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Managing in the Whitespace
    of an Organization
    JeffreyGifford@gmail.com
What’s “whitespace” and
where is it in my organization?
Typical “Top-Down” Hierarchy
Servant-Leader
style works well in
   this structure




 Typical “Bottom-Up” Hierarchy
Typical Web-2.0 Hierarchy
What Web-2.0 can really look like
The opportunity to improve an
organization is frequently found
   in the whitespace of the
      organization chart.
Engineering Group One
                  Operations Group
Telling Stories




                  Engineering Group Two
                  A Tale of Three
                      Teams
Any organization that designs a
 system (defined broadly) will
   produce a design whose
   structure is a copy of the
 organization's communication
           structure.

                 Conway’s Law
ed
   op  Corollary to Conway’s Law
      os
Pr




  Teams communicate the way
      they’re organized??

               (maybe)
Communication . . .


Communication . . .



Communication . . .



                      Communication . . .
Communication . . .


                      Communication . . .




                      Communication . . .
                                            If you’re organized in functional silos . . .




             you’ll
 . . . it is likely


        that way
communicate
Telling Stories
Server Deployment

                    • 33 points of “touch”
                    • 9 internal systems
                    • 8 functional units
                    • 2 data centers
                    • 16 weeks duration
                    • $3.5MM (US) annually
Organizational structures create
 artificial boundaries that may
    introduce extra steps in
 processes, such as excessive
   handoffs between teams.


                        Gartner
Telling Stories
Server Deployment
 Transformation
                    • 2 weeks duration
                      (on average)
                    • 2 internal systems
                    • 8 functional units
                    • 2 data centers
                    • 3.5MM annually
Lessons Learned
• Whitespace has different laws of gravity
  – No staff, No budget, No authority
  – Easy to be passed over
  – Unofficial “projects” may be better
• Elements of skunkworks
  – Stay hidden until ready to go supersonic
• Take problems off people’s hands
  – Provide people’s payoff early
• Know your numbers (financials & widgets)
Tools
•   Servant-leadership
•   Define the terms
•   ITIL concept of Service Management
•   Walking around
•   Meeting people
•   Connecting people (Radar O’Reilly)
•   Graphs and charts that tell stories
•   Think, think, think
Bibliography
• Brooks, F. (1975). The Mythical Man-Month: essays on software
  engineering. Addison-Wesley.
• Conway, M. (1968). How do committees invent? Available:
  http://www.melconway.com/research/committees.html. Last accessed
  20 May 2008 (updated 12/2010).
• DeMarco, T and Lister, T. Peopleware: productive projects and teams.
  (1987).
• Maletz, M and Nitin, H. (February 2001). Managing in the Whitespace.
  Harvard Business Review. 102-111.
• Office of Government Commerce (2007). ITIL Service Strategy. United
  Kingdom: The Stationary Office. 121-122.
• Scott, D and Holub, E and Pultz J. (20 November 2006). Organizing
  for IT Infrastructure and Operations. Gartner Research. G00137083.
• White, E. (2008). Art of Persuasion Becomes Key. Available:
  http://online.wsj.com/article/SB121115784262002373.html. Last
  accessed 20 May 2008 (updates 12/2010).
JeffreyGifford@gmail.com

     For more thoughts on
“Managing in the Whitespace”
 visit http://JeffreyGifford.com

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Managing in the whitespace of your organization

  • 1. Managing in the Whitespace of an Organization JeffreyGifford@gmail.com
  • 2. What’s “whitespace” and where is it in my organization?
  • 4. Servant-Leader style works well in this structure Typical “Bottom-Up” Hierarchy
  • 6. What Web-2.0 can really look like
  • 7. The opportunity to improve an organization is frequently found in the whitespace of the organization chart.
  • 8. Engineering Group One Operations Group Telling Stories Engineering Group Two A Tale of Three Teams
  • 9. Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure. Conway’s Law
  • 10. ed op Corollary to Conway’s Law os Pr Teams communicate the way they’re organized?? (maybe)
  • 11. Communication . . . Communication . . . Communication . . . Communication . . . Communication . . . Communication . . . Communication . . . If you’re organized in functional silos . . . you’ll . . . it is likely that way communicate
  • 12. Telling Stories Server Deployment • 33 points of “touch” • 9 internal systems • 8 functional units • 2 data centers • 16 weeks duration • $3.5MM (US) annually
  • 13. Organizational structures create artificial boundaries that may introduce extra steps in processes, such as excessive handoffs between teams. Gartner
  • 14. Telling Stories Server Deployment Transformation • 2 weeks duration (on average) • 2 internal systems • 8 functional units • 2 data centers • 3.5MM annually
  • 15. Lessons Learned • Whitespace has different laws of gravity – No staff, No budget, No authority – Easy to be passed over – Unofficial “projects” may be better • Elements of skunkworks – Stay hidden until ready to go supersonic • Take problems off people’s hands – Provide people’s payoff early • Know your numbers (financials & widgets)
  • 16. Tools • Servant-leadership • Define the terms • ITIL concept of Service Management • Walking around • Meeting people • Connecting people (Radar O’Reilly) • Graphs and charts that tell stories • Think, think, think
  • 17. Bibliography • Brooks, F. (1975). The Mythical Man-Month: essays on software engineering. Addison-Wesley. • Conway, M. (1968). How do committees invent? Available: http://www.melconway.com/research/committees.html. Last accessed 20 May 2008 (updated 12/2010). • DeMarco, T and Lister, T. Peopleware: productive projects and teams. (1987). • Maletz, M and Nitin, H. (February 2001). Managing in the Whitespace. Harvard Business Review. 102-111. • Office of Government Commerce (2007). ITIL Service Strategy. United Kingdom: The Stationary Office. 121-122. • Scott, D and Holub, E and Pultz J. (20 November 2006). Organizing for IT Infrastructure and Operations. Gartner Research. G00137083. • White, E. (2008). Art of Persuasion Becomes Key. Available: http://online.wsj.com/article/SB121115784262002373.html. Last accessed 20 May 2008 (updates 12/2010).
  • 18. JeffreyGifford@gmail.com For more thoughts on “Managing in the Whitespace” visit http://JeffreyGifford.com