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StoryStream: Content Marketing & UGC Masterclass
The document discusses the power of user-generated content (UGC) for brands. It notes that customers are more trusting of UGC than other forms of media and are more likely to visit a brand's website than its social media pages. The document advocates combining UGC with brand content and publishing it across customer touchpoints. It claims that including UGC can increase website dwell times and that platforms that facilitate UGC can save brands time and money compared to traditional content management systems.
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StoryStream: Content Marketing & UGC Masterclass
- 1. The power ofUGC Alex Vaidya CEO StoryStream @alex_vaidya
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- 3. 3 Brand Website Experiences Dealer Events DealerWebsite Press & Key Influencers Dealer Showroom Paid Media Product Launches Social Media
- 4. 4 Marketers cite ‘content production’as biggest content marketing challenge44% eConsultancy 2014
- 5. 5 Customers are 3xmore likely to visit brand website than Facebook Forrester Nov 2014
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- 8. UGC Customers areyour best sales people
- 9. 9Ipsos MORI 2014 50%UGC is more trusted than any media It sells…
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- 11. 11 Social Hubs UGC ProductPages Social Campaigns In-store activations How?
- 12. Combine UGC andbrand content. Publish to any customer touchpoint.
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- 18. 18 increase in website dwelltimes compared to normal StoryStream Average 350%
- 19. 19 Quicker to usethan a traditional CMS, save time and money on content StoryStream 10x
- 20. Customers are yourbest sales people. Make them part of your brand story. UGC is the limitless content marketing fuel you need.
- 21. 21 www.storystream.it @storystreamit Looking forward toour roundtables!