This document proposes a promotions plan to generate awareness for "The Hatch" program at Bowling Green State University and the surrounding Midwest region. The plan includes social media promotion through Twitter, Facebook and LinkedIn. It also proposes creating a weekly mockumentary video series, engaging a keynote speaker, and various on-campus promotional activities like posters, flash mobs and giveaways to generate hype. The goal is to promote The Hatch program and its inaugural event on January 12th.

1. A Promotions Plan Proposal
By Becca Barth, Anna Crabill, Stevon Duey, and Kristen
Tomins
The Hatch

2. The Hatch 2
Objectives
 Promote The Hatch on Bowling Green State University’s campus and in the
Midwest
- Ohio, Southern Michigan, Indiana, Chicago-area
 Create hype for The Hatch
 Generate awareness of the program throughout the region
Plan
 Social Media
- Twitter, Facebook, LinkedIn
 Mockumentary
 Keynote Speaker
 Hype for The Hatch
 Engagement
 Hit the Ground Running January 12th

3. The Hatch 3
Twitter
 Social Media 101 – December 1st
- Twitter Account for each Hatchling
- @Hatch_FirstName
- Create firstname.lastname@gmail.com email for each
 At the end of Hatch, can change Twitter to business name
 Hootsuite Premium
Facebook and LinkedIn
 Demographics for advertising
- Southern Michigan
- Ohio
- Indiana
- Chicago
 Target age group for advertising
- 12-65+
 Links in advertisements will link to registration page
 Save the date Facebook events
- Will also link to Facebook advertisements
 “Shark Tank Falcon Style”
 Express that this is a BIG event
- $350,00 invested

4. The Hatch 4
The Hatch: (Egg Puns)
 Mockumentary
 Every week
 2 minutes long
 Helps with People’s Choice Award
Video Plan
 WEEK 1: Sunny-Side Up: How do you feel about your business idea? Why is
it innovative?
 WEEK 2: Not Eggsactly What it was Cracked Up to Be: What obstacles have
you and your mentor discussed?
 WEEK 3: Breaking Out of Your Shell: After 3 weeks in the Hatch program
and working with your mentor, how are you feeling about your business idea?
 WEEK 4: Ask an Eggspert: What resources are you using for research and
development?
 WEEK 5: Cracked: What is the status of your business idea?
 WEEK 6: Finances are Hard (Boiled): How are you overcoming the
limitations of your budget or other financial obligations?
 WEEK 7: Going the Eggstra Mile: After considering your budget, are there
any modifications you have to make to your business idea?
 WEEK 8: Poached Emotions: The ten-week period is coming to an end, what
are your emotions right now?
 WEEK 9: Eggcelent Work So Far: How are you preparing for your Hatch
presentation?
 WEEK 10: Scramblin’: How are you feeling going into your final Hatch
presentation?
 WEEK 11: That’s All Yolks: What have you learned from this experience?
How will you go forward?
*Questions need to be re-worked

5. The Hatch 5
Keynote Speaker
 The Oasis
 Or, are there any other local entrepreneurs we can have come and give out
free things, similar to when the Hatchlings were announced?
Hype for the Hatch
 Utilize BGSU social media accounts
 Press releases to BG Sentinel and The Blade
- I.e. New business launching in the Toledo area
 Posters around campus with Twitter handle
 Cracked Egg shell cutout, #TheHatch2015
 Chalk around campus (#TheHatch2015)
 Play video mockumentaries in the Union, CBS, Res Halls around campus
 Play videos on BG24 and WBGU
 Express this is a FREE event
 Dorm representatives
- The dorm hall with the highest percentage of attendance to the Hatch,
will win a Chipotle catered lunch.

6. The Hatch 6
 Hatch Hunt
- Each week, orange Easter eggs will be scattered across campus. Inside
the egg is a promotion for the Hatch event, along with a code, which
can be redeemed for a prize or special offer.
 Flash Mob in the Union
 Receive raffle ticket at the Hatch event, the raffle will take place at the end of
the Hatch event, and you must be present to win.
- MacBook Pro, IPad, AppleWatch
- Free car?
 Some sort of mysterious phrase around campus that evokes conversation
- Ex. Last year for Dance Marathon, participants wore shirts that said:
“Ask Ashley.” No one knew what it meant, and it turned out it was a
promotion for Dance Marathon.
 Hatch poster in key parts of campus starting January 12th.
Hit the Ground Running January 12th!
 Posters should be up around campus
 Twitter should be active, and have a following
 Release first Mockumentary video
Engagement
 Product demonstrations/Mock-ups
 Weekly Polls
 Twitter contest (RT and follow for gift card)

7. The Hatch 7
 Man on the Street Hatch
 Music Video
 Going to the Hatch, enter into Raffle
 Ziggy Points for coming to the Hatch
 Table at the Union
 Hand out/hide around campus orange, white, and brown Easter eggs with
different tidbits of information
- Prize inside a small percentage
 Survey during, and after the event about knowledge of the Hatch program.
 The Eggy
 Text voting for the People’s Choice Award
Making the Hatch an “Experience” - Festival
 T-shirt gun
 Rosco, come back to the Hatch and perform before the event
 Freddie and Frieda
 BGSU Dance Team
 Coupons under chair

8. The Hatch 8
Measurable Results
 Twitter analytics for each Hatchlings’ account
 Number of people at the event itself
 Number of replies from entrepreneurs
 Survey after the event
Action Plan
 Create a week-by-week calendar of implementation of the promotions plan
 Contact Res Life about dorm hall representatives
 Contact Chipotle and Pizza Hut, and negotiate deals for coupons
 Order posters and other supplies (t-shirt gun, plastic eggs, etc.)
 Create a spending plan
 Create Facebook and LinkedIn advertisements