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HO3:	
  
HAVE	
  YOU	
  HEARD	
  
A	
  PROCESSOR	
  SAY:	
  

	
  
1.	
  	
  “I	
  want	
  to	
  source	
  more	
  paddy	
  from	
  small	
  farmers,	
  but	
  I	
  have	
  had	
  
trouble	
  with	
  a	
  few	
  traders	
  thinking	
  short-­‐term	
  and	
  cheating	
  me	
  so	
  I	
  am	
  
not	
  sure	
  how	
  to	
  start”	
  
	
  
2.	
  	
  “I	
  need	
  to	
  generate	
  loyalty	
  with	
  my	
  (farmer)	
  suppliers	
  and	
  limit	
  pirate	
  
(selling)	
  buying,	
  so	
  embedding	
  services	
  and	
  providing	
  performance	
  
incentives	
  should	
  help	
  keep	
  my	
  mill	
  utilisation	
  rates	
  high”	
  	
  
	
  
	
  
AN	
  INPUT	
  PROVIDER	
  SAY:	
  
	
  
	
  

1.“I	
  know	
  my	
  future	
  depends	
  on	
  smallholders,	
  but	
  I	
  don’t	
  know	
  how	
  to	
  get	
  
to	
  my	
  future	
  and	
  it	
  seems	
  too	
  far	
  away”	
  
	
  
	
  
2.“I	
  heard	
  another	
  input	
  firm	
  on	
  the	
  radio,	
  so	
  I	
  called	
  my	
  cousin	
  in	
  the	
  tax	
  
authority	
  to	
  check	
  on	
  how	
  they	
  can	
  afford	
  advertising”	
  	
  
	
  
	
  

TASK:	
  For	
  each	
  statement	
  answer	
  these	
  questions:	
  
	
  
–Who	
  is	
  the	
  relationship	
  between?	
  
	
  
–How	
  would	
  you	
  describe	
  the	
  nature	
  of	
  the	
  relationship?	
  
	
  
–What	
  does	
  the	
  statement	
  imply	
  about	
  the	
  nature	
  and	
  degree	
  of	
  
competition	
  and/or	
  cooperation?	
  
	
  
–Are	
  there	
  any	
  rules	
  (formal	
  or	
  informal)	
  that	
  may	
  have	
  influenced	
  the	
  
statement?	
  
	
  
–What	
  would	
  you	
  like	
  to	
  hear	
  more	
  often	
  in	
  the	
  future?	
  
	
  
• Adjust	
  existing	
  statement	
  
	
  
• Write	
  new	
  statement	
  
	
  

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"Have You Heard" Activity

  • 1. HO3:   HAVE  YOU  HEARD   A  PROCESSOR  SAY:     1.    “I  want  to  source  more  paddy  from  small  farmers,  but  I  have  had   trouble  with  a  few  traders  thinking  short-­‐term  and  cheating  me  so  I  am   not  sure  how  to  start”     2.    “I  need  to  generate  loyalty  with  my  (farmer)  suppliers  and  limit  pirate   (selling)  buying,  so  embedding  services  and  providing  performance   incentives  should  help  keep  my  mill  utilisation  rates  high”         AN  INPUT  PROVIDER  SAY:       1.“I  know  my  future  depends  on  smallholders,  but  I  don’t  know  how  to  get   to  my  future  and  it  seems  too  far  away”       2.“I  heard  another  input  firm  on  the  radio,  so  I  called  my  cousin  in  the  tax   authority  to  check  on  how  they  can  afford  advertising”         TASK:  For  each  statement  answer  these  questions:     –Who  is  the  relationship  between?     –How  would  you  describe  the  nature  of  the  relationship?     –What  does  the  statement  imply  about  the  nature  and  degree  of   competition  and/or  cooperation?     –Are  there  any  rules  (formal  or  informal)  that  may  have  influenced  the   statement?     –What  would  you  like  to  hear  more  often  in  the  future?     • Adjust  existing  statement     • Write  new  statement