For all the money we spend on university degrees, the resume - and its LinkedIn counterpart - remains as the most important vehicle to account for how potential employers & recruiters perceive you. In this presentation, you will learn resume techniques based upon Information Theory. Your resume is a self-promotional marketing tool that is underutilized when candidates treat it as a summary of experiences instead of a promotional marketing tool accurately reflecting how the financial value you add to the firm exceeds the financial value of your remuneration. Agenda: » Align your entire resume format against how recruiters scan resumes. » Learn techniques to improve clarity of each resume bullet. » Link resume bullets to organizational metrics & financial outcomes. » Use Information Theory to increase gravitas of the words you choose.

1. .
Have a Better Resume
Than The Other
Candidate

2. NetCom Learning

3. NetCom Learning – Managed Learning
Services

5. You will learn resume techniques based upon Information
Theory & Interdisciplinary Epistemology.
In this talk, we will represent your resume & its bullet as
boundary objects using pedagogy within one discipline within
the context of another.
For all the money we spend on university
degrees, the resume - and its LinkedIn
counterpart - remains as the most important
vehicle to account for how potential employers
& recruiters perceive you.

6. Your resume is a self-promotional marketing tool that is
underutilized when candidates treat it as a summary of
experiences instead of a documentation accurately reflecting
how the financial value you add to the firm exceeds the
financial value of your remuneration.

7.  Align resume format against how recruiters scan resumes.
 Learn techniques to improve clarity of each resume bullet.
 Link resume bullets to organizational metrics & financial outcomes.
 Use Information Theory to increase gravitas of words you choose.
 Q&A with the speaker

8. Agenda
 Increase gravitas of resume by saying more with less wordsAligned resume’s format
with how recruiters scan
resumes.
Learn techniques to
improve clarity &
impact of each bullet.

9. Leverage information theory
techniques because resumes are the epitome of
potential information transfer
View each resume
bullet as Hollywood
views the way movie
posters market their
movies
View your resume
as a real estate
broker views a
neighborhood

10. Mathematical study of the coding of information in the form
of sequences of symbols, impulses, etc., and of how rapidly
such information can be transmitted.
Information  reduction of cognitive uncertainly.

11.  People experience uncertainty in interpersonal exchanges.
 Uncertainty  aversive state, generating cognitive stress.
 Recruiters / candidates meet to reduce uncertainty to increase predictability.
 Interpersonal communication is a developmental process that occurs through
stages.

12. Proactive uncertainty reduction  making predictions of the
most likely alternative actions the other person might take.
This is strategic communication - planning prior to interaction
The sky was very clear and very blue.
The sky was azure.
Words
Characters (no space)
Characters (total spaces)
8 versus 4
30 versus 15
37 versus 18
50%
50%
51%
Time to market
Visual
clutter

13. Jordon is extremely beautiful.
Jordon is gorgeous
Words
Characters (no space)
Characters (total spaces)
4 versus 3
26 versus 16
30 versus 18
25%
38%
40%
Time to market
Visual
clutter

17. Language is designed to informationally optimal. Shorter
words convey less information than their longer counterparts
when controlling for meaning or reducing uncertainly.
 Zipf showed that word length & frequency are inversely correlated.
 Shorter words tend to be more frequent.
 Why? To maximize efficiency as shorter words take less effort to produce
 But more effort to decipher exact meaning.
Information conveyed by a word can be quantified y its surprisal - measure of
unpredictability. Words that are predictable from context convey no bits of
information & constitute noise.
For instance ‘‘to be or not to be’’, the final beis entirely predictable from context so
surprisal value approaches 0.
Words that are highly unpredictable from context have surprisal value approaching
infinity as probability of the word given its context approaches zero. Bigger
emotional impact!

20. Word length is a function of information content
 Many shorter words easier for the writer
 Fewer more sophisticated words easier for the reader.
Information density can be manipulated by factors outside lexical content
via syntactic variation (present participle) phonetic reduction, lengthening,
contraction of phrases.
Correlation b/w information content & word length

22. The quick brown fox jumped over the lazy dog.
Why information density gets more of
what you want the hiring manager to
know inside the hiring manager’s head!
Information Density compactness of an
interface in terms of amount of information.
Density metric is calculated as quantity of
visible node instances containing information
divided by area of respective medium.

23. The smaller the word, the harder it is to define.
Most people assume that long words or rare words are the
hardest to define because they are often the hardest to spell,
say, and remember.
The truth is, those are usually a snap. 'Schadenfreude' may
be difficult to spell, but it's a cinch to define, because all the
uses of it are very, very semantically and syntactically clear.

24. Information Density
• Zipf’s Law: smaller words are more commonly used but more
difficult to define.
• Words like but as for go, do & take have plenty of uses that
are syntactically similar but not identical.
• Let's do dinner & let's do laundry are identical syntactically
but feature different semantic meanings of 'do.'
Small
Words
Complex
Works
Common
Words Rarer
Words
Information Density

25. The Power of a New
Paradigm
Looking at an issue from an entirely new
perspective reveals new solutions.

26. The rest just see
differences.

27. Is an
airplane
analogous
to a bird or
a bicycle?  Wright Brothers saw an
analogy to the machine they
already designed instead of
to birds like everyone else.
 Both were unstable vehicles
requiring nuanced balance &
3 dimensional control.
 Both fell if they lost too much
forward momentum.

28. How Powerful Is the Right Analogy?
Centuries of potential aviators modeled their machines
after birds. Why?
Flapping wings superfluous to intrinsic aerodynamics of
flight; merely reflected propulsion unique to birds.

29. What is the parallel between a professional
resume writer and a real estate broker?

30. Recruiters spend
average of six
seconds per resume
before segmenting it
into the long list
versus trash bin.

31. for sale is to job search
as sold is to hired.

32. What is the parallel between a resume’s bullet
and
the casting of a movie?
There are leading actors. There are character actors.
 Producers market the movie against their leading actors.
 Leading actors, once signed on, attract more investors.
 Supporting actors support the movie but do not lead the marketing strategy.
Joel Brian Bill

33. Creating your
bullets from your
job description
This approach does not include the very
information that your potential employer
seeks. Merely saying what you did excludes
(1) if you did it well
(2) what the benefit were to the company.

34. Why did the
company
pay you to
perform the
task?
If your boss were
to take credit for
the task with his
boss, how would
we describe it?
This approach
elevates the bullet
up a level.
….
Why are new
jobs created
when they are
repeated
contractual
expenses?

36. I see your resume as if I were a Real
Estate Broker viewing a Neighborhood.
I see your resume as
valuable real estate with
some parts of the
neighborhood more
expensive than others.
How do
you see it?

37. Most expensive part of your resume is the top.
Most to least expensive part of a bullet is from left to right.
 Recruiter search to exclude resumes to work with ones that survive
 3,000 Indeed resumes? Review 100 & hire good enough.
 Most HR comp plans incentize good enough & not the best.
Several words in  reading to scanning mode

38. Two Types of HR Comp Plans for Recruiters
Hire Good Enough
Measured on:
• How many vacancies filled
• how many open vacancies after
30 days.
• Time to Hire
Focuses on present metrics
Hire the Best
Measured on how many candidates:
• received high performance
reviews a year into job
• rose to executive level positions.
• increase in internal promotions
that reduce retained search costs.
Bonuses tied to their long term
performance even after they
vacate current job.

39. Why do most HR comp plans not incentivize recruiters to hire the
very best by tying performance to the metrics that have greatest
impact on long term sustainable company performance?
No
Alignment
Lack of
Business
awareness
Apathy
Group Think
Does not understand psychological
concept of enlightened self interest

40. Content
Words
For your resume, we want this
ratio to be as high as possible -
greater than one, actually!

41. Want highest content to word ratio possible.
We want to avoid Quantitative Easing of
words to prevent word inflation that
makes each word less valuable.

42. Picture the
One Sheet!

44. Tell a story with a bullets With a reversal
of structureRequire a straightforward narrative line.
Resolution
Tension
Exposition

45. Construct of a Resume Bullet
Resolution
What was
the Issue
A bit of
detail for
context
Result
Exposition
Tension

46. The STAR method  Situation, Task, Action and Result.
 Where did you do the action?
 What was the task?
 What was the action?
 What result did your action produce?
Developed a client analysis consisting of products our top 50 clients did not have which
increased cross sell by 30 percent.
One Issue to consider
with the STAR Method
1
2
3
Bullet  becomes the
talking point during the
interview process.
Bullet  does not have to
contain every aspect of the
task.
The
Order!

47. A Bullet is to a One Sheet
 Can make him secondarily on the movie poster
 Can feature him at the edge of the poster
 Can completely edit him out of the posterConsolidated 9 dispersant databases across
multiple legacy systems
This bullet
does not
say if you
did it well
or poorly.
And even if I performed
the task well, does not
articulate if it even
benefited the firm?

48.  Can make him secondarily on the movie poster
 Can feature him at the edge of the poster
 edit him out of the poster
Increased time-to-market to executive decision
making by consolidating 9 dispersant
databases into single instance, on time, on-
budget
A Better Bullet
Consolidated 9 dispersant databases across
multiple legacy systems
Level of performance included
Benefit to the firm included

49. Result Benefit Context
Manage and direct the day-to-day functionality of
the inbound customer service department for e-
commerce multi website business.
Recruiter does not know if you did the task well and even if you
did – she does not know if it even mattered all that much.

50. Result Benefit Context
Increased first inbound call resolutions by 35% and increased QA
levels while reducing average call times through improved candidate
screening and newly developed orientation training.
Started with the quantifiable result & how it benefited the firm and
even added a bit of context.
Bullet brags that you did it well and how it benefited the firm.

51. Worked with Brass Ring & Compliance Coordinators to credential
and update candidate records, ensuring JACHO compliance.
Leading with
too much
specificity 
more chance to
exclude you.
But every boss
emotionally
identifies with
financial results &
company benefits
even if the
context differed.
So don’t lead with
context.
When using powerful words
do not follow with weaker
words that cascade down in
same hierarchy. If you
credential, updating can be
assumed.

52. Resume Bullets
 Want concise language
 Words to evoke a visceral positive image
 Categories should be hierarchically consistent
Partnered with executives in the Europe, US, Canada & South America on transformation
activities.
Too Vague
Partner  what
was the
interaction?
Transformational
 no benefit
named
Have mixture
of countries &
continents
You can be
concise with
more words &
too wordy
with less
words
No strong
visceral
imagery

53. Tension between Vague & Specificity
Employer wants to see overlap between your resume & their JD
 Want recruiter to imagine you in the job.
 Listing specific proprietary systems or too much specificity can be reason to exclude
& not short list candidate.
 What do all employers want:
Increasing revenue |Decreasing costs |Increased efficiency |Reduced Cycle Time

54. Used Acme payroll to handle on & off cycle payments, research discrepancies
with pay, assist employees & timesheet approval, direct deposit enrollment,
address/tax election changes, and W2/1042S issues.
All companies
have payroll
systems but not
that specific
vendor
Does not claim if
the task was
completed
successfully or
even above
average.
Wording is
clumsy & lacks
structure
Bullet has low
empathy curve
connecting
recruiter to
candidate.
Where is
Bill?
Or his
brother
Joel?

55. Reduced payroll cycle time by 30% & increased accuracy by 15% by migrating
from legacy to new off-the-shelf solution.
A bullet is a talking point for an interview and
not inclusive of every detail - not a deep dive.
Every company needs to increase payroll
efficiencies (general business concept) -
easier to imagine you in the job.
The remainder of bullet adversely
creates word inflation - too much
specificity distorts a clear narrative line.
Possible to create 2nd bullet with
remainder if you find its own Bill & Joel
Murry.
B
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N
E
F
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T
B
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N
E
F
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T

57. Additional Techniques
Beyond the Scope of this Talk.

58. Hybrid Resume combining best of a functional &
traditional chronological resume.
Ingredients:
 1 part branding statement
 1 part areas of expertise or core competencies
 1 part selected accomplishments
Advance Infographic Resumes
More suitable for marketing &
high tech jobs, millennials
working for millennials & anyone
simply wishing to stand out from
the crowd.

59. Advanced resume
format - more visually accessible to a
changing demographic

60. Plenty of free & premium software to assist you in
creating a resume in this format.

68. Branding Statement
AREAS OF EXPERTISE
core competency core competency core competency
core competency core competency core competency
core competency core competency core competency
Selected Accomplishments
 Insert Here
 Insert Here
 Insert Here
 Insert Here
 Insert Here
Cut & Paste Your Traditional Resume Here Below

69. non sequitur
There is a direct
connection
between what you
do now & your
best possible
future.
Vincent Suppa © 2016

70. Watch the Live Demonstration
Watch the recorded webinar here!

71. Recommended Courses
Soft skill training courses imparted by NetCom Learning are developed
with an objective to represent brand effectively and enhance
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