing a public park for amusem ent of

53. the visitors with suitable proposals for hygiene and solid waste
disposal. Restrictin g dischar gin g flow from the lake is nee d e d
to prolon g its life .
6.3.32 Lulupat Lake
Further north from Naran on the left lies a beautiful lake known as
Lulupat lake, which is not very far from the main Naran- Babu Sar road.
Lulupat is in fact the source of Kunhar river and is famous for trout
fish. This area is unexplored so far as there is no approach road. The
area is best suited for camping by providing temporary huts or tents.
Lulupat Lake is situated at an altitude of 13668 feet.
6.3.33 Dudupat Lake
A narrow valley runs towards east from Basal for a distance of about 7
kilometers at the end of which is located a marvel of nature which
otherwise is little known to the visitors. The area is only approachable
on foot along a small stream of snow melt cold and fresh water.
Slopes on both sides are covered with rare species of flowers and wild
vegetation. This scenic and beautiful lake is rarely visited due to the
lack of appropriate approach.
6.3.34 Lalazar
This is a green plateau on the road to Babusar beyond Naran. The
whole area besides being lush green is abundantly full of natural
flowers of varieties. It may be mentioned that from here onwards to

54. Babusar the road is not easily motor able at the moment. Because of
the snow cover the road is cleared in reaches, stage by stage, as the
snow melts. The area is comparatively plain with beautiful growth of
wild grass and seasonal flowers. A Wapda Rest House exists here but
no other arrangem ents have so far been made either by PTDC or STC.
6.3.35 Batakundi
This is the next settlement after Naran and Lalazar on the main Naran-
Babu Sar road. Those who wish to be away from congestion of Naran
take their course to Lalazar and Batakundi. Still higher than Lalazar
and Naran, Batakundi throws its cool effect on the tourists with its
refreshing air and pleasant cold water.
6.3.36 Basel
Basel is the last human settlement after Naran before approaching the
Babu Sar Top. It is a small settlement located right on the main road
and offers some basic facilities including eating places, tea shops and
others.
6.3.37 Babus ar Top
At an altitude of 4,146 meters above the mean sea level, this is the
last and highest point of Kaghan valley and a gateway to the Gilgit
valley via Chilas. One can see the towering 8,126 meters high Nanga
Parbat from here on any clear day.
6.4 BATAGRAM DISTRICT

55. 6.4.1 Batagra m Town
Located along the main KKH at a distance of about 50 kilometers from
Mansehra, Batagram has significant potential to be developed as a
tourist resting place to provide tourism and the allied facilities and
services to the tourists on their long journey towards north (Fig.4- E). A
good quality hotel is already existing in the main bazaar of the town,
so are a number of other urban facilities and amenities.
6.4.2 Thakot Bridge
Located across River Indus, Thakot Bridge is a beautiful location where
tourists can make a short stop over before embarking on the long
journey towards Giligt through the dry and rugged mountain passage
of KKH .
6.4.3 Hill Spot on way to Alaii
There is a beautiful hill spot with cool and extremely pleasant
atmosphere located along the way to Alaii. It has tremendous
potential to become a tourist attraction if the basic facilities including
an approach road is provided in a planned manner.

56. Fig.4- E:

57. 6.5 KOHISTAN DISTRICT
6.5.1 Dassu
Dassu is the headquarter of Kohistan district and is located along the
KKH (Fig.4- F). Presently it is not offering many services to the
travellers of KKH except a few eating places, a few tea shops and a
few shops of ordinary items. A telephone facility links Dassu with the
rest of the country. However, there is a scope for the place to become
a resting spot for he travellers moving on KKH.
6.5.2 Pattan
The small but important settlement of Pattan is located along river
Indus before reaching Dassu, the major settlement of Kohistan .
Pattan is also a small cantonment area where basic facilities and
amenities are available.
6.5.3 Jalkot Valley
Starting from Dassu on eastern side of river Indus, the long Valley of
Jalkot Nallah runs across Kohistan after being divided into a number
of small valleys which ultimately joins with Kaghan Valley. Very few
and very small settlements are located along this valley which has
nothing much to offer except its very interesting natural landscape,
challenging the visitors to scale it down. There are no facilities or
amenities of any kind available in the entire valley.
6.5.4 Harban Valley
Harban valley starts from a place called Harban across the river Indus
and runs south words . The valley offers interesting landscape of high
mountains and wilderness . The population size of the valley is
negligible and no facilities and amenities exist in the valley.

58. Fig4- F:

59. 7. DEFINITIONS OF TOURIST FACILITIES7. DEFINITIONS OF TOURIST FACILITIES
Following are the definitions of various tourism facilities and activities
proposed in the Master Plan in terms of their purpose, function, area
and other necessary information.
i. HOTEL
A hotel is meant to be a building providing facilities to stay overnight
for the tourists and visitors, includes a number of bed rooms, a
kitchen, a restaurant, a lobby and other facilities for the entertainment
of the visitors . Hotels have been classified in various categories from
single star to five stars depending upon the number and type of
facilities provided.
ii. MOTEL
A motel is meant to be a building providing facilities to stay for the
tourist and visitors overnight in a limited capacity and duration.
Generally a motel is a place for shorter stays than in hotel and offers
limited facilities as compared to that of a hotel . In the context of this
Master Plan a motel is essentially awned and or managed by STC.
iii. TOURIST HOSTEL
A tourist hostel is a building with a number of rooms for overnight stay
of the tourists with common bathrooms and no restaurant or cooking
facility. It offers accommodation on thrifty rates with no extra
facilities. In the context of this Master Plan a tourist hostel is owned
and or managed by STC.

60. iv. RESTAURANT
A restaurant is an area where meals and snacks are served. It
necessarily is comprised of a dining hall and a kitchen . An open
eating/ sitting space is optional. In the context of this Master Plan a
restaurant is essentially owned and or managed by STC.
v. PICNIC SPOT
Picnic spot is an area with potential of scenic and natural beauty ,
suitable for passive and light active recreation of the tourists. It will
comprise of grassy field, landscaping, sitting place, and properly
designed walkways. The picnic spot varies in size but will not be less
than 5 kanals in area in order to adequately perform its functions and
will not be more than 20 canales to become a recreation park. In the
context of this Master Plan the proposed picnic spots will be designed ,
developed owned maintained and managed by STC.
vi. ROADSIDE FACILITY.
A roadside facility is a small kiosk offering light refreshments like cold
drinks, candies, cigarettes etc. A small car park for 4 to 5 cars can also
be provided to facilitate its functions. STC will encourage the small
scale local entrepreneurs or individuals to establish such facilities on
designated sites.
vii. TOURIST FACILITATION CENTRE.

61. Tourist Facilitation Centers (TFC) are proposed to actually replace the
presently existing Tourist Information Centers. The Tourist Facilitation
Centre will have a much broader scope of services and facilities
offered to the tourists. In addition to providing information regarding
the places of interest, the TFC will also provide information regarding
day to day whether conditions, road conditions, availability of hotel
accommodation during the peak season, alternate tour/route plans,
make contacts with car rentals, tour operators, tour guides etc. Tourist
Facilitation Centre will be located along the main roads at prominent
and easily accessible sites. It will cover small area comprising of 2
rooms only. A Tourist Facilitation Centre can also be located within
the premises of a hotel, motel or restaurant, if adequately accessible.
viii. CABLE CAR / CHAIR LIFT
A Cable Car is a mode of transport for the recreation of tourists
located mainly between the two hill tops across a valley. While the
chair lift is open , the cable car is an enclosed / glass container with
seating for 2 to 6 persons. The car/ chair moves hanging with a cable.
ix. CAMPING SITE
Camping site is a designated area where tourist can erect tents/camps
for overnight stay. The whole area is paved and space for tents/camps
is marked on the ground . The necessary infrastructure facilities like
water, sewerage etc. are provided for common use. An adequate
space for car parking is also provided . The site area varies from 2
kanals as minimum to make it functionally viable to 10 kanals as
maximum to keep it manageable.

62. x. FISHING
Fishing is a sport popular at few spots in the fresh water rivers. Fishing
does not require any designated area in terms of space. However, it
stretches along the river banks and spots need to be identified which
are suitable for this activity in order to control the activity and restrict
the commercial motives.
xi. BOATING.
Boating is also a popular sport and mode of recreation. However,
appropriate measure need to be provided for safety purposes.
xii. RAFTING
Rafting is a challenging, exciting and adventurous game common is
the U.S and some European countries which is essentially played in
the rivers with very rough waters identical to the conditions prevailing
in River Kunhar in Kaghan Valley. Rafts are specially made boats of
fiber glass or light materials, small in size and meant for a single
person ride.
xiii. WINTER SPORTS
There are many winter sports played on snow. It the context of this
Master Plan winter sports mean skiing as out door sport and ice-
skating as indoor sport. Ice skating domes with adequate space and
atmosphere are proposed as a new attraction for tourists in this area.

63. xiv. ARCHEOLOGICAL SITES
Archeological sites are places of historic and cultural significance,
interesting for tourists and mainly consist of excavated ruins and
preserved old buildings and monuments.
xv. TRACKING
Scaling hilly areas and mountains on foot for recreation purpose is
called tracking. It is generally undertaken to enjoy nature, beauty and
flora and fauna.

64. 8. PROPOSED TOURISM FACILITIES8. PROPOSED TOURISM FACILITIES
Various sites have potential for various types of tourist facilities
depending on the location, cultural and historical significance,
topography and natural environment. Accordingly, various types of
tourist facilities are suitable at various locations depending on the
expected usefulness of the facility. Pakistan is an islamic country with
peculiar cultural and social background, espeicially the tribal values
and culture still prevail in Hazara Region. Therefore, certain tourism
facilities like bars serving liqour, discos and night life are totally non
existent nor have any prospects to flourish in near future.
Furthermore, Pakistan including its northern areas is economically a
developing nation with limited budgetary allocations to provide lavish
and extensive infrastructure facilities to offer to its people as well as
to the tourists. Hence a very realistic approach has been adopted
while making various proposals in this Master Plan. Within the above
context, the following tourist facilities have been considered for this
purpose.
i. Hotel
ii. Motel
iii. Tourist Hostel
iv. Restaurant
v. Picnic Spots
vi. Roadside Facility
vii. Tourist Facilitation Centre
viii. Cable Car/ Chair Lift
ix. Camping Site
x. Fishing
xi. Boating
xii. Rafting

65. xiii. Winter Sports
xiv. Archeological Sites
xv. Tracking
Following are the proposed locations suitable to provide the above
tourist facilities by district. The provision of these facilities in terms of
number and location have been guided mainly by the existing demand
and also the anticipated demand at the end of the next 10 years (the
plan period), when the tourist traffic is likely to increase by at least
five folds, as a result of the vigorous promotion and development
phases carried out by STC.
8.1 HARIPUR DISTRICT
Traditionally, a part of the Abbottabad District, Haripur has been
recently established as a separate district of Hazara Division. Haripur
is the first major settlement after Hasanadal where the (KKH)
Karakoram Highman starts its long journey all the way up to Gilgit and
across the international border in to China. KKH, therefore plays a
significant role in the economy of the district. The district is rich in
terms of historic and cultural land marks and ruins . Sarkari Bagh,
Sarai Saleh, Manikrai, Jholian towards Taxila and Hari Snigh Fort are
some of the places of archeological interest. Haripur was perhaps
named after the Sikh ruler Hari Singh in the olden days.
There are two major water bodies located in the district, the huge and
gigantie Tarbela Lake on River Indus and the relatively smaller
Khanpur Lake on River Harro. Both of them were created as a result of
the construction of dams for the purpose of irrigation as well

66. electricity generation.
Being located in close vicinity of the national captial of Ialamabad in
the south- east and the divisional headquater of Abbottabad where
several tourist facilities are available and also keeping in view the
transit role of Haripur for KKH , no hotels, motel or restaurants are
proposed to be located in Haripur. The already existing resturants are
envisaged to be sufficient to meet the future demand. However,
being the gateway of KKH and the whole of Hazara Division, it is
proposed to locate a Tourist Facilitation Centre at Haripur, preferably
in the outskirts of the city along the KKH. The small settlement of
Darvesh is an adequate location for this purpose. A road side facility is
also proposed at Dingi to cater for the needs of the commuters and
travellers on KHH.
A road takes off from the KKH after Haripur city to Ghora Gali.
Another road side facility is proposed to be located on this road near a
settlement called Maqsooda, to provide basic facilities to the tourists
travelling to the hill stations of Murree and Galiyat.
Terbela Dam is one of the biggest earthan dams in the world and the
bigggest in Pakistan . The lake formed as a result of this dam is
stretched over many square kilometers. The left bank of the Dam as
well as the lake are located within Haripur District, and during the high
water level, the banks of the lake get close to Haripur city, at a
distance of 5 to 6 kilometers only. The water flowing down from the
gigantic spillway presents an impressive and interesting scene. Many
people visit the site to enjoy the spillway scene. There are many

67. potential spots arround the lake for picnic, boating and fishing. The
lake attracts many visitors on week ends and during hloidays. It is
proposed to provide these facilities in a more organized and formal
manner. A restaurant, a picnic spot together with boating and fishing
facilities have been proposed at adequate locations around the lake.
The spillway is an extermely suitable location to provide a cable car
or chairlift.
Mang have also been identified as potential location to be developed
as a picnic spot. By virtue of its location, fishing and boating facilities
have also been proposed at Mang.
The new and planned township of Khalabat is located not far from the
lake side. It offers a great deal of opportinity to be developed as
tourist spot . A picnic spot is proposed to be developed here together
with a resturant to cater for the needs of the tourist.
Similar to Terbela, Khanpur Dam is another potential tourist spot. A
resturant , a picnic spot together with fishing and boating facilities
have been proposed to be located at Khanpur.
A brief summary of the tourist facilities proposed in Haripur District is
as follows, and also shown in Fig.5- A.
A. Resturants
= 3
i) Tarbela
ii) Khanpur
iii) Khalabat
B. Roadside Facilities
= 2

68. i) Dingi
ii) Ghora Gali Road
C. Picnic spots
= 4
i) Tarbela
ii) Khanpur
iii) Khalabat
iv) Mang
D. Tourist Facilitation Centre
= 1
i) Haripur
E. Cable Car
= 1
i) Tarbela
F. Fishing
= 3
i) Tarbela
ii) Khanpur
iii) Mang
G. Boating
= 3
i) Tarbela
ii) Khanpur
iii) Mang
H. Archeological Sites
i) Sarkari Bagh
ii) Sarai Sarleh
iii) Manikrai
iv) Jholian

69. v) Hari Singh Fort

70. Table- 1: Propos e d Tourist Facilities in Haripur District by Location and Type of Facility
Restaurant Road side
facility
Picnic
spot
Tourist
Facilitation
Center
Cable
car
Fishing Boating
Tarbela 1 - 1 - 1 1 1
Khan pur 1 - 1 - - 1 1
Khalabat 1 - 1 - - - -
Dingi - 1 - - - - -
Ghora Gali Road - 1 - - - - -
Mang - - 1 - - 1 1
Hari pur - - - 1 - - -
Total 3 2 4 1 1 3 3

71. Fig.5- A:

72. 8.2 ABBOTTABAD DISTRICT.
The admisistrative headquarter of the Hazara District, Abbottabad is
the largest urban settlement located along the KKH. Abbotabad
enjoys a pleasent climate which is the main reason that a number of
good qnality education institutions are located here. The most
significant aspect of abbottabad is its cantornment which covers more
then 70 percent of its built up area. Pakistan Military Acadomy (PMA)
is also located at nearby Kakul. Ayub Medical complex is another
sngnifict activity located at Abbottabad. KKH passes almost through
Abbottabad and acts as its major life line .
There are a number of hotels and restaurants in Abbottabad which
are located along KKH to cater for the needs of the tourists as well as
the visitors. A Tourist Information Centre is also located and operated
by PTDC. However, the performance of this centre is much below the
expectations. It only operates during office working hours and during
the working days of the week. Whereas, the tourists during the season
have no fixed times to arrive at Abbottabad or to pass through it. The
location of this centre is also not very prominent. It is suggested to
provide at least 2 more hotels, one motel, one Tourist Hostel and a
Tourist Facilitation Centre at Abbottabad to cater for the present as
well as future needs. Additionally, it is planned to provide a Camping
Ground to supplement the future demand for accommidation.
Abbottabad offers an execllent location to provide indoor winter
sports, an lce Skating Dome is therefore proposed to be located at
Abbottabad.

73. Shimla Hill in Abbottabad is already an established picnic spot. It is
proposed to further strengthen this activity by locating a restaurant
here. Nawan Shehr is another potential spot known for its springs
which provides most of the drinking water to Abbottabad . A picnic
spot is proposed to be developed at Nawan Shehr. A road turns west
from Abbottabad and leads up to another beautiful hill top known as
sherwan. Keeping in view its location ,distance from Abbottabad and
number of expected visitors, a road side facility is thought to be
sufficient for sherwam.
Thandiani is a well known and established hill station located in the
vicinity of Abbottabad. A road from Dhamtour after a steep aseend
takes to the top of the hill. The surroundings are green, beautiful and
covered with thick forests. A motel is very much required to be located
at Thandani. A cable car is also proposed here due to its adequate
topograpy and location . It is also proposed to locate a Dome for inside
winter sports including Ice Skating at Thandiani. The natural
environment and topography of Thandiani offer excellent trecking
routes. It is proposed to develop an adequate trecking route for this
purpose .
GULLIYAT.
Gulliyat area located in the east of Abbottabad is already an
established tourist area where a large number of tourists come
throughout the year. It is comprised of a number of small setllements
known a Galis with Nathiagali as the centrre .The road from
Abbottabad to Gulliyat connects all these settlements and leads upto

74. Murree the most famous Hill station in Pakistan.
Based on the enormous potential, Gulliyat has been considered as a
special case and tourist facilities have been proposed after careful
study. A number of facilities including hotels, motels and restaurants
already exist in Gulliyat, most of them at Nathia Gali which is also the
summer capital of NWFP . STC has recently taken possession of few
tourist huts called chelets for the purpose of tourism development in
the area.
The proposals made in this Master Plan include the provision of at
least one more hotel, one tourist hostel and one motel at Nathiagali. A
Tourist Facilities Centre is also proposed to be located at Nathiagali
being the centre of Gulliyat Area. Nathia gali is also a suitable place
for cable car which can be intergrated with already existing facilities
at Ayubia and Patriata in Punjab. A Dome for winter sports will be an
added attraction for Nathiagali. The environment and topography very
much suggest the provision of at least 4 trecking routes in addition to
the already existing ones.
As a matter of fact, the whole if Gulliyat is full of potential to be
developed for tourism. Spots of natural beauty are scattered all
around in abundance. The road section from Bara Gali to Khaira Gali is
full of thick forests and views of natural beauty. It is proposed to plan
and develop at least 5 picnic spots on locations including Changla Gali,
Bara Gali, Kala Bagh, Dunga Gali and Khaira Gali. Road side facilities
are also proposed to be located at Bara Gali, Kalabagh, Dunga Gali,
and Khauira Gali. A road from Gulliyat leads to Azad Kashmir through

75. Kohala. It is proposed to provide a roadside facility at an appropriate
location along this road.
Following is the summery of the proposals made for Abbottabad
District is terms of various tourist facilities, which are also shown in
Fig.5- B.
A. Hotel = 3
i) Abbottabad
ii) Abbotabad
iii) Nathiagali
B. Motel = 4
i) Abbottabad
ii) Nathiagali
iii) Ayubia
iv) Thandrani
Fig.5- B:

76. C. Tourist Hostel = 2
i) Abbottabad
ii) Nathia Gali
D. Restaurant = 2
i) Abbottabad
ii) Changlagali
E. Road Side Facility = 6
i) Bara Gali
ii) Kalabagh
iii) Durga Gali
iv) Khania Gali
v) Kohala Road
vi) Sherwari
F. Picnic Spots
= 6
i) Abbottabad
ii) Changlagli
iii) Baragali
iv) Kalabagh
v) Durga Gali
vi) Khaira Gali
G. Tourist Facilities Centre =
2
i) Abbottabad
ii) Nathiagali

77. H. Cable Car =
2
i) Nathiagali
ii) Thandiani
I. Camping Ground =
2
i) Abbottabad
ii) Nathiagali
J. Trecking Routes =
4
i) Nathiagali
ii) Nathiagali
iii) Nathiagali
iv) Thandiai
K. Winter sports =
3
i) Abbottabad
ii) Nathiagali
iii) Thandain
L. Archeological Sites
i) Dhamtour
ii) Ilyasi Mosque

78. Table 2: Proposed Tourist Facilities in Abbottabad District by Location and Type of
Facility
Hot
el
Mot
el
Touri
st
Host
el
Rest
aura
nt
Roadsi
de
Facility
Picni
c
Spot
Tourist
Facilitati
on
Centre
Cabl
e
Car
Campin
g
Ground
Tra
cki
ng
Winte
r
Sport
s
Abbottab a
d
2 1 1 1 - 1 1 - 1 - 1
Nathiagali 1 1 1 - - - 1 1 1 3 1
Thandians - 1 - - - - - 1 - 1 1
Ayubia - 1 - - - - - - - - -
Changla
Gali
- - - 1 - 1 - - - - -
Bara Gali - - - - 1 1 - - - - -
Kalabagh - - - - 1 1 - - - - -
Dunga
Gali
- - - - 1 1 - - - - -
Khaira
Gali
- - - - 1 1 - - - - -

79. Kohala
Road
- - - - 1 - - - - -
Sherwan - - - - 1 - - - - - -
Total 3 4 2 2 6 6 2 2 2 4 3

80. 8.3 MANSEHRA DISTRICT
The main areas of tourist activity at present are seen along the KKH
and the beautiful Kaghan Valley which forms the north -eastern part of
the District. There are several places of interest for tourists in and
around Mansehra city including ruins of old Gandhara civilization and
the beautiful scecnic locations.
The road from Abbottabad to Mansehra offers exciting secnes of
natural beauty. Qalandarabad and Ghazikot Township are potenial
spots to be developed into picnic areas. Mansehra city itself has many
attractions for the tourists. Ashoka rocks and an old building in main
bazar which is presently used as CIA police post, are worth to
mention. The village of Gandhian, ruins at Shinkiari, Zar Dheri, Guli
Bagh and old Turkish graveyard at Baffa are other place of interest.
Mansehra city offers many facilities to the tourists including hotels and
resturants. However, it is proposed to add at least one more hotel to
cater for the future needs. As Mansehra is also the gateway to
Khaghan Valley it is proposed to locate a Tourist Facilities Centre here.
Moving along the KKH Icchrian, Baffa, Shinkiari, and Chattarplain are
potential areas. It is proposed to develop picnic spots at Icchrian,
Battal and chattarplain , whereas roadside facilities should be
provided at Baffa, Shinkiari and Battal. A motel is also proposed to be
located at Chattar plain.
Dadar was once a beautiful valley full of thick forests. The wood
cutting activity which has taken place unabated in this valley has
deprived it of its beauty . However, it still remanis an attraction of

81. natural beauty . It is proposed to provide picnic spots at Jabori, an
important settlement of the valley and at Sultan Gali, which is located
at relatively high altitude. Being located along KKH, Shinkiari is an
appropriate location to provide camping facilities which will also serve
the Dadar Valley. Another camping facility is proposed to be located at
Chattar plain, an execllent location for this purpose.
A road from Mansehra after crossing a mountain rounge meets River
Kunhar at Garhi Habib Ullah and leads in to the Kaghan Valley through
Balakot. The whole stretch of road is full of natural and scenic beauty
that one feels extremely difficult to choose among the alternate sites .
However , it is proposed to provide one picnic spot on a suitable spot
where the Icchar Canal crosses the main road. A road sides facility is
also proposed to be located here. Another picnic spot is proposed at
Batrasi which has considurable potential due to its natural surrounds.
It is also proposed to provide a motel here to provide accommedation
for night stays. A road side facility is proposed at a location close to a
settlement called Atar Shishah.
This road meets River Kunhar at Garhi Habib Ullah which is also the
junction of the road to Muzaffarabad in Azad Kashmir. It is proposed to
locate a roadside facility at Garhi Hbib Ullah. From here the road runs
along River Kunhar throughout in Kaghan valley. Between Garhi Habib
Ullah and Balakot, a place called Hassa is a potential beautiful spot. A
picnic spot along the river together with a roadside facility are
proposed to be located here.
Balakot is the first and the largest settlement of Kaghan Valley, which
is located at the entrance of the valley. The city already offers a

82. number of facilities including hotels and resturants. Most tourists have
to stay in Balakot if they can not reach Kaghan or Naran during the
safe hours of the day or if the road is closed due to land sliding. In
order to meet the future demand, it is proposed to provide at least
one hotel in Balakot, a tourist hostel, a motel and a restaurant.
Balakot is also suitable for fishing in River Kunhar. It is proposed to
develop appropriate fishing facilities in the vicinity. Balakot is also
famous for its historic monuments. The tombs of Syed Ahmad
Shaheed and Syed Ismail Shaheed, the two freedom fighters who were
martyred in 1857 are burried here.
KAGHAN VALLEY
Stretching from Balakot to the Babusar Pass, for a distance of about
161 kilometers the famous Khaghan Valley is already a popular
destination for many tourists . The valley has several attractive places
of natural and scenic beauty. River Kunhar runs in the centre of the
narrow valley, while the main road runs along the river . From Kiwai a
road turns into the small valley of Shogran. It is proposed to provide a
roadside facility at Kiwai. A recently built Tourist Information Centre
needs to be upgraded into a Tourist Facilities Centre in order to
provide a wide range of services to the tourists, especially to the
Shogran area. Shogran is an awfully beautiful place surrounded by the
green thick forests and abundace of wild life. The famous Manur and
Malkandi forests with centuries old trees are located near by with the
famous peaks of Siri and Paya. Many tourist facilities are fast comming
up in Shogran but in an unplanned fashion. It is proposed to provide

83. at least one hotel and one motel at Shogran to cater for the future
needs of the tourists, together with an adequate camping area. It is
also proposed to provide a picnic spot at an adequate location in
Shogan. In order to further enhance the attraction of this place, a
cable car is also proposed to be located here. The natural enviroment
of Shogran is most suitable for trecking. It is proposed to plan and
develop a trecking route in Shogran. As said carlier, Malkandi forest
has tremendous tourist attraction, therefore, it is proposed to provide
a picnic spot there and also a restaurant to cater for the tourists.
Sheran is another beautiful location on the other side of the River
Kunhar. It is located on a high altitude, and is surrounded by thick
forests. A motel is proposed to be located at Sheran. A picnic spot is
also proposed to add to the beauty of the area. Sheran is also suitable
for trecking, therefore a trecking route is proposed to be located here.
Moving on towards Kaghan from Kiwai, Khanian is a beautiful spot
with interesting natural setting beside the river. It is proposed to
provide a picnic spot here with a roadside facility to cater for the
visitors.
After a long and interesting journey, one reaches at Kaghan, the main
settlement in the valley. The town of Kaghan provides many facilities
to the tourists including hotels, police station and few government
offices. In addition to the existing facilities, it is proposed to provide at
least one more hotel at Kaghan and also one motel. Being the main
centre of the valley , a Tourist Facilitation Centre is also proposed at
Kaghan.

84. Although Kaghan is a major settlement of the valley, most tourists like
to reach at and stay in Naran located further in north on the main
road. Many tourist facilities including hotels, motels, restaurants,
camping grounds etc. are presently available at Naran. In order to
meet the future demand and to enhance the future role of Naran as a
centre of tourist activities, it is proposed to provide two more hotels,
one tourist hostel, one motel, one restaurant and an additional
camping site in Naran. It is also proposed to provide fishing facilities at
suitable locations along River Kunhar at Naran.
The challenging sport of rafting is common at many places in the
world including the United State and some countries in Europe. The
conditions in River Kunhar are most suitable for this game, which
however, requires special arrangem ents to be made. Summer is the
best season for this game. It is proposed to hold rallies/competitions of
rafting on annual / seasonal basis.
The most attractive place in the whole of Kaghan valley is certainly
the magical Lake Saiful Muluk, located at a distance of about 6
kilometers from Naran towards the east.
the consultants have prepared a separate proposal for the
development of rest and recreation facilities at the Lake which
include double storey four unit villas, restaurant, camping ground,
parking, recreation park and other support facilities to be located at
an appropriate place by the side of the lake . A cable car is also
proposed as an alternate access to the lake.

85. Moving on towards north, the main road takes to Batakundi, a small
settlement located by the road side. Lalazar is a beautiful and
attractive spot here and many tourists like to visit it during the
season. It is in fact a natural picnic spot. A camping site is proposed to
be developed at Lalazar with a roads side facility to cater for the
needs of the visitors.
Basal is the next settlement along the main road. Two beautiful small
lakes of tremendous attraction are located in its vicinity. One of them
is known as Lulupat sar. Presently no facility exists in the area. It is
proposed to provide a motel at Basal as well as a camping site at an
adequate location. Tracking from Basal to Dudupat Sar, the other
beautiful lake is an exciting experience. It is strongly recommende d to
provide appropriate access to the lake.
The tourist facilities proposed in Mansehra district have been
summarized as follows, and shown in Fig.5- C and Fig.5- D.
A. Hotel = 7
i) Mansehra
ii) Balakot
iii) Shogran
iv) Kaghan
v) Naran
vi) Lake Saiful Muluk

86. Fig.5- C

87. Fig.5- D

88. B. Motel = 8
i) Balakot
ii) Shogran
iii) Kaghan
iv) Naran
v) Batrasi
vi) Basel
vii) Chattar Plan
viii) Sheran
C. Tourist Hostel =
2
i) Balakot
ii) Naran
D. Restaurant =
4
i) Balakot
ii) Naran
iii) Malkandi
iv) Batakundi
E. Road Side Facilities =
10
i) Iechar Canal
ii) Atar Shishah
iii) Garhi Habib Ullah
iv) Hassa

89. v) Kiwai
vi) Khanian
vii) Lalazar
viii) Baffa
ix) Shinkiari
x) Battal
F. Picnic spot = 14
i) Shogran
ii) Batrasi
iii) Chattar Plan
iv) Sheran
v) Malakandi
vi) Icchar Canal
vii) Hassa
viii) Khanian
ix) Battal
x) Qalandarabad
xi) Ghazikot
xii) Jabori
xiii) Iccharian
xiv) Sultan Gali
G. Tourist Facilitation Centre =
3
i) Mansehra
ii) Kaghan
iii) Kiwai

90. H. Cable Car = 2
i) Shogran
ii) Lake Saiful Muluk
I. Camping Ground =
7
i) Shogran
ii) Naran
iii) Lake Saiful Muluk
iv) Besal
v) Chattar Plain
vi) Lalazar
vii) Shinkiari
J. Tracking Routes =
4
i) Shogran
ii) Basel
iii) Sheran
iv) Sultan Gali
K. Fishing =
2
i) Balakot
ii) Naran
L. Rafting =
1
i) Naran

91. M. Archeological Sites
i) Historic Building at Mansehra
ii) Ashoka Park
iii) Baffa
iv) Gandhian
v) Zar Dheri
vi) Guli Bagh
Table 3. Propos e d Tourist Facilities in Mans ehra District by
Location and Type of Facility
Hote
ls
Mot
el
Touri
st
Host
els
Restaura
nts
Roadsi
de
Facilit
y
Picnic
spot s
Tourist
Facilita
tion
Centre
Cabl
e
Car
Campi
ng
Tracki
ng
Manse hra 1 - - - - - - - - -
Balakot 1 1 1 1 - - - - - -
Shogran 1 1 - - - 1 - 1 1 1
Kaghan 1 1 - - - - 1 - - -
Naran 2 2 1 1 - - 1 - 1 -
Lake Saiful.
M
1 1 - - - - - 1 1 -
Batrasi - - - - - 1 - - - -
Basel - - - - - - - - 1 1
Chattar
plain
- - - - - 1 - - 1 -
Sheran - - - - - 1 - - - 1
Malkandi - - - 1 - 1 - - - -
Battakun di - - - 1 - - - - - -
Icchar
Canal
- - - - 1 1 - - - -

92. Atar
Shishah
- - - - 1 - - - - -
Garhi Habib
Ullah
- - - - 1 - - - - -
Hassa - - - - 1 1 - - - -
Kiwai - - - - 1 - 1 - - -
Khanian - - - - 1 1 - - - -
Lalazar - - - - 1 - - - 1 -
Baffa - - - - 1 - - - - -
Shinkiari - - - - 1 - - - 1 -
Battal - - - - 1 1 - - - -
Qalandarba
d
- - - - - 1 - - - -
Ghazikot - - - - - 1 - - - -
Jabori - - - - - 1 - - - -
Icchrian on
KKH
- - - - - 1 - - - -
Sultan Gali - - - - - 1 - - - 1
Total 7 8 2 4 10 14 3 2 7 4

93. 8.4 BATAGRAM DISTRICT
Recently established district of Batagram was previously a part of the
Mansehra District. KKH is the main activity area of the district which is
other wise comprised of mainly barren hills. There are not many
places of tourism attraction in Batagram except the KKH itself. It is
proposed to provide a restaurant at Batagram and another one at an
appropriate location before Alaii. A picnic spot is also proposed to be
located here. Thakot bridge is a fascinating site located across River
Indus. A road side facility is proposed to be located beside the bridge
to cater for the needs of the travellers. The location is also suitable to
provide a picnic spot here. Old ruins of Batagram are certainly an
attraction for the visitors which should be exposed and made
accessible. The tourist facilities proposed in Batagram District are
follows, which are also shown in Fig.5- E.
A. Restaurant = 2
i) Batagram
ii) Alaii
B. Roadside Facility = 1
i) Thakot Bridge
C. Picnic spots = 2
i) Alaii
ii) Thakot Bridge

94. Fig.5- E

95. Table 4: Propos e d Tourist Facilities in Batagram District by
location and Type of Facility
RESTAURANT ROADSIDE FACILITIES PICNIC SPOT
Batagram 1 - -
Alaii 1 - 1
Thakot Bridge
................
TOTAL
- ..........
2
1 ...................
1
1 ............
2

96. 8.5 KOHISTAN DISTRICT
This is the largest district of Hazara Division in terms of area and
perhaps the smallest in terms of population, which is all scattered
within the few narrow and mostly inaccessible valleys which are
surrounded by the world's highest mountain ranges. It occupies the
northern most part of the division and is totally a rural region, with no
urban settlement. Most of Kohistan consists of barren mountains with
little vegetation. Dassu is the only settlement with some hundred
houses located along the KKH, which is the main road passing through
the area. River Indus flows along the road. Pattan is another
settlement which is relatively larger in size.
While travelling on KKH, Kohistan starts after crossing Indus from
Thakot bridge. The road then touches Shangla District of Malakand
Division and passes through Besham of Shangla, where a number of
tourist facilities including hotels and restaurants are already existing.
A PTDC Motel is also located at Besham. Besham actually acts as an
important transit station for the traffic on KKH. Pattan of Kohistan is
located next to Besham. It is proposed to provide a motel at Pattan,
which is also a cantonment. Few hotel and restaurant facilities
already exist in Dassu located next to Pattan and an important
settlement before Chilas of Gilgit Agency. An additional hotel facility is
proposed for Dassu to cater for the future needs of the tourists
travelling on KKH to the Norther Areas. Although Jalkot Valley and
Harban Valley have been identified as potential sites, it is not
proposed to locate any facility there due to the limited potential, lack
of services and security purposes.

97. Following facilities are therefore proposed to be located in Kohistan.
A. Hotel : 1
i) Dassu
B. Motel : 1
i) Pattan
Table 5: Propos e d Tourist Facilities in Kohistan District by Location
and Type of Facility.
HOTEL MOTEL
Dassu 1 -
Pattan - 1
TOTAL 1 1

98. It is worth to mention here that recently old ruins have been
discovered in Kohistan area near the settlement of Pattan which
gained national fame when by chance an old lady found a golden
bracelet weighing as much as 45 kilograms. The place has potential
for further excavations to unearth more ruins and relics to gain
considerable tourism potential for the district.

99. 9. PROPOSED INFRASTRUCTURE PROJECTS.9. PROPOSED INFRASTRUCTURE PROJECTS.
The experience has revealed the fact that rational development is
necessarily based on integrated development. Development of a
particular sector needs a great deal of integration with the
development in a number of other sectors. Similarly, tourism
development can not be achieved in isolation and separation from
sectors including transportation and other basic urban services. A
tourism attraction with a great deal of potential is useless if not
accessible to the tourists, and same is the case with other basic urban
services like availability of drinking water, adequate sewerage
system, electricity, telephone etc.
With an aim to make this Master Plan more comprehensive and
practical, the existing infrastructure facilities have been assessed in
order to identify the deficiencies within the context of the proposals
made for the development of various tourism facilities in the previous
chapter. These proposed infrastructure facilities are also shown in
Fig.6- A, B, C, D, E and Fig.6- F.
9.1 ROADS
9.1.1 Haripur District
Haripur district has excellent road links with rest of the country
through KKH and G.T. Road from Hasanabdal. A good quality road
network exists within the district linking various important locations of
tourism interest. All the tourist facilities proposed in Haripur District

100. are linked with KKH through good quality all weather access roads.
The archeological sites of Sarkari Bagh, Sarai Saleh, Manikrai, Jholain
and Hari Singh Fort are also easily accessible, therefore no new road
project or major improvement to existing roads have been proposed.
9.1.2 Abbottab a d District
Abbottabad District is also served by good quality communication
network including roads and a regular commercial helicopter service
by PIA between Abbottabad and Islamabad. KKH is the major regional
highway, whereas Abbottabad Nathiagali Murree Road is another
important road link.
Most of the tourist facilities
proposed in Abbottabad are
located in close vicinity to each
other and are accessible by road.
Abbottabad- Nathiagali road is
presently being improved/
upgraded and the work is in
progress. Once the work on this
road is completed the whole of
Gullyiat will get an excellent links
both with Abbottabad on the one
end and Murree on the other.
Road to Thandiani is also of reasonable quality, however needs
periodic maintenance, which is a routine work for the Highway

101. Department. Road to Sherwan in the west is also of reasonable quality
requiring only routine maintenance works. Therefore no new road
project or any major road improvement is proposed in Abbottabad
District.
9.1.3 Mansehra District
Mansehra District is also served by KKH and most places of tourist
potential including archeological sites are located along KKH.
However, road in Dadar valley needs improvement and upgrading
upto Jabori from Shinkiari. A road section from Baffa to Guli Bagh also
needs improvement.
Road linking Mansehra with Balakot passing through Batrasi
and Garhi Habib Ullah is going through improvement and the
work is already in progress. Road from Balakot to the end
of Kaghan valley, however, needs major improvement work to
cater for the future needs. It is proposed to upgrade the
Balakot-Naran section to a 2-lane single carriageway road
with improved turning design. The road from Naran to Bassel
also needs to be improved as a single lane single carriage
way all weather road.
Road leading to Shogran from Kiwai is presently undergoing
major improvement work, but an approach from Shogran to
Malkandi needs to be provided. Similarly, road section from
Paras to Sheran also requires major improvement and
upgrading.

102. Some kind of road improvement work on the Naran - Lake
Saiful Muluk is already in progress upto some distance
where the glacier is lying. The work needs to be completed
right upto the lake. This project component is however,
covered under a separate study for Lake Saiful Muluk taken
by the consultants.
Following road projects have been identified in Mansehra
District
A) New Road Projects
i) Shogran-Malkandi
B) Road Improvement Project
i) Shinkiari-Jabori
ii) Baffa-Guli Bagh
iii) Balakot-Naran
iv) Naran-Bassel
v) Naran-Lake Saiful Muluk
vi) Paras-Sheran
9.1.4 Batagram District
The few tourism facilities proposed in Batagram District
are all located along KKH, therefore have no accessibility
problem as such. The only place in need of the road
connection is the recreation area proposed near Alaii. An
all weather new road link is proposed here.

103. Road projects identified in Batagram District are as
follows.
A) New Road Projects
i) Batagram-Alaii
B) Road Improvement Projects
i) None.
9.1.5 Kohistan District
Similar to Batagram, the proposed tourist facilities in
Kohistan are all located along the KKH, therefore have no
accessibility problem. The ruins where the 45 kilogram
golden bracelet was discovered, however needs to be made
accessible if the archeology department decides to carry
out further excavation and make it a tourist point. This
will certainly require a new road section to be built.
9.2 WATER SUPPLY
9.2.1 Haripur District

104. As all the proposed tourist facilities are located close to
an existing settlement where water is available, therefore
no major water projects have been proposed in Haripur . At
few places where the network needs extension to the
specific sites, the actual work will be identified and
estimated at the time of project designing, therefore, no
major works are identified at this stage.
9.2.2 Abbottabad District
All the proposed tourist facilities proposed in Abbottabad
district are concentrated in Abbottabad city and in
Gulliyat area within or near the existing human
settlements. Thandiani and Sherwan are the only isolated
locations. Water is supplied to these settlement on local
basis and there is no shortage of drinking water,
therefore no projects have been identified in this regard.
9.2.3 Mansehra District
Similar to Abbottabad , all the proposed tourist facilities
in Mansehra District are located within or close to a human
settlement where adequate drinking water is available from
alternate sources. However, specific sites proposed to be
developed as tourist facility will be supplied from a
nearby sources which will become a part of the detailed
design of the tourist facilities if and when it is required.
The isolated locations of Chatter Plain, Jabori, Sharan,

105. Malkandi, Batakundi, Lalazar, Lake Saiful Muluk and Besal
require adequate water supply schemes to serve the tourist
facilities provided respectively for each one of them,
either in terms of major improvement/extension of the
existing network or the provision of new schemes.
Therefore, water supply schemes for Mansehra District are
as follows.
A) New Water Supply Schemes
i) Chattar Plain
ii) Malakandi
iii) Lalazar
iv) Lake Saiful Muluk
B) Improvement/extension of the Existing Network
i) Jabori
ii) Sheran
iii) Batakindi
iv) Basel
9.2.4 Batagram District
The few tourist facilities proposed in Batagram District
are located at Batagram town and near Alaii. While
Batagram town has adequate water supply, the proposed
restaurant and the picnic spot proposed at Alaii will need
some source of water supply.
A) New Water Supply Schemes

106. i) Alaii
9.2.5 Kohistan District
The tourist facilities of Kohistan are proposed to be
located at Dassu and Pattan, both having adequate water
supply system therefore no new project has been identified.
9.3 SEWERAGE
Availability of the sewerage facility has been considered
only to the locations where hotels, motels and restaurants
have been proposed and they include as follows:
9.3.1 Haripur District
No hotel or motel facility has been proposed in Haripur
district. Restaurants have been proposed at Tarbela,
Khanpur and Khalabat. Localized sewerage schemes for these
sites will need to be developed as an integral part of the
individual design of each location, therefore no major
scheme is proposed for Haripur District.
9.3.2 Abbottabad District
All proposed hotels, motels and restaurants are proposed to

107. be located at Abbottabad, Nathiagali, Ayubia and Changla
Gali. Abbottabad and Nathiagali already have sewerage
disposal systems, whereas Ayubia and Changla Gali are both
hilly areas where sewerage disposal can be carried out
without providing a major disposal network. Therefore no
sewerage system has been proposed for Abbottabad District.
9.3.3 Mansehra District
All the hotels, motels and restaurants in Mansehra District
are proposed to be located at Mansehra, Balakot, Shogran,
Kaghan, Naran, Sheran, Lake Saiful Muluk, Batrasi, Chatter
plain, Batakundi and Besal. Some kind of sewage disposal
system already exist at Mansehra, Balakot, Kaghan and
Naran. However, appropriate arrangements need to be made
for Shogran, Sheran, Lake Saiful Muluk, Batakundi, Basel,
Batrasi and Chattar Plain.
Therefore the sewerage schemes identified is Mansehra
District are as follows.
A) New Sewerage Schemes
i) Shogran
ii) Sheran
iii) Lake Saiful Muluk
iv) Batakndi
v) Basel
vi) Batrasi
vii) Chattar Plain

108. B) Improvement of Existing Sewerage Network
i) Mansehra
ii) Balakot
iii) Kaghan
iv) Naran
9.3.4 Batagram District
No sewerage system proposed for Batagram District.
9.3.5 Kohistan District
No sewerage system proposed for Kohistan District.
9.4 SOLID WASTE COLLECTION AND DISPOSAL
Solid waste collection and disposal is an important
municipal facility with respect to the general cleanliness
and healthy environment. This is one of the most crucial
environmental issue which has been generally and grossly
neglected. It has also been mentioned as a serious problem
by a large number of foreign tourists interviewed as part
of this study. Most urban settlements either have no
system at all or the prevailing systems are extremely
inefficient. It is therefore proposed to established
efficient and effective solid waste collection and disposal
systems at all the proposed tourism facilities.

109. 9.4.1 Haripur
Both Haripur and Khalabat have existing systems carried out
by the local agencies which need improvement. New
arrangements need to be made at Tarbela, Khanpur and Mang.
A. New Areas:
i. Tarbela
ii. Khanpur
iii. Mang
B. Improvement Areas:
i. Haripur
ii. Khalabat
9.4.2 Abbottabad District
Abbottabad, Thandiani and the settlements in Gulliyat have
existing systems for solid waste collection and disposal.
However, all these settlements need major improvement in
their functions and level of service to meet the future
demand.
Improvement Areas:
All existing settlements in Gulliyat Area
9.4.3 Mansehra District

110. Almost all the settlements where tourist facilities have
been proposed have some sort of formal or informal system
for the collection and disposal of soiled waste. However,
all of them invariably require varying degrees of
improvement both in area coverage as well as the level of
service.
A. New Areas:
i. Lake Saiful Muluk
ii. Lalazar
iii. Batakundi
iv. Basel
v. Lake Lulupat
vi. Lake Dudupat
B. Improvement Areas:
All existing settlements
9.4.4 Batagram District
The existing system at Batagram town needs improvement.
9.4.5 Kohistan District
The existing systems both at Pattan and Dassu need
improvements.
9.5. ELECTRICITY

111. Electricity is one of the basic necessities of modern day
life. As a matter of fact it is a sign of life in any human
settlements. Electricity to most major urban settlements in
the Division is supplied through the national WAPDA grid
system. It is also locally generated through small hydel
power generators or thermal power plants.
9.5.1 Haripur District
All proposed tourist facilities in Haripur are located
around settlements where power supply is available,
therefore no electrification project is proposed.
9.5.2 Abbottabad District
All proposed tourist facilities in Abbottabad are located
around settlements where power supply is available,
therefore no electrification project is proposed.
9.5.3 Mansehra District
All proposed tourist facilities in Mansehra are located
around settlements where power supply is available,
therefore no electrification project is proposed. However,
small scale thermal power generation is proposed for the
new development around Lake Saiful Muluk, Batakandi and
Basel.

112. 9.5.4 Batagram District
All proposed tourist facilities in Batagram are located
around settlements where power supply is available,
therefore no electrification project is proposed.
9.5.5 Kohistan District
All proposed tourist facilities in Kohistan are located
around settlements where power supply is available,
therefore no electrification project is proposed.
9.6 TELEPHONE
Like electricity, telephone is also a basic urban necessity
. It becomes more important in case of emergencies, as most
domestic tourists like to stay in touch with their
families, friends ,relatives and business concern during
their vacations. Availability of the telephone facility for
the purpose of this Master Plan is considered only for
places where hotel and motel facilities are proposed.
9.6.1 Haripur District
Both Haripur and Khalabat are well connected with other
cities through the nation wide dialing system. All proposed
tourist facilities are located within easy access of
Haripur, therefore no additional proposals has been made.

113. 9.6.2 Abbottabad District
All hotel and motel facilities proposed in Abbottabad
District are located either in Abbottabad city or Gulliyat
area, and both have good telecommunication network with the
rest of the country, therefore no additional proposal have
been made in this regard.
9.6.3 Mansehra District
The proposed hotel and motel facilities are mostly
concentrated in Mansehra, Balakot, Shogran, Kaghan and
Naran. While Mansehra is the only city connected with
nationwide direct dialing system, all other locations are
extremely deficient in this respect. Only single line
telephone exchange are located at other places which are
connected through Mansehra and that also only during the
normal working hours which extend from 8.00 a.m to 2.00 pm.
It is strongly proposed to provide telephone exchange
facilities both at Balakot and Kaghan to provide better
telecommunication network in the Kaghan Valley.
9.6.4 Batagram District
Presently Batagram is connected to Mansehra for
telecommunication links with rest of the country. A
telephone exchange of adequate lines is required in order
to have an easy and direct link.

114. 9.6.5 Kohistan District
Presently Kohistan is connected to Mansehra for
telecommunication link with rest of the country. A
telephone exchange of adequate lines is required to be
located at Dassu in order to have an easy and direct link.

115. Fig.6-A

116. Fig.6-B

117. Fig.6-C

118. Fig.6-D

119. Fig.6-E

120. Fig.6-F

121. 10. PROPOSED CIVIC AMENITIES10. PROPOSED CIVIC AMENITIES
Civic amenities essential for tourism activities include
appropriate security arrangements (police) , post offices,
Health Facilities, Banks and Shopping Areas. Each one of
them has been discussed separately as under, and shown in
Fig.7-A, B, C, D, E and Fig.7-F.
10.1 POLICE
Security to the life and belongings of the tourists is one
of the most important factors for the promotion and
development of tourism in any area. Police presence is
essential as a curative as well as preventive measure. The
mere presence of police personnel may avert many untoward
incidents.
Hazara is relatively a safe area in terms of crimes related
to tourists . Not many major crimes involving tourists are
on the record . However, disputes regarding money matters
are common place with hotels and restaurants owners, tour
operators and porters.
There is an adequate network of police security in Hazara
Region in terms of area coverage and level of service.
There are regular police stations, police posts and check
posts located at all strategic locations. In addition to
the existing facilities , it is proposed to provide them at
the following locations in order to ensure the safety of

122. the tourists.
i. Jabori (Dadar Valley)
ii. Batakundi
iii. Basel
10.2 POST OFFICES
Post Offices are located at almost every settlement in
Hazara Division, including the remote areas. Keeping in
view the existing coverage, level of service and the future
needs, no additional facilities have been proposed for the
area.
10.3 HEALTH FACILITIES
Availability of emergency health care facility readily
available in time is another essential requirement for
tourism activity. A number of health facilities of varying
levels both in public and private sectors are available in
the Division ranging from the biggest medical complex to
the smallest rural health centre. They include District
Headquarter Hospitals, Tahsil Hospitals, Basic Health
Units(BHU) and Rural Health Centers (RHC). Some kind of
basic (fist-aid) health facility is available at most of
the locations where tourist facilities have been proposed
to be located. However, additional health facilities are

123. proposed to be provided at the following locations:
i) Shogran
ii) Sheran
iii) Lake Saiful Muluk
iv) Batakundi
v) Basel
vi) Jabori (Dadar Valley)
10.4 BANKS
The availability of banking services are another essential
requirement for tourists to exchange the foreign currency,
to encash the travellers cheque and transfer money in case
of the need of extra cash.
Various commercial banks are located in almost all the
important towns and settlements both in urban as well as
rural areas. Additionally, standard hotels also provide
this facility, therefore no additional facilities have been
proposed in the regard.
10.5 SHOPPING AREAS
Two types of shopping are done by the tourists. Firstly,

124. the shopping of personal items of daily use including
toiletries and eatables. Secondly, tourists like to shop
around the souvenirs reflecting the local culture, customs
and traditions. They mainly include the handicrafts
manufactured locally. The shopping areas of reasonable
quality and variety exist in almost all the major
settlements of the division. Additionally, few shops also
exist in the shopping arcades of standard hotels. Therefore
no additional facility has been proposed in this regard.

125. Fig.7-A

126. Fig.7-B

127. Fig.7-C

128. Fig.7-D

129. Fig.7-E

130. Fig.7-F

131. 11. TRANSPORTATION11. TRANSPORTATION
While the other tourism and tourism related facilities are
more site/location specific, transportation generally and
mostly is considered in a much wider context at national,
regional and local basis. It is therefore studied, analyzed
and proposed as a separate sector of activity.
Transportation in general can be divided into three
categories for the area under study.
- By air
- By rail
- By road
11.1. AIR TRANSPORT
Hazara has so far been relying on the Islamabad and
Peshawar airports for air transport, as air link was not
provided to any place in Hazara. However, a regular
commercial flight of helicopter now operates between
Islamabad and Abbottabad. Keeping in view the alternate
modes of rail and road transport available in Hazara, no
specific proposals for air transport have been made in the
Master Plan.
During 1996 a helicopter service was also inaugurated and
operated on experimental basis from Islamabad to the Lake
Saiful Muluk by the name of "STC COPTER SAFARI".

132. Apparently, the experiment has not brought fruitful
results. While the idea remain valid and economically and
operationally viable, adequate steps to make it successful
should be taken after a through study.
11.2 RAIL TRANSPORT
Pakistan Railways has extended its services upto Havelian
in Abbottabad District. This link is extended on the other
side upto Rawalpindi and the stations which fall on the way
are Wah, Haripur and Taxila. Besides passengers, this
section is also used for goods trains. However, little
evidence is available about tourists using rail as a common
mode of transport, mainly due to the reason that tourists
do no prefer to make a journey break at Havelian to reach
Abbottabad, Mansehra or other tourist destinations in
Hazara, especially when the alternate road transport is
available without any journey break and change of mode.
Keeping in view little potential, no proposal has been made
regarding the rail transport.
11.3 ROAD TRANSPORT
There are commonly two sectors of transport by road, which
are as follows.
a) Private transport
b) Public transport

133. Various modes of transport available in the region are as
follows.
i) Buses
Buses are operating both in private as well as public
sectors to all the major cities located along KKH. Buses
rented by group of tourists sometimes go as far as to
Kaghan. Bus service is also available in Gulliyat area of
Abbottabad.
ii) Flying Coaches
18 to 20 seater flying coaches, both air conditioned non-
an conditioned also operate along the KKH, Abbottabad-
Gulliyiat Area and Kaghan Valley. They go upto Naran if the
road condition allows.
iii) Suzuki Vans
Suzuki vans are available to commute to the smaller
towns/villages off the main roads in the relatively plain
areas of Hazara.
vi) Jeeps
4- Wheel drive, 8 to 10 seater jeeps operate in the

134. difficult areas of the Region which include the area from
Naran to Lake Saiful Muluk, Naran to Babusar and into the
Shogran area. The jeeps are hired for a single journey,
around trip or on daily basis. The jeep operators have
formed a Society in Kaghan who looks after the interests of
the jeep operators in terms of rent, timings and operations.
v) Rent-a-Car
Two types of rent-a-car service is available only in the
big cities of the Region. One is provided in a formal way
through the rent-a-car companies and the other is through
the individual car owners stationed at a few designated
locations in the cities.
vii) Taxis
Yellow cabs are also available only in the big cities of
the Region. In principle they are supposed to be metered,
but normally they are not and the fare is negotiated.
viii) Rickshaw
Two seater auto rickshaws are available for short journeys
within the urban areas of few major cities. They are also
supposed to be metered but normally the fare is negotiated.
vix) Horses and Mules
In areas where vehicular movement of any sort is not
possible horses and mules are available to carry the goods
and tourists. They normally operate from Naran to Lake

135. Saiful Muluk and in the area further north from Naran.
11.4 TRANSPORT RELATED PROBLEMS
Although some mode of transport is available at most of
parts of the Region, the whole system needs a great deal of
improvement due to a number of problems, some of them are
as follows.
i) Poor condition of vehicles
The general condition of the buses, coaches or jeeps in
terms of level of service, luxury and comfort is very poor
as compared to those available in Europe or other
developing countries like Thailand, Malaysia and Korea.
ii) Overcrowding
The buses, coaches and almost all modes of transport are
heavily overloaded during the peak tourist reason.
iii) Lack of control on Fares
There is no strict central on the fare practice, especially
by the rented vehicles including private rent-a-car service
and rented jeeps. Taxis and rickshaws also charge
exorbitant fares during the peak tourist season and odd
hours of the day.

136. iv) Poor condition of Terminal Facilities
The general conditions of the bus/coach terminals and the
wagon/taxi stands are extremely poor.
v) Lack of regular service
The operations generally depend upon the will of the
transporter or the driver and there are no fixed routes or
timings of operation. In some of the remote areas no
transport whatsoever is available after the sun set.
11.5 MASTER PLAN PROPOSALS
Following proposals have been made to improve the tourist
transportation in the Region.
i) Improvement in Private Transport Operations
STC should coordinate with the NWFP Ministry of Transport,
private transporters, tour operators and the drivers
associations to being about radical changes in the existing
transportation system. A more practical policy should be
prepared to give a monitoring role to STC.
ii) STC Tourist Transport
It is strongly recommended for STC to operate a tourist
transport in the Region, comprised of tourist coaches. The

137. operation should commence with at least 10 coaches owned
and operated by STC. Additional coaches should be rented on
lease from the private sector. A joint venture with the
private transporters can be achieved in which the private
transport can operate under the STC management.
iii) Improvement in Fare Policy
A more rational fare policy should be implemented which
stays stable during all conditions.
iv) Improvement of Terminal
Facilities
Transport terminals should be located at appropriate sites
and general condition of the transport terminals including
waiting areas, toilets and booking offices should be
improved.

138. 12. ENVIRONMENT IMPACT ASSESSMENT12. ENVIRONMENT IMPACT ASSESSMENT
12.1 THE PHYSICAL ENVIRONMENT
The Hazara Division comprises of both vast plain areas
surrounded by hills and high mountains with wide valleys.
The plain of Abbottabad is located in between the river
Jehlum and river Indus. Other significant rivers are river
Kunhar and River Siran. There are other numerous channels
and streams flowing within the division which actually are
the tributaries of the big rivers.
The specific topographic features, lofty mountains, green
dense forests, valleys and lakes make this division more
specific case for the Environment Impact Assessment (EIA)
study, as these ecosystems are more fragile to human
activities, including tourism facilities.
In addition, there are some important man-made dams at
Tarbela and Khanpur, where the consultants have proposed a
number of various tourism facilities . Thus, Hazara
Division presents a good case study for EIA, and a proven
situation where an unplanned tourism facility can cause an
ecological disaster, the deforestation of Mansehra is a
case in point.
12.2 TOURISM FACILITIES.
A large number of various tourism facilities have been

139. proposed in this Master Plan to be located at a large
number of sites scattered all over the Region. Some needed
infrastructure facilities and civic amenities have also
been proposed in order to complement the development
process.
12.3 ENVIRONMENTAL IMPACT ASSESSMENT.
The EIA study has become an essential component of all
developmental activities (pure economic, social,
recreational) . Any economic growth model or tourism
development model must be woven around people and their
environment. Several types of human activities in the name
of economic development and growth in fact, result with the
passage of time, in environment dilemma. Tarbela and Warsak
dams are two examples of environment disruption. The
environmental problems are some what insidious: there are
serious impediments to public comprehension ( even those
desk and so-called experts and policy makers fail to
understand) the full nature of the environmental dilemma.
Environment degradation is a global problem. No nation is
an island (separated from the rest of the world) unto
itself regarding environmental affairs. Whatever benefits
from environmental health and regeneration one country and
one people eventually get, would benefits all humanity.
Environmental problems and their solutions are of recent
origin. In the 1992 Rio Environment Summit, the heads of
states used the term sustainable development that lasting
economic growth and human welfare depend on a healthy
environment.

140. Environmental problems are misunderstood by the public and
policy makers both. How environmental hazards affect man,
his environmental and resources, and that how to maintain
an environmental health without affecting the economic
growth models: economic growth is pitting against
environment and vice-versa if both are not properly
balanced. This situation has been a headache for the policy
makers through out the world.
12.4 THE NATURE OF ENVIRONMENTAL PROBLEMS
Environmental problems may be simple, or complex as follows.
12.4.1 Simple Environmental problems
A simple environmental problem consists of a small number
of components of one, or a few types in one hierarchical
level, typically caused accidently, or short term deviation
from normal equilibrium state; normal human experience
allows for an appropriate action. A clear-cut consensus
exists for the solution of these problems, as no interest
group is involved. The best examples are the littered
beaches and tourist spots. The polluters are tourists
drivers and their vehicles. The rubbish is mostly shoes,
sandals, plastic containers, plastic bags etc. The
biological natural degrading process fails to degrade such

141. rubbish even in decades. The petroleum based waste from the
vehicles may also destroy the water bodies, resulting in
the destruction of aquatic life.
12.4.2 Complex Ennivonmental Problems
A complex environmental problem exists when a large number
of components with two, or more hierarchical levels are
involved. The problem is caused by sustained and deep
rooted dysfunction of one, or more system components.
Conflict of interest exists because of the defective
perception to the most appropriate probable solution.
Normal human experience in one life time (around 60 years),
and small number of places does not allow for solution of
the problem. Even if the problem is completely understood,
the interest groups sabotage the solution of the problem,
including illegal payment to the concerned authority. Some
of the examples are the pesticide conspiracy, and its
associated environmental hazards. There are 4 hierarchical
levels which are involved in pesticide conspiracy: 1.
Pesticide industry; 2. Ministry of agriculture; 3.
Pesticide dealers, and 4. Farmers.
12.4.3 Problem Complexity
The pesticide industry in league with the ministry of
agriculture educate the farmers to use and use more
pesticides. The pesticide dealers push the sale of the
products. The farmers are unhappy due to cost and no
efficacy of the product. Similar examples are in transport
and manufacturing industries.

142. 12.5 ECOSYSTEM BEHAVIOR AND ENVIRONMENTAL PROBLEMS
Environmental problems are confusing. Long sequences of
components connected by cause-effect pathways such that it
will not be apparent to most observers where the causes
originate and effects terminate. For example, the fishermen
have been complaining that their fish catch between Tarbela
dam and Attock bridge have been decreasing . Here the
causes are perhaps several : fish diseases, chemical waste
from Gadoon industries etc. No reliable data exists in
this regard. Likewise, there are 1900 pesticide dumps in
Pakistan. One such dump lies (partially removed) at the
back of police public school near the Secondary Board area
on Jamroud Road, Peshawar. The question is : do we really
comprehend the effect ?
The natural and man-made ecosystems have special basic
characteristics:
12.5.1 Time Lags.
Time lags and cumulative effects are very important in
studying EIA. A complication in many environments
develops in the cause-effect systems which exhibits time
lags: an effect may appear some time after the cause that
gave rise to it was operating, but also an effect now may
be produced not just by a cause 5 years ago, but by the sum
of all the causes operating between 5 and 10 years ago. One
of the clear cut examples of such cumulative effects occurs
when the cumulative assault of environmental pollution on

143. human organisms finally triggers cancer. The effects of
pollutants (causative agents) now existing in Peshawar City
area will appear after quite some time and not now. This is
the enigma of environmental problem. The enigmatic nature
of environmental problems further complicates their
solution.
12.5.2 The Policy Implication.
The policy implication of cumulative effects and time lags
is that it may be difficult to mobilize a constituency
(i.e.; public figures, bureaucrats, and politicians) to
deal with this lagged and cumulative effect. The reason
being that it is not clear in their minds that there is a
connection between a cause operating long ago and an effect
occurring now. Even in our scientific community it is
difficult to make the case really convincing. There are
numerous examples in this regard including in the sectors
of agriculture, industries, and transport.
In addition to the time lags and cumulative effects,
ecosystems have thresholds. Environmental thresholds are
found every where, rather the whole of Pakistan is almost
at the negative environmental threshold: all our habitats,
natural and man-made are used above their carrying capacity
which means they are at the threshold of negative
environmental impact.
The following indicators are necessary to be considered
when analyzing the data for EIA study.

144. A. Biological
The following 3 components are important in this respect.
i. Vegetation
Some of the tourism facilities proposed in the Master Plan,
which are proposed to be located at Abbottabad and
Mansehra comprise picnic spots, camping grounds, fishing
and rafting. These facilities will definitely cause
environmental disruption in the form of localized
deforestation, erosion and pollution, as the flora of these
habitats consists of a variety of plant and grass species:
Scrub grasses, deodar, fir, alpine, subalpine, pastures,
lichens and grasses. The increase in tourist number along
with their vehicles to the proposed tourism facilities will
cause environmental disruption. The one plus point here is
the seasonality factor of the tourism facilities in
districts of Abbottabad and Mansehra which would have a
mitigative and regenerative effect on the concerned
ecosystems.
ii. Wild Life
Hazara Division has a large variety in topography and
climate. Consequently, it has a diverse type of flora, and
hence, a diverse type of wild life fauna. Some of the major
wild life reported in and around the proposed tourism

145. facilities are as under:
Mammals. Grey languor; Rhesus monkeys; Himalayan Ibex;
(musk deer) Urial (wild sheep); snow leopard; common
leopard; black bear; brown bear.
Birds: Snow partridges; Himalayan snow cock; and many
others.
iii. Aquatic life
The EIA study of aquatic life would concentrate mainly on
fishing; commercial and sports. Some of the water sports
including boating, fishing and rafting would have a
negative impact on the aquatic habitat which in turn, would
negatively affect the normal fish population. This is in
addition to the rubbish, eroded matter etc. which would end
up in the water, further deteriorating its quality and
endangering aquatic life.
B. Physical indicators
i. Surface water
Danger to the surface water would accrue due to the
unscrupulous behavior of the tourists by improperly
throwing the oily discharges of their vehicles in the
proposed tourist facilities. The resultant pollutants
mainly plastic bags and sandals etc. would cause a
negative impact on the ecosystems in and around the tourist
facilities. Ending up of eroded matter in surface water
would also be a cause of concern.

146. ii. Ground Water
The ground water will be affected by the tourism
facilities, resulting in sub-standard, or non-standard
quality of ground water. However, this negative impact
could be easily avoided or mitigated by a modern solid
waste disposal system, and good drains via public health
engineering, and high standard of maintenance in the
proposed tourist facilities. Therefore, surface and ground
water would be saved from the pollution and safe drinking
water will be available.
iii. Air Quality
Vehicular traffic and organic waste would be major source
of air pollution, as the diesel transport tendency is on
increase, plus poor vehicle maintenance. However, the thin
local population, vast expanse of the area and the green
mountainous habitats would avoid or mitigate any negative
impact on the air quality. Therefore, air quality will not
be disturbed by the proposed tourist facilities.
iv. Erosion
Erosion of the concerned ecosystems would be a cause for
the negative impact of tourist facilities. The people and
their vehicles would erode the ecosystems because the

147. tourist facilities have been proposed on fragile
ecosystems. The erosion problem would be exacerbated by the
raindrops. The raindrops fallings with force on ground;
hilly semi hilly, mid-hill sandy habitats (as opposed to
plains of D.I.Khan) would loosen the eroded, or semi-
eroded ecosystems, and thus the eroded matter would be
carried along and flown with water. However, this situation
would be avoided, or the negative impact may be mitigated
by constructing and properly maintaining flood water
drains. Such drains are therefore essential.
v. Noise Pollution
The effect of noise (unwanted sound) on the ecosystems of
the proposed tourism facilities would be insignificant
because of the more sound absorptive capacity of the hilly
ecosystem (as opposed to the plain areas where sound
travels fast) where the sound is rarely or slightly
reflected. Therefore, noise pollution in this vast expanse
ecosystem will not be above the human tolerance level.
vi. Pollution
Pollution of the ecosystems would be associated with the
establishment of proposed tourist facilities. The tourist
throw away rubbish (mostly non-biodegradable plastics),
oily discharge of vehicles, localized deforestation,
erosion etc. all would cause a negative impact on the
ecosystems and their inhabitants. It is therefore proposed
to be vigilant in selecting specific site for a particular
tourist facility and the design, construction etc. must be

148. positioned and maintained properly. In this way the
negative impact would be mitigated, or partially avoided.
C. Human Use
The quality and quantity of the benefits which would
accrue, concomitantly, must also be taken into
consideration, which are as follows.
i. Transport
The transport facilities are very important and must be
considered in the context of local road transport system
prevailing in the Region, which include buses, flying
coaches, horses & mules, jeeps and rickshaws. Their stops,
stations, on the way to and from tourism facilities would
also be beneficial to the local community in order to
mitigate their existing transport problems. The road
projects identified and proposed in the Master Plan would
facilitate inter-and intra-provincial travelling of the
local community.
ii. Power Supply
The power supply projects proposed in the Master Plan are
small scale thermal power generation around the lake
Saiful Muluk, Batakundi and Basel in Kaghan valley. The
supply of such power to the local community will change
their life style and living standard will be improved.
iii. Land Use

149. With the introduction of tourism facilities and roads (in
some places) mini-markets will develop for the fresh
vegetables and fruits which would be marketed at high
prices. Therefore, the proposed tourist facilities would
act as incentive to farm small pieces of land (1/8th of an
acre even ) and terrace fields with little amount of water,
and grow vegetable and fruits. Thus, the people would be
encouraged for farming and use land in small pieces. This
would be economically beneficial to the local community.
iv. Agriculture
As a result of the tourist facilities, road and transport
system would be improved and it would be easy for the small
scale farmers to transport their farm perishable produce to
inter-district markets in Hazara division, and fetch
reasonable price. Transport at the right time has been
expressed as a serious problem in Kaghan valley by a
large number of small scale farmers. This is in addition
to the local mini-markets of farm produce that would
develop as a result of the proposed tourist facilities in
the concerned area.
D. Quality of Life
The tourist facilities proposed in the Master Plan would
have a positive impact on the quality of life in several
ways. Some of the indicators that could run through the
tourist facilities impact are as under.

150. i. Socio-Economic
The effect on the life of local community in terms of the
socio economic conditions would be positive as a result of
the proposed tourist facilities in the area. It would
improve their living. There would be fruit, vegetable,
sweats and cigarette vendors at various localities where
the tourist facilities are proposed. A kind of local mini-
market would develop for trading and transaction on small
scale. This business and trading activity would affect
their economic life and also the social interaction with
tourists would widen their knowledge with more options
opened.
ii. Employment
The tourist facilities would attract local, domestic as
well as foreign tourists. The skills and management that
would be needed for managing the proposed tourism
facilities in Hazara division would be easily available
locally. Therefore, the local people would get employment
in the operation, management and maintenance of the
proposed tourist facilities. This would be a great help in
reducing unemployment in the employment-starved area of
the Hazara division.
iii. Social Values
No social, religious, aesthetic, archaeological,
historical, pure taboos, or rituals would be offended by
establishing the proposed tourist facilities at identified

151. and selected sites in Hazara division.
iv. Public Health.
All levels of public health facilities (primary secondary,
and even tertiary) are mostly available to the people of
Hazara division. Therefore, very few public health
facilities have been proposed in the Master Plan. The
improved road and transport facilities as proposed in some
places would help the local community to transport their
patients in time to the public health facilities and the
patients will not succumb to bleeding before reaching such
health facilities .
v. Nutrition
Lack of the proper nutrition is a general problem in
Pakistan, more so in the proposed study area, mostly in
some parts of the Mansehra, Kohistan and Batagram
districts. By improving the socio-economic conditions,
employment opportunities etc. as a result of the proposed
tourist facilities, the local community would have more
options , and hence there might be a change in their life
style and traditional sources of nutrition, leading towards
an improvement in their nutrition situation.
vi. Communication
The communication facilities already exist in the Region,

152. which are not far away from the inter-district and inter-
province communication links. However, the Master Plan has
proposed the establishment of Telephone exchange facilities
in some parts of Mansehra, Batagram and Kohistan districts
which would facilitate the communication in the area.
12.6 THE E.I.A RESULTS
The EIA analysis indicates the following.
i. The positive impacts of the proposed tourism
facilities in the selected sites of Hazara division
are far more in quantity and quality than the negative
ones.
ii. Pollution and erosion of the fragile ecosystems would
be the major problems.
iii. Tourism facilities proposed around the Tarbela and
Khanpur dams might create some problems for these dams.
iv. Localized deforestation on a small scale may result in
habitat erosion.
12.7 THE E.I.A RECOMMENDATIONS
i. Site selection for tourism facilities around the dams
may be given a second thought, as water
resources( natural and man-made) are very sensitive to
ecological disruption.

153. ii. Flood water drains are essential in some places.
iii. Full time sanitary inspectors or caretakers must be
employed to look after the cleanliness and
environmental health of the area where the tourism
facilities have been proposed.
iv. Retaining walls may be needed in some places to
avoid flood water erosion of the ecosystems.

154. 13. ROLE OF PRIVATE SECTOR13. ROLE OF PRIVATE SECTOR
Private sector in a larger context in tourism sector
comprises of two sets of population:
a) The Community, and
b) The Private investors
Therefore the role of the private sector has been
ascertained and envisaged in both the aspects, as follows.
13.1 COMMUNITY PARTICIPATION
It has now been increasingly recognized that community
plays a significant and important role in the sustainable
success of the projects which mainly depend on the
community participation during as well as after the
implementation.
It has also been recognized now that community participates
in the projects either directly or indirectly, the role may
be as owner, as user or as facilitator. Specifically
speaking with regards to tourism, community has many
opportunities to contribute into various activities related
especially with the services industry. Consultants have
carried out a survey in order to ascertain and asses the
social and cultural acceptability of tourism in the region
and also to explore various modes of participation by the
community in general. The results of the survey are as
follows:

155. Level of education of the respondent is normally a strong
indication of his opinion. Out of all the respondents
surveyed 56% were metric, 19% were intermediate and 25% had
no formal education. The survey shows a fair coverage of
educated as well as non-educated persons in the study area.
Professional status of a person to a great deal is
reflected in the opportunities available to him for
recreation. Out of the total respondents as much as 50%
were engaged in business, 20% were government servants and
another 30% were either employed or working in the private
sectors. The survey results reveal a 100% acceptance of
tourists coming for visit to the areas of tourism
potential. People generally feel comfortable and welcome
such an activity. It is generally accepted by almost
everybody in the study area that tourism is an income
generating activity. As shown in the survey results 100% of
the respondents have expressed this view. There is a
unanimous opinion about the willingness to participate in
various activities involved in the tourism activities as
100% of the respondents have expressed their willingness
in this regard. In response to the question as to how the
participation of the communities will be achieved, as much
as 69% were interested in some kind of business opportunity
through their own investment, whereas another 19% were
seeking better employment opportunities. Only 12% were
willing to participate but have no clear idea about the
mode of participation.
13.2 PRIVATE SECTOR INVESTMENT

156. Private sector in Hazara Region is already making a
significate contribution by investment in the tourism and
tourism related activities, as most of the hotels, motels,
restaurants, transport etc. are owned and operated by the
private sector. It is now widely recognized and accepted
that the private sector has the greatest potential to
further invest into the tourism and tourism related
activities. This role of private investment may take one of
the following two forms.
a) Investment by the private sector alone as individuals
or entrepreneurs.
b) Investment in collaboration with STC as joint venture.
The modes operandi of the joint venture will however,
mainly depends on the terms and conditions and the
acceptability by both the parities. One thing is
certain that the funding has to be made by the private
investors keeping in view the limited or no capacity
of STC in this regard. However, STC may contribute in
terms of incentives offered for the operation and
location of the investment and also in terms of
management of the facilities. In simple terms private
sector contributes in cash and STC contributes in
kind. It is however, extremely vague and naive to the
already identify the terms and conditions of any such
joint venture at this stage. STC has to deal with each
individual case separately in order to achieve a
practical formula to each specific case.
The following proposals have been specifically made by the

157. consultants in this regard.
i) Preparation of Feasibility Studies
It is proposed that STC should prepare feasibility studies
for all the projects clearly showing the nature of the
project, its location, capital cost, operation &
maintenance cost and amount of annual profit expected from
the project. The copies of feasibility studies should be
kept in STC office and made available to the interested
parties for their review and study. Further negotiations
may take place if the party is interested in any specific
project.
ii) Holding of Investors Workshop
STC should arrange a workshop at an appropriate time and
place to brief the potential investors regarding the STC
projects requiring private investment. All the members of
provincial and national assemblies from NWFP,
industrialists, hoteliers and land lords should be invited
to this workshop. Memorandums of understanding (MOU'S)
should be signed at the end of the workshop with the
interested parties and further negotiations should be held
to clearly chalk out the terms and conditions of the
investment.
iii) Press advertisements
STC should advertise in the local and national press about
each specific project available for private investment.

158. Negotiations should take place about the detailed terms and
conditions of the investment with financially sound and
reliable parties, after careful selection.
iv) Formal and Informal Contacts
STC in its own capacity may establish formal as well as
informal contacts with known potential investors in the
private sector, invite them for a detailed discussion on
selected STC projects and negotiate terms and conditions of
the proposed investment.

159. 14. PROPOSED MARKETING AND PROMOTION PLAN14. PROPOSED MARKETING AND PROMOTION PLAN
The success or failure of any product to a great deal
depends on its marketing and promotion . The importance of
good marketing and promotion is fully recognized in the
present day world. A comprehensive and integrated campaign
both at intensive and extensive scales is an essential
prerequisite for the success of tourism industry in the
Region. It requires to make use of the latest and
innovative marketing and promotion techniques including
satellites and computers. A futuristic approach need to be
adopted for this purpose.
The marketing of the tourist attractions located in the
Region need to be carried out both at home as well as
abroad, as follows ;
14.1 DOMESTIC LEVEL.
Recreation and sight seeing is a very personal and social
altitude. It is strongly linked with the political and
economic conditions prevailing at one point in time.
Domestic tourism has gained enormous momentum during the
recent years due to the improvements in the level of
education and socio economic conditions. However, it still
needs a great deal of information, motivation, guidance and
incentives to attract the people for tourism. The marketing
needs to approach the general public at large including all
segments of population. The domestic tourism market covers
the whole country extending from Karachi to Peshawar,

160. including all the metropolitan cities as well as small
settlements. Most tourists arrive in groups of individuals,
families, students etc. The following techniques are
proposed to be applied for this purpose.
14.1.1 PRINT MEDIA
As a result of the survey of tourists carried out by the
consultants, it is revealed that one of the most common
source of information for the tourists are books and other
literature.
Print media includes newspapers, magazines, books,
booklets, brochures, leaf lets and press advertisements.
The literate of the society are approached through this
print media. STC needs to print and publish material
promoting individual potential sites located within the
Region through brochures, booklets and leaflets. These are
normally complementary copies supplied free of charge. The
major outlets are all the major hotels, restaurants,
tourism offices, travelling agents and tour operators.
Magazines and books need to be printed and published for
sale through outlets stated above. Introductory features
need to be published in the national dailies and widely
circulated magazines.
Additionally, it is proposed that a quarterly magazine
should be published by STC . This 10 page foolscap size
magazine should supply information regarding the upto date

161. and recent developments taking place in tourism sector
within NWFP and also news about other tourism corporations
in Pakistan together with international tourists news. A
separate cell within STC need to be created for this
purpose. Some of the names suggested for this magazine are
as follows.
- STC News
- The Tourist Times
- The Tourism
14.1.2 Hoarding
It is proposed for STC to undertake an extensive campaign
of erecting and displaying large size sign boards/ neon
signs at appropriate locations of public gatherings
including the following.
- Along national and regional roads.
- Railway stations
- Bus Terminals
- Airports
- Shopping Plazas
- Places of Public assembly
- Sports events
- Festivals and fairs
14.1.3 Tele Media
Tele Media is perhaps the most effective and far reaching
media to disseminate information. Most of the general

162. Public both literate as well as illiterate are accessible
through the national television network in the country. The
satellite programmes through dish antenna can be seen
anywhere in the country from major centers to the far flung
remote mountainous areas of the country. The national
television network and the satellite telecasting can be
used for small duration advertisement and short duration
introductory programmes. Documentary films should be
prepared highlighting various potential tourist spots and
places of interest. Discovery channel of satellite, CNN,
NTM, STN, PTV-1, PTV-2 and many other channels are
available for this purpose.
The special recommendation in the regard is to telecast the
whether conditions, road conditions, availability of hotel
rooms and alternate transport routes for tourists in
various tourism areas soon after the national News on PTV
during at least 3 months of the peak tourist season.
14.1.4 Radio Programmes
Radio broadcasting is another effective media to approach
the public almost everywhere in the country. It is proposed
to establish a Tourist Radio Station at Peshawar on FM
frequency to relay variety of interesting and informative
programmes similar to the existing FM 100 Radio Station.
The information regarding the weather forecasting,
condition of various roads frequently used by the tourists,
availability of hotel accommodation at various tourist
concentration spots and the availability of alternate modes
of transport at various routes can also be aired.

163. 14.1.5 Organized Tours
The period of summer vacations is also the tourism season
for domestic tourists when all the education institutions
of all levels are closed for 2 months, mainly from the mid
of June to mid of August every year. Students from many
education institutions make organized trips in buses
belonging to the institutions or rented for the whole trip.
This activity can be further enhanced by facilitating these
trips by STC in many ways. Many other organizations like
banks, large industrial concerns, various public and
private agencies and departments with large number of
employees can also be contacted and encouraged to organize
trips to various tourist attractions in the area. STC has
to play a more effective role in this regard.
14.2 INTERNATIONAL LEVEL
Foreign tourist traffic to Pakistan is negligible at the
moment, perhaps that is why Pakistan is known as the best
kept secret of Asia. Pakistan is an alien name to the
people of many countries of the world. Pakistan as whole a
and STC particularly needs to do a great deal of work to
introduce Pakistan abroad, and promote tourism in those
countries. At the same time it needs to make appropriate
arrangements to facilitate the tourism activity to make it
a sustainable development so as if and when the tourists
come, they fully enjoy without disappointment. Following
are the recommended means to promote the Pakistani Tourism
at international level.

164. 14.2.1 Pakistani Missions
Pakistani missions abroad including embassies and
consulates can play a leading role in the promotion of
Pakistani Tourism in respective countries. On special
occasions like Pakistan Day, Republic Day, Independence
Day, special congregations can be held. Special features
and supplements can be published in the newspapers of those
countries. Cultural programmes can also be held.
Businessmen generally like to combine business with
pleasure, therefore foreign businessmen visiting Pakistan
can be made special offers in this regard. Cultural
Exchange programmes can be arranged. Exchange programmes of
students with various education institutions can also be
carried out. Commercial and cultural attachees appointed in
Pakistan missions abroad can play a vital role and this
role should be brought within the mandate of their services
in a formal and obligatory manner. These missions should
also act as outlets for the distribution of literature
regarding tourism in Pakistan.
14.2.2 Joint Ventures with Tour Operators
Tour operators in foreign countries are playing an
important role in the promotion of tourism. Joint ventures
between STC and foreign tour operators or joint ventures of
Pakistani tour operators with foreign tour operators
through STC can make a great deal of business for tourism
in Pakistan.

165. 14.2.3 International Air Lines
International air lines with PIA as leading agency can
arrange package tours with special discounted fares to
various tourist locations in Pakistan. PIA should enter
into agreements with international air lines to extend this
facility on reciprocal basis. The other arrangements of
local transport and hotels can be made jointly by PIA and
STC.
14.2.4 Satellite T.V Programmes
As said earlier in para 14.1.3, various programmes,
advertisements, documentaries and short clippings can be
arranged to be aired on satellite for an effective and
continuous promotion campaign in the foreign countries.

166. 15. PROPOSED HUMAN RESOURCE DEVELOPMENT PLAN15. PROPOSED HUMAN RESOURCE DEVELOPMENT PLAN
Human resource development has so for been a neglected
aspect in many fields including tourism industry. It is now
increasingly felt that human resource development plays a
significant role in order to achieve economy, efficiency,
excellence of service and comfort and sustainablity. As a
result, an Institute of Hotel Management has been recently
established in Lahore by the Pakistan Tourism Development
Corporation (PTDC), which offers short term courses on
hotel management. However, its capacity to impart training
in many other fields related with the tourism industry is
extremely limited.
Additionally, STC has undertaken a series of short term
Training Workshops at various cities in NWFP in order to
enhance and strengthen the professional capacity and
capability of the tourism related jobs.
The tourism related service sector includes the following
occupations:-
i. Hotel Management
ii. Hotel accounting and financing
iii. Front Desk/Receptionists.
iv. Cooks
v. Waiters and service boys
vi. Tour Operators
vii. Tour Guides
viii Translators

167. ix Tourist Drivers.
The Master Plan proposed the following steps to be taken to
achieve an integrated and comprehensive human resource
development.
i. to increase the capacity as well as coverage of allied
professions at the PTDC Institute of Hotel Management.
ii. to arrange scholarships/stipends to study at the PTDC
lnstitute of Hotel Management to the applicants of
remote areas and from low-income families, especially
applicants coming from the areas where tourism is a
dominant activity.
iii. to arrange scholarships to study ad attend short term
courses abroad.
iv. to ensure regular employment after completion of the
studies/training courses.
v. to carry out short term training workshops on regular
basis by STC.
vi. Commercial enterprises engaged in the services of
tourism should be involved to sponsor the training
workshops etc. This will need a high level of
coordination between the private sector involvement
will also be used for many other areas where the
strong role of private sector in the tourism industry
is eagerly sought.

168. 16. COST ESTIMATES16. COST ESTIMATES
Following are the cost estimates prepared for various
project components as have been identified in the Master
Plan. They are mainly based on the current market prices
and are entirely and extremely approximate. The actual and
detailed costs for each of the project components should be
prepared at a later stage together with detailed designing
and at the time of its execution. Therefore, the Umbrella
PC-1 to be prepared after this Master Plan will include
these approximate costs and the PC-1's for each specific
project to be prepared at the time of the implementation of
the Master Plan will include the actual costs as and when
these specific PC-1's are prepared by STC.
16.1 TOURISM FACILITIES
16.1.1 Hotels
For the purpose of this Master Plan and the estimates of
rough costs, it is assumed that a hotel will be located on
an area measuring about 1 acre and will provide
accommodation of 100 beds (50 rooms). The total cost
including the cost of land, design cost, building cost and
furnishing cost is estimated to be:
Rs: 20.00 million.
16.1.1 Motel
It is assumed that a motel will be located on an area of

169. 0.5 acre (4 kanals) and will provide accommodation of 20
beds in 10 rooms. The total cost including the cost of
land, design and construction cost as well as the
furnishing cost is estimated to be:
Rs: 5.00 millions.
16.1.1 Tourist Hostel
A tourist hostel will provide accommodation to 40 persons
in 20 rooms and will be located on land measuring 0.5 acre
(4 kanals). The total cost including the cost of land,
design cost, construction cost and furnishing cost is
estimated to be:
Rs. 10.00 million.
16.1.4 Restaurants
A restaurant is proposed to be located on land measuring
approximately 2 kanals to 4 kanals with
a dining hall with the seating capacity
of 50 to 60 persons. The total cost of
a restaurant including the cost of
land, deign, building and furnishing
costs is estimated to be:
Rs. 2.00 million.
16.1.5 Picnic Spot
All picnic spots will vary considerably in area depending
on the location, tourism potential, anticipated and planned

170. functions and availability of land. However, for the sake
of this Master Plan it is assumed that a picnic spot will
cover an area of 5 kanals to 20 kanals. The total cost
including the cost of land, soft and hard landscaping and
other ancillary facilities will be approximately
Rs. 4.00 million.
16.1.6 Tourist Facilitation Centre
A tourist facilitation centre is proposed to be provided on
an area ranging from half a kanals to 1 kanal. It will
include space for reception, offices, display area and
waiting area. The total cost including the cost of land,
design cost, building cost and furnishing cost is estimated
to be:
Rs. 0.50 million.
16.1.7 Roadside Facility
A roadside facility is assumed to be a food stall covering
a small area of 0.5 kanal. The total cost including the
cost of land, structure and building space is estimated to
be.
Rs. 0.1 million.
16.1.8 Cable Car
The cost of cable car will vary considerably based on its
location, the length of the cable, the number of stations
etc. Data has been collected from locations in Pakistan
where such facilities have already been installed like
Murree, Patriata and Malam Jaba for this purpose. For the

171. purpose of this Master Plan, it is estimated that each
cable car service will approximately cost:
Rs. 15.00 million.
16.1.9 Camping Site
An average size camping site with auxiliary service
provided on site is estimated to cost.
Rs. 2.00 million.
16.1.10 Fishing
Establishment of the fishing spots generally does not need
much of the development works. However, the cost of
erecting sign boards, street furniture, supervision hut
etc. for each location is estimated to cost
Rs. 0.05 million.
16.1.11 Boating
The cost of boating may vary considerably depending the
level of service. However, for the sake of this master plan
it is assumed that including the cost of boats, motor
boats, motor launches and the development of the boating
basin, each facility will cost.
Rs. 1.50 million.
16.1.12 Tracking

172. The cost of development of the planned tracking routes at
proposed locations may also vary considerably, depending
on the location and the length of the track. However, it is
estimated that including the cost of direction signs,
track development and street furniture, each track will
approximately cost
Rs. 0.10 million.
16.1.13 Winter Sports
Winter sports in this context means a Dome of ice-skating.
It will also include the auxiliary facilities of snack bar,
changing and waiting rooms, visitors gallery and
administrative offices. The total cost for each facility
will include the cost of land, design, building and
furnishing which is estimated to be approximately
Rs. 3.00 million.
The summery of cost estimates of various tourist facilities
are shown in Table-6.

173. Table-6: Estimated cost of Proposed Tourists
Facilities
S.No Type of Facility No. of
Faciliti
es
Cost per
Unit
Rs.
million
Total Cost
Rs. million
1. Hotels
11
20.00 220.00
2. Motels
13
5.00 65.00
3. Tourist Hostels 4 10.00 40.00
4. Restaurants
11
2.00 22.00
5. Picnic spots
26
4.00 104.00
6. Roadside facilities
19
0.10 1.90
7. Tourist
Facilitation Centre
6 0.50 3.00
8. Cable car
5
15.00 75.00
9. Camping sites
9
2.00 18.00
10. Fishing
5
0.05 0.25
11. Boating
3
1.50 4.50
12. Rafting 1.00 1.00

174. 1
13. Winter sports
3
3.00 9.00
14. Tracking
8
0.10 0.80
Total 564.45
Less cost of Hotels (564.45 - 220.00)
= 344.45

175. 16.2 INFRASTRUCTURE FACILITIES.
A number of infrastructure projects have been identified at
various locations in the Region. The cost estimates will be
prepared together with the detailed designs and PC-1's by
the relevant executing agency. The infrastructure
facilities include roads, water supply, sewerage solid
waste collection and disposal, electricity and telephone.
The relevant executing agencies are the Highway Department,
C & W Department, Public Heath Engineering Depart, WAPDA,
PTC and the Local Administrations.
16.3 CIVIC AMENITIES
Various civic amenities including police, post, health, and
banks are proposed to be provided at various locations in
the Region. However, the cost estimates for each one of
these amenities will be determined and projects implemented
by the relevant departments which include, the Home
Department, Health Department, Communication/Information
Department and the commercial banks.
16.4 TRANSPORTATION
It is proposed in the Master Plan to operate STC transport
consisting of at least 10 tourist coaches. The cost of the
coaches together with terminal facilities, auxiliary
services and operation for the first year is estimated to
be.
Rs. 50 million.

176. 16.5 MARKETING AND PROMOTION
16.5.1 Print Media
The print media includes the publishing of at 20 different
leaflets and brochures in adequate numbers, printing of a
number of press advertisements, and the publishing of other
promotion materials. The cost roughly has been estimated to
be:
Rs. 5.00 million.
16.5.2 STC Magazine
A 10 page quarterly magazine is proposed to be published by
STC .It is estimated to cost STC for its establishment and
launching an amount of approximately.
Rs. 5.00 million.
16.5.3 Hoarding
It is proposed to erect sign boards and neon signs at not
less than 100 locations all over the country. It is
estimated that they will roughly cost.
Rs. 10.00 million.
16.5.4 Tele Media
This will include the preparation of short duration
advertisements, films, documentaries, clippings and
interviews. It is estimated that these activities will
cost approximately:
Rs. 20 .00 million.
16.6 TRAINING AND RESOURCE DEVELOPMENT

177. It will include the commencement of various training
programmes, Training Workshops, award of scholarships both
within Pakistan and aboard. It is estimated that these
activities will roughly cost:
Rs. 10.00 million.
16.7 INSTITUTIONAL ARRANGEMENTS
16.7.1 STC Strengthening
The institutional strengthening of STC is proposed as an
essential pre-requisite for the implementation of this
Master Plan. A number of sections/cells/departments are
proposed to be created/established within STC for this
purpose. The institutional strengthening will include the
personal salaries, allowances, office stationary etc. It is
roughly estimated that for the plan period of 10 years, it
will roughly cost:
Rs. 50.00 million.
16.7.2 STC Consultancy
The implementation of this Master Plan in the form of the
number of various projects identified therein will require
the designing and preparation of the specific projects.
Keeping in view the technical and professional expertise
required in a variety of fields, it is anticipated that STC
will require the services of a number of Consultants in
this regard. It is estimated that this consultancy service
will cost approximately:

178. Rs. 30.00 million
The aggregate cost estimates are given in Table-7, as
follows.

179. Table-7: Total Cost Estimates
S.No Project Components Total Cost (Rs.
Millions)
1. Tourism Facilities 344.45
2. Infrastructure
Facilities
-
3. Civic Amenities -
4. STC Transportation 50.00
5. Marketing and Promotion 40.00
6. Training and Resource
Dev.
10.00
7. STC Strengthening 50.00
8. STC Consultancy 30.00
Total 524.45

180. 17. FUNDING ARRANGEMENTS17. FUNDING ARRANGEMENTS
Funding is required for the following project components as
proposal in this Master Plan. The proposed funding
arrangements for each category of projects is also
discussed as under.
17.1 INFRASTRUCTURE PROJECTS
The proposed infrastructure projects include, roads, water
supply, sewerage, solid waste management and electricity
and telephone. They include both
improvement/upgrading/extension to the existing networks
and the provision of new networks. Each one of the above
projects fall within the responsibility of the respective
provincial department including Highway Department, C & W
Department, Public Heath Engineering Department, the Local
Municipal Authority, WAPDA and Telecom. Deptt. Each one of
these departments have allocation of funds made under the
provincial and departmental Annual Development Programmes
(ADP). The projects identified for various infrastructure
facilities should be included in the ADP's during the
coming years according to the phasing proposed in this
Master Plan.
17.2 CIVIC AMENITIES PROJECTS
The proposed civic amenities projects include post offices,
police stations, health facilities, and banks. Each
category of projects are the responsibility of the

181. respective provincial departments including the Home
Department, Health Department, Communications Department
and Zonal Head Offices of various commercial banks. Each
one of these departments has fund allocations made under
the Annual Development Program (ADP's) except the banks.
The projects identified for the provision of various civic
amenities should be included in the ADP's of the respective
departments according to the phasing proposed in this
Master Plan.
17.3 TOURIST FACILITIES DEVELOPMENT PROJECTS
A large number of tourist facilities have been proposed to
be developed both in the private as well as in the public
sectors and also as a joint venture of both of them. The
proposed funding arrangements for various tourist facility
projects are as follows:
17.3.1 Private Sector
The projects proposed to be funded by the private sector
alone re as follows:
i) Hotels
ii) Roadside facilities
17.3.2 STC
The tourist facilities projects proposed to be funded by
STC alone through grants from the provincial and federal
governments and loans from financial institutions are as

182. follows:
i) Picnic spots
ii) Tourist Facilitation Centers
iii) Camping Grounds
iv) Tracking Routes
17.4 STC TOURIST TRANSPORT
It is proposed to fully own and operate the proposed 10
coaches for the purpose of tourist transport by STC alone.
However, additional coaches under STC arrangements should
be operated under partnership with the private sector.
17.5 MARKETING AND PROMOTION
Funding arrangements to carry out the intensive and
extensive campaigns for the marketing of projects and
promotions of tourism within Pakistan and abroad is
proposed take place with the help of the private sector. A
large number of private sector industries and business
concerns should be contacted to sponsor various marketing
and promotion activities as proposed in Chapter-14 of this
Master Plan. Consultants have thoroughly explored the
possibility of this funding source and have been extended
full assurance in this regard by a large number of giant

183. business establishments.
17.6 HUMAN RESOURCE DEVELOPMENT PROJECTS
Service sector plays an important role in functioning of
tourism activities at various levels. Master Plan has
proposed various programmes in response to the need to
develop the service sector which includes a number of
training programmes, workshops, education sessions etc.
both available in Pakistan and abroad, some requiring
stipends and scholarships. It is proposed that STC should
be given appropriate funds for this purpose through
provincial and federal grants/allocations.
17.7 STC INSTITUTIONAL STRENGTHENING
STC needs a handsome amount of funding for its functions
and operations during the future. Following are the
possible modes of funding for STC administrative
expenditures.
i) Annual Development Programma (ADP)
ii) Revenue Generation from various projects.
It is proposed that appropriate allocations should be made
in the provincial ADP's to meet the STC administrative
expenses during the first 2 to 3 years of the
implementation of the Master Plan. During the same years
some of the proposed projects will be implemented and put
in operation in order to yield enough revenues for STC to
support its staff and meet others administrative expenses

184. to function properly and strongly. During the later years
after the completion of the remaining projects, STC may
generate enough revenues to further invest into its
activities.
17.8 STC CONSULTANCY
In order to achieve a sustainable development activities
STC will require the services of various consultants for
various activities including the designing of various
proposed tourist facilities, training programmes an
management purposes. The funding for various consultancy
components is proposed to be made by the ADP allocations
throughout the plan period of the Master Plan.
17.9 REVENUE GENERATING ACTIVITIES
One of the aims of this Regional Plan and an essential
salient features is to make STC a self financing
organization which is also able to expand its functions and
provide further facilities in the tourism sector.
Hence the Master Plan has proposed a number of activities
which may involve funding from STC at initial stages but
ultimately will become revenue generating activities. These
are of two types.
a) STC and Private Sector Partnership
i) STC Motels

185. ii) STC Tourist Hostels
iii) STC Restaurants
iv) Cable Car
v) Fishing are/Boating
vi) Winter sports
b) Funded by STC alone
i) STC Transport
ii) STC Magazine
iii) STC Publications

186. 18.18. INSTITUTIONAL ARRANGEMENTS AND STC STRENGTHENINGINSTITUTIONAL ARRANGEMENTS AND STC STRENGTHENING
Before discussing any new institutional arrangements to be
made, it is quite useful to consider the existing
institutional arrangements existing at national and local
levels, in the context of their performance which are as
follows.
18.1 MINISTRY OF TOURISM.
Ministry of Tourism exists in Pakistan, both at the federal
as well as provincial levels. It is actually a separate
department attached from time to time with various
ministries including Culture and Sports.
At the provincial level an office of the Deputy Controller,
Ministry of Tourism exists in Peshawar. The main functions
of this department are to issue licenses to hotels and
restaurants to legally operate in NWFP and also to issue
licenses to tour operators and traveling agents under two
different Acts passed in 1976.
18.2. PAKISTAN TOURISM DEVELOPMENT CORPORATION (PTDC)
Pakistan Tourism Development Corporation established in
1970 was initially envisaged to be a private sector
venture. But within a few years, it became yet another
semi-government organization where the crest fallen dummy-
gods of bureaucracy were dumped till they were
rehabilitated. Tenures of some of the managing directors
were as short as 6 weeks to 10 months.

187. The only period during which a lot of development projects
were initiated and completed was from 1973 to 1975 when
enough funds were secured to upgrade tourist facilities and
to build new ones. After that, Managing Directors were
appointed and removed at short intervals with the result
that no new projects were undertaken. They concentrated
more on foreign tours than bringing about improvements in
the systems. The situation prevailed till 1977 whereafter
the tourism was considered as a threat to Islamic values
and culture.
After Martial Law was removed and a democratic system took
over, serious thought was given to tourism as industry
since 1988. However, no practical step was taken in this
direction for improvement, mainly due to the hurdles
created by the Ministry of Finance and CBR.
Despite many hurdles, the Government during the previous
tenure of Main Nawaz Sharif, allocated more than 250
million rupees for the development and marketing of
projects. But the PTDC with hardly any expertise in these
fields could not utilize such a large allocation. The funds
were squandered away on purchase of luxury vehicles for
personal use, inviable small motel projects and on
"official foreign trips. Eighty percent of the funds
allocated to PTDC were utilized for payment of salaries and
overheads.
However, steps taken recently are indicative of another
move in the right direction and if sustained it may bring

188. some fruitful results in the near future.
18.3. OTHERS PROVINCIAL TOURISM DEVELOPMENT CORPORATIONS
The story of provincial tourism corporation of Punjab and
Sind is no different from that of PTDC. The Tourism
Development Corporation of Punjab (TDCP) was created in mid
80's with an initial allocation of over Rs. 100 million.
Luxury coaches were bought, tourists facilities began to be
developed, tourists information centers were opened and a
chair lift was installed at Patriata-Murree.
But soon the Corporation was turned into a sort of
employment agency. Hundreds of sons, nephews, and
acquaintances of Ministers, MNA's and MPA's were inducted
and the corporation was reduced to near bankruptcy. It is
still in a financial crisis.
As for Sind Tourism Development Corporation, set up some
five years ago, it has yet to prove its existence. Like
PTDC, it has had nearly half a dozen managing directors in
five years. The chief executive is never allowed to work
independently. Vehicles purchased for STDC were placed at
the disposal of the then Chief Minister. No development
activities have been undertaken so far though the province
is rich in tourism potential.
Baluchistan is yet to decide whether it needs a tourism
organization, although it has so much to offer by way of
beaches, archaeological sites, hill station of Ziarat and
an interesting topography and full range of fruit orchards

189. all over.
18.4. SARHAD TOURISM CORPORATION (STC)
The only province is NWFP where tourism is being taken
seriously as an economic activity. In 1991, the Government
of NWFP established Sarhad Tourism Corporation (STC) as a
public limited company to promote tourism in the province.
The objectives of the STC included to improve the existing
tourism facilities and explore new ones and carry out
developmental works in an integrated, coordinated and
comprehensive manner, so as to preserve the environmental
quality and achieve maximum efficiency.
The role of STC was defined to be a catalyst and help
promote the tourism industry through private sector. The
involvement of private sector will mobilize the enormous
potential prevailing in this sector. It was perceived that
after an initial financial support the STC would become a
self-financing organization. This became a distant goal
after initial experience and Government's assistance was
further sought on limited basis. However, the ultimate goal
to become self-financing is still the underlying policy
matter.
Fig. 8 shows the present organizational chart of STC, which
clearly indicates the need for an institutional
strengthening, particularly during the times to come due to
its anticipated role in tourism promotion and development.

190. Fig.9 shows the proposed organizational chart which is only
indicative and needs careful review and in depth study
under a separate consultancy assignment before it is
finally approved and adopted. The proposed organizational
chart shows following new departments and cells to be added.
a) Registration and Licensing Section
This section will monitor the performance of the facilities
existing in the private sector including hotels,
restaurants and tour operations. All these facilities will
be registered with this section and an annual license to
each facility will be issued. The renewal of the license
will depend on the performance of each facility during the
previous year. This section will have three cells, as
follows:
i) Hotels
ii) Restaurants
iii) Tour operators
The above functions are presently carried out by the Deputy
Controller, Ministry of Tourism, Peshawar office. Now these
functions are proposed to be transfused to STC.
b) Coordination Section
Development is an integrated process. Development in
tourism essentially depends the development in
many other sectors of economy including roads,
water supply,

191. sewerage, solid waste management, electricity, telephone,
police, post, health etc. Separate projects have ben
proposed for various infrastructure facilities and civic
amenities. These projects will be designed, planned and
executed by a number of line departments. STC needs a high
degree of coordination with these line departments to
Fig.8:

192. Fig.9:

193. ensure the provision of various infrastructure facilities
and civic amenities where the other tourism facilities have
been proposed. It is therefore proposed to establish a
coordination section within STC for this purpose.
c) Projects Section
A large number of tourism facilities have been proposed in
this Master Plan to be developed and located at various
selected sites in the Region. They include STC motels, STC
restaurants, STC tourist hostels, picnic spots, tourist
facilitation centers, etc. It will be the responsibility
of this section to design the facilities, plan them and
supervise the execution of these projects. After the
execution, this section will be given the responsibility
for O & M (operation & maintenance) of all facilities. This
section will have following different cells;
i) Consultants Cell
ii) Project Design & Development Cell
iii) Project Maintenance Cell
d) Marking Section
This section will be responsible for all marketing and
promotional activities. This will have the following cells;
i) Publication and Distribution Cell
ii) STC quarterly Magazine Cell
iii) Audio Video Cell

194. e) Training Section
A variety of programmes have been proposed in the Master
Plan to organize, arrange and impart relevant education
and training to strengthen the tourism service sector as a
human resource development. This cell will arrange and
organize various training programmes and workshops for this
purpose.
f) Transport Section
In order to provide efficient transport arrangements and to
improve the existing conditions by creating healthy
competition, it is proposed to establish STC transport in
the Region. This section will be operated, managed and
maintained by the STC transport Section.
g) Tourist Facilities Section
A number of Tourist Facilitation Centers have been proposed
is the Master Plan to be located at key locations in the
Region. This section will be responsible to manage these
centers.

195. 19. PROJECT IMPLEMENTATION19. PROJECT IMPLEMENTATION
The implementation of the Master Plan and various project
components will be carried out as follows.
19.1 IMPLEMENTATION FRAMEWORK
A number of public and private agencies will be involved in
the implementation of various specific project components
relating to the respective responsibilities. These agencies
can be broadly categorized as follows:
1. Public Agencies
i. Road Projects : Highway
Department, C&W Department
ii. Water Supply
and Sewerage Projects : Public Health
Engineering Department.
iii. Solid Waste Collection
and Disposal Projects : Municipal Committees,
Town Committees
iv. Electrification Projects :
Wapda
v. Post Offices :
Ministry of Communications

196. vi. Telephone :
Pakistan Telecommunication
Corporation.
vii. Police Stations :
Home Department
viii. Health Facilities :
Health Department
ix. Banks :
Commercial Banks
The above implementation framework however requires a high
degree of coordination. It is therefore proposed to
establish a coordination cell within STC which will
liaison with the line developments involved in the project
implementation process one way or the other.
19.2 IMPLEMENTATION SCHEDULE
It is proposed that the implementation of the Master Plan
takes place in phases with activities of each phase
integrated with the activities of other phases in order to
complement and supplement the activities . Following are
the activities proposed to commence and complete in
different phases. The overall phasing programme in based on
the two broad categories of the Immediate Action Programme
(IAP) and the Long Term Programme.

197. PHASE-I
19.2.1 Immediate Action Programme.
Immediate Action Programme is proposed for a period of
first two years and involves activities aimed at
improvements and upgrading in the existing tourism
facilities without involving huge capital outlays. It
therefore, focusses more on adopting the regulatory
measures. Various activities proposed for the immediate
action are as follows.
i. STC Strengthening.
It is a prerequisite to strengthen the institutional
arrangements of STC to play a stronger role to ensure the
implementation of the Master Plan. STC should expand
gradually as and when required according to the expansion
of the work on the other components of the Master Plan and
to be integrated to other activities proposed in the Master
Plan. Some of the new sections in STC should be established
right now corresponding with the activities proposed as
immediate actions. However, the sections involved in the
activities proposed in the long -term plan should be
established later.
ii. Licensing of Private Sector Activities.

198. The performance of various tourism facilities provided in
the private sector including hotels, restaurants, tour
operators, tour guides etc. is extremely poor in terms of
both quantity and quality. There is no mechanism to
regulate and monitor these activities. It is proposed that
STC should be given the licensing authority which is
presently held with the Deputy Controller, Ministry of
Tourism, Peshawar. Inspectors should be appointed by STC
to periodically and regularly monitor the performance of
the private sector activities in this regard.
iii. Marketing and Promotion Activities.
Marketing and Promotion of tourism is, as a matter of fact,
a continuous activity. It is proposed that some of the
activities should commence with immediate effect both at
home and abroad. Main emphasis during this phase should be
given to designing, printing and distribution of
introductory leaflets, brochures book lets etc.
iv. Improvement of the infrastructure Facilities.
STC should establish contacts and coordinate with the line
departments in order to improve and upgrade the existing
infrastructure facilities in the region. This will mainly
deal with the implementation of the improvement/upgrading
projects which have been identified in this Master Plan.

199. v. Improvement of the Civic Amenities.
STC should establish contacts and coordinate with the line
departments in order to improve and upgrade the existing
civic amenities in the region. This will mainly deal with
the implementation of the improvement/upgrading projects
which have been identified in this Master Plan.
19.2.2 Long - Term Programme
The total span of the plan period of this Master Plan is
proposed for 10 years. The Immediate Action Programme is
proposed for 2 years, and the remaining period of 8 years
is considered for the long-term programme.
It is envisaged that after completion of the immediate
action programme in 2 years, various activities will have
gained momentum and the environment will have been gained
for the implementation of the long - term plan. It is also
proposed to carry out long-term plan is two phases of 4
years each, as follows.
PHASE-II
Following activities are proposed for phase-II of the
Master Plan and the stage-I of the long-term plan.
i. STC Strengthening
It is proposed to fully complete the institutional
strengthening of STC which had commenced during the

200. immediate action programme. This will help STC to function
fully and completely to steer various tourism activities
involved in the implementation of the Master Plan.
ii. Marketing and Promotion.
It is proposed to further expand the activities involved in
the marketing and promotion plan as suggested earlier.
While the press advertisements, hoarding and the printing
and distribution of the literature was proposed in Phase-I,
it is proposed to commence the publication of the STC
Magazine in Phase-II. The other activities proposed to take
place during this phase are the use of tele media, video,
and the satellite programmes.
iii. Development of new tourist facilities.
It is proposed to start building and development of new
tourist facilities as proposed in the Master Plan in the
areas which are already established tourist attractions or
in areas located in the close vicinity during this phase.
This will involve the development of new hotels, motels,
restaurants, picnic spots, road side facilities, and
others. this should be done in an integrated manner to
become actually an extension of the existing facilities.
iv. Development/Extension of the new Infrastructure
Facilities.
It is proposed to provide new infrastructure facilities

201. including water supply, sewerage, electricity etc. to the
areas where new tourist facilities have been developed
during this phase. This should also be done in an
integrated manner as an extension to the existing
facilities.
v. Development of new Civic Amenities.
Civic amenities including the police, health and other
facilities should be provided in areas where new
tourist facilities have been built during this
phase in an integrated manner.
vi. Human Resource Development
Some of the training programmes and workshops should
commence during this stage including the formal education
of higher level studies available in Pakistan.
vii. STC Transportation
In order to respond to the immediate need for appropriate
transportation arrangements for the tourist movement in the
area, it is proposed to commence the STC transport during
this phase, as mentioned in the Master Plan.
viii. Private Sector Involvement
It is proposed to take necessary steps involved in the
process of mobilization of the private sector to
participate in the development, implementation and

202. operation of projects identified in the Master Plan. This
will involve the preparation of various feasibility reports
and establishment of contacts with the private sector.
PHASE-III
Following activities have been proposed to fully and
completely implement the Master Plan.
i. Development of the Remaining Tourist Facilities.
It is proposed to develop the remaining tourist facilities
during this last phase, as proposed in the Master Plan.
They include the development of new hotels, motels,
restaurants, picnic spots etc. It will include all
identified locations : near as well remote.
ii Development of new Infrastructure Facilities.
It is proposed to provide all the infrastructure facilities
to all the areas where new tourist facilities have been
developed as proposed in the Master Plan during this phase
in an integrated manner.
iii. Development of new Civic Amenities.
It is proposed to develop new civic amenities to the areas
where new tourist facilities have been developed during
this phase, as proposed in the Master Plan, in an
integrated manner.

203. iv. Marketing and Promotion.
It is proposed to further expand the area of marketing and
promotion activities during this last phase, and the
international market should also be fully covered in this
regard.
v. Human Resource Development
The activities in the training and formal education should
be further expanded during this phase and potential
candidates should be sent to the local as well as foreign
institutions for this purpose.