A condensed explanation of the Virtual Book Tour process and how authors can use this marketing technique to sell more books.

1. Have You Heard
About the
Virtual Book Tour?
If not, read on…

2. If you have…keep
reading anyway.
Maybe you’ll
learn something
new.

3. Why Go On the
Virtual Road

4. Because sharing your book info
with bloggers, via email, is much
less intimidating than approaching
book clubs, bookstores and other
brick and mortar outlets.

5. It’s also more convenient
and economical.

6. So how does this
Virtual Book Tour
Business work

7. egin by making a list of blog categories
that might be a good fit for your book.
o an online search. There are many book
blogging (and other) sites to choose from.
ake a list of all the bloggers you wish to
contact.

8. Why would
bloggers agree
to host my
tour anyway

9. So glad you asked

10. Popular blogs have been established for
several years. That’s a lot of online content
writing. Many bloggers are open to guest
posts. It can be difficult to come up with
fresh, engaging content on a regular basis.

11. Guest posts give blog owners a
break, while offering readers a
new perspective with unique
information. Your virtual book
tour stop is like a guest post.
Book Tour

12. Your tour content provides readers with
a wealth of great information
about you and your book.

13. Offering a link back to the
blogger's site, from your author
website, is always a plus. That’s
FREE marketing for bloggers and
a GREAT incentive for them to
agree to host.
Backlinks help
everyone

14. I’ve identified
potential bloggers.
What do I do now

15. Decide when you’d like to begin
and end your virtual book tour.
Most tours run between one
and two weeks.

16. Schedule it as carefully
as you would any other
professional meeting or
conference.

17. Decide what kinds of
content you want
included in your tour.
Some ideas are…

18. •Author Photo
•Book Cover Photo
•Author Bio
•Book Blurb
•Book Excerpt
•Guest Post or Article
•Links (social media, author website, book purchase sites)
•An Interview (a completed interview or offer to be interviewed by the blog owner)
•Giveaway (your book, Amazon gift card, etc)
•Podcast
•Video Book Trailer
•Book Reviews
•Q & A Session
•Press Release (if you don't already have one, now is the time to write one)
Tour Content

19. After you’ve chosen your tour dates,
identified potential bloggers AND decided
what content you will include in your tour
you’re ready to…

20. Send your initial
To potential blog hosts

21. Most blogs include
contact information
somewhere on the site.
*check “About” and “Contact” pages, or look for
contact info in the sidebar.

22. Your brief email message should include
this information:
•Your name and book info. Include this in your first two
sentences. You want to grab the blog owner’s attention right
away.
•Your proposal. Here’s where you detail what you have to offer
in terms of content (interview, guest post, video book trailer,
etc.).
•Time frame (the dates you’d like to schedule your tour stop).
•Pertinent links (author website, purchase links, book reviews,
etc.).
•Offer of a free book for the blog owner.

23. After you’ve emailed your
queries, it’s okay to follow-up
with one more email to anyone
who hasn’t responded after
several days. Not everyone will
respond. Don’t take this
personally.

24. Bloggers are doing you a HUGE favor. Be
considerate. It is your responsibility to deliver all
the necessary content on time - two weeks prior
to your tour stop is preferable.

25. Hopefully, after a bit of diligent
work you’ll be well on your way to a
busy virtual book tour!

26. If you’re overwhelmed with the
Virtual Book Tour process,
eBook Review Gal can help!

27. Schedule an eBook Review Gal
Virtual Book Tour Today!

28. Sign Up to Be an
eBook Review Gal Tour Host
eBook Review Gal
is always looking for tour hosts!