This document summarizes the history and branding of Havaianas sandals. It discusses how the brand was originally sold to all socioeconomic classes in Brazil but is now perceived as stylish and associated with Brazilian culture. The document also outlines Havaianas' international expansion and rebranding to target higher-income consumers abroad while maintaining a premium position in Brazil. It concludes by providing various marketing videos that portray the brand's identity and messaging around comfort, fashion, and being for everybody.